Business Commons^™

Customer Loyalty And Lifetime Value: An Empirical Investigation Of Consumer Packaged Goods, Jason Q. Zhang, Ashutosh Dixit, Roberto Friedmann

Marketing

It is traditionally accepted that customer loyalty is critical for a firm’s profitability. Recent research,however, questions the effects of customer loyalty on profitability. In light of this controversy, we examine the financial effects of customer loyalty using the framework of customer lifetime value (CLV). Our analysis reveals that in the area of consumer packaged goods, customer loyalty is positively associated with customer revenue and customer retention, both of which drive CLV. Thus, customer loyalty is indeed a predictor of long-term customer profitability to a firm. For marketers, customer loyalty continues to be a legitimate end goal to pursue in marketing …

Imsa360: Spring 2010, Imsa Fund

IMSA Fund Reports

IMSA’s mission is to “ignite and nurture creative, ethical scientifi c minds that advance the human condition.” That’s a tall order, and we don’t apologize for that! Many of society’s challenges in this century will be addressed by leaders in science, technology, engineering and mathematics (STEM). IMSA strives to develop leaders who will use their talents in STEM to work collaboratively to make positive social impacts.

At IMSA, we create conditions that enable students to develop and demonstrate their leadership skills. This issue highlights the many opportunities students have to expand their leadership capacities through advocacy, service, entrepreneurial ventures and …

Introduction: Reflections On Issues In Irish Business And Society, John Hogan, Paul Donnelly, Brendan O'Rourke

Books/Book Chapters

In this introductory chapter, we will put the book and its aims in context and provide the reader with a guide to the wide-ranging, diverse and thought-provoking contributions contained between its covers. In order to do so, this chapter is structured as follows. The first section looks at the context within which this book finds itself and which makes its appearance particularly apposite. The second section deals with the aims of the book as we editors have come to conceive of them. We then provide the reader with an overview of the book’s themes and structure, before concluding the chapter.

An Examination Of The Interfaces Between Operations And Advertising Strategies, Abdullahel Bari

Doctoral Dissertations

This dissertation is composed of three journals examining the interfaces between the marketing variable of advertising and various aspects of the operations function of the enterprise, namely, (1) production cost [Chapter 2], (2) inventory control [Chapter 3], and (3) service cost learning [Chapter 4]. The first journal identified the optimum advertising allocation policy over time in the presence of a quadratic convex/concave production cost function when the advertising response function is concave using a modified Vidale-Wolfe model. Through analytical proofs and numerical simulations, the results indicated the potential superiority of a pulsation policy in the presence of concavity in the …

From Online Perceived Value To E-Loyalty : A Study Of Malaysian Low Cost Carriers., Lim Pey Chyi

Student Works (2010-2019)

Emergence of Malaysia-based low cost carriers (LCCs) has changed the travelling trends and air ticket purchasing behaviors in the country lately. With the advancement of information technology, consumers now can purchase online air ticket 24/7/365. Besides, consumers are more aware of the online offerings through massive advertising and promotional efforts implemented by LCCs. Price-sensitive consumers are now well-informed and aware of the benefits of buying air tickets online. Therefore, establishing a web site that provides good online service becomes the priority of LCCs marketers. This research was conducted with the objective of studying Malaysian consumers’ perception towards the online perceived …

Pragmatic Learning Theory: An Inquiry-Action Framework For Distributed Consumer Learning In Online Communities, Rama K. Jayanti

Marketing

We examine consumer social learning from distributed inquiry capabilities in online communities. Using an inquiry-action framework rooted in pragmatic learning theory, we longitudinally trace community inquiry processes and their link to individual action in six health-related online communities. Our interpretive analyses reveal leaps and lapses in social learning. Generative learning is evident when collective productive inquiry is linked to expanding individual action repertoires. Individual disengagement diverts inquiry and disrupts inquiry-action linkages, creating lapses that degenerate learning. Within these extremes, instances of individual faltering are evident when inquiry is productive but individuals fail to leverage inquiry for empowered action.

Are Consumers Disadvantaged Or Vulnerable? An Examination Of Consumer Complaints To The Better Business Bureau, Dennis Garrett, Peter Toumanoff

Marketing Faculty Research and Publications

Questions have emerged recently about the appropriateness of defining disadvantaged consumers based on their membership in certain demographic categories, such as income, age, education, and race. This study assessed whether these traditional classifications are useful for understanding consumer complaining behavior with the Better Business Bureau. Results of analysis of more than 24,000 consumer complaints filed with a local BBB office during a 13-year period do not provide consistent support for this disadvantaged consumer perspective. Instead, the emerging vulnerable consumer perspective may provide a more promising basis for future research.

Las Vegas Visitor Demographics: Be Careful What You Wish For, Joseph Akinsete

UNLV Theses, Dissertations, Professional Papers, and Capstones

Targeting the correct customer is one of the most important components to owning and running a successful company. To have a great product that is marketed to the wrong customer, will result in lost profits and missed opportunities.

