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Articles 10921 - 10950 of 16692
Full-Text Articles in Business
2015-March-11-Natural History Museum Taking Applications For Summer Paleo-Camp, University Marketing And Communications, East Tennessee State University
2015-March-11-Natural History Museum Taking Applications For Summer Paleo-Camp, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-March-10-Quillen College Of Medicine Ranked 8th In Nation For Rural Medicine, University Marketing And Communications, East Tennessee State University
2015-March-10-Quillen College Of Medicine Ranked 8th In Nation For Rural Medicine, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-March-10-History Department Speaker Preserves Heritage Digitally, University Marketing And Communications, East Tennessee State University
2015-March-10-History Department Speaker Preserves Heritage Digitally, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-March-09-Little Bucs To Hold Slocumb Galleries Art Exhibit Fundraiser, University Marketing And Communications, East Tennessee State University
2015-March-09-Little Bucs To Hold Slocumb Galleries Art Exhibit Fundraiser, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-March-06-Jennifer Pharr Davis, University Marketing And Communications, East Tennessee State University
2015-March-06-Jennifer Pharr Davis, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-March-06-Kingsport Alliance For Continued Learning, University Marketing And Communications, East Tennessee State University
2015-March-06-Kingsport Alliance For Continued Learning, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-March-05-Etsu Offers A Renaissance Child Spring Enrichment Program, University Marketing And Communications, East Tennessee State University
2015-March-05-Etsu Offers A Renaissance Child Spring Enrichment Program, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-March-05-Women’S Studies Seeks Nominations For Notable Women Of Etsu, University Marketing And Communications, East Tennessee State University
2015-March-05-Women’S Studies Seeks Nominations For Notable Women Of Etsu, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-March-04-Celtic Bands To Celebrate St. Patrick’S Day At Down Home, University Marketing And Communications, East Tennessee State University
2015-March-04-Celtic Bands To Celebrate St. Patrick’S Day At Down Home, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-March-04-Clemmer College Of Education Receives $1.2 Million Gift, University Marketing And Communications, East Tennessee State University
2015-March-04-Clemmer College Of Education Receives $1.2 Million Gift, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-March-04-Red Bus Project, University Marketing And Communications, East Tennessee State University
2015-March-04-Red Bus Project, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-March-03-April 15 Is Getting Near: Etsu Students Offer Free Tax Prep Assistance, University Marketing And Communications, East Tennessee State University
2015-March-03-April 15 Is Getting Near: Etsu Students Offer Free Tax Prep Assistance, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-March-03-Tsbdc At Etsu To Offer March Small Business Training Classes, University Marketing And Communications, East Tennessee State University
2015-March-03-Tsbdc At Etsu To Offer March Small Business Training Classes, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Corporate-School Partnerships And Neoliberal Influences On Students As Future Participants In The Labor Market, Adriane Kayoko Peralta
Corporate-School Partnerships And Neoliberal Influences On Students As Future Participants In The Labor Market, Adriane Kayoko Peralta
Brigham Young University Education and Law Journal
No abstract provided.
2015-March-01-Distinguished President’S Trust, President’S Society Welcome New Members, University Marketing And Communications, East Tennessee State University
2015-March-01-Distinguished President’S Trust, President’S Society Welcome New Members, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-March-01-Amanda Musick, University Marketing And Communications, East Tennessee State University
2015-March-01-Amanda Musick, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-March-01-Etsu Bluegrass Well-Represented Among 2015 Award Winners, University Marketing And Communications, East Tennessee State University
2015-March-01-Etsu Bluegrass Well-Represented Among 2015 Award Winners, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015 March, Office Of Communications & Marketing, Morehead State University.
2015 March, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Press releases for March of 2015.
2015-March-01-Tbr Chancellor’S Award For Philanthropy Presented To Simonds, University Marketing And Communications, East Tennessee State University
2015-March-01-Tbr Chancellor’S Award For Philanthropy Presented To Simonds, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
The Iconic Blue Box: A Semiotic Analysis Of Tiffany & Company Advertisements, Lauren Drewniany
The Iconic Blue Box: A Semiotic Analysis Of Tiffany & Company Advertisements, Lauren Drewniany
Communication Studies
No abstract provided.
