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Full-Text Articles in Business
2020-June-11-Etsu Health Organizing White Coats For Black Lives, University Marketing And Communication, East Tennessee State University
2020-June-11-Etsu Health Organizing White Coats For Black Lives, University Marketing And Communication, East Tennessee State University
ETSU News
JOHNSON CITY (June 11, 2020) – ETSU Health will host “White Coats for Black Lives,” a solidarity march and demonstration against racial injustice, on Monday, June 15.
Organizers hope that the march will promote conversations about racism as a public health concern and encourage health care professionals and students to lead the way for social change. All supporters are welcome and encouraged to participate.
The event was planned by the ETSU Student National Medical Association, the Gold Humanism Honor Society and the Organization of Student Representatives at Quillen College of Medicine.
“Health care students across the country are sharing their …
2020-June-10-Etsu Offering Online Health Data Analytics Graduate Certificate, University Marketing And Communication, East Tennessee State University
2020-June-10-Etsu Offering Online Health Data Analytics Graduate Certificate, University Marketing And Communication, East Tennessee State University
ETSU News
Dr. Michael Smith
Director of the Health Data Analytics Graduate CertificateJOHNSON CITY (June 10, 2020) – East Tennessee State University’s College of Public Health is now offering a Health Data Analytics Graduate Certificate, which is designed to help health care workers use data to improve decision-making and enhance communication skills.
The program, which can be completed in as few as nine months either on campus or online, was designed by faculty with substantial experience working in data management and analytics roles in public health and health care systems. Applications are currently being accepted for fall enrollment.
“This program is …
2020-June-09-Dr Andrea Clements Receives Harold Love Award For Community Service, University Marketing And Communication, East Tennessee State University
2020-June-09-Dr Andrea Clements Receives Harold Love Award For Community Service, University Marketing And Communication, East Tennessee State University
ETSU News
JOHNSON CITY (June 9, 2020) – East Tennessee State University psychologist Dr. Andrea Clements is a recipient of the 2020 Harold Love Outstanding Community Involvement Award from the Tennessee Higher Education Commission (THEC).
Clements, a professor and assistant chair of curriculum in the College of Arts and Sciences’ Department of Psychology, is praised for her work in the community and region in two areas: promoting trauma-informed practices in court, police, education and mental health systems, and collaboration with faith-based groups to address the problem of opioid use and addiction.
Beginning in 2015, Clements partnered with Becky Haas, then of the …
2020-June-09-College Of Nursing Community Health Centers Ensure Patients Can Afford Access Care, University Marketing And Communication, East Tennessee State University
2020-June-09-College Of Nursing Community Health Centers Ensure Patients Can Afford Access Care, University Marketing And Communication, East Tennessee State University
ETSU News
College of Nursing Community Health Centers ensure patients can afford, access care during pandemic
JOHNSON CITY (June 9, 2020) – The Johnson City Community Health Center and the Johnson City Downtown Day Center, which are managed by the East Tennessee State University College of Nursing, a part of ETSU Health, have implemented policies to help ensure that patients continue receiving important medical care throughout the pandemic.
“Although COVID-19 is the disease in the headlines, we know that our patients have a host of other health concerns that continue to require medical care and attention,” said Silas Tolan, executive director of …
2020-June-08-Article Co-Authored By Etsus Dr Candace Forbes Bright Wins First Zumkehr Prize, University Marketing And Communication, East Tennessee State University
2020-June-08-Article Co-Authored By Etsus Dr Candace Forbes Bright Wins First Zumkehr Prize, University Marketing And Communication, East Tennessee State University
ETSU News
Click here to read the award-winning article in the Journal of Heritage Tourism.
JOHNSON CITY (June 8, 2020) – Dr. Candace Forbes Bright of East Tennessee State University is a co-author of a recent article presenting a new method researchers, museums and historic sites could employ to better tell their stories that won the 2020 Zumkehr Prize for Scholarship in Public Memory.
