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Articles 12481 - 12510 of 16674
Full-Text Articles in Business
2013-December-12-Etsu Alumnus Trey Harris Named Virginia Music Educator Of The Year, University Marketing And Communications, East Tennessee State University
2013-December-12-Etsu Alumnus Trey Harris Named Virginia Music Educator Of The Year, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-December-11-‘Salute To Bettie’ Campaign To Benefit Pharmacy Scholarship At Etsu, University Marketing And Communications, East Tennessee State University
2013-December-11-‘Salute To Bettie’ Campaign To Benefit Pharmacy Scholarship At Etsu, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-December-10-Digital Media News, University Marketing And Communications, East Tennessee State University
2013-December-10-Digital Media News, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-December-10-Gary Hultman, University Marketing And Communications, East Tennessee State University
2013-December-10-Gary Hultman, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-December-10-Dean Isham Named Tennessee Interior Design Educator Of The Year, University Marketing And Communications, East Tennessee State University
2013-December-10-Dean Isham Named Tennessee Interior Design Educator Of The Year, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-December-10-Dr. Richard Manahan Honored By Renaming Of Margin Of Excellence Award, University Marketing And Communications, East Tennessee State University
2013-December-10-Dr. Richard Manahan Honored By Renaming Of Margin Of Excellence Award, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-December-10-Sheri Hamilton, University Marketing And Communications, East Tennessee State University
2013-December-10-Sheri Hamilton, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-December-09-Rotc Commissioning, University Marketing And Communications, East Tennessee State University
2013-December-09-Rotc Commissioning, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-December-08-Jack Wesson, University Marketing And Communications, East Tennessee State University
2013-December-08-Jack Wesson, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Competitive Intelligence And Forecasting Systems: Strategic Marketing Planning Tool For Sme's, Conway Lackman, John M. Lanasa
Competitive Intelligence And Forecasting Systems: Strategic Marketing Planning Tool For Sme's, Conway Lackman, John M. Lanasa
Atlantic Marketing Journal
One of the drivers of both strategic planning and success in the marketplace is the role of competitive intelligence systems (CIS). CIS activity and its value to consumer/competitive intelligence are well established. In a survey of a broad cross section of firms, it was found that two thirds of the companies indicated a dramatic increase in level of activity and nearly three fifths (54%) said the impact of marketing intelligence systems (MI) contribute heavily to tactical and strategic decision making (Lackman, Lanasa, and Saban, 2000). Small and medium enterprises (SME’s) traditionally have neglected CIS partly because of the cost and …
An Experiment In Testing Advertising Levels By Measuring Natural Test Market Variation, Michael Latta
An Experiment In Testing Advertising Levels By Measuring Natural Test Market Variation, Michael Latta
Atlantic Marketing Journal
A field experiment utilizing a new experimental approach to measuring advertising exposure which provides a range of levels of exposure was conducted in eight main test market and eight fringe cities for a global Fortune 500 company consumer durable product. The results showed: a) targeted rating points of advertising delivered are strongly related to advertising effectiveness, and b) this effect is attributable to advertising level and to whether the members of the target audience live close to or far from the broadcast source.
Revisiting Stereotype Research And Its Marketing Implications, Amy H. Handlin
Revisiting Stereotype Research And Its Marketing Implications, Amy H. Handlin
Atlantic Marketing Journal
This paper revisits a vintage body of literature that holds clues to understanding the contemporary problem of change-resistant, stereotype-driven brand or product images. In particular, this stream of research helps illuminate (1) how information is used to create, reinforce, or weaken the perceptual device known as a stereotype, and (2) what situation-specific circumstances (e.g. the nature of the processing task) may influence the impact of this information. The author reviews major findings from the past thirty years, identifying key implications and offering hypotheses for testing dimensions of stereotype activation and alteration.
