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Full-Text Articles in Business

A Multivariate Analysis Of Consumers’ Beliefs, Attitudes, And Behaviors Associated With Locally Produced Food And Farmers’ Market Patronage, Sara Williamson Jan 2014

A Multivariate Analysis Of Consumers’ Beliefs, Attitudes, And Behaviors Associated With Locally Produced Food And Farmers’ Market Patronage, Sara Williamson

Theses and Dissertations--Agricultural Economics

While farmers’ market vendors rely on loyal and frequent patrons to purchase their products, it is unclear how the intrinsic differences among farmers’ market shoppers serve as indicators of potential shopping frequency at farmers’ markets. The objectives of this thesis are to identify consumers’ intrinsic values associated with characteristics of local foods, examine how these values are reflected in consumption behaviors among farmers' market shoppers, and explore the relationship between consumption activities and shopping frequency at farmers' markets. Results suggest that the differences between frequent and infrequent farmers’ market shoppers could be explained by the individual’s levels of high and …


Probing The Etic Vs. Emic Nature Of Consumer Ethnocentrism, Srinivas Durvasula, Steven Lysonski Jan 2014

Probing The Etic Vs. Emic Nature Of Consumer Ethnocentrism, Srinivas Durvasula, Steven Lysonski

Marketing Faculty Research and Publications

The consumer ethnocentrism concept and its measure, the CETSCALE, remain very popular in cross-national research chiefly because they serve as a means to understand consumer attitudes toward imports. But the usage of consumer ethnocentrism and its measure are based on the premise that they have universal or etic properties. Conflicting studies, however, find that the scale's structure is far more complicated than initially believed, and that it may not be uni-dimensional as originally proposed. Is it possible that the consumer ethnocentrism concept and its measure are culture bound? The goal of this study is to resolve this ambiguity.


Situating Men Within Local Terrain: A Sociological Perspective On Consumption Practices, Deirdre Duffy Jan 2014

Situating Men Within Local Terrain: A Sociological Perspective On Consumption Practices, Deirdre Duffy

Conference papers

The aim of this paper is to explore how young men, operating within influential discursive regimes, construct their identity projects and come to know themselves, through their engagement with consumption and leisure practices. Foucauldian theory is drawn upon to conceptualise men as intertwined within their social environs, the recipients of socio-cultural inscription. By situating the micro-social context of the male consumer in a larger socio-cultural context, this study endeavours to go beyond consumer narratives to incorporate the influence of market and social systems on individuals’ identity work. The two discursive practices explored include: hometown community and Gaelic sport. Findings show …


Dr. Brian Cross Featured In Pharmacy Today, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University Jan 2014

Dr. Brian Cross Featured In Pharmacy Today, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY Dr. Brian Cross, an associate professor with the East Tennessee State University College of Pharmacy, and Dr. Reid Blackwelder, a professor with ETSUs Quillen College of Medicine, recently were featured in an issue of Pharmacy Today magazine.

The article showcased in the American Pharmacists Association publication tells the story of the pairs physician-pharmacist collaboration at ETSU Family Physicians.

Blackwelder told the magazine that the clinics have worked hard to foster a collaborative culture where everybody has a voice. Were all there to make our patients get the best outcomes.

Focusing on the Kingsport clinic ETSU Family Physicians is …


Erin Light, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University Jan 2014

Erin Light, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Erin Light is a third-year student pharmacist in the ETSU Bill Gatton College of Pharmacy. At age 36, she readily admits she has taken the long road – one filled with several unexpected turns – to get to this point. The Bulls Gap native who now lives in Greeneville has been a pharmacy tech since 2001 and is a single mom to daughter, Emma, 9. She is the correspondent for the Gamma Delta chapter of the pharmacy fraternity Phi Delta Chi at Gatton.

Q: Why did you decide to go to pharmacy school?  

A: I’ve always wanted to go to …


Etsu Pharmacy Professor Named To Editorial Board Of Scholarly Journal, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University Jan 2014

Etsu Pharmacy Professor Named To Editorial Board Of Scholarly Journal, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY Dr. Sam Harirforoosh, an associate professor in East Tennessee State Universitys Bill Gatton College of Pharmacy, has been selected to serve on the editorial board of a scholarly journal.

