Business Commons^™

Factors Affecting Brand Loyalty Among Malaysian Consumers In Their Choice Of Mobile Phone Brands., Bel Lew Lee Peng

Student Works (2010-2019)

Purpose Brand loyalty is a key factor that explains brand choice with which the consumer expresses his/her satisfaction with a brand. It is also one of the key constructs predicting consumer behavior. This study proposes and tests a five-factor model that explains the variations in the choice of mobile phone brands among Malaysian consumers. These factors include brand name, brand design, perceived quality, price and promotion. Design/ Methodology/ Approach A survey questionnaire was used as the research instrument for data collection in this study. The methods of collecting the quantitative survey data included self-administered and e-mailed questionnaires. Data was collected …

Malaysian Attitude Towards Standardisation Versus Adaptation : A Study Of Print Advertisements., Keng Siew Li

Student Works (2010-2019)

Global advertising has becoming essential with the popularity of businesses penetrating into international market. This has indirectly created high demand of marketing products and services offering internationally. Therefore, understanding consumers’ favourable attitude towards advertising would be the key factor in sustaining effective international marketing. For instant, the globally well known brand “Coca-Cola” which has gotten its image recognized globally due to its standardisation strategy, has said that going localised is the essential key to success by the company’s CEO in Financial Times (27 march 2000). For that reasons, identifying and understanding of these key factors towards whether to standardise or …

Promoting Wellness Programs To College Students: Relax Program At Cal Poly San Luis Obispo, Danielle Tucker

Social Sciences

No abstract provided.

Business Plan-Ryanair In The United States, Tessa Davis

Journalism

Traveling within the United States is extremely costly. Low-cost airlines such as Southwest Airlines do exist but they do not provide the prices and efficiency that Ryanair, a United Kingdom based airline, does. Traveling throughout Europe is cheap and easy, jet setting to an Italian villa, when one lives in the middle of London would be considered completely normal. The United States is an enormous country, and unfortunately airline companies and airports do not provide easy, cheap methods of flying around the country. As a student or middle-class citizen, travel throughout the United States should be accessible and viable. If …

2010 June, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for June of 2010.

Is Premium Pricing Strategy A Viable Option To Pursue Higher Revenue Performance? A Case Study Of Relative Pricing Strategy In The Singapore Lodging Market, Xiaorong Chen

UNLV Theses, Dissertations, Professional Papers, and Capstones

This is an exploratory research paper on how relative pricing affects an individual hotel’s revenue performance in the Singapore lodging market. First, it measures the REVPAR effects for both a discounting and premium pricing strategy at a local hotel against its competitive set. The findings conclude that a premium pricing strategy is a better way to improve REVPAR performance due to the inelastic nature of the demand curve for hotel rooms in the Singapore market. The findings also show that there is a price limit to a premium pricing strategy, beyond which the growth of REVPAR stagnates because customers were …

The Theoretical Underpinnings Of Emotional Dissonance: A Framework And Analysis Of Propositions, Brendan Phillips, Tsu Wee, Thomas Tan, Craig Julian

Research Collection Lee Kong Chian School Of Business

Purpose

The research objective of this paper is to study the broad context of emotional labor and dissonance and its importance to service marketing. This knowledge would provide a better understanding of the factors that contribute to job performance and job satisfaction amongst high contact service workers.

Design/methodology/approach

A literature review is used to define and set out the main conceptual framework and propositions for further research.

Findings

Three key hypotheses divided into six sub parts are set out to test the relationships between emotional dissonance and customer orientation, job satisfaction and performance.

Research limitations/implications

The study should be extended …

Using Critical & Creative Thinking To Enhance Productivity In Integrated Marketing Communications Meetings And Procedures, Ashley N. Smith

Critical and Creative Thinking Capstones Collection

This paper provides a teaching model for how to effectively incorporate Critical and Creative Thinking (CCT) methods into a business setting to initiate organizational change. I developed a workshop on workplace meetings based on the imperfections of the marketing team at “ICS.” The workshop touches on CCT methods that are needed in order for organizations to change. I also integrated CCT methods into the Integrated Marketing Communications (IMC) Procedure to enhance productivity and produce results. Integrated marketing is made up of many pieces of the media field, but often the participants in IMC are searching for the same end result. …

Shorts, Roberta (Fa 520), Manuscripts & Folklife Archives

Folklife Archives Finding Aids

Finding aid only for Folklife Archives Project 520. Material collected by Roberta Shorts for a Western Kentucky University folk studies class. Included are recordings and fieldnotes for interviews with six individuals on personal experience narratives, ghost stories, and jokes and photographs, fieldnotes, and a PowerPoint presentation on material culture and of a 2004 String Cheese Incident concert at the Louisville Palace Theatre in Louisville, Kentucky.