The prize, which is supported by the Charles E. Zumkehr Professorship in Communication Studies at Ohio University (OU), was awarded to the best article published in 2019 on a topic related to the study of public memory. Members …
Crazy Rich Asians: A Tale Of Immigration, Globalization And Consumption In East Asia, Giana M. Eckhardt, Finola Kerrigan
Crazy Rich Asians: A Tale Of Immigration, Globalization And Consumption In East Asia, Giana M. Eckhardt, Finola Kerrigan
Markets, Globalization & Development Review
We review the 2018 film Crazy Rich Asians in order to highlight its relevance for debates on immigration, globalization and consumption. In doing so, we argue that a new model of immigration for East Asians, distant and distinct from the American Dream, a “pull yourself up by the bootstraps” narrative infused with an Asian ethic, is being valorized in the film. We also illuminate the complexities of East Asian representation on screen, as evidenced by varying receptions to the film in America and in various regions of Asia. And, finally, we note that while the film celebrates excess in consumption …
Crazy Rich Asians: Exploring Discourses Of Orientalism, Neoliberal Feminism, Privilege And Inequality, Devi Vijay
Crazy Rich Asians: Exploring Discourses Of Orientalism, Neoliberal Feminism, Privilege And Inequality, Devi Vijay
Markets, Globalization & Development Review
In this review of Crazy Rich Asians (2018), I examine elements of orientalism, neoliberal feminism, privilege and inequality that layer the film. Specifically, I interrogate the film’s American inflection of orientalism, surfacing a constant duel between essentialized Asian and American values, where what is American eventually wins out. Independent, entrepreneurial women are integral to this narrative of global capitalist accumulation. Yet, as the East meets the West in the globalized consumptive spaces of the super-rich, inequalities in the United States and Singapore are either repackaged under the myth of meritocracy, or conveniently erased. While the film demarcates a new Hollywood …
Crazy Rich Asians: When Representation Becomes Controversial, Yikun Zhao
Crazy Rich Asians: When Representation Becomes Controversial, Yikun Zhao
Markets, Globalization & Development Review
Crazy Rich Asians (2018) has been hailed as a symbol of diversity representation, but it has also been challenged for the lack of representativeness. This review analyzes the controversy from two aspects. It traces how this film was made into a progressive symbol of diversity representation through riding sociocultural trends about the rise of Asia and the anti-whitewashing campaign. It also shows that this film tells a classic Cinderella story with a contextual twist of the reversed power balance between the ‘East’ and the ‘West’. Overall, although this movie contributes to bringing attention to the long-existing void of Asian-American representation …
On The Banality Of Transnational Film, Ian Reyes, Justin Wyatt
On The Banality Of Transnational Film, Ian Reyes, Justin Wyatt
Markets, Globalization & Development Review
“Breakthrough” global blockbusters like Black Panther (2018) and Crazy Rich Asians (2018) create disturbances among critics and firms forced to wonder if such ripples of diversity will become waves of new cinema wiping out the hegemony of Hollywood and the global West. In this essay, we establish the context for this phenomenon in terms of film’s historical relationship to marketing. Through this context, we theorize a transnational aesthetic for global blockbusters, one that may serve to limit ripples of diversity, breaking waves of change against the rocks of a banal cinema of Americanized nothingness.
Globalization Tropes In Films: A Focus On Crazy Rich Asians, Nikhilesh Dholakia, Deniz Atik
Globalization Tropes In Films: A Focus On Crazy Rich Asians, Nikhilesh Dholakia, Deniz Atik
Markets, Globalization & Development Review
No abstract provided.
2020-June-04-Straight From The Tapirs Mouth, University Marketing And Communication, East Tennessee State University
2020-June-04-Straight From The Tapirs Mouth, University Marketing And Communication, East Tennessee State University
ETSU News
ETSU alumna Julia Schap
Julia Schap examines a fossil tapir jaw in the collections room of the Gray Fossil Site museum. (Image courtesy of Julia Schap)JOHNSON CITY (June 4, 2020) – The Gray Fossil Site of East Tennessee preserves the remains of mastodons, rhinos, rodents, trees and many more organisms that made their homes in this part of the world between 4.5 and 4.9 million years ago. But was this a safe and stable habitat or a dangerous place of mass mortality? A new study published in the journal Palaeontologia Electronica suggests the former is more likely.
To answer …
2020-June-04-Health Care Innovation Flourishes At Shark Tank Presentation, University Marketing And Communication, East Tennessee State University
2020-June-04-Health Care Innovation Flourishes At Shark Tank Presentation, University Marketing And Communication, East Tennessee State University
ETSU News
Winning Idea
Sean Vinh ('21), from Knoxville, helped present for the winning team, “MedGuardian,” which seeks to help combat the opioid epidemic and reduce opioid-related health care costs through a smart pill dispenser.
JOHNSON CITY (June 4, 2020) – Budding pharmacy entrepreneurs at East Tennessee State University Bill Gatton College of Pharmacy displayed their business savvy during the annual “Shark Tank” event, the college’s version of the popular reality show.
