Open Access. Powered by Scholars. Published by Universities.®
- Institution
-
- East Tennessee State University (6458)
- Georgia Southern University (883)
- Kennesaw State University (704)
- Asia Marketing Journal (AMJ) (674)
- Morehead State University (667)
-
- Singapore Management University (478)
- De La Salle University (300)
- Technological University Dublin (250)
- Universitas Indonesia (235)
- University of Rhode Island (218)
- Marquette University (217)
- University of Arkansas, Fayetteville (195)
- California Polytechnic State University, San Luis Obispo (185)
- University of South Florida (162)
- University of Nevada, Las Vegas (155)
- Illinois State University (146)
- University of Texas Rio Grande Valley (144)
- Department of Primary Industries and Regional Development, Western Australia (140)
- Utah State University (136)
- Old Dominion University (133)
- Western Kentucky University (121)
- Coastal Carolina University (114)
- MMU Press (113)
- University of Nebraska - Lincoln (110)
- Walden University (108)
- World Maritime University (101)
- Bryant University (92)
- Munster Technological University (91)
- Edith Cowan University (82)
- Western Michigan University (82)
- Keyword
-
- Marketing (1022)
- Social media (277)
- Advertising (193)
- Consumer behavior (188)
- Branding (164)
-
- Social Media (136)
- Sustainability (125)
- Western Australia (104)
- AMTP (95)
- Business (92)
- Ireland (92)
- Trust (82)
- SIEC Historical Documents (81)
- Women (80)
- Innovation (78)
- COVID-19 (77)
- Association of Marketing Theory and Practice Proceedings 2010 (76)
- Ethics (75)
- Consumer Behavior (74)
- Utah (72)
- Communication (68)
- Sales (65)
- Association of Marketing Theory and Practice Proceedings 2014 (64)
- Entrepreneurship (64)
- Marketing strategy (62)
- Tourism (62)
- Management (61)
- Demographics (60)
- Purchase intention (59)
- Internet (57)
- Publication Year
- Publication
-
- ETSU News (6154)
- Asia Marketing Journal (674)
- Morehead State Press Release Archive, 1961 to the Present (567)
- Atlantic Marketing Association Proceedings (352)
- Research Collection Lee Kong Chian School Of Business (320)
-
- DLSU Business & Economics Review (296)
- Accent [newsletter] (265)
- Atlantic Marketing Journal (252)
- Marketing Faculty Research and Publications (203)
- Markets, Globalization & Development Review (177)
- ASEAN Marketing Journal (174)
- Marketing Faculty Publications (166)
- Honors Theses (144)
- International Journal for Business Education (138)
- Journal of Applied Marketing Theory (133)
- Faculty Publications (114)
- International Journal of Management, Finance and Accounting (113)
- UNLV Theses, Dissertations, Professional Papers, and Capstones (109)
- The Coastal Business Journal (103)
- Walden Dissertations and Doctoral Studies (101)
- World Maritime University Dissertations (100)
- Morehead State Athletics Press Release Archives (96)
- Marketing and Strategy Faculty Publications (95)
- Marketing Undergraduate Honors Theses (91)
- Theses (91)
- AMTP Proceedings 2010 (76)
- School of Professional Studies (75)
- Articles (74)
- AMTP Proceedings 2026 (72)
- AMTP Proceedings 2013 (68)
- Publication Type
- File Type
Articles 12511 - 12540 of 16674
Full-Text Articles in Business
Campaign In A Box: Creating A Universal Public Relations Plan For Community Success For Any Small Business, Emily Branson
Campaign In A Box: Creating A Universal Public Relations Plan For Community Success For Any Small Business, Emily Branson
Journalism
No abstract provided.
2013 Performance Horse Sale At The Cal Poly Equine Center, Jennifer Rauch
2013 Performance Horse Sale At The Cal Poly Equine Center, Jennifer Rauch
Animal Science
No abstract provided.
2013-December-01-Department Of Music Concludes Fall Series With Three Free Concerts, University Marketing And Communications, East Tennessee State University
2013-December-01-Department Of Music Concludes Fall Series With Three Free Concerts, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
A Study On Rebranding Strategies, Megan Bryant
A Study On Rebranding Strategies, Megan Bryant
Graphic Communication
This project is a study on rebranding strategies. Companies go through a rebrand to change their strategy and direction. Many companies succeed by going through these processes, while many others fail.
In addition to extensive research on past company rebrands, a questionnaire was conducted on a sample of 25 individuals of various ages about their experiences with brands and rebranding in order to compare their responses with actual company decisions.