Net Metering And Interconnection Standards For Santee Cooper And Three Investor-Owned Utility Companies In South Carolina, Barnes Anderson

Honors Theses

Net metering and interconnection standards are designed to allow private residential and non-residential electric utility customers to pursue generating some of their own electricity through renewable sources such as solar, wind, and geothermal power. Net metering allows customers to use their own electrical generation to offset their consumption over a billing period by allowing their electric meters to run backwards when they generate electricity in excess of their demand (SC Energy Office, vi). The interconnection standards govern the technical and procedural process by which an electric customer connects an electric-generating system to the electrical grid of their utility company (SC …

Redefining Green: The Green Marketing Dilemma And Redirecting Our Actions With Purpose, Amberley Gutscher

Honors Capstone Projects and Theses

No abstract provided.

Driving Business Performance: Why Marketers Need A Multi-Disciplinary Approach, Knowledge@Smu

Knowledge@SMU

Much has been said about Apple's 'magical' ability to command a following for almost anything that they sell (right down to the cables and power adapter). However, few people understand – much less appreciate – the science behind such 'magic'. Some might say that Apple produces some of the most original products. These people forget that Apple did not invent laptops, MP3 players, smart phones or tablet computers. Is it clever marketing then? Perhaps so, but "marketing", as understood in its traditional sense, would not offer the full picture. According to Rajendra K. Srivastava, Provost and Deputy President for Academic …

Marketing Analysis For Ruiz Foods Products In Convenience Stores, Kristin Gabrielle Noga

Agribusiness

This study was undertaken to determine whether or not the location of convenience stores that are in close proximity to a freeway have an impact on the sales of Ruiz Foods products. Store audits were conducted in the months of January and February, 2010 using twenty convenience stores from two major convenience store chains that carried Ruiz Foods products: Johnny Quick and Circle K. As a sample for this study, six cities in California were used: Clovis, Fresno, Selma, Fowler, Dinuba, and Bakersfield. Store locations were selected by the company’s marketing department preferences. The store audits posed questions assessing: the …

Determining Consumer Interest In Georgian Wines, Julie Ann Inderbitzen

Agribusiness

This study was done in order to determine if there is a demand in California for wines originating in the Eastern European Country of Georgia. A survey was used in order to collect primary data from 100 respondents in two locations. The surveys were conducted in Pleasanton, CA and in San Luis Obispo, CA and were later analyzed using surveymonkey.com Microsoft Excel 2008. The data was analyzed using chi square tests, independent t-tests as well as observed frequencies and charts. The tests were used to determine demographic data about California wine consumers and to measure their interest in wines from …

Junior Mints And Their Bigger Than Bite-Size Role In Complicating Product Placement Assumptions, Stephanie Savage

Pell Scholars and Senior Theses

This thesis examines the various complications of product placement within television given the general assumption that it always paid for as a means of advertising. Using the popular television sitcom Seinfeld and the infamous 1993 episode, “The Junior Mint,” as an example of non-paid product placement, it is herein argued that the use of this practice should be examined on an individual basis. Furthermore, this thesis seeks to clarify the misassumptions that most people have by arguing against critics who, in defining product placement, often fail to mention any instances in which it is not paid for. Various examples of …

Social Media Marketing: Gaining A Competitive Advantage By Reaching The Masses, David J. Perdue

Senior Honors Theses

Social media marketing involves the use of online social media tools—such as Facebook, Twitter, and LinkedIn—to reach consumers in innovative ways. Given the increasingly large numbers of consumers using social media, businesses of all types are getting involved in social media in an attempt to reach new audiences and strengthen their ties with existing customers. However, the magnitude of resources available and the potential consequences of a failed social media marketing campaign have left many companies in a state of uncertainty. How can a company develop a social media marketing strategy that will prove successful in the long run? Instead …