Clinical Pharmacokinetics, published by Springer Healthcare, is noted as the major review journal in the area of clinical pharmacokinetics and promotes the continuing development of clinical pharmacokinetics and pharmacodynamics for the improvement of drug therapy and aims to advance postgraduate education in clinical pharmacology and therapeutics.

Harirforoosh, who teaches in the Department of Pharmaceutical Sciences, is also a member of ETSUs Center of Excellence for Inflammation, Infectious Disease …


Etsu's Gatton College Of Pharmacy Receives Continued Full Accreditation, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University Jan 2014

Etsu's Gatton College Of Pharmacy Receives Continued Full Accreditation, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY The Doctor of Pharmacy degree program at East Tennessee State Universitys Gatton College of Pharmacy has earned continued full accreditation from the Accreditation Council for Pharmacy Education (ACPE). The accreditation is valid through 2024.

This accreditation confirms that we continue to meet all standards required for a quality-assured professional education, said Dr. Adam Welch, associate dean for Assessment and Academic Affairs at the Gatton College of Pharmacy. It confirms that our 319 student pharmacists, including the 17 enrolled in dual degrees and 25 in our research concentration, are in a position to make a lasting impact on patient …


College Of Pharmacy Professor Appears Before The Subcommittee On Oversight And Investigations, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University Jan 2014

College Of Pharmacy Professor Appears Before The Subcommittee On Oversight And Investigations, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

p class="p1">Dr. Sarah Melton, Associate Professor of Pharmacy Practice, appeared as a witness before The Subcommittee on Oversight and Investigations, chaired by Rep. Tim Murphy (R-PA), on Thursday, March 26. The hearing was entitled Examining the Growing Problems of Prescription Drug and Heroin Abuse: State and Local Perspectives. Thursdays hearing provided subcommittee members an opportunity to explore prescription drug and opioid abuse from the state and local perspective.

Video can be found here


Meet Christie Monahan, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University Jan 2014

Meet Christie Monahan, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Learn more about P4 Christie Monahan's APPE rotation at the Food & Drug Administration. 

What made you decide to pursue the rotation?

CM: While my track in pharmacy was and still is leading towards residency, I was looking to get as much as I could get in variety out of my fourth-year rotations. This included looking at regulatory agencies and industry. Out of the ones offered, the FDA most appealed to me due to its location, research ambitions, and involvement with REMS programming.

What was your favorite part of the rotation?

CM: Most definitely getting to experience the unique environment …


Meet Dr. Mckenzie Highsmith, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University Jan 2014

Meet Dr. Mckenzie Highsmith, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

McKenzie Higsmith, PharmD, from Johnson City, TN, is an Associate Professor in the Department of Pharmacy Practice. Dr. Highsmith also holds an adjunct faculty appointment in the Department of Family Medicine at James H. Quillen College of Medicine. She maintains a clinical pharmacy practice with the ETSU Family Physicians of Kingsport. She is faculty advisor for the ETSU chapter of the APhA Academy of Student Pharmacists and a member of TPA, APhA, ACCP, STFM, Kappa Psi, and Phi Lambda Sigma. 

Q: Why did you want to pursue pharmacy?

MH: I am a third generation pharmacist. I first met Dr. Jim …


Meet Michele Graybeal, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University Jan 2014

Meet Michele Graybeal, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Meet Michele Graybeal, from Kingsport, Tennesssee. Michele has worked in the Office of Student Affairs since 2008. An alumna of ETSU and former pharmacy technician, she spent five years working with student musicians and guest artists at The University of Southern Mississippi in Hattiesburg before returning home to the Tri-Cities. Her current position as Student Life Coordinator allows her to work with the people she most enjoys: students. Michele looks forward to further developing her administrative knowledge in the areas of student service and advocacy.

What brought you to Gatton?

