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Full-Text Articles in Business

2015-11-23-New Employees, University Marketing And Communications, East Tennessee State University Nov 2015

2015-11-23-New Employees, University Marketing And Communications, East Tennessee State University

Accent [newsletter]

No abstract provided.


2015-11-23-Nursing Receives Funding For New Day Center, University Marketing And Communications, East Tennessee State University Nov 2015

2015-11-23-Nursing Receives Funding For New Day Center, University Marketing And Communications, East Tennessee State University

Accent [newsletter]

No abstract provided.


2015-11-23-Thanksgiving 'Jeopardy!', University Marketing And Communications, East Tennessee State University Nov 2015

2015-11-23-Thanksgiving 'Jeopardy!', University Marketing And Communications, East Tennessee State University

Accent [newsletter]

No abstract provided.


2015-11-23-Epa Presents Dr. Ron Hamdy With Bronze Medal, University Marketing And Communications, East Tennessee State University Nov 2015

2015-11-23-Epa Presents Dr. Ron Hamdy With Bronze Medal, University Marketing And Communications, East Tennessee State University

Accent [newsletter]

No abstract provided.


2015-11-23-Kwasigroch Receives National Recognition For Teaching, University Marketing And Communications, East Tennessee State University Nov 2015

2015-11-23-Kwasigroch Receives National Recognition For Teaching, University Marketing And Communications, East Tennessee State University

Accent [newsletter]

No abstract provided.


2015-November-23-Etsu Vocal Ensembles To Present Holiday Choral Concert, University Marketing And Communications, East Tennessee State University Nov 2015

2015-November-23-Etsu Vocal Ensembles To Present Holiday Choral Concert, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2015-November-21-Lmu Scientist To Talk On Early Humanoid At Natural History Museum, University Marketing And Communications, East Tennessee State University Nov 2015

2015-November-21-Lmu Scientist To Talk On Early Humanoid At Natural History Museum, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2015-November-21-Observatory Open House To Include Talk On 'Life In Space', University Marketing And Communications, East Tennessee State University Nov 2015

2015-November-21-Observatory Open House To Include Talk On 'Life In Space', University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


Managerial Segmentation Of Service Offerings In Work Commuting, Steven D. Silver Nov 2015

Managerial Segmentation Of Service Offerings In Work Commuting, Steven D. Silver

Faculty Publications

This study reports an implementation of procedures that multivariate methodology make available to assess the relative importance of attributes of service offerings to work commuters. Adaptive choice conjoint analysis was used to derive the importance weights of attributes in available service offering to a commuter sample. A clustering procedure was then used to define homogeneous sub-groups of the sample and the combination of demographic differences that discriminate clusters. Results of this assessment are used to indicate how a market in workcommuting can be segmented on the basis of user indications of the importance of attributes of service offerings.


2015-November-20-College Of Nursing Hires Executive Director For Student Health Clinics, University Marketing And Communications, East Tennessee State University Nov 2015

2015-November-20-College Of Nursing Hires Executive Director For Student Health Clinics, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2015-November-20-Carter Railroad Museum Honors Its Namesake At November Heritage Day, University Marketing And Communications, East Tennessee State University Nov 2015

2015-November-20-Carter Railroad Museum Honors Its Namesake At November Heritage Day, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2015-November-19-Sax Artists Joe Riposo, Frank Grosso To Perform In 'Fall Jazz At The Culp', University Marketing And Communications, East Tennessee State University Nov 2015

2015-November-19-Sax Artists Joe Riposo, Frank Grosso To Perform In 'Fall Jazz At The Culp', University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2015-November-19-Professor Co-Edits Book On Hearing Disorder, University Marketing And Communications, East Tennessee State University Nov 2015

2015-November-19-Professor Co-Edits Book On Hearing Disorder, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2015-November-18-Chief Operating Officer Receives 'Alumni Star' From Alma Mater, University Marketing And Communications, East Tennessee State University Nov 2015

2015-November-18-Chief Operating Officer Receives 'Alumni Star' From Alma Mater, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


Mud Volleyball Tournament Fundraiser Event Supporting The Water Project, Morgan Deboer Nov 2015

Mud Volleyball Tournament Fundraiser Event Supporting The Water Project, Morgan Deboer

Honors Theses

The WMU Mud Volleyball Tournament took place on September 26, 2015 as Autumn Gammon and Morgan DeBoer’s honors thesis project for the Lee Honors College. The tournament was a fundraising event that helped bring awareness to The Water Project, a non-­‐profit organization that is dedicated to bringing clean water systems to communities throughout Sub-­‐Sahara Africa. Held at the Kalamazoo County Expo Center and Fairgrounds, the event brought together Western Michigan University students and surrounding community members for a fun-­‐filled day in the mud supporting a deserving cause.