Enhanced Food Marketing To Children On The Internet: A Content Analysis, Sarah A. Ochsner

UNLV Theses, Dissertations, Professional Papers, and Capstones

In light of the continuing epidemic of childhood obesity, aggressive food marketing strategies have come under increased scrutiny as a possible contributing factor. It has been acknowledged in numerous studies, that poor nutrient quality of food and beverages dominate children's programming. The growth in child-specific media envoys has further increased favorable opportunities to market food and beverages to children, notably less regulated and parentally unsupervised. According to the U.S. Census Bureau, 65% of children aged 6-11 have home access to the Internet; and today, the majority of food manufacturers operate websites appealing to children. The Institute of Medicine issued a …

Voluntary Green Power Market Forecast Through 2015, Lori Bird, Ed Holt, Jenny Sumner, Claire Kreycik

Publications (E)

Voluntary markets for renewable energy in which consumers purchase renewable energy from their electricity providers or from renewable energy certificate (REC) marketers have existed for more than a decade. Going forward, various factors will influence the development of these markets, including potential climate policies, state and federal renewable portfolio standards (RPS), renewable energy prices, the level of consumer interest in purchasing green power, and the interest on the part of utilities in offering new green options and in continuing to promote existing programs.

This report presents estimates of voluntary market demand for renewable energy or green power through 2015. The …

The Impact Of National Institutional Context On Social Practices: Comparing Finnish And Us Business Communities, Jill M. Purdy, Elizabeth A. Alexander, Stern Neill

Marketing

This paper investigates the impact of national institutional contexts on firms' socially responsible practices, the motives for such practices and methods of organising social practices. Surveys of firms in a liberal market economy (USA) and those in a coordinated market economy (Finland) are compared. Findings indicate that social practices differ between the contexts, providing empirical support for the theory of explicit and implicit forms of corporate social responsibility. The paper offers insight into how social practices are organised in different contexts and a new conceptualisation of the motives for social responsibility. Results suggest that national institutional context should be accounted …

2010 May, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for May of 2010.

어떤 상황에서 소비자는 다수의 선택을 따를까?, Moon Seop Kim, Hyun Min Oh, Jae Il Kim

Asia Marketing Journal

People have competing desires. Hence, people not only chase others` choices due to the need for assimilation but also avoid others` choices due to the need for differentiation. This study attempts to uncover under which conditions consumers assimilate with or differentiate from others` choices. Specifically, the study extends previous research about the effect of others` choices by focusing on the effect of a choice situation (purchase vs. usage) based on the conformity theory and the uniqueness theory. It was found that purchase (vs. usage) situation makes people more conform to others in case of identity-irrelevant product (e.g., USB memory stick). …

소비자 욕구충족성과 스타 속성이 스타브랜드 애착과 후원브랜드에 대한 소비자반응에 미치는 영향, Kwang Ho Ahn, Jae Hwan Lee

Asia Marketing Journal

This study is based on recent advances in celebrity traits and self-determination researches to address how consumers develop the strong attachment to a "star brand," and the effect of consumer`s attachment to star brand on evaluation of product brand sponsored by the star. We use the consumers` need satisfaction and star traits as major causal factors that influence consumer`s attachment to a star brand. Specifically this article uses autonomy need, relatedness need, competence need as the dimensions of need satisfaction and expertness, trustworthiness, likeability, and similarity as the key star traits. The purpose of this study is to investigate the …

고객의 개인적 요소가 대기시간 경험에 미치는 영향에 대한 탐색적 연구, Ju Young Kim, Bo Mi Yoo

Asia Marketing Journal

Customers often experience waiting for buying service. Managing customers` waiting time is im-portant for service providers since customers who are dissatisfied with waiting, secede from a service place at last. Not a few studies have been done to solve waiting time problem and improve customers` waiting experience. Hui & Tse(1996) identify evaluation factors in customers` behavioral mechanism as customers wait. That is, customers experience perceived waiting time, waiting acceptability and emotional response to the wait when they wait. Since customers evaluate the wait using these factors, service provider should manage these factors in order to minimize customers` dissatisfaction. Therefore, this …

