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Full-Text Articles in Business

2015-February-27-Meaghanne Hooberry, University Marketing And Communications, East Tennessee State University Feb 2015

2015-February-27-Meaghanne Hooberry, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2015-February-27-Rescheduled: Etsu Film Screening, University Marketing And Communications, East Tennessee State University Feb 2015

2015-February-27-Rescheduled: Etsu Film Screening, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2015-February-27-Etsu Names Matthew Harrison As Academic Advisor For Transfer Students, University Marketing And Communications, East Tennessee State University Feb 2015

2015-February-27-Etsu Names Matthew Harrison As Academic Advisor For Transfer Students, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


#Handsonlearning: Lessons From Student "Takeover" Of Csb/Sju Social Media, Tiffany Clements, Kelly Berg Feb 2015

#Handsonlearning: Lessons From Student "Takeover" Of Csb/Sju Social Media, Tiffany Clements, Kelly Berg

Forum Lectures

In a first-of-its-kind collaboration, CSB and SJU communication students "took over" CSB/SJU institutional profiles on Instagram and Vine for six weeks in the spring of 2014. Students in the Communication Department's New Media Applications and Analysis course planned, prepared and shared photos and video for their assigned profile. Groups were responsible for setting goals for their takeover, creating a profile of a target audience and applying lessons learned about effective branding through visual communication.

In this presentation, Associate Professor Kelly Berg and CSB/SJU Social Media Specialist Tiffany Clements discuss learning outcomes from the collaboration and takeaways for future Communications and …


2015-February-25-Dada Cabaret To Perform ‘Circus Carnales’ At Nelson Fine Art Center, University Marketing And Communications, East Tennessee State University Feb 2015

2015-February-25-Dada Cabaret To Perform ‘Circus Carnales’ At Nelson Fine Art Center, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2015-February-25-Lectures By Dr. Connie Lester Postponed Due To Expected Inclement Weather, University Marketing And Communications, East Tennessee State University Feb 2015

2015-February-25-Lectures By Dr. Connie Lester Postponed Due To Expected Inclement Weather, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2015-February-25-Jamar Rogers Concert, Other Events To Be Rescheduled, University Marketing And Communications, East Tennessee State University Feb 2015

2015-February-25-Jamar Rogers Concert, Other Events To Be Rescheduled, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2015-February-25-Interstate Career Fair To Be Postponed Due To Expected Inclement Weather, University Marketing And Communications, East Tennessee State University Feb 2015

2015-February-25-Interstate Career Fair To Be Postponed Due To Expected Inclement Weather, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2015-February-25-Pianist Cahill Smith To Perform In Guest Artist Recital, University Marketing And Communications, East Tennessee State University Feb 2015

2015-February-25-Pianist Cahill Smith To Perform In Guest Artist Recital, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


Women, Confidence, And Leadership: What Do Utah Women Leaders Think?, Susan R. Madsen, Lyndee Anderson, Matthew Kelly, Jessica Rodriguez Feb 2015

Women, Confidence, And Leadership: What Do Utah Women Leaders Think?, Susan R. Madsen, Lyndee Anderson, Matthew Kelly, Jessica Rodriguez

Marketing and Strategy Faculty Publications

In 2014, the Utah Women & Leadership Project team collected data from various sources to understand some of the issues in Utah regarding women, confidence, and leadership. Why does this matter? Utah consistently ranks at or near the bottom of national studies on the status of women. For example, in 2013, the Center for American Progress released a report titled“ The State of Women in America: A 50-State Analysis of How Women Are Faring Across the Nation.” This report ranked Utah last of all 50 states in terms of women holding positions of decision making and leadership.


2015-February-23-Tillman Tapped As New Associate Dean In College Of Nursing, University Marketing And Communications, East Tennessee State University Feb 2015

2015-February-23-Tillman Tapped As New Associate Dean In College Of Nursing, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2015-February-23-Entrepreneurs’ Club To Host Morgan And Lisa Pattison, University Marketing And Communications, East Tennessee State University Feb 2015

2015-February-23-Entrepreneurs’ Club To Host Morgan And Lisa Pattison, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2015-February-23-Carter Railroad Museum's February Heritage Day Focuses On Coal Johnson City, University Marketing And Communications, East Tennessee State University Feb 2015

2015-February-23-Carter Railroad Museum's February Heritage Day Focuses On Coal Johnson City, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2015-February-23-Martin School Of The Arts To Present Screening Of 'The New Black', University Marketing And Communications, East Tennessee State University Feb 2015