Over the last 20 years Las Vegas has seen two drastic changes in its target customer and visitor demographics. By the late 1980’s gaming revenue in Las Vegas was down as other areas in the country started to legalize gambling. In an attempt to stimulate visitor numbers the city was reinvented in the image of Disney. Themed hotels such as the Luxor …

2010 April, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for April 2010.

2010 Ijbe Front Matter, Tamra Connor

International Journal for Business Education

1. Editorial Board
2. President's Letter
3. SIEC-ISBE International

Motivations For Camp Staff To Work At Camp, Jessica M. Cresci

Recreation, Parks, and Tourism Administration

Camp staff are the heart of summer camps and can affect how the summer runs. The purpose of this study was to identify the motivations for staff to work at residential summer camps with special regard to any differences in motivations between staff who attended camp as a camper and staff who never attended camp as well as between international and national staff. This study used cluster sampling measuring 21 possible motivations. A link to an online survey was sent to eight camps as identified on the American Camp Association website. The top six motivations for staff to work at …

Marketing Plan Focusing On The 4 P’S Of The Marketing Mix For A Wine Bar In The City Of San Luis Obispo, Kurtis Robert Wurster

Agribusiness

Wine is a large industry expanding into new markets and open to new ideas. A popular idea was to open wine bars, where individuals could come experience the world of wine without any prior knowledge. Wine bars have been growing and not all have managed to stay successful and meet the demands of consumers. To discover consumers’ preferences, primary research was conducted in the city of San Luis Obispo. The tool used was a survey of 168 respondents. The research was done to determine the feasibility of a wine bar in San Luis Obispo and if so, how to market …

A Marketing Plan For An Artisan Bread Bakery, Audrey Campana

Agribusiness

This study was undertaken to determine whether there is market potential for Word-of-Mouth Bakery to expand its current operation in food retailing in Modesto and the surrounding areas. A Case Study was conducted on Panera Bread Company to use as a competitive analysis to compare Word-of-Mouth Bakery with an established nationally known artisan bread company. An expert opinion poll was also conducted to assess the market potential in supermarkets from the observations of in-store bakery managers in Modesto and the surrounding areas. A SWOT analysis was used to determine the internal strengths and weaknesses, and external opportunities and threats that …

Correlation Of Art And Design Characteristics Used In Wine Labels And Prices, Jordan Waltman

Agribusiness

A study determining if there is a correlation between art and design characteristics incorporated in the label and the wine's price.

A Target Profile And Positioning For An Informational Lettuce Website, Julee Dyann Evangelo

Agribusiness

This project was conducted to determine what type of content a consumer would like to see on a lettuce informational website and what will drive consumers to re-visit this informational website. A survey was used to collect the data for this project. The survey was self-administered online offered through Survey Monkey. The survey link was posted on a number of food forums, Facebook fan pages related to food, and Tanimura & Antle’s website.

The data described lettuce purchasing behavior, internet usage related to food and social networking, and demographics of potential lettuce informational website visitors. Statistical tests were used to …

Intercollegiate Athletics And Institutional Fundraising: A Meta-Analysis, J. Michael Martinez, Jeffrey L. Stinson, Minsoo Kang, Colby B. Jubenville

All Faculty Scholarship for the College of Business

After nearly 30 years of research, the disparate findings of studies examining the influence of intercollegiate athletics on private, individual giving to higher education institutions have failed to generate generalizable knowledge. The current study examined all available empirical studies conducted between 1976 and 2008 on this topic. Meta-analysis results indicate that intercollegiate athletics does have a small, but statistically significant, effect on giving. Follow-up analysis revealed four significant moderators on the strength of the intercollegiate athletic-private giving relationship: the gift target (i.e., athletic vs. academic programs), the alumni status of the donor, the level of NCAA membership, and whether or …

2010 March-December, Morehead State University. Office Of Athletics.

Morehead State Athletics Press Release Archives

Morehead State Athletics press releases from March to December of 2010.

Perceptions Of American Wines In The United Kingdom And Uk Trend Analysis, Jordan Sauvain

Agribusiness

No abstract provided.

A Marketing Plan For Main Street Small Animal Hospital In Templeton, Ca, Lisa Karcher

Agribusiness

A marketing plan was developed for Main Street Small Animal Hospital in Templeton, CA using client survey research. The surveys determined the possible marketing avenues to improve the current marketing status of Main Street.

Analysis Of Wine Label Design Aesthetics And The Correlation To Price, Vince Bonafede

Agribusiness

A study determining if there is a correlation between art and design characteristics on wine labels and if it determines the price points of the wine.