글로벌 기업 도약을 위한 롯데쇼핑의 마케팅전략, Jin Yong Lee, Chung Koo Kim, Young Hyuck Joo

Asia Marketing Journal

Lotte Shopping Co. started its business from Lotte Department Store. From the beginning, Lotte Shopping Co. opened the largest department store and, since then, has expanded its business size through the processes of active developments of its own stores and merges and acquisitions of other companies. Currently, it operates a variety of retail shops such as department stores, discount stores, movies theaters, shopping malls, and supermarkets along with a TV home-shopping station and an online shopping mall. Lotte group, a business conglomerate Lotte Shopping belongs to, has an objective of becoming TOP 10 business group in Asia by 2018. Lotte …

Gen Ms 25 T.A. Huston & Co. Salesman's Catalog Finding Aid, Karin A. France

Search the General Manuscript Collection Finding Aids

Description:

In the early 1920s, T. A. Huston & Co. of Auburn built a 7-story bakery building in Portland, which became the Glickman Library of USM in the early 1990s. This is a 3-ring binder containing a color facsimile of a salesman's catalog, ca. 1912, of T. A. Huston & Co.

Date Range:

ca. 1912

Size of Collection:

0.25 ft.

Gen Ms 24 T.A. Huston & Co. Chocolate Box Finding Aid, Karin A. France

Search the General Manuscript Collection Finding Aids

Description:

In the early 1920s, T. A. Huston & Co. of Auburn built a 7-story bakery building in Portland, which became the Glickman Library of USM in the early 1990s. This is the original packaging of "Clover Leaf Chocolate Peppermints," produced by T. A. Huston & Co.

Size of Collection:

0.25 ft.

Predictive Modeling Of Alumni Donor Behavior, Lauren Prue

Honors Projects in Mathematics

In recent years, college and universities have relied increasingly upon the charitable contributions of its previous graduates; as the costs of tuition rise substantially, development offices are facing the challenge of creating annual fund campaigns that are minimally expensive while providing the maximum potential for return. This study addresses the available constituent database at one University in particular in an effort to identify what criteria are the strongest predictors of donor response at a small, private university located within New England. The analysis utilized predictive modeling and data-mining largely within the software program Rapid Insight to build several models in …

Major League Baseball: America’S Recession-Proof Pastime, Mark Mcdonnell

Honors Projects in Finance

This project is a study which examines how attendance levels in Major League Baseball stadiums have been impacted by the current recession in the United States which began in October 2007. Research on attendance during past recessions has shown a strong relationship that during downtrends in the economy, baseball attendance levels generally do not suffer. Using an ordinary least squares regression, independent variables including; percent change in ticket price from previous season, distance to closest competitor, percent change in ticket price of the closest competitor, winning percentage during previous year, winning percentage during current year, unemployment rate during current year, …

The Perceived Credibility Of Brand Mention In Magazine Articles In Comparison To Advertorials And Traditional Paid Advertisements, Christina Conner

Honors Projects in Marketing

This study explores the perceived credibility of brand mention in magazine editorials compared to advertorials and traditional paid advertisements. Surveys were administered to three groups of college students after viewing an editorial, an advertorial or a paid advertisement. Respondents were asked to identify their level of agreement regarding credibility, likeability and perceived selling intent of the content.

Results indicate that advertorials are perceived to be less credible than editorials and traditional paid advertisements. Traditional paid advertisements are perceived to be the most credible method of brand mention in magazines. It can also be determined as a result of this study …

Online Video Contest Effects On Brand And Ad Attitudes, Daniel A. Janis

Honors Projects in Marketing

This research investigates how online video contests (OVCs) affect brand image, as measured by brand and advertisement attitudes. After conducting a pre-test to discover an appropriate product for the Generation Y target market, we ran an experiment examining OVCs, television, and magazine ad’s effects on multi-item measures of brand and advertisement attitudes. One hundred twenty-one subjects were randomly assigned to one of the three test conditions. The OVC significantly resulted in positive brand attitudes for the hedonic dimension such as feelings and attractiveness of the brand. For the more functional characteristics, OVCs did not influence brand attitudes. OVCs also produced …