The students were challenged to develop business plans that addressed health care gaps in the community, region or nation with viable interventions spanning clinical and technological mediums. Each student group …
What Diversity, Equity, And Inclusion Specialists Can Do To Strengthen The Impact Of Utah Girls And Women, Robbyn T. Scribner, Susan R. Madsen
What Diversity, Equity, And Inclusion Specialists Can Do To Strengthen The Impact Of Utah Girls And Women, Robbyn T. Scribner, Susan R. Madsen
Marketing and Strategy Faculty Publications
Utah is full of engaged, passionate individuals who frequently ask the question, “What can I personally and/or professionally do to strengthen the impact of Utah girls and women?” To provide specific answers to that question, the Utah Women & Leadership Project (UWLP) hosted a series of “think tank” gatherings to collect best practices for various stakeholders interested in supporting and empowering Utah women.
2020-June-03-Etsu Health Encourages Families To Keep Child Wellness Visits And Vaccinations, University Marketing And Communication, East Tennessee State University
2020-June-03-Etsu Health Encourages Families To Keep Child Wellness Visits And Vaccinations, University Marketing And Communication, East Tennessee State University
ETSU News
JOHNSON CITY (June 3, 2020) – The Tennessee Chapter of the American Academy of Pediatrics (TNAAP) is strongly encouraging families during the COVID-19 pandemic to contact their doctor’s office for newborn, child and adolescent medical and behavioral health care for appointments for urgent, preventive, chronic and specialty care issues.
ETSU Health Pediatrics has utilized rapid innovations and adjusted its clinical procedures so that patient visits can be conducted safely in the doctor’s office, through online telemedicine video or phone visits from the family’s home, or by combination. The State of Tennessee considers well child visits and vaccinations essential services.
“Visiting …
2020-June-03-Plan For Return To Campus, University Marketing And Communication, East Tennessee State University
2020-June-03-Plan For Return To Campus, University Marketing And Communication, East Tennessee State University
ETSU News
JOHNSON CITY (June 3, 2020) – East Tennessee State University’s Future Operations Workgroup, which was tasked with developing a plan for academics and services to return to campus, released its recommendations today for a phased return beginning this month.
The report includes a series of operational stages, 1-4, designed to address the need for loosening or restricting physical distancing measures in response to the COVID-19 pandemic. ETSU moved all of its teaching online and the majority of its employees have been working remotely since March. This was Stage 1 of the university’s plan.
In recent days, the university entered Stage …
2020-June-02-Meit To Join Etsu Center For Rural Health Research, University Marketing And Communication, East Tennessee State University
2020-June-02-Meit To Join Etsu Center For Rural Health Research, University Marketing And Communication, East Tennessee State University
ETSU News
JOHNSON CITY (June 2, 2020) – East Tennessee State University has named Michael Meit, a nationally respected leader in rural health, as the director of research and programs at the ETSU Center for Rural Health Research.
Meit will step down as co-director of the Walsh Center for Rural Health Analysis at the non-partisan and objective research organization NORC at the University of Chicago, but he will retain his senior fellow role at NORC, creating opportunities to leverage synergies and expand partnerships between the two organizations.
“Michael Meit is one of the nation’s most respected leaders in rural health,” said Dr. …
2020-June-02-Covid-19 Videos Resources, University Marketing And Communication, East Tennessee State University
2020-June-02-Covid-19 Videos Resources, University Marketing And Communication, East Tennessee State University
ETSU News
JOHNSON CITY (June 2, 2020) – From tips on how to follow the latest COVID-19 statistics to information about how to stay safe and healthy, East Tennessee State University’s College of Public Health has created a clearinghouse of information related to the pandemic.
The webpage, www.etsu.edu/cph/covid19.php, contains public service announcements, useful tools and links to helpful resources. It also features a series of short videos on various aspects of COVID-19.
Need info about COVID-19?
This website provided by ETSU's College of Public Health contains PSAs, useful tools and links to helpful resources. Included is a link to the Tennessee …Remaking Retail In The Time Of Covid-19, Singapore Management University
Remaking Retail In The Time Of Covid-19, Singapore Management University
Perspectives@SMU
Short of the successful development of a COVID-19 vaccine, the sight of retail stores re-opening for business is probably the best mood lifter. Not only do lockdown-weary consumers reclaim some vestige of normalcy, businesses reeling from months of decimated income can stem the red ink and perhaps even get back into the black.
