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Articles 12571 - 12600 of 16674
Full-Text Articles in Business
2013-November-01-Star Party To Show How Visitors Can ‘See The Universe From Etsu’, University Marketing And Communications, East Tennessee State University
2013-November-01-Star Party To Show How Visitors Can ‘See The Universe From Etsu’, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Team Selling And Customer Satisfaction In The Mission Critical Sector: A Case Study Of Eyp Mission Critical Facilities Inc., Timothy J. Crader, Stephen M. Brown
Team Selling And Customer Satisfaction In The Mission Critical Sector: A Case Study Of Eyp Mission Critical Facilities Inc., Timothy J. Crader, Stephen M. Brown
WCBT Faculty Publications
This study examined the relationships between selling teams (STs) and customer satisfaction within the mission critical power design industry. The literature indicates that STs, which are considered a state of the art sales model, deserved further research. The SERVQUAL survey was used to measure customer satisfaction with EYP Mission Critical’s most strategic customers. The difference in customer satisfaction for customers serviced by STs and traditional sales personnel were compared. The investigation found support indicating that a ST approach had a positive relationship to increased customer satisfaction levels. Based on the results of the study, it is recommended that sales leaders …
2013-November-01-Keep Etsu Rotc, University Marketing And Communications, East Tennessee State University
2013-November-01-Keep Etsu Rotc, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-November-01-Parker: 'Bark Like Dog!', University Marketing And Communications, East Tennessee State University
2013-November-01-Parker: 'Bark Like Dog!', University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-November-01-Rotc Hall Of Fame, University Marketing And Communications, East Tennessee State University
2013-November-01-Rotc Hall Of Fame, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
The Influence Of Mobile Website Quality On Consumer Satisfaction And Behavior, Xiuyuan Gao
The Influence Of Mobile Website Quality On Consumer Satisfaction And Behavior, Xiuyuan Gao
Department of Textiles, Merchandising and Fashion Design: Dissertations, Theses, and Student Research
Mobile shopping has grown into a huge market and an increasing number of consumers have begun to use mobile websites to shop. Therefore, how mobile shopping websites provide good shopping to customers is significant. The object of this study is to relate factors of website quality to college students’ satisfaction with mobile shopping experiences, which in turn influence their intentions to return to the website and/or to purchase on the website. Five dimensions of website quality, which were information quality, navigation, visual appeal, response time and interactivity, were selected in this study. The model of self-regulatory process (Bagozzi, 1992) has …
Opportunities For Non-Degree Executive Education In Taiwan, Robert Winsor, Annie Liu, Xiaoyan Yu, Kim Huynh-Willis
Opportunities For Non-Degree Executive Education In Taiwan, Robert Winsor, Annie Liu, Xiaoyan Yu, Kim Huynh-Willis
Marketing & Business Law Faculty Works
Few organizations today have remained untouched by globalization. Whether they are in direct competition with multinational businesses or simply experiencing the pressure of operating within a large competitive universe, virtually all firms now operate in a global economy. As a result of this global competition, U.S. and foreign executives alike have been confronted with the need to broaden their conceptualization and understanding of the impacts of these trends. In response to these needs, both universities and independent training organizations have developed innovative programs for executive training and education. Observers predict that demand for this type of education will grow substantially …
