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Articles 91 - 105 of 105
Full-Text Articles in Business
Love The Customers: Principles Of Interpersonal Relationships Applied To Social Media, Tracey Kyles
Love The Customers: Principles Of Interpersonal Relationships Applied To Social Media, Tracey Kyles
UNF Graduate Theses and Dissertations
Social media has changed communication, and its influence is far-reaching. Companies have adapted and tweaked their marketing strategies to more personal approaches to reach their audiences. This is especially evident in recent years. It can be observed, for example, by fast-food Twitter accounts attracting the attention of online users through witty personas and sarcastic tweets. This phenomenon is the motivation of this research looking into relationships between brands and their social media followers. Here, interpersonal relationship theories are referenced to uncover what encourages these kinds of relationships as well as discover which methods deliver the most positive responses, likes, and …
A Flair To Remember: Innovative Use Of Technology During Covid-19 Focus On Weddings, Carla Rosas, Danielle Lynch, Mj Adekanmbi, Simioluwa Opayemi
A Flair To Remember: Innovative Use Of Technology During Covid-19 Focus On Weddings, Carla Rosas, Danielle Lynch, Mj Adekanmbi, Simioluwa Opayemi
Case Studies
Student blog series from MSc in Event Management students at TU Dublin.
In this blog post Carla Rosas, Danielle Lynch, MJ Adekanmbi and Simioluwa Opayemi interview event planner Gabriella Olukoya from luxury events company A Flair to Remember. Gabriella gives vital insight on the current state of the wedding industry and also on how to ‘flip the script’ and use the ‘negatives’ and make them positives to elevate an events company. As a current ‘Regional Finalist’ for Wedding Planner of the Year, Gabby is a prime example of ‘Creating Success’ during COVID-19 by adding and implementing technology into their events …
Fostering Music Performers In The 21st Century: A Contemporary Professional Perspective Toward A New Curricular Agenda For Graduate Study In Music, Andre Januario
Graduate Theses, Dissertations, and Problem Reports
What if the core curriculum for graduate students in music performance were designed to prepare students to succeed in the world of the Fourth Industrial Revolution?
This dissertation offers a hypothetical answer: a structured and systematic academic curricular framework for music graduate students of performance of concert music (especially those in terminal degrees, such as doctoral students), along with music instructors, professional music performers, school administrators, and college professors, seeking to prepare such students for achieving and maintaining a music career more in keeping with the current work environment, especially those skills demanded by the Fourth Industrial Revolution and the …
Three Essays On The Impact Of Cuteness On Consumer Behavior, Alexis Taeeun Yim
Three Essays On The Impact Of Cuteness On Consumer Behavior, Alexis Taeeun Yim
Graduate Theses, Dissertations, and Problem Reports
Over the last decade, the world has seen a rise in the popularity of cute stimuli. Adorable baby pictures, fluffy puppy videos, and whimsical emojis seem ever-present in social media news feeds and friends’ posts. In addition, products marketed toward adults that feature cute characters drive sales worth billions of dollars. The growing presence of cute stimuli in our daily lives is accompanied by emerging research on their social and behavioral impacts. Correspondingly, the current dissertation consists of three essays that contribute to the literature on cuteness by empirically testing the impacts of cuteness in the marketplace. To extend the …
A Podcasting Series On Employing Podcasts As An Effective Marketing Method For Small Businesses, Sevohn Alexis Bree Hunter
A Podcasting Series On Employing Podcasts As An Effective Marketing Method For Small Businesses, Sevohn Alexis Bree Hunter
Graduate Theses, Dissertations, and Problem Reports
This time has been called the "Golden Age" of podcasting. The number of people listening to podcasts continues to grow year after year as the medium itself continues to evolve. The ability to target specific, or niche, audiences is one reason why podcasting is so attractive to consumers. This also makes podcasts useful for small businesses. Like podcasts, small businesses can target niche audiences and cater to specific needs. The purpose of this project was to investigate the benefits of podcast marketing as it pertains to the uncertainty reduction theory and to create a podcast that can serve as a …
Honors Research Project Goodyear Business Suggestion, Drew Hodgson, Seth Gwirtz, Isabel Hartzler, Heather Kriston, Savannah Novak
Honors Research Project Goodyear Business Suggestion, Drew Hodgson, Seth Gwirtz, Isabel Hartzler, Heather Kriston, Savannah Novak
Williams Honors College, Honors Research Projects
Our project takes on the task of evaluating the current market of the tire industry in todays pandemic. We are taking our findings to the local company Goodyear, and supplying suggestions to their firm in order to help their bottom line going forward. At the end of this, we will propose to Goodyear a solution within their firm on whether to pivot, expand, or downsize their current operations.
