Business Commons^™

2015-November-10-Arts In Education Conference Registration Continues, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2015-November-10-Financial Aid Night, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2015-November-10-Etsu Trio Wins State Championship, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2015-November-09-Etsu To Screen Film "Frame By Frame", University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2015-November-07-Pushpa Reddyvari, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2015-November-07-Evin Mcquistion, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Because It Makes Me Feel Good: Moderation And Mediation Effects In Cause-Related Marketing, Reto Felix, Arash H. Zadeh, Arne Baruca

WCBT Faculty Publications

Based on a 2x2 factorial design, advertisements for a consumer product generated higher purchase intentions when a cause-related marketing (CRM) message was present than when no such message was included in the ad. This effect was statistically significant, regardless of the type of the product (luxury versus non-luxury). However, for the specific cause used in this study (fight against breast cancer), gender moderated the relationship between the presence/absence of a cause in the ad and purchase intentions. Further, in order to shed more light on the underlying process of cause related marketing messages, two alternative mediation hypotheses were tested using …

2015-November-06-Bailey Hired As Associate Dean At Medical School, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2015-November-06-Etsu Galleries Hosting Two Photography Exhibits, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Garvin, David Berry, 1943-2014 (Mss 547), Manuscripts & Folklife Archives

Manuscript Collection Finding Aids

Finding aid only for Manuscripts Collection 547. Limited correspondence, calendars, photos, news clippings, and reports that document the life of Warren County, Kentucky, businessman David Berry Garvin. Includes information about Beech Bench Park, Camping World, Sugar Maple Square and an unrealized land development project near Franklin, Kentucky. Includes several memorial books from Garvin’s funeral

as well as a large number of sympathy cards.

2015-November-05-College Of Nursing Awarded $1m To Build New Day Center, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2015-November-04-Pharmacy Students To Talk With Community About Natural, Otc Medicines, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Nov. 24, 2015) Students from the Bill Gatton College of Pharmacy at East Tennessee State University will host an event at the D.P. Culp University Center on the main campus to provide the community with valuable information about natural medicines and over-the-counter (OTC) medications.

The students will present on Thursday, Dec. 3, from 1-3 p.m. in the Culp Centers third-floor ballroom.

The presentations will provide information about more than two dozen natural medicine and OTC topics that are useful to the consumer. Pharmacy students will be available to answer questions and talk about research methods.

The event is …

2015-November-04-Natural History Museum To Host East Tennessee Gem And Mineral Show, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2015-November-04-Former Nyc Health Commissioner To Speak Nov. 10, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2015-November-04-Kwasigroch Receives National Award For Teaching, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2015-November-03-Etsu To Live-Stream 24 Hours Of Reality For Climate Change Roundtable, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2015-November-03-Langenbrunner, Mcintosh Named 2015 Notable Women Of Etsu, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Two Repositories, One Strategy: Marketing Digital Collections, Daardi Sizemore, Heidi J. Southworth

Library Services Publications

In the last year, the Library at Minnesota State University, Mankato has launched two repositories for digital content, Cornerstone: A Collection of Scholarly and Creative Works and ARCH: University Archives Digital Collections. An important component of developing these repositories has been our marketing efforts. We will share how we worked together with Integrated Marketing, Printing Services, and the Library Outreach Committee to actively promote and advance the collections.

2015-November-02-Alum Named Director Of Undergraduate Programs In College Of Nursing, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2015-November-02-'Quintessential Brass' Recital To Be Presented By Etsu Faculty Brass, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Seeking The Real Adam Smith And Milton Friedman, Jacob Bagha, Gene R. Laczniak

Marketing Faculty Research and Publications

In this paper we will analyze the relationship between free market principles and ethics through an exploration of how too many business managers often approach the ideas of Adam Smith and Milton Friedman. In doing so, we aim to provide a thoughtful foundation for future discussions of how we ought to navigate this intersection. We briefly examine questions such as: What is the relationship between the “best” economy in terms of efficiency and the common good for society? Is pursuing one’s individual economic advantage the same as promoting the general interest? As we analyze and discuss these questions, specifically in …

2015-November-01-Etsu Alumna Dr. Sally Mcrorie Named Florida State Provost, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Borderless Markets: A Boon Or Bane For Marketers?, Philip Charles Zerrillo

Asian Management Insights

Economic integration and free trade isnot always a panacea for businesses.

2015-November-01-Asmahan Elayan, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2015-November-01-Faculty/Staff Professional Activities, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

How Kinetic Property Shapes Novelty Perceptions, Junghan Kim, Arun Lakshmanan

Research Collection Lee Kong Chian School Of Business

This article demonstrates a new substantive finding: that kinetic property in advertising, defined as direction changes in the paths of moving on-screen ad elements, enhances consumer judgments of product novelty. Across six studies, the authors first outline an inference-based theory as to why the novelty-enhancing effect of kinetic property manifests: kinetic property generates impressions of how visually lively an ad is, which leads to inferences of product atypicality and, consequently, higher novelty judgments. Second, they demonstrate boundary conditions by showing that (1) the positive effect for kinetic property is evident with incremental (and not radical) innovations, (2) the effect dissipates …

2015 November, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for November of 2015.

2015-October-31-Victor Shem, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

The Roles Of Money’S Pride And Surprise Tag On The Use Of Money, Cong Liu, Nak Hwan Choi

Asia Marketing Journal

The present research examined the interesting but less attended effects of pride- and surprise-tagged money on consumers’ spending decisions. Focusing on the unexpected money received in their daily life, we explored recipient’s judgments and responses toward pride-tagged money versus surprise-tagged, and identified differences in types of recipient’s consumption and spending behaviors between the pride- tagged money and the surprise-tagged money. Consumers tend to use the money associated with pride (vs. surprise) to reward their invested effort; as a result, they were more likely to buy a personal gift. Moreover, in the context of self-gift, consumers with pride-tagged money have showed …

The Antecedents And Consequences Of Effective Brand Positioning, Changju Kim, Eunji Seo, Junghwa Hong, Kang, Stephen J. Newell

Asia Marketing Journal

This study investigates which variables most effectively influence the positioning strategy of a brand. In addition, we test the connection between the positioning strategy of the brand and loyalty. Finally, we explore how brand experience effects the relationship between brand position and brand loyalty. To this end, this study employs the street-intercept method to collect data on consumers’ perception of home appliances in Japan and conducts structural equation modeling analysis to test our hypotheses. Specifically, we find that assessments of product, service, and image have a significant impact on a brand’s position which, in turn, drives brand loyalty. In addition, …