2013 November, Office Of Communications & Marketing, Morehead State University.
2013 November, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Press releases for November of 2013.
Uncovering Collaborative Value Creation Patterns And Establishing Corresponding Customer Roles, Sabine Moeller, Robert Ciuchita, Dominik Mahr, Gaby Odekerken-Schroder, Martin Fassnacht
Uncovering Collaborative Value Creation Patterns And Establishing Corresponding Customer Roles, Sabine Moeller, Robert Ciuchita, Dominik Mahr, Gaby Odekerken-Schroder, Martin Fassnacht
Research Collection Lee Kong Chian School Of Business
Research on value creation traditionally has focused on value created by the company, though customers increasingly serve as active partners, able to create value with firms in a collaborative manner. Despite interest by both scholars and managers, existing research has not yet clarified the interdependencies of service offerings and customer role patterns. This article explores value creation rooted in three generic offerings (configuration, solution, and network) and identifies differences in their prerequisites, customer activities, challenges, abilities, ability enhancers, and perceived benefits that arise in collaborative value creation (CVC). Data from 105 collaborations, collected through in-depth interviews, support the qualitative and …
2013-October-30-Grey Scale To Headline The Big Fall Show, University Marketing And Communication, East Tennessee State University
2013-October-30-Grey Scale To Headline The Big Fall Show, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
Consumer Associative Network Analysis On Device And Service Convergance, Sang Man Han, Jang Hyuk Lee, Sun Young Park, Jo
Consumer Associative Network Analysis On Device And Service Convergance, Sang Man Han, Jang Hyuk Lee, Sun Young Park, Jo
Asia Marketing Journal
Our research brings managerial insights for developing new digital convergence of devices and services. To explain the phenomenon of device and service convergence, we combine two different approaches from separate research fields: a perceptual mapping technique generally used for segmentation in marketing and associative network analysis mobilized to understanding network structure of core and peripheral as well as the information mediating role of nodes in network science. By combining these two approaches, we provide an in-depth analysis of the associations among devices and services by assessing the centrality of device and service nodes in an associative network. This is done …
Thai Tourists` Souvenir Shopping Experience In Korea, Sirin Poraksa, Hye Jung Cheon
Thai Tourists` Souvenir Shopping Experience In Korea, Sirin Poraksa, Hye Jung Cheon
Asia Marketing Journal
Shopping is considered a ‘must-do’ activity for most people on travel. One of the major parts of tourist shopping is the purchasing of souvenirs. Souvenirs are universally associated with tourism as a commercially produced and purchased object to remind the purchaser of the experience. Recently, Korea becomes one of the most popular destinations that many Asian tourists like to visit. Among those Asian tourists, the number of Thai tourists bound for Korea shows an incredible rapid growth. Thai people pick Korea and Seoul as their favorite country and city to visit for three consecutive years since 2009. One of the …
The Role Of Processing Fluency In Product Innovativeness Judgment, Hye Jeung Cho
The Role Of Processing Fluency In Product Innovativeness Judgment, Hye Jeung Cho
Asia Marketing Journal
The metacognitive experience of the ease or difficulty with which new, external information can be processed, referred to as ‘processing fluency,’ has been shown to influence a wide range of human judgments including truth judgments, familiarity judgments, risk perception, evaluation, and preference (see Alter and Oppenheimer 2009 for a review). The current research explores the possibility of a consumer`s product innovativeness judgment based on the difficulty of processing new information. In specific, this study examines if the inferential link between (dis)fluency-(un)familiarity can feed into the perception of innovativeness. This study also explores how a consumer`s processing motivation can moderate the …
Informative Role Of Marketing Activity In Financial Market, Kyung Oh Yun
Informative Role Of Marketing Activity In Financial Market, Kyung Oh Yun
Asia Marketing Journal
As advertising and promotions are categorized as operating expenses, managers tend to reduce marketing budget to improve their short term profitability. Gauging the value and accountability of marketing spending is therefore considered as a major research priority in marketing. To respond this call, recent studies have documented that financial market reacts positively to a firm`s marketing activity or marketing related outcomes such as brand equity and customer satisfaction. However, prior studies focus on the relation of marketing variable and financial market variables. This study suggests a channel about how marketing activity increases firm valuation. Specifically, we propose that a firm`s …
Technology Licensing Agreements From An Organizational Learning Perspective, Jong Kuk Lee, Sang Young Song
Technology Licensing Agreements From An Organizational Learning Perspective, Jong Kuk Lee, Sang Young Song
Asia Marketing Journal
New product innovation is a process of embodying new knowledge in a product and technology licensing is getting popular as a means to innovations and introduction of new product to the market in today`s competitive global market environment. Incumbents often rely on technology licensing to access new product opportunities created by other firms. Prior research has examined various aspects of technology licensing agreements such as specific contract terms of licensing agreements, e.g., distribution of control rights, exclusivity of licensing agreements, cross-licensing, and the scope of licensing agreements. This study aims to provide answers to an important, but under-researched question: why …
Effects Of Product Number And Brand Breadth On The Evaluations Of An Extended Product, Min Sun Yeu, Hye Yeon Yuk, Bo Ha Kim, Yoo, Seong Wan Cho, Jun Sang Yeo, Chan Su Park