2015-February-23-Martin School Of The Arts To Present Screening Of 'The New Black', University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2015-February-20-Etsu's Carter Railroad Museum Closed Saturday, University Marketing And Communications, East Tennessee State University Feb 2015

2015-February-20-Etsu's Carter Railroad Museum Closed Saturday, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


Research Framework, Strategies, And Applications Of Intelligent Agent Technologies (Iats) In Marketing, V. Kumar, Ashutosh Dixit, Rajshekar G. Javalgi, Mayukh Dass Feb 2015

Research Framework, Strategies, And Applications Of Intelligent Agent Technologies (Iats) In Marketing, V. Kumar, Ashutosh Dixit, Rajshekar G. Javalgi, Mayukh Dass

Business Faculty Publications

In this digital era, marketing theory and practice are being transformed by increasing complexity due to information availability, higher reach and interactions, and faster speeds of transactions. These have led to the adoption of intelligent agent technologies (IATs) by many companies. As IATs are relatively new and technologically complex, several definitions are evolving, and the theory in this area is not yet fully developed. There is a need to provide structure and guidance to marketers to further this emerging stream of research. As a first step, this paper proposes a marketing-centric definition and a systematic taxonomy and framework. The authors, …


2015-February-19-'Piano Extravaganza!' Concert Postponed, University Marketing And Communications, East Tennessee State University Feb 2015

2015-February-19-'Piano Extravaganza!' Concert Postponed, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2015-February-15-Derrick Epps, University Marketing And Communications, East Tennessee State University Feb 2015

2015-February-15-Derrick Epps, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2015-February-15-Robby Vance, University Marketing And Communications, East Tennessee State University Feb 2015

2015-February-15-Robby Vance, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2015-February-13-Three Projects Garner Funding Through Scholarship Endowment, University Marketing And Communications, East Tennessee State University Feb 2015

2015-February-13-Three Projects Garner Funding Through Scholarship Endowment, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2015-February-13-Dr. Robert Sawyer Offers Background On "Dr. Faustus", University Marketing And Communications, East Tennessee State University Feb 2015

2015-February-13-Dr. Robert Sawyer Offers Background On "Dr. Faustus", University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2015-February-12-Quillen College Of Medicine To Host Summer Camp, University Marketing And Communications, East Tennessee State University Feb 2015

2015-February-12-Quillen College Of Medicine To Host Summer Camp, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2015-February-12-Carter Railroad Museum's Tweetsie Layout In National Publication, University Marketing And Communications, East Tennessee State University Feb 2015

2015-February-12-Carter Railroad Museum's Tweetsie Layout In National Publication, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2015-February-12-Etsu To Host First Growing Agriculture Conference, University Marketing And Communications, East Tennessee State University Feb 2015

2015-February-12-Etsu To Host First Growing Agriculture Conference, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2015-February-12-Etsu, Tusculum Announce National History Day Collaboration, University Marketing And Communications, East Tennessee State University Feb 2015

2015-February-12-Etsu, Tusculum Announce National History Day Collaboration, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


A Proposed Model For The Approach To Augmented Reality Deployment In Marketing Communications, Stephen O'Mahony Feb 2015

A Proposed Model For The Approach To Augmented Reality Deployment In Marketing Communications, Stephen O'Mahony

Dept. of Marketing & International Business Conference Material

In the contemporary landscape, human interaction is characterized by the pervasive mediation of intelligent agents. Owing to advances in computer science and engineering, phenomena once limited to fixed locations are metamorphosing from extraneous entities to implicit components of the everyday. Computing power has simultaneously enhanced and miniaturized to the extent that contemporary consumer devices demonstrate power equivalent to or greater than that of personal computers of recent memory. At the same time, network connectivity has proliferated to ubiquitous levels, reflected in the fact that the amount of inanimate objects connected to the Internet has recently surpassed the human population of …


2015-February-11-Dr. Connie Lester, University Marketing And Communications, East Tennessee State University Feb 2015

2015-February-11-Dr. Connie Lester, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2015-February-11-‘Doctor Faustus’ To Be Staged At Etsu, University Marketing And Communications, East Tennessee State University Feb 2015

2015-February-11-‘Doctor Faustus’ To Be Staged At Etsu, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2015-February-10-Poet And Nature Writer John Lane To Read From His Work, University Marketing And Communications, East Tennessee State University Feb 2015

2015-February-10-Poet And Nature Writer John Lane To Read From His Work, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2015-February-10-‘Music And Friends’ Concert Series Continues With ‘Piano Extravaganza!’, University Marketing And Communications, East Tennessee State University Feb 2015

2015-February-10-‘Music And Friends’ Concert Series Continues With ‘Piano Extravaganza!’, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.