Including The Customer In Efficiency Analysis:Evidence Of A Hybrid Relational-Transactional Approach, Joseph Coughlan, Estelle Shale, Robert Dyson

Articles

Purpose This paper illustrates the effect of including the customer as a resource in efficiency measurement. Variations in counting the customer illustrate the different impacts on efficiency between a transactional and a relational approach to bank branch marketing. Design/methodology/approach The paper uses Data Envelopment Analysis (DEA) to analyse the efficiency of the branch network under consideration. This technique, while well established in the bank branch efficiency literature, is used here to gain insight into how relationship and transactional paradigms are affecting performance. Findings Although the average profile of the efficiency scores was similar, the scores of the individual branches differed …

Writing A Usda Process Verified Program, Noah Nelson

BioResource and Agricultural Engineering

This senior project undertakes the writing of a United States Department of Agriculture (USDA) Process Verified Program (PVP) for the cattle in California Polytechnic State University’s Beef Program. This project covers the writing of the program, its submittal for review and auditing from the USDA, and the management changes required in Cal Poly’s beef program.

Social Media As A Marketing Tool For Business Operations, Katharina Jung

Theses

The purpose of this study was to elaborate different social media tools and their benefits as well as their risk for marketers.

An increasing number of companies use social media for their purposes and Internet users spend plenty of time with social media.

The use of social media is on the rise and cannot be ignored anymore. It is more cost-effective than traditional media marketing and distribution as well as other interactive marketing. Traditional media is struggling, but there is a connection between traditional and social media, which shows that these two relate to each other and influence the overall …

2010 March, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for March of 2010.

Vol. Viii, Tab 38 - Ex. 69 - Ninov Deposition (Rosetta Vice-President Strategic Research And Analysis), Nino Ninov

Rosetta Stone v. Google (Joint Appendix)

Exhibits from the un-sealed joint appendix for Rosetta Stone Ltd., v. Google Inc., No. 10-2007, on appeal to the 4th Circuit. Issue presented: Under the Lanham Act, does the use of trademarked terms in keyword advertising result in infringement when there is evidence of actual confusion?

The Potential Implications Of Web-Based Marketing Communications For Consumers' Implicit And Explicit Brand Attitudes: A Call For Research, Sreedhar R. Madhavaram, Radha Appan

Marketing

Two developments in the last two decades frame the importance of Web-based marketing communications for firms. First is the phenomenal growth of the Internet as a viable commerce and communication option and second is the clear shift in attitude research toward recognizing the pervasive role of automatic processes in almost all the social psychological processes. Therefore, this article discusses the potential implications of Web-based marketing communications for consumers' implicit and explicit attitudes. In doing so, first, this article reviews the emergence of research on implicit attitudes, distinguishes implicit attitudes from explicit attitudes, and discusses research on explicit and implicit attitudes …

2010 February, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for February of 2010.

The Effects Of Consumer Animosity, Consumer Ethnocentrism And Patriotism On The U.S. Made Products : A Study Of Muslim Consumers In Malaysia., Khairul Anuar Mohammad Shah

Student Works (2010-2019)

The primary objective of this study is to examine the negative attitudes of Malaysian Muslim consumers towards US made products. The conceptual model for this study was adapted from the model developed by Klein, Ettenson and Morris (1998). In their model, two sources of negative attitudes towards foreign made products were included, i.e., consumer animosity and consumer ethnocentrism. However, this study integrated another source of negative attitude, i.e., patriotism. The framework of this study suggests that consumer animosity, consumer ethnocentrism and patriotism will negatively influence the judgment of US made products and, subsequently, their purchase willingness and purchase action. Also, …

Sourcing Reform Competency And Effective Collaboration: A Resource Based View, Sudhi Seshadri

Research Collection Lee Kong Chian School Of Business

Firms in the Asia Pacific region are rapidly globalizing their sourcing processes and effective collaboration with suppliers across borders is necessary for superior sourcing performance. Recent work in Resource Based View calls for business process level research into the resource-performance link and for survey research into global sourcing. We report on a survey research study with managers in the region, and develop measures that link practices to the goals of De-Constraining, Re-Branding and Re-Optimizing. We develop a model and test hypotheses based on predictions of RBV. We find that a latent sourcing resource Reform Competency is positively associated with these …

An Investigation Of Value Updating Bidders In Simultaneous Online Art Auctions, Mayukh Dass, Lynne Seymour, Srinivas K. Reddy

Research Collection Lee Kong Chian School Of Business

Simultaneous online auctions, in which the auction of all items being sold starts at the same time and ends at the same time, are becoming popular especially in selling items such as collectables and art pieces. In this paper, we analyze the characteristics of bidders (Reactors) in simultaneous auctions who update their pre-auction value of an item in the presence of influencing bidders (Influencers). We represent an auction as a network of bidders where the nodes represent the bidders participating in the auction and the ties between them represent an Influencer?Reactor relationship. We further develop a random effects bilinear model …