Consumer Perceptions Of Cross Promotional Strategies: Exploratory Research In The Music And Fashion Industries, Nora E. Heally
Consumer Perceptions Of Cross Promotional Strategies: Exploratory Research In The Music And Fashion Industries, Nora E. Heally
Journalism
The aim of this study was to explore how cross-promotion and experiential marketing influence brand building within the context of the music and fashion industries.
A-B testing was used to collect data on user perception of different design elements on a point-of-purchase web page. The data was analyzed to determine which design elements were most successful in positively influencing purchase intent of the user.
Overall, the participants is this study favored the treatment websites (58% average) to the control websites (42% average). To appeal to the consumer and begin the experiential marketing process for an event, a website should contain …
Pricing Information Goods: A Strategic Analysis Of The Selling And Pay-Per-Use Mechanisms, Sridhar Balasubramanian, Shantanu Bhattacharya, Vish V. Krishnan
Pricing Information Goods: A Strategic Analysis Of The Selling And Pay-Per-Use Mechanisms, Sridhar Balasubramanian, Shantanu Bhattacharya, Vish V. Krishnan
Research Collection Lee Kong Chian School Of Business
We analyze two pricing mechanisms for information goods. These mechanisms are selling, where up-front payment allows unrestricted use, and pay-per-use, where payments are tailored to use. We analytically model a market where consumers differ in use frequency and where use on a pay-per-use basis invokes a psychological cost associated with the well known "ticking meter" effect. We demonstrate that pay-per-use yields higher profits in a monopoly provided the associated psychological cost is low. In a duopoly, one firm uses selling and the other uses pay-per-use. Here, in contrast to the monopoly, selling yields higher profits than pay-per-use. We demonstrate that, …
The Conceptual Foundations Of Relationship Marketing: Review And Synthesis, Jagdish N. Sheth, Atul Parvatiyar, Mona Sinha
The Conceptual Foundations Of Relationship Marketing: Review And Synthesis, Jagdish N. Sheth, Atul Parvatiyar, Mona Sinha
Faculty Articles
The present review is devoted to a rapidly developing area of marketing — relationship marketing. The authors suggest that the conceptual foundations of it are not currently well developed but forecast that it will transform into a discipline in the near future. They outline two approaches to the definition of relationship marketing and provide their own definition, emphasizing such aspects as collaboration, creation and enhancement of value for those who are involved in relationships. The authors trace the origins of relationship marketing, describing the importance of a range of factors that contribute to the increasing importance of relationship marketing today, …
2015-February-27-Pianist Robin Spielberg To Share Her Experiences With The Power Of Music, University Marketing And Communications, East Tennessee State University
2015-February-27-Pianist Robin Spielberg To Share Her Experiences With The Power Of Music, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-February-27-Etsu Reports On Perceptions Of Obesity Prevention Programs, University Marketing And Communications, East Tennessee State University
2015-February-27-Etsu Reports On Perceptions Of Obesity Prevention Programs, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-February-27-Etsu To Present Tony Award-Winning Play 'Proof', University Marketing And Communications, East Tennessee State University
2015-February-27-Etsu To Present Tony Award-Winning Play 'Proof', University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-February-27-Etsu Plans Immersion Weekend For Prospective Students, University Marketing And Communications, East Tennessee State University
2015-February-27-Etsu Plans Immersion Weekend For Prospective Students, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-February-27-Lyn Govette, Jess Hillyer To Give View From 'Behind The Lens', University Marketing And Communications, East Tennessee State University
2015-February-27-Lyn Govette, Jess Hillyer To Give View From 'Behind The Lens', University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-February-27-Etsu Bluegrass Faculty To Perform At Down Home, University Marketing And Communications, East Tennessee State University
2015-February-27-Etsu Bluegrass Faculty To Perform At Down Home, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-February-27-Pianist Robin Spielberg To Share Her Experiences With The Power Of Music, University Marketing And Communications, East Tennessee State University
2015-February-27-Pianist Robin Spielberg To Share Her Experiences With The Power Of Music, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.