MG: When my husband and I were moving back …


Meet Dr. Rick Hess, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University Jan 2014

Meet Dr. Rick Hess, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Meet Dr. Rick Hess, from Lutz, Florida. He received his Doctor of Pharmacy from Mercer University Southern School of Pharmacy in 1998. He completed his post-graduate residency in community practice specializing in providing diabetes care in community pharmacy. In 2007, Dr. Hess joined ETSU Gatton College of Pharmacy as assistant professor of pharmacy practice. He currently provides diabetes care with State of Franklin Healthcare Associates. 

Why did you want to pursue pharmacy? 

RH: I wanted to be in health care and especially was interested in how medications could either help or harm people.  I wanted to understand it more …


2014-Etsu Pharmacy Student Awarded Prestigious Summer Internship At Johns Hopkins, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University Jan 2014

2014-Etsu Pharmacy Student Awarded Prestigious Summer Internship At Johns Hopkins, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY A student in the Gatton College of Pharmacy at East Tennessee State University has been awarded a prestigious summer internship at Johns Hopkins University.

 

Shannon Parkey, a second-year pharmacy student at ETSU, will spend the summer taking part in the Johns Hopkins Pharmacy Internship Program through which she will work at the Johns Hopkins Weinberg Outpatient Pharmacy in Baltimore.

 

The pharmacy, located in The Sidney Kimmel Comprehensive Cancer Center, services approximately 140 acute care beds and two high-volume outpatient oncology infusion centers.

 

The acute care patient areas include surgery, medical oncology, benign hematology, hematologic malignancies and bone marrow …


American Pharmacists Month, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University Jan 2014

American Pharmacists Month, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

In recognition of American Pharmacists Month (APhM), the Johnson City Board of Commissioners presented the East Tennessee State University Bill Gatton College of Pharmacy student pharmacists a proclamation declaring October as American Pharmacists Month in Johnson City, TN.


Etsu Establishes Center For Prescription Drug Abuse Prevention And Treatment, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University Jan 2014

Etsu Establishes Center For Prescription Drug Abuse Prevention And Treatment, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY East Tennessee State University announced Wednesday its establishment of a new, interprofessional research center at the institution that will focus on one of the most significant health issues plaguing both the region and much of the nation.

Prescription drug abuse is a national epidemic and our region has been hit very hard by it, said Dr. Robert Pack, associate dean in the ETSU College of Public Health. The United States consumes twice as many opioids per capita than the next closest nation. Among leading states, after Alabama, Tennessee is a close second for opioids consumed per person. And …


Etsu Fellow Receives Grant To Study Prescription Drug Abuse On College Campuses, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University Jan 2014

Etsu Fellow Receives Grant To Study Prescription Drug Abuse On College Campuses, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY A $40,000 grant from the Tennessee Board of Regents is helping one East Tennessee State University fellow continue his long-standing interest in studying prescription drug abuse.

Dr. Rajkumar Sevak, one of two inaugural fellows at the Bill Gatton College of Pharmacy at East Tennessee State University, was awarded the TBR grant to conduct research related to prescription stimulant misuse on college campuses.

Ive always been fascinated about why people take prescription stimulants non-medically, said Sevak, who has conducted research on the topic in the past through his work as a faculty member at the University of California, Los …


Etsu Leads Community Roundtable On Opioid Abuse, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University Jan 2014

Etsu Leads Community Roundtable On Opioid Abuse, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

East Tennessee State University’s Bill Gatton College of Pharmacy and Center for Prescription Drug Abuse Prevention and Treatment hosted a roundtable discussion on Tuesday morning for key players in the community, as well as ETSU faculty, on the topic of opioid abuse, prevention and treatment. Angela Hagaman, director of operations for the Center for Prescription Drug Abuse Prevention and Treatment, led the discussion on many topics including treatment, education and ways to better engage the community. 

“We started this conversation talking about connection, relationship and empathy,” said Hagaman, wrapping up the discussion. “We are doing many things successfully, but we …


Etsu's Future Pharmacists Offer Analyses On Herbal Elixirs, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University Jan 2014

Etsu's Future Pharmacists Offer Analyses On Herbal Elixirs, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

While patrons of the Mall at Johnson City may have been hoping to find time to shop, a group of East Tennessee State University students were on hand to talk shop about the pros and cons of natural medicines.

