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Articles 10981 - 11010 of 16692
Full-Text Articles in Business
2015-February-10-Professor To Speak On ‘Forced Sterilization Of Women Of Color’, University Marketing And Communications, East Tennessee State University
2015-February-10-Professor To Speak On ‘Forced Sterilization Of Women Of Color’, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-February-10-Carter Railroad Museum To Hold Special Valentine's Day Event For Children, University Marketing And Communications, East Tennessee State University
2015-February-10-Carter Railroad Museum To Hold Special Valentine's Day Event For Children, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-February-10-Etsu To Host Interstate Career Fair, University Marketing And Communications, East Tennessee State University
2015-February-10-Etsu To Host Interstate Career Fair, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-February-10-Walden Hired As Associate Dean At Quillen College Of Medicine, University Marketing And Communications, East Tennessee State University
2015-February-10-Walden Hired As Associate Dean At Quillen College Of Medicine, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-February-09-Etsu To Host Health Careers Leadership Summit, University Marketing And Communications, East Tennessee State University
2015-February-09-Etsu To Host Health Careers Leadership Summit, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-February-09-The Divine Nine: The History, The Present, And The Challenges For Thefuture”, University Marketing And Communications, East Tennessee State University
2015-February-09-The Divine Nine: The History, The Present, And The Challenges For Thefuture”, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-February-06-William L. Jenkins Forensic Center Taking Part In National Project, University Marketing And Communications, East Tennessee State University
2015-February-06-William L. Jenkins Forensic Center Taking Part In National Project, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-February-06-Kinser To Be Inducted Into Motherhood Hall Of Fame, University Marketing And Communications, East Tennessee State University
2015-February-06-Kinser To Be Inducted Into Motherhood Hall Of Fame, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-February-05-Etsu Offers Two-Year M.S.W. Degree Program In Asheville, University Marketing And Communications, East Tennessee State University
2015-February-05-Etsu Offers Two-Year M.S.W. Degree Program In Asheville, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-February-05-‘Csi: Ny’ Star Hill Harper To Address ‘Youth And Justice’ Johnson City (Feb. 5, 2015) – Film, Television And Stage, University Marketing And Communications, East Tennessee State University
2015-February-05-‘Csi: Ny’ Star Hill Harper To Address ‘Youth And Justice’ Johnson City (Feb. 5, 2015) – Film, Television And Stage, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-February-05-Bilateral Amputee Jason Koger To Speak On ‘Turning Tragedy Into Triumph’, University Marketing And Communications, East Tennessee State University
2015-February-05-Bilateral Amputee Jason Koger To Speak On ‘Turning Tragedy Into Triumph’, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-February-05-Quinn To Speak On Raising Cervical Cancer Awareness In Nicaragua, University Marketing And Communications, East Tennessee State University
2015-February-05-Quinn To Speak On Raising Cervical Cancer Awareness In Nicaragua, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-February-05-Speaker To Discuss ‘Feeding The World In 2050’, University Marketing And Communications, East Tennessee State University
2015-February-05-Speaker To Discuss ‘Feeding The World In 2050’, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-February-04-Study: Parental Education Predictor Of Adolescent Obesity, University Marketing And Communications, East Tennessee State University
2015-February-04-Study: Parental Education Predictor Of Adolescent Obesity, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-February-04-Students To Screen Films At Real To Reel, University Marketing And Communications, East Tennessee State University
2015-February-04-Students To Screen Films At Real To Reel, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-February-04-Etsu Student Wesley Vaughan Signs Contract As An Rotc Cadet, University Marketing And Communications, East Tennessee State University
2015-February-04-Etsu Student Wesley Vaughan Signs Contract As An Rotc Cadet, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-February-03-Goodkin Re-Elected To Serve With Aids Clinical Trial Group Network, University Marketing And Communications, East Tennessee State University
2015-February-03-Goodkin Re-Elected To Serve With Aids Clinical Trial Group Network, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-February-03-Canadian Pianist Noel Mcrobbie To Perform In Guest Artist Concert, University Marketing And Communications, East Tennessee State University
2015-February-03-Canadian Pianist Noel Mcrobbie To Perform In Guest Artist Concert, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-February-03-Etsu To Test Mass Notification Systems, University Marketing And Communications, East Tennessee State University
2015-February-03-Etsu To Test Mass Notification Systems, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-February-03-Clavier Appointed To Director Of Institutional Effectiven, University Marketing And Communications, East Tennessee State University
2015-February-03-Clavier Appointed To Director Of Institutional Effectiven, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-February-02-Tsbdc At Etsu To Offer Free Small Business Workshops In February, University Marketing And Communications, East Tennessee State University
2015-February-02-Tsbdc At Etsu To Offer Free Small Business Workshops In February, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-February-02-Black Faculty And Staff Association To Host Banquet, Dance, University Marketing And Communications, East Tennessee State University
2015-February-02-Black Faculty And Staff Association To Host Banquet, Dance, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-February-02-Department Of Music To Host Residency With Composer Alice Parker, University Marketing And Communications, East Tennessee State University
2015-February-02-Department Of Music To Host Residency With Composer Alice Parker, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-February-02-Business Career Fair, University Marketing And Communications, East Tennessee State University
2015-February-02-Business Career Fair, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-February-02-Etsu Faculty Co-Author Articles On Undergraduate Public Health Education, University Marketing And Communications, East Tennessee State University
2015-February-02-Etsu Faculty Co-Author Articles On Undergraduate Public Health Education, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-February-02-Wounded Warrior Project To Hold Outreach Event, University Marketing And Communications, East Tennessee State University
2015-February-02-Wounded Warrior Project To Hold Outreach Event, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
The “Integrative Justice Model” As Transformative Justice For Base-Of-The-Pyramid Marketing, Nicholas J C Santos, Gene R. Laczniak, Tina M. Facca-Miess
The “Integrative Justice Model” As Transformative Justice For Base-Of-The-Pyramid Marketing, Nicholas J C Santos, Gene R. Laczniak, Tina M. Facca-Miess
Marketing Faculty Research and Publications
Writing in Business and Politics, Santos and Laczniak (Business and Politics 14(1) 2012) formulated a normative, ethical approach to be followed when marketers e ngage impoverished market segments. It is labeled the integrative justice model (IJM). As noted below, that approach called for authentic engagement, co-creation, and customer interest representation, among other elements, when transacting with vulnerable market segments. Basically, the IJM derived certain operational virtues, implied by moral philosophy, to be used when marketing to the poor. But this well-intentioned approach raises a significant “So what?” question. Are such sentiments anything but lofty aspirations for idealists or are …
2015-February-01-Breanna Lyda, University Marketing And Communications, East Tennessee State University
2015-February-01-Breanna Lyda, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-February-01-Applications Available For New Presidential Fellows Program, University Marketing And Communications, East Tennessee State University
2015-February-01-Applications Available For New Presidential Fellows Program, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Explorations Of Perceived Product Efficacy, Veronika Ilyuk
Explorations Of Perceived Product Efficacy, Veronika Ilyuk
Dissertations, Theses, and Capstone Projects
Prior research has largely treated perceived product efficacy as a one-dimensional construct. This research uniquely demonstrates that perceived product efficacy is comprised of several dimensions and focuses on one previously unexplored dimension that has significant implications for consumption frequency: perceived duration of product efficacy. The current research shows that consumers make biased duration judgments of product efficacy: consumers make shorter (vs. longer) duration judgments when they perceive a concurrent task to be relatively difficult (vs. easy). The effect of perceived task difficulty on duration judgments of product efficacy is (1) established with energy-enhancing products and medication, (2) shown to be …