Yeti: A Cooler Way To Market Your Product, Alana Trnavsky
Yeti: A Cooler Way To Market Your Product, Alana Trnavsky
Experience Industry Management
With the increased use of technology, marketing has evolved to primarily use social and digital media as the platform utilized to share content. Brands have creatively implemented new ways to market their products and services to distinguish themselves from other brands. The purpose of this study was to examine YETI’s marketing strategies. YETI is a high-end outdoor gear brand that is known for its sturdy coolers and drinkware. The research was gathered using a case study guide developed by the researcher, which outlined YETI’s current marketing practices. Within this study, there is an instrument used as a guideline to evaluate …
Dancing In The Desert: A Case Study On The Digital Marketing Techniques Of Coachella Valley Music And Arts Festival, Colleen R. Cranny
Dancing In The Desert: A Case Study On The Digital Marketing Techniques Of Coachella Valley Music And Arts Festival, Colleen R. Cranny
Experience Industry Management
Digital marketing is a marketing strategy that helps companies grow in multiple ways. Digital marketing and the five Ds (digital devices, digital platforms, digital media, digital date, digital technology) represents the evolution of marketing in the modern era. The purpose of this study was to examine the digital marketing practices of Coachella Valley Music and Arts Festival. Coachella and its digital marketing techniques are strategically planned in order for the festival to reach its target audience. Research for this study was conducted using a case study. The results indicated that Coachella’s digital marketing is effective in reaching the target audience …
Informing The Creation Of A Financial Literacy Tool For Cal Poly Students, Kelly Michelle Carroll
Informing The Creation Of A Financial Literacy Tool For Cal Poly Students, Kelly Michelle Carroll
Communication Studies
This research project examines the wants, needs, and desires of Cal Poly students to inform the creation of a financial literacy tool (tentatively named “MoneySmart”) to be created by another student. The methodologies used to gauge these metrics were a literature review and questionnaire. The literature review aids in understanding research regarding the current state of student financial literacy in the United States, including student attitudes toward the topic. Subsequent findings were used to create the questionnaire, which inquired about students’ financial stress, confidence in their abilities to manage their personal finances, specific interests for the design and contents of …
2020 June, Morehead State University. Office Of Communications & Marketing.
2020 June, Morehead State University. Office Of Communications & Marketing.
Morehead State Press Release Archive, 1961 to the Present
Press releases for June of 2020.
2020-June-01-Dont Mess With This Rodent Fossil Reveals A New Species Of Horned Gopher, University Marketing And Communication, East Tennessee State University
2020-June-01-Dont Mess With This Rodent Fossil Reveals A New Species Of Horned Gopher, University Marketing And Communication, East Tennessee State University
ETSU News
JOHNSON CITY – Picture a groundhog-sized animal with horns on its nose like a rhinoceros, and you have a pretty good idea of the new species of extinct rodent described in a recent paper in the Journal of Systematic Palaeontology. It is only the sixth species of “horned gopher” ever discovered, and it has allowed researchers to tackle some questions about why and how these little critters evolved horns.
This research was published by Dr. Josh Samuels, assistant professor in the Department of Geosciences at East Tennessee State University and curator at the Museum of Natural History at the …
2020-June-01-Etsu Health Family Medicine Kingsport Resident Physician Class Of 2020, University Marketing And Communication, East Tennessee State University
2020-June-01-Etsu Health Family Medicine Kingsport Resident Physician Class Of 2020, University Marketing And Communication, East Tennessee State University
ETSU News
The graduation ceremony for ETSU Health Family Medicine Kingsport was held on Friday, June 26, 2020.
Dr. Mark Brummel, Program Director, opened the ceremony and introduced Dr. Reid Blackwelder, Department Chair, to offer sentiments to the graduates. Graduates were later recognized with special video presentations from Dr. Wilsie Bishop, Vice President for Academics and Interim Provost, and Dr. William Block, Vice President for Clinical Affairs and Dean of Quillen College of Medicine.
Dr. Amanda Lingerfelt and Dr. Caleb Smith were recognized for serving as Chief Residents.
Special award: "Heart " Award to Dr. Stephen Miller
Special awards were presented, followed …
2020-June-01-Juneteenth Observing The Demise Of Slavery, University Marketing And Communication, East Tennessee State University
2020-June-01-Juneteenth Observing The Demise Of Slavery, University Marketing And Communication, East Tennessee State University
ETSU News
Juneteenth: Observing the demise of slavery
By Dr. Elwood Watson
Professor of history, African American studies and gender studies
This year marks the 155th anniversary of Juneteenth, an annual holiday observing the demise of slavery and marks the day June 19, 1865, when news of emancipation reached citizens in most remote parts of the former confederacy in Galveston, Texas. While President Abraham Lincoln liberated all Black Americans who resided in territory captured from the confederate army when he signed the Emancipation Proclamation into law on January 1, 1863, many Black (and some white citizens) in more rural and remote areas …
2020-June-01-Etsu Health Psychiatry Behavioral Sciences Resident Physician Class Of 2020, University Marketing And Communication, East Tennessee State University
2020-June-01-Etsu Health Psychiatry Behavioral Sciences Resident Physician Class Of 2020, University Marketing And Communication, East Tennessee State University
ETSU News
The ETSU Health Psychiatry & Behavioral Sciences Resident Physicians Class of 2020 graduation ceremony was held on Tuesday, June 16, in the Cancellaro Room, Psychiatry Building, VA Campus.