Participants provided insight on their own personal behaviors, decisions, and perceptions about brands and purchasing products. The study concluded that, on average, quality was more important than price in almost …
2013 December, Office Of Communications & Marketing, Morehead State University.
2013 December, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Press releases for December of 2013.
Successful Marketing Strategies For Promoting Event Destinations, Evease Iniece Tucker
Successful Marketing Strategies For Promoting Event Destinations, Evease Iniece Tucker
Graduate Theses and Dissertations
Travel and tourism has been recognized as being an important driver of jobs, growth and economic recovery in the United States. Meetings, events and incentive travel contribute $98.7 billion of the direct spending, $15.0 billion in taxes and 859,000 jobs. As a result, destination marketing organizations (DMOs) in the United States are taking advantage of this impact for growth in their destinations. As a destination marketing organization's main job responsibility is to promote their destination to attract visitors, which requires superior marketing strategies to achieve these goals.
This research investigates the marketing strategies of DMOs in the United States. The …
How The Internet Has Revolutionized Video Marketing, Dylan D. Sheldon
How The Internet Has Revolutionized Video Marketing, Dylan D. Sheldon
Senior Honors Theses
From the creation of film to the streaming of digital media, moving pictures have always been a premier medium of marketing. Today, the use of video in marketing offers an experience unlike any other for consumers by engaging them in an entertaining, yet informative, format. In the past few decades, the surge of the Internet has chan From the creation of film to the streaming of digital media, moving pictures have always been a premier medium of marketing. Today, the use of video in marketing offers an experience unlike any other for consumers by engaging them in an entertaining, yet …
2013-November-26-Heritage Day, University Marketing And Communications, East Tennessee State University
2013-November-26-Heritage Day, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-November-26-Moorman Nih Grant, University Marketing And Communications, East Tennessee State University
2013-November-26-Moorman Nih Grant, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-November-26-Fall Jazz, University Marketing And Communications, East Tennessee State University
2013-November-26-Fall Jazz, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-November-26-Basler Lecture 12/13, University Marketing And Communications, East Tennessee State University
2013-November-26-Basler Lecture 12/13, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-November-26-Brass Knuckles, University Marketing And Communications, East Tennessee State University
2013-November-26-Brass Knuckles, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-November-22-Bold Warrior Challenge, University Marketing And Communications, East Tennessee State University
2013-November-22-Bold Warrior Challenge, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-November-21-Rosetta Stone Special, University Marketing And Communications, East Tennessee State University
2013-November-21-Rosetta Stone Special, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-November-21-Etsu Launches International Journal Of Health Sciences Education, University Marketing And Communications, East Tennessee State University
2013-November-21-Etsu Launches International Journal Of Health Sciences Education, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-November-21-Fritz Earns Award, University Marketing And Communications, East Tennessee State University
2013-November-21-Fritz Earns Award, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-November-20-Etsu Allison Hawkins, University Marketing And Communications, East Tennessee State University
2013-November-20-Etsu Allison Hawkins, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-November-20-Etsu Nutrition Students Fight Hunger, University Marketing And Communications, East Tennessee State University
2013-November-20-Etsu Nutrition Students Fight Hunger, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-November-20-Dr. Richard Kortum Releases Book On The Meaning Of Language, University Marketing And Communications, East Tennessee State University
2013-November-20-Dr. Richard Kortum Releases Book On The Meaning Of Language, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-November-20-Library Fines, University Marketing And Communications, East Tennessee State University
2013-November-20-Library Fines, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-November-20-Tennessee Institute Of Public Health Receives Arc Grant, University Marketing And Communications, East Tennessee State University
2013-November-20-Tennessee Institute Of Public Health Receives Arc Grant, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-November-19-Gis Day, University Marketing And Communications, East Tennessee State University
2013-November-19-Gis Day, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-November-18-Ending Fall Bands, University Marketing And Communications, East Tennessee State University
2013-November-18-Ending Fall Bands, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-November-18-Kennedy Lecture, University Marketing And Communications, East Tennessee State University
2013-November-18-Kennedy Lecture, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-November-18-'Tradin' Paint' Video, University Marketing And Communications, East Tennessee State University
2013-November-18-'Tradin' Paint' Video, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-November-18-Help For Graduate Students, University Marketing And Communications, East Tennessee State University
2013-November-18-Help For Graduate Students, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-November-18-Etsu Opera Workshop To Present Winter Opera Scenes, University Marketing And Communications, East Tennessee State University
2013-November-18-Etsu Opera Workshop To Present Winter Opera Scenes, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-November-18-Planetarium Show To Focus On ‘The Life Cycle Of A Star’, University Marketing And Communications, East Tennessee State University
2013-November-18-Planetarium Show To Focus On ‘The Life Cycle Of A Star’, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-November-17-Soccer A-Sun Champs, University Marketing And Communications, East Tennessee State University
2013-November-17-Soccer A-Sun Champs, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-November-15-Food Drive Extended, University Marketing And Communications, East Tennessee State University
2013-November-15-Food Drive Extended, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.