The event took a great deal of organizing, with planning starting in the …


2015-November-17-Panel Discussion On ‘Contemporary Women’S Issues’ To Be Held, University Marketing And Communications, East Tennessee State University Nov 2015

2015-November-17-Panel Discussion On ‘Contemporary Women’S Issues’ To Be Held, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2015-November-17-Etsu Offers A Renaissance Child Winter Enrichment Program, University Marketing And Communications, East Tennessee State University Nov 2015

2015-November-17-Etsu Offers A Renaissance Child Winter Enrichment Program, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2015-November-17-Wiu President To Speak At Etsu, University Marketing And Communications, East Tennessee State University Nov 2015

2015-November-17-Wiu President To Speak At Etsu, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2015-November-17-'Raisin' Cane': Harlem Renaissance Odyssey, University Marketing And Communications, East Tennessee State University Nov 2015

2015-November-17-'Raisin' Cane': Harlem Renaissance Odyssey, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


Cultivate: Inspiring Women In Their Pursuit Of Creativity And Entrepreneurship, Ana P. Campbell Nov 2015

Cultivate: Inspiring Women In Their Pursuit Of Creativity And Entrepreneurship, Ana P. Campbell

Senior Honors Theses

Cultivate Magazine’s purpose is to inspire and educate creative women in their business ventures. Furthermore, Cultivate serves as a catalyst for our readers’ business by featuring insightful interviews from other creative women and practical advice on how to run a successful creative business. In short, Cultivate’s target market is female creative business owners with occupations such as photographers, designers, writers, entrepreneurs, artists, and bloggers.


2015-November-13-Research Team Studying Link Between Genetics, Drug Side Effects, University Marketing And Communications, East Tennessee State University Nov 2015

2015-November-13-Research Team Studying Link Between Genetics, Drug Side Effects, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2015-November-12-Etsu Partners With Community For Buchunger Challenge, University Marketing And Communications, East Tennessee State University Nov 2015

2015-November-12-Etsu Partners With Community For Buchunger Challenge, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2015-November-12-Dr. Larry White Serves As Rma Forum Moderator, University Marketing And Communications, East Tennessee State University Nov 2015

2015-November-12-Dr. Larry White Serves As Rma Forum Moderator, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2015-November-12-Carter Railroad Museum Releases Oral History Book On Anniversary, University Marketing And Communications, East Tennessee State University Nov 2015

2015-November-12-Carter Railroad Museum Releases Oral History Book On Anniversary, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2015-November-12-Pediatric Audiologist Joins Faculty, Jcchc, University Marketing And Communications, East Tennessee State University Nov 2015

2015-November-12-Pediatric Audiologist Joins Faculty, Jcchc, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


Market Orientation: The Implementation Of The Marketing Concept, Maura O Connell Nov 2015

Market Orientation: The Implementation Of The Marketing Concept, Maura O Connell

The ITB Journal

The marketing literature has provided little guidance in relation to creating market driven organisations. It has traditionally provided pieces of the puzzle i.e. the product life cycle, segmentation etc, but it has fallen short of demonstrating how to put the pieces together to complete the picture i.e. creating a market oriented organisation. As a result marketing has largely been confined to ‘overseeing and co-ordinating activities directly involved with the outside - such as sales, promotion and delivery’ (Witcher B J, 1990). This has led to a situation where many organisations have reservations about the success achieved with the implementation of …


2015-November-11-Quillen Staffer Takes First Place For Paper, University Marketing And Communications, East Tennessee State University Nov 2015

2015-November-11-Quillen Staffer Takes First Place For Paper, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2015-November-11-Planetarium Show To Focus On 'Forensic Astronomy', University Marketing And Communications, East Tennessee State University Nov 2015

2015-November-11-Planetarium Show To Focus On 'Forensic Astronomy', University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2015-November-11-‘Childlike’ Is Theme Of November Story And Poetry Slam, University Marketing And Communications, East Tennessee State University Nov 2015

2015-November-11-‘Childlike’ Is Theme Of November Story And Poetry Slam, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2015-November-11-Etsu Named "Military Friendly" For A Seventh Year, University Marketing And Communications, East Tennessee State University Nov 2015

2015-November-11-Etsu Named "Military Friendly" For A Seventh Year, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.