The following awards were presented:
- Outstanding Inpatient Attending: Kamran Hayel-Moghadam, M.D.
- Outstanding Outpatient Attending: William Scott Huddleston, M.D.
- Outstanding Didactics Teacher: Dr. Gail Kase, M.D.
- PRITE Award: David Jensen, M.D. (PGY3 Resident)
- Research Recognition Certificate: Jean-Maurice M. Salcedo, M.D.
- The Louis A. Cancellaro, PH.D., M.D. Outstanding Performance Award: Geeta Santoshi Tadepalli, M.D.
Class of 2020:
- Geeta Santoshi Tadepalli, M.D.
- Luke Michael Stanley, M.D.
- Jean-Maurice M. Salcedo, M.D.
Congratulations and best wishes to …
2020-June-01-Louw Steps Down As Chair Of Audiology And Speech-Language Pathology, University Marketing And Communication, East Tennessee State University
2020-June-01-Louw Steps Down As Chair Of Audiology And Speech-Language Pathology, University Marketing And Communication, East Tennessee State University
ETSU News
Dr. Brenda Louw, Chair of the Department Audiology and Speech-Language Pathology at East Tennessee State University, is stepping down as chair after 11 years in that position on July 31, 2020 to focus on her research and enjoy her teaching in the Speech-Language Pathology master’s program and in various personnel preparation grants.
Louw joined ETSU from the University of Pretoria, South Africa, where she was the Chair of the Department of Communication Pathology. She and her husband Jack, moved to Johnson City in 2009. They became U.S. citizens in 2016.
Under Louw’s leadership, the department has grown on multiple levels. …
2020-June-01-Etsu Health Internal Medicine Resident Physician Class Of 2020, University Marketing And Communication, East Tennessee State University
2020-June-01-Etsu Health Internal Medicine Resident Physician Class Of 2020, University Marketing And Communication, East Tennessee State University
ETSU News
ETSU Health Internal Medicine held its 2020 graduation at the Veterans Administration campus Gazebo on Saturday, May 30. Due to the current COVID-19 social distancing guidelines, the event was recorded for friends and family to view.
Twenty-one residents completed their three-year program as required by the ACGME, which will allow these individuals to become Board Certified in Internal Medicine as a field of practice. They may also continue their education through additional training fellowships within the areas of: cardiology, gastroenterology, rheumatology, endocrinology, oncology, infectious diseases and pulmonology.
The Department of Internal Medicine congratulates these outstanding individuals for their efforts and …
2020-June-01-Support Resources Available, University Marketing And Communication, East Tennessee State University
2020-June-01-Support Resources Available, University Marketing And Communication, East Tennessee State University
ETSU News
Members of the ETSU family are wrestling with emotions as we all search for answers, guidance and change. Please reach out, ask for help and do not hesitate to share how you are feeling. Only through sharing emotions and dialog can we find empathy, healing and peace.
Below is a list of support resources available to our ETSU family:
- Counseling Center
[email protected] or 423-439-3333
The Counseling Center is open from 8 a.m. to 4:30 p.m. Monday-Friday.
BucsPress2 mental health helpline is available 24/7 for students at 423-439-4841 then press 2.
Anti-Racism resources and additional specific African-American and Black Mental Health …
2020-June-01-Live Town Hall With President Noland, University Marketing And Communication, East Tennessee State University
2020-June-01-Live Town Hall With President Noland, University Marketing And Communication, East Tennessee State University
ETSU News
Join ETSU President Brian Noland for his next Live Town Hall via Zoom on Tuesday, June 9, at 11 a.m.
The link to access the Town Hall is etsu.zoom.us/j/93082749231.
Dr. Noland will review the recommendations of the Future Operations Workgroup and gather feedback that will guide and inform implementation strategies. Those with questions about the workgroup recommendations may submit them in advance of the Town Hall to [email protected]. There will also be an opportunity to ask questions during the event.