Business Commons^™

Betty Wins A Malted

Historical Documents of Bryant University (1863-present)

Short promotional pamphlet designed to attract career-minded female students to Bryant College. Contains a short story about Betty, a hypothetical student, telling a friend the advantages of studying business at Bryant, as well as some factual information about the school and photos of the Providence campus.

Industrial Marketing: By Industries Of The Milwaukee Industrial Areas, William Stephen Jelenchick

Bachelors’ Theses

My main purpose in choosing this topic for my thesis is because in its development I have been able to have actual contacts with men in the field of marketing. This first-hand experience has added to my knowledge of marketing that I have attained at school. I have endeavored to develop this topic in such a manner that the reader is able to get an idea of how "Industrial Marketing" is carried on by local industries. In my introduction I have brought out the vastness of industry, and dependence of the population upon it for a livelihood. Two other topics …

Cost Accounting For Marketing, Frederick J. Bohling

Bachelors’ Theses

The purpose of this thesis, "Marketing Coat Accounting," is to present the theory underlying the application of ·the principles developed in production costing to the field of sales costing. Distribution coating is a relatively new function of cost accounting, most of the discussion of it having occurred since 1925. Consequently there is little history to recite, except that many firms have introduced sales costing methods with satisfactory and highly successful results.

Because of the frequent lack of sympathy between the accounting and sales departments, a brief outline ·of our present-day marketing organization is presented in order that the accountant may …

Ua9/4 Kentucky Building Postcard, College Heights Foundation

WKU Administration Documents

Postcard used in fund raising effort to complete the construction of the Kentucky Building.

Ua9/4 Kentucky Building Postcard, College Heights Foundation

WKU Administration Documents

Postcard used in fundraising campaign to complete the construction of the Kentucky Building.

Poster Advertising As A Modern Marketing Force, William F. Lukas

Bachelors’ Theses

Poster advertising is today one of the major advertising mediums, but it has earned itself a bad name because of the poor beginning it had in this country. In order to dispel the mal-impressions that have arisen and are at present in the minds of numerous people throughout the United States, I have here attempted to take up the matter in detail, showing the good points and the bad points as fairly as possible, and drawing my conclusions threfrom. Many of the sections are not a fair viewpoint of the matter because of the difficulty of obtaining convincing material on …

Ua9/4 The Kentucky Building, College Heights Foundation

WKU Administration Documents

Pamphlet used in the Kentucky Building fundraising campaign. Contains testimonials by Irvin Cobb, Elizabeth Wood, Morgan Hughes, Arndt Stickles, Florence Ragland, J.R. Alexander, J.H. Clagett, Huston Quinn and John Townsend.

Marketing Manuscript, Marvin L. Tonkin

Bachelors’ Theses

No abstract provided.

Ua12/2/1 College Heights Herald, Vol. V, No. 7, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Regular features include:

• Alumni News
• Athletics
• Chapel
• Class News
• Club News
• Editorials
• Kempusology Inside Out by Kelly Thompson
• Kollege Kampus Ravings by A. Shavings
• Personals
• Rambling ‘Round by Leon Cook
• Training School Notes

This issue contains articles:

• Kentucky Citizens, Students & Alumni of Western Teachers College Respond Splendidly to Kentucky Building Plans
• Summer School
• Western Car of Debaters in Collision
• Rocky Mountain Field Trip Progressing
• The Kentucky Education Association Convenes April 17-20 in Columbia Hall First Session Wednesday Evening 7:30
• Know Kentucky Kanters are off to Learn State
• Training …

Reorganization Policy Of The Chicago, Milwaukee & St. Paul Railway Company, Rudolph Schmitt

Bachelors’ Theses

In setting forth the reorganization policy of the Chicago, Milwaukee & St. Paul Railway, it was decided to do so in a more or less chronological order, using as a starting point the month of January, 1925. The reason for this procedure is that the topic can best be developed step by step as the various incidences took place. It is more logical and natural to study a way of remedying a thing after one knows the why and wherefor. Similarly, a doctor first makes a diagnosis of a case before attempting to prescribe a means of relief. In this …

The Wholesale Marketing Of Food, Harold F. Loock

Bachelors’ Theses

Wholesaling is the gathering together in large quantities of products of varied sorts and from widely separated sources. The collection of such commodities by large shipments works for a lowered transportation toll and constant reservoirs of supplies at natural distributing centers "A wholesaler may be defined as a dealer who buys in large quantities and sells, generally in smaller quantities, to other dealers."