Shopping Context And The Impulsive And Compulsive Buyer, Richard L. Flight, Jarrod Scherle
Shopping Context And The Impulsive And Compulsive Buyer, Richard L. Flight, Jarrod Scherle
Atlantic Marketing Journal
Impulsive and compulsive buying are behaviors with unique antecedents and consequences. Each has been studied at length but not in the duel context of offline and online retail environments. This current research examines the interaction of shopping context (online or offline) in relation to impulsive and compulsive buying behaviors. We find evidence that compulsive buying tendency is positively associated with online shopping, while impulse buying tendency is positively associated with offline shopping. The implications of this research suggest that purchasing as a result of compulsive and impulsive buying tendencies vary as a result of the shopping context which includes physical …
Kasky V. Nike: Lurking First Amendment Time Bomb For Marketers?, Michael J. Landry
Kasky V. Nike: Lurking First Amendment Time Bomb For Marketers?, Michael J. Landry
Atlantic Marketing Journal
While attention has focused on the U. S. Supreme Court protecting corporate political speech, the Court has left untouched a California Supreme Court ruling of significance to marketers in their efforts to use advertising and public relations to offset what they view as unfair criticism. The case, Kasky v. Nike, stems from 1995 accusations that athletic footwear and apparel manufacturer Nike exploited and abused employees in Asian sweatshops. Through advertising and public relations efforts, Nike denied the claims. In 1998, Californian Mark Kasky sued, claiming Nike’s denials violated laws regarding unfair competition and false advertising and, because the denials were …
The Impact Of Message Sequencing In The New Product Introduction Process: Boosting Message Retention And Its Impact On Product Attitude, Bobi Ivanov, Kimberly A. Parker, Jeanetta D. Sims, Chan Yun Yoo
The Impact Of Message Sequencing In The New Product Introduction Process: Boosting Message Retention And Its Impact On Product Attitude, Bobi Ivanov, Kimberly A. Parker, Jeanetta D. Sims, Chan Yun Yoo
Atlantic Marketing Journal
This study focused on providing a more nuanced understanding of the message retention-attitude (cognition-affect) relationship in new product introductions. Using advertising and publicity as independent and combined promotional tools, this study aims to determine an effective approach to strengthen the retention-attitude relationship as well as the level of new product information retention and, through it, the attitude toward the product. To that end, a two-phase experiment was conducted involving 423 participants. The results revealed that publicity, compared to advertising, in general, was a more effective strategy in boosting retention and that the publicity-publicity sequence strategy was the most effective in …
Preventive Health Care Information Delivery Systems: Is Social Media Relevant?, Joseph D. Cangelosi Dr., Edward Ranelli, David Kim
Preventive Health Care Information Delivery Systems: Is Social Media Relevant?, Joseph D. Cangelosi Dr., Edward Ranelli, David Kim
Atlantic Marketing Journal
Preventive Health Care (PHC) is the awareness and efforts a person undertakes to enhance and preserve physical, mental, and emotional health for today and the future. This research examines the importance of online delivery systems as sources of PHC information. It examines how health care consumers respond to various online PHC delivery systems, with a special emphasis on social media (SM). Specifically different demographic groups are compared to determine the importance each group places on various online delivery systems. The results of a survey showed the 35-44 year old group placing the greatest importance of retrieving PHC information online. Older …
2013-December-06-Holiday Concert, University Marketing And Communications, East Tennessee State University
2013-December-06-Holiday Concert, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-December-05-Cat In Contest, University Marketing And Communications, East Tennessee State University
2013-December-05-Cat In Contest, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-December-05-Etsu’S Rotc Names Running Club In Memory Of Lt. Col. Joseph Callahan, University Marketing And Communications, East Tennessee State University
2013-December-05-Etsu’S Rotc Names Running Club In Memory Of Lt. Col. Joseph Callahan, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Introducing Target Into Singapore, Yealim Ko
Introducing Target Into Singapore, Yealim Ko
Senior Honors Theses
The global business trends point to international expansions with corporations increasingly turning to emerging markets for new opportunities to grow and create new sources of revenues. While the BRIC countries including Brazil, Russia, India, and China remain at the center of attention from global industries, the surrounding countries in Asia including Japan, South Korea, Malaysia, and Singapore emerge as potential markets because although smaller in size, the surrounding countries with fast growing economy and consumer demand for foreign goods suggest large profit potentials. Considering the increasing trend of going abroad in the retail industry (S&P, 2013), the paper is an …
2013-December-03-Etsu Fall Commencement, University Marketing And Communications, East Tennessee State University