On Monday afternoon in the malls lower level, groups of students from ETSUs Bill Gatton College of Pharmacy provided passersby with information, research and conclusions on the effectiveness of a variety of herbal medicines and home remedies.

For the past seven years, the college has facilitated the presentation to educate the public on the health benefits, if any, of popular herbs …


Etsu's Gatton College Of Pharmacy Creating Training Resource For Pharmacy Students, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University Jan 2014

Etsu's Gatton College Of Pharmacy Creating Training Resource For Pharmacy Students, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – The Bill Gatton College of Pharmacy at East Tennessee State University’s Delta Epsilon chapter of the academic honor society Rho Chi recently received a grant to help create a valuable resource for students.

The $500 grant, obtained by assistant professor and the ETSU chapter co-advisor Dr. Cortney Mospan, will allow the college to create an online arena in which fourth-year pharmacy students at ETSU can log in for guidance in finding post-graduation training positions.

The project is being called the “Online Residency Preparation Site Sponsoring Applicant Success.”

 “It will focus on how to find information about programs, …


Gatton Ph.D. Student Receives Prestigious Award, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University Jan 2014

Gatton Ph.D. Student Receives Prestigious Award, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Hannah Oakes, Ph.D. student in the laboratory of Dr. Brooks Pond, recently received a prestigious American Foundation for Pharmaceutical Education (AFPE) Pre-Doctoral Research Fellowship. This highly competitive fellowship includes $10,000 per year to be utilized toward research and educational costs. As part of the application process, Hannah submitted a research proposal, as well as a CV, personal statement, and letters of recommendation. The review panel selected recipients based on the novelty, relevance, and feasibility of their proposed research, their academic achievement, their leadership skills and experience, their publication record, and their communication skills.

Some information about the award:

The primary …


Notes From The Field- Tipton Experiences Rural Appalachia, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University Jan 2014

Notes From The Field- Tipton Experiences Rural Appalachia, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Meet P4 Payton Tipton, of Jonesborough, TN, who grew up in the Appalachian region and wanted to learn more about the culture as part of her rotation. 

What did you do while on rotation?

PT: For the first part of the rotation, we worked in Rogersville (TN) at a federally qualified health center. We helped out in the pharmacy and counseled patients on their prescriptions. We also did a lot of medication therapy management. For the last week of rotation, we had didactic lectures in the mornings and did fun activities in the afternoons. Activities included: white water rafting, bike …


2014-Pharmacy Website, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University Jan 2014

2014-Pharmacy Website, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

The Bill Gatton College of Pharmacy is excited to be launching a new website on August 1, 2014!  The college is revamping the look and feel or their website to provide easier access to information and present a graphic layout.  

The site will be responsive to all the various devices, so that user will be presented with pages that are easy to navigate on all platforms, from cell phones, to tablets to desktops.

Prospective and current students will find sections that have information just for them, and all visitors can find out about the great programs that the Bill Gatton …


Bgcop Students Compare Notes On Scotland Visit, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University Jan 2014

Bgcop Students Compare Notes On Scotland Visit, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Students Aaron Garst and Tyler Finocchio from East Tennessee University, and Emily Hoeksema and Brandi Sherbert from the Medical University of South Carolina spent four weeks in Aberdeen working alongside RGU students and observing pharmacy professionals in a variety of settings across Scotland.

It was the students' first visit to Scotland and they spent time learning about how pharmacy is taught and practiced in the country as well as enjoying a number of activities and visits around the north-east and in the Highlands.

Lecturers at RGU's School of Pharmacy and Life Sciences organised a number of visits for the students, …


Etsu Pharmacy Professor Working To Improve Effectiveness Of Cancer Drugs, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University Jan 2014

Etsu Pharmacy Professor Working To Improve Effectiveness Of Cancer Drugs, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY Dr. Zac Walls arrived at East Tennessee State University in 2011 and has been working ever since to improve drugs used to treat certain cancers.

An assistant professor in the Gatton College of Pharmacy, Walls currently is focusing much of his research on doxorubicin, one of the most successful drugs used in the treatment of ovarian cancer.

Im trying to reformulate the drug to make it even better, Walls said.