Standards Of Marketing Efficiency, Walter G. Schallitz

Bachelors’ Theses

In all business, profits depend ultimately upon the ability to sell goods and service advantageously. A factory may possess every facility for maximum production at minimum cost, but unless the selling methods are carefully designed to meet the peculiar requirements of the product and of the market, the business cannot be conducted at a profit. The professional man and the business house dealing chiefly in service instead of goods likewise find the basis of profit largely in the ability to get in touch with those who need what they have to offer and in satisfying that need in the most …

The Market For American Goods In The Orient, David J. Boulay

Bachelors’ Theses

This thesis is divided into five chapters. The first chapter contains an investigation of the products exported to China; the second chapter contains an account of our trade with Japan; the third describes our commerce with India; the fourth endeavors to make clear what commodities are marketed 1n the Philippine Islands; and the fifth chapter explains the kind of importing the countries of French Indo-China the Dutch East Indies. Australia. and New Zealand do from this country.

Farmers Co-Operative Marketing Associations, Lloyd Victor Weyenberg

Bachelors’ Theses

In the United States a large number of co-operative stores have been started at various times, but comparatively few of them have survived for a long period. However, it is not so much the consumer co-operative societies, but the farmers distributive or marketing societies in the United States, that we are interested in. The following chapters will deal exclusively with the co-operative marketing movement as it affects the farmers of the United States.

Methods And Practices Of Commercial Research To Marketing Problems, Wm. Geo. Schendt

Bachelors’ Theses

Modern Research is an ancient practice altho it has been classed as a modern development - a new step in the advancement of business toward a successful and profitable career. As it is of such importance to industry it takes in a multitude of activities and having passed thru it's introductory stages it is rather new in certain of it's forms.

Marketing From The Uintah Basin, F. S. Slaugh

All Graduate Theses and Dissertations, Spring 1920 to Summer 2023

The following is a production and marketing survey of the Uintah Basin. Consideration is given to production only as it affects the marketing conditions. Each problem of the market is interwoven by the conditions of production, and is weighed in the light of the following: Soil, Climate, Available Water, Range, Inhabitants, and Transportation conditions.

Ua9/4 The $300,000 Campaign For The College Heights Foundation, College Heights Foundation

WKU Administration Documents

Brochure used to raise money for the Kentucky Building which includes lists of pledges.

Ua99/9 Announcement Of The Recognition Of The College Of Commerce, Bowling Green Business University

WKU Administration Documents

Announcement of College of Commerce of the Bowling Green Business University recoginitions:

• A Grade Junior College - University of Kentucky
• Member American Association of Junior Colleges
• Four Year Course - to be accredited

Marketing Nebraska Potatoes, J. O. Rankin

Nebraska Agricultural Experiment Station: Historical Circulars

Marketing Nebraska potatoes is no less important than raising them. It is often much more difficult, yet the pay for this service is grudgingly given. Failure to secure a good market causes more men to hesitate to enter or stay in the potato business than field risks. The full usefulness of the potato has not been secured until it is on the consumer's table. Every process necessary to get it there is a useful and productive process and the grower is no less productively engaged when working to find a market or to get these perishable wares into it than …

Ua11/1 On Normal Heights, Wku Public Affairs

WKU Administration Documents

Promotional picture booklet of Western Kentucky University which includes images of the major buildings, students working on campus, faculty, Mammoth Cave, Barren River and student body.

Ethics And Entertaining In Business: A Qualitative And Quantitative International Study, Stefanie L. Boyer, Michael Rodriguez

Marketing Department Faculty Journal Articles

Student expectations of entertaining have ethical implications for business in the global workforce. This twopart study examines entertaining from an international workforce perspective. A content analysis of 55 French and American graduating business students illustrates cultural differences in ethical challenges of entertaining related to boundaries, drinking, resources and bribes. Utilizing Partial Least Squares (PLS) and Hofstede's model as a framework, we analyzed the data from 228 American and French business school students and examined the relationship among internal bonding, perceived sales performance and entertaining orientation. Study two finds that entertaining behaviors have ethical implications in international business development in both …

The Rise Of Embedded Analytics: Empowering Manufacturing And Service Industry With Big Data, Mohsen Attaran, Sharmin Attaran

Marketing Department Faculty Journal Articles

This article describes how in today's hyper-competitive environment, business leaders around the world are using analytics technologies to create business values, and to gain a better understanding of their customer's needs and wants. However, traditional business analytics are undergoing major changes. The Internet revolution, cloud computing, and the evolution to self-service analytics have all contributed to the changing dimensions of business intelligence. To compete effectively in a digitally driven world, business leaders must understand and address the critical shifts taking place in the field of analytics, and how these shifts impact their overall strategy. The key objective of this article …