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Articles 10141 - 10170 of 16696
Full-Text Articles in Business
Exploratory Study Of The Impact Of Social Media Marketing On Consumer Purchase Intention, Tayyaba Noreen, Sang-Lin Han
Exploratory Study Of The Impact Of Social Media Marketing On Consumer Purchase Intention, Tayyaba Noreen, Sang-Lin Han
Asia Marketing Journal
Social media marketing have drawn substantial attention in business and academia. This study examines the impact of social media marketing on purchase intention of consumer in South Korea and Pakistan. The research background rests on literature of social media, social media marketing, electronic word of mouth and social media advertisement. Descriptive research method is adopted for the purpose of this study. The findings indicated that South Korean users have higher intention to purchase products through social media platforms as compared to users in Pakistan. The results also show that electronic word of mouth has greater influence on purchase intention as …
Comparison Of Experienced And Inexperienced Consumers’ Utilisation Of Extrinsic Cues In Product Evaluation, Yoonjeun Kim, Kiwan Park, Yaeri Kim, Chung
Comparison Of Experienced And Inexperienced Consumers’ Utilisation Of Extrinsic Cues In Product Evaluation, Yoonjeun Kim, Kiwan Park, Yaeri Kim, Chung
Asia Marketing Journal
This study compares experienced and inexperienced consumers’ patterns in cue utilisation in product evaluations in the arts market. Borrowing the notion of high- and low-scope cues introduced by the cue-diagnosticity framework, we differentiate between the two most readily discernible extrinsic cues in the fine arts market – an art gallery’s brand reputation (a high-scope cue) and certificates of authenticity (a low-scope cue). These two cues are different in nature; the former is more abstract, intangible, and rich in content, so is more difficult to interpret than the latter. Given the differences in experienced and inexperienced consumers’ information processing styles, we …
Asia Marketing Journal 제17권 제3호 목차
The Effect Of New Brand’S Entry On The Price Strategy Of Incumbent Retailers, Suhhyue Lee
The Effect Of New Brand’S Entry On The Price Strategy Of Incumbent Retailers, Suhhyue Lee
Asia Marketing Journal
According to Resource Dependence theory, an organization’s behavior and strategy is affected by external resources. An organization has diverse resources interacting with environment. Because organization cannot focus on all those resources, it concentrates on its critical resources. In market environment, firm responds to other firms by controlling their internal critical resources or manages interdependency with environment to get market share. Thus Firm should choose best behavior and strategy when internal and external resources are change. When new brand enters, incumbents might change their strategy to protect their market share depending on critical value. More precisely, incumbents sharing market with entrant …
2015-October-30-Wind Ensemble To Present ‘A Veterans Salute!’, University Marketing And Communications, East Tennessee State University
2015-October-30-Wind Ensemble To Present ‘A Veterans Salute!’, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-October-30-Ezell To Speak On ‘Pillars Of Cultural Success’ In Wednesday Lecture, University Marketing And Communications, East Tennessee State University
2015-October-30-Ezell To Speak On ‘Pillars Of Cultural Success’ In Wednesday Lecture, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-October-30-Bucsworth Men's Choir To Perform 'Rocky Road To Dublin' In Bristol, University Marketing And Communications, East Tennessee State University
2015-October-30-Bucsworth Men's Choir To Perform 'Rocky Road To Dublin' In Bristol, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-October-30-Pianist Sookkyung Cho To Perform In Guest Artist Recital, University Marketing And Communications, East Tennessee State University
2015-October-30-Pianist Sookkyung Cho To Perform In Guest Artist Recital, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-October-30-Students Visit Youth To Talk Stress, University Marketing And Communications, East Tennessee State University
2015-October-30-Students Visit Youth To Talk Stress, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-October-28-Etsu, China’S Shandong Institute Formalize Exchange Agreement, University Marketing And Communications, East Tennessee State University
2015-October-28-Etsu, China’S Shandong Institute Formalize Exchange Agreement, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-October-28-Epa Awards Bronze Medal To Etsu Physician, University Marketing And Communications, East Tennessee State University
2015-October-28-Epa Awards Bronze Medal To Etsu Physician, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-October-28-Information Sessions Scheduled In Kingsport For M.S.W. Program, University Marketing And Communications, East Tennessee State University
2015-October-28-Information Sessions Scheduled In Kingsport For M.S.W. Program, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-October-28-Etsu To Celebrate Nontraditional Student Week Nov. 2-7, University Marketing And Communications, East Tennessee State University