Due to the way the chemotherapy drug enters a cancer cell, much of it gets trapped inside an endosome, which is the compartment inside the cell that is …


Inaugural Fellows At Etsus Gatton College Of Pharmacy Entrenched In Research, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University Jan 2014

Inaugural Fellows At Etsus Gatton College Of Pharmacy Entrenched In Research, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY As the first two fellows ever at East Tennessee State Universitys Bill Gatton College of Pharmacy, Dr. Daniel Ventricelli and Dr. Rajkumar Sevak are setting the bar high for themselves and for future participants in the new fellowship program.

 

Established this year, the Community Pharmacy Practice Research Fellowship is a two- to three-year training program that emphasizes practice-based research, particularly in the realm of prescription drug abuse.

This is a great way to bridge community pharmacy practice and research, said Dr. Nick Hagemeier, assistant professor with the College of Pharmacy and mentor for the fellows. Our profession offers …


The Effects Of Food Safety Standards On Trade And Welfare: The Case Of Eu Shrimp Imports, Xiaoqian Li Jan 2014

The Effects Of Food Safety Standards On Trade And Welfare: The Case Of Eu Shrimp Imports, Xiaoqian Li

Theses and Dissertations--Agricultural Economics

This research explores the link between a gravity model and welfare frameworks and then applies the quantitative model system to analyze how trade and welfare is affected by the Minimum Required Performance Limits (MRPL) in the shrimp importing market of European Union.

The quantitative model system consists of two parts: first, this study uses the “phi-ness” gravity model to investigate the trade effects of MRPL on EU shrimp market. The “phi-ness” gravity model partitions the standard variables to avoid biased estimation caused by the correlation between time and country fixed effects and policy variables. The Poisson Pseudo Maximum Likelihood (PPML) …


Student Pharmacist Magazine Article, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University Jan 2014

Student Pharmacist Magazine Article, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Read this article published in Student Pharmacist Magazine by P4 student Abby Surles.

http://www.pharmacist.com/say-yes-interprofessional-practice


Public Invited To Sept. 19 Talk On Prescription Drug Abuse, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University Jan 2014

Public Invited To Sept. 19 Talk On Prescription Drug Abuse, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY Dr. Sarah Melton, a professor in East Tennessee State Universitys Bill Gatton College of Pharmacy, will lead the College of Public Healths Grand Rounds event slated to take place on Friday, Sept. 19, from 12-1 p.m.

Melton will be joined by members of the pharmacy schools organization, Generation Rx. Their talk will focus on prescription drug abuse in the Appalachian Region. It will be based on an interprofessional approach to appropriate use of controlled substances.

The event will take place in Room 116 of Lamb Hall.

It is open to all students, faculty and staff at ETSU as …


Pharmacy Students To Host Medicare Part D Enrollment Events In Johnson City, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University Jan 2014

Pharmacy Students To Host Medicare Part D Enrollment Events In Johnson City, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

For anyone interested in enrolling in Medicare Part D, student groups from Bill Gatton College of Pharmacy at East Tennessee State University are hosting several Saturday events in Johnson City, TN. The events are free and open to the public.

 Pharmacy students will guide participants on how to use the online registration tool, explore individual plan options and answer questions. Participants will need to bring their red, white and blue Medicare card as well as a full list of current medications.

The schedule is as follows:

Saturday, Oct. 13

  • Johnson City Senior Center, West Towne Pharmacy, the Johnson City Health …


An Investigation Into The Importance Of Organisational Public Relations For Live Music Festivals In Ireland, Paying Particular Attention To Organisational Identity, Image And Reputation, David Mahy Jan 2014

An Investigation Into The Importance Of Organisational Public Relations For Live Music Festivals In Ireland, Paying Particular Attention To Organisational Identity, Image And Reputation, David Mahy

Theses

This research is concerned with Image and Reputation creation and management within the entertainment sector, specifically with regard to live music festivals and how a Public Relations campaign can successfully create a favourable image with its main target demographics and maintain a positive reputation and corporate identity.

The literature on the subjects of reputation, identity and event management revealed that relationship building and image management with primary groups of stakeholders can be very significant contributors to the success of live music festivals. Successful two way engagement with customers and perspective attendees of the festival can ensure the continued existence of …