2013-December-03-Etsu Fall Commencement, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-December-03-Zachary Ross, University Marketing And Communications, East Tennessee State University
2013-December-03-Zachary Ross, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-December-02-Ken Olive Award, University Marketing And Communications, East Tennessee State University
2013-December-02-Ken Olive Award, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-December-02-Hadii Mamudu Publications, University Marketing And Communications, East Tennessee State University
2013-December-02-Hadii Mamudu Publications, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
An Examination Of The Best Practices Of Experiential Marketing In Selected Popular Beverage Companies, Taylor Matthews
An Examination Of The Best Practices Of Experiential Marketing In Selected Popular Beverage Companies, Taylor Matthews
Recreation, Parks, and Tourism Administration
In recent years, marketing efforts have shifted from traditional marketing strategies toward experiential marketing in order to ensure that consumers become emotionally attached to a brand. Experiential marketing strategies help companies create relationships with consumers and engage them through unique and memorable experiences. The purpose of this study was to examine the use of experiential marketing in three popular beverage companies. The research for this study was conducted using a best practices matrix created by the researcher, which examined experiential marketing strategies for selected popular beverage companies in the soft drink industry. The results of this study indicate that each …
An Examination Of Branding Strategies For Selected Major League Baseball Organizations, Kaitlyn Defanti
An Examination Of Branding Strategies For Selected Major League Baseball Organizations, Kaitlyn Defanti
Recreation, Parks, and Tourism Administration
The implementation of successful branding strategies is crucial for all sport organizations to enhance revenue, sponsorships, and brand loyalty. To facilitate successful practices, it is important that organizations are aware of the most common branding strategies as well as the strategies of their competitors. The purpose of this study was to examine the best practices of branding strategies for the five Major League Baseball franchises in the state of California. Data were collected from five selected Major League Baseball teams. The instrument utilized in this study was a checklist covering branding strategies with an additional section for notes. The results …
2013-December-01-Beth Evelyn Barber, University Marketing And Communications, East Tennessee State University
2013-December-01-Beth Evelyn Barber, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Institutional Theory And The Evolution Of Marketing Channels In Emerging Economies: Setting A Research Agenda, Birud Sindhav
Institutional Theory And The Evolution Of Marketing Channels In Emerging Economies: Setting A Research Agenda, Birud Sindhav
Marketing and Management Faculty Publications
The story of the growth of emerging economies is about the growth of their marketing institutions. Marketing channels are the key marketing institution in enabling the flow of goods and services. However, marketing scholars typically rely on models and theories devised in the developed economies to study the marketing channels in emerging economies, and these include theories based on political economy-based frameworks that emphasize power and dependence. We argue that often the institutional drives to gain legitimacy provide a powerful lens to understand the evolution of marketing channels. In this conceptual paper, we illustrate our arguments through a few examples, …
The Effect Of Product Density On Perceived Price And Quality, Joshua Jc Holston
The Effect Of Product Density On Perceived Price And Quality, Joshua Jc Holston
Honors Theses
This study explores whether product density affects crowding, perceived quality, and perceived price of products within the retail space. The goal is to determine whether product density directly affects customers’ perceptions of price and quality of merchandise within retail spaces. It tests the hypotheses that increased product density will lead to an increase in crowding perceptions but a decrease in perceived price and quality. The study uses photographs of retail spaces with differing densities to manipulate product density and an online questionnaire to gather data. A student sample is used to collect the data. ANOVAs are used to determine the …
Understanding The Attitude-Behavior Gap For Renewable Energy Systems Using Behavioral Reasoning Theory, Marius Claudy, Mark Peterson, Aidan O'Driscoll
Understanding The Attitude-Behavior Gap For Renewable Energy Systems Using Behavioral Reasoning Theory, Marius Claudy, Mark Peterson, Aidan O'Driscoll
Articles
Consumer adoption of renewable energies is an important step towards less carbon-intensive and more sustainable energy systems. But despite growing ecological awareness and articulated preferences for green products, renewable energies face slow rates of diffusion in consumer markets. This has been hard to explain given consumers’ favorability to the concept of products that lower one’s impact on the natural environment. This study uses data from 254 homeowners in Ireland to investigate the psychological process of adopting a renewable energy system – solar energy panels. Applying Behavioral Reasoning Theory (BRT), this research examines a proposed model in which reasons both for …