2015-October-28-Etsu To Celebrate Nontraditional Student Week Nov. 2-7, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-October-27-Two Faculty Members Leading State Organizations, University Marketing And Communications, East Tennessee State University
2015-October-27-Two Faculty Members Leading State Organizations, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-10-27-Etsu To Produce Drama 'Race', University Marketing And Communications, East Tennessee State University
2015-10-27-Etsu To Produce Drama 'Race', University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
2015-10-27-Meet Etsu's Fall 2015 Basler Chairholder, University Marketing And Communications, East Tennessee State University
2015-10-27-Meet Etsu's Fall 2015 Basler Chairholder, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
2015-10-27-Professor Receives Nih Funds To Research Liver Disease, University Marketing And Communications, East Tennessee State University
2015-10-27-Professor Receives Nih Funds To Research Liver Disease, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
2015-10-27-New Employees, University Marketing And Communications, East Tennessee State University
2015-10-27-New Employees, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
2015-10-27-Notable Women Of Etsu Named By Women's Studies, University Marketing And Communications, East Tennessee State University
2015-10-27-Notable Women Of Etsu Named By Women's Studies, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
2015-10-27-College Of Nursing Hosts Its First White Coat Ceremony, University Marketing And Communications, East Tennessee State University
2015-10-27-College Of Nursing Hosts Its First White Coat Ceremony, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
2015-10-27-Physics And Astronomy Named A ‘Top Performer’, University Marketing And Communications, East Tennessee State University
2015-10-27-Physics And Astronomy Named A ‘Top Performer’, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
2015-10-27-Four Faculty Named Inaugural Presidential Fellows, University Marketing And Communications, East Tennessee State University
2015-10-27-Four Faculty Named Inaugural Presidential Fellows, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
2015-10-27-Sawyer Receives Grant To Research Shakespeare, Marlowe, University Marketing And Communications, East Tennessee State University
2015-10-27-Sawyer Receives Grant To Research Shakespeare, Marlowe, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
2015-October-27-Literati Emerging Authors Series Poetry Reading With Three Authors, University Marketing And Communications, East Tennessee State University
2015-October-27-Literati Emerging Authors Series Poetry Reading With Three Authors, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-October-27-Two Faculty Members Leading State Organizations, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University
2015-October-27-Two Faculty Members Leading State Organizations, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University
ETSU News
JOHNSON CITY (Oct. 27, 2015) Two faculty members at East Tennessee State University who also work together at a university healthcare clinic currently hold leadership positions in their respective state organizations.
Dr. Beth Fox, professor and director of graduate medical education in the Department of Family Medicine at East Tennessee State Universitys Quillen College of Medicine, is serving as the president of the Tennessee Academy of Family Physicians (TNAFP).
The TNAFP supports and advocates for Tennessee family physicians as leaders and providers of quality, comprehensive, patient-centered medical care.
Meanwhile, Dr. McKenzie Calhoun, assistant professor in the Department of Pharmacy Practice …
2015-October-26-Dr. Fred Alsop Recognized By Washington County Historical Association, University Marketing And Communications, East Tennessee State University
2015-October-26-Dr. Fred Alsop Recognized By Washington County Historical Association, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-October-26-Entrepreneurs' Club To Host Marketing Expert Caroline Jennings, University Marketing And Communications, East Tennessee State University
2015-October-26-Entrepreneurs' Club To Host Marketing Expert Caroline Jennings, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-October-26-Etsu Scientist's Research Highlighted In Journal, University Marketing And Communications, East Tennessee State University
2015-October-26-Etsu Scientist's Research Highlighted In Journal, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-October-25-'Over The Moon': Chanticleer To Bring Its 'Orchestra Of Voices' To Etsu, University Marketing And Communications, East Tennessee State University
2015-October-25-'Over The Moon': Chanticleer To Bring Its 'Orchestra Of Voices' To Etsu, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-October-24-Fossil 5k To Benefit Nhm Education, Exhibition Programs, University Marketing And Communications, East Tennessee State University
2015-October-24-Fossil 5k To Benefit Nhm Education, Exhibition Programs, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.