Effects Of Product Number And Brand Breadth On The Evaluations Of An Extended Product, Min Sun Yeu, Hye Yeon Yuk, Bo Ha Kim, Yoo, Seong Wan Cho, Jun Sang Yeo, Chan Su Park
Asia Marketing Journal
This paper was motivated by two gaps in the extant literature on brand portfolio planning. First, research has shown that, as the number of products connected to a brand increases, the extended product receives more favorable evaluations. However, this result was obtained by comparing two brands with different number of products while controlling the brands` breadths. Hence one may question if the above result would hold when the brand is narrow as well as broad. Second, the literature has investigated the effect of brand breadth on the perceived fit and evaluations of an extended product within a relatively limited range …
The Mediating Role Of Brand Recall And Brand Attitude In Influencing Purchase Intention In Advergames, Azaze Azizi Abdul Adis, Hyung Jun Kim
The Mediating Role Of Brand Recall And Brand Attitude In Influencing Purchase Intention In Advergames, Azaze Azizi Abdul Adis, Hyung Jun Kim
Asia Marketing Journal
Research on purchase intention had showed remarkable progress in contributing to the theory of consumer behavior. Despite the popularity of academic discussions on various issues influencing purchase intention, the mediating role of brand recall and brand attitude on purchase intention, in particular advergames, has not yet been well explored, especially in developing economies such as Malaysia. Furthermore, the influence of self-brand congruity, entertainment and brand placement acceptance as antecedents to brand recall and brand attitude are expected to add value to the brand recall, brand attitude and purchase intention relationships. This paper aims to investigate the impact of the mediating …
Optimality Of Customer Relationship Management, Tae Ho Song, Ji Yoon Kim, Sang Yong Kim
Optimality Of Customer Relationship Management, Tae Ho Song, Ji Yoon Kim, Sang Yong Kim
Asia Marketing Journal
Managing customers based on customer equity (CE) has emerged as the most effective way of doing business because of its ability to foster profitable customer relationship management (CRM) through appropriate marketing activities. Most research studies provide conceptual and empirical evidence of the positive link between CE and firm performance. However, regarding this possibility, it has been suggested by some researchers that this link may not hold true for other firms with different firmographic factors, such as firm growth rate, size, and resources. As previous research emphasizes that marketing managers should implement a strategy based on their unique business environment, our …
Applying The Multiple Cue Probability Learning, So Won Ahn, Ju Young Kim, Young Won Ha
Applying The Multiple Cue Probability Learning, So Won Ahn, Ju Young Kim, Young Won Ha
Asia Marketing Journal
In the present study, we apply the multiple cue probability learning (MCPL) paradigm to examine consumer learning from feedback in repeated trials. This paradigm is useful in investigating consumer learning, especially learning the relationships between the overall quality and attributes. With this paradigm, we can analyze what people learn from repeated trials by using the lens model, i.e., whether it is knowledge or consistency. In addition to introducing this paradigm, we aim to demonstrate that knowledge people gain from repeated trials with feedback is robust enough to weaken one of the most often examined contextual effects, the asymmetric dominance effect. …
2013-October-29-Bishop Induction, University Marketing And Communication, East Tennessee State University
2013-October-29-Bishop Induction, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
How Do Firms Become Different? A Dynamic Model, Matthew Selove
How Do Firms Become Different? A Dynamic Model, Matthew Selove
Business Faculty Articles and Research
This paper presents a dynamic investment game in which firms that are initially identical develop assets that are specialized to different market segments. The model assumes that there are increasing returns to investment in a segment, for example, as a result of word-of-mouth or learning curve effects. I derive three key results: (1) Under certain conditions there is a unique equilibrium in which firms that are only slightly different focus all of their investment in different segments, causing small random differences to expand into large permanent differences. (2) If, on the other hand, sufficiently large random shocks are possible, firms …
2013-October-28-Cornet Recital, University Marketing And Communication, East Tennessee State University
2013-October-28-Cornet Recital, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
2013-October-28-Alumni Tea, University Marketing And Communication, East Tennessee State University
2013-October-28-Alumni Tea, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
2013-October-22-Entrepreneurs' Club Nov. 2013, University Marketing And Communication, East Tennessee State University
2013-October-22-Entrepreneurs' Club Nov. 2013, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
2013-October-22-Ibma 2013, University Marketing And Communication, East Tennessee State University
2013-October-22-Ibma 2013, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
2013-October-18-Deaf Awareness Week, University Marketing And Communication, East Tennessee State University
2013-October-18-Deaf Awareness Week, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
2013-October-18-Energy Efficiency, University Marketing And Communication, East Tennessee State University
2013-October-18-Energy Efficiency, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
2013-October-18-Basler Lecture Oct. 2013, University Marketing And Communication, East Tennessee State University
2013-October-18-Basler Lecture Oct. 2013, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
2013-October-18-Country Kiosk, University Marketing And Communication, East Tennessee State University
2013-October-18-Country Kiosk, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
2013-October-17-Fubara Named One Of 10 Finalists For Senior Class Award, University Marketing And Communications, East Tennessee State University
2013-October-17-Fubara Named One Of 10 Finalists For Senior Class Award, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.