Feasibility Of Podcasts And City By City Analysis For Upside.Fm, Nicholas Mcfadden, Adam Sacks, Logan Dusseau, Angela Rizzo, Sarah Wieser
Feasibility Of Podcasts And City By City Analysis For Upside.Fm, Nicholas Mcfadden, Adam Sacks, Logan Dusseau, Angela Rizzo, Sarah Wieser
Williams Honors College, Honors Research Projects
The objective of the project is to conduct a feasibility study for Upside, with regard to their underlying business model. We then hope to make recommendations for other cities and complementary products that can fit under the Upside umbrella.
Analysis Of The Podcast Industry And Business Growth Of Upside.Fm, Alyson Stoll, Katelyn Stanoch, John Skakun, Samantha Heim, Maanasa Humchad
Analysis Of The Podcast Industry And Business Growth Of Upside.Fm, Alyson Stoll, Katelyn Stanoch, John Skakun, Samantha Heim, Maanasa Humchad
Williams Honors College, Honors Research Projects
This paper explores the podcast industry with a focus on business related podcasts about entrepreneurship and startup businesses. The paper works to analyze the podcast industry and midwestern startup cities in order to assist podcast company, Upside.fm, in expanding their business model. The two main ideas researched throughout the paper are consumer behaviors in the podcast industry and the entrepreneurial ecosystems of multiple midwestern cities in the U.S including, Minneapolis, Minnesota, Kansas City, Missouri, Pittsburgh, Pennsylvania, and Indianapolis, Indiana. For the consumer behavior aspect of the research, a survey was conducted and analyzed to discover what podcast listeners enjoy and …
Covid-19 Impact On Produce Perks, Taylor Swindall, Anna Muntin
Covid-19 Impact On Produce Perks, Taylor Swindall, Anna Muntin
Williams Honors College, Honors Research Projects
Despite the benefits of diets containing fresh fruits and vegetables such as a lower risk of heart disease, very few Americans, especially low-income individuals, consume enough to meet the recommended amounts. For our Honor’s Project our team focused on the Ohio based SNAP-EBT food share program Produce Perks. To do so we studied two sets of data to our answer our research questions; ‘Has COVID-19 further impacted low-income individuals’ fruit and vegetable consumption’, How is the Produce Perks program impacted low-income consumers’, and “How can this program be better marketed to include more low-income individuals. Through our research we were …
Choice Architecture And Marketing Pre-Suasion: The Case Of The Motorcycle Industry, Stephen Lemay, Bethany Landis, Dave Mcmahon
Choice Architecture And Marketing Pre-Suasion: The Case Of The Motorcycle Industry, Stephen Lemay, Bethany Landis, Dave Mcmahon
Association of Marketing Theory and Practice Proceedings 2021
In this analysis, we examine the motorcycle industry in terms of Cialdini’s concept of Pre- Suasion. We use the chapter titles from the book to explore how these concepts could or should help the motorcycle industry adapt to shifts in its markets, shifts that are both demographic and cultural. In the process, we also explore ideas like product gentrification and choice architecture, ideas at the heart of the motorcycle marketing problem. We conclude that motorcycle promotions and messaging lack traction with younger buyers. We close with an extensive list of questions calling for further research.
Consumer Perceptions Of Podcast Advertising: Theater Of The Mind And Story Selling, M. Olguta (Olga) Vilceanu, Kristine Johnson, Alexis Burns
Consumer Perceptions Of Podcast Advertising: Theater Of The Mind And Story Selling, M. Olguta (Olga) Vilceanu, Kristine Johnson, Alexis Burns
Association of Marketing Theory and Practice Proceedings 2021
COVID-19 has changed the ways in which people manage education, work, and entertainment. This study sought to identify the types of attitudes and behaviors which promote mutually rewarding connections between podcasts, audiences, and advertisers. Survey results underlined the utmost importance for the podcast advertising industry to connect and engage listeners, in order for the overall billion-dollar ad buys to have the desired effect. About two-thirds of the participants listen to 6 or more shows during an average week and prefer live-narrated ads where podcast hosts banter and tell convincing stories about their experiences with advertised products. Key findings indicate that …
Bridging The Gap Between Customer Value And Firm Performance: Strategic Implications Of Social Media Marketing Relationships, Manisha Mathur
Bridging The Gap Between Customer Value And Firm Performance: Strategic Implications Of Social Media Marketing Relationships, Manisha Mathur
Association of Marketing Theory and Practice Proceedings 2021
No abstract provided.
Communication During A Crisis: Keeping Our Patrons Informed During The Covid-19 Pandemic, John P. Delooper, Michelle Ehrenpreis
Communication During A Crisis: Keeping Our Patrons Informed During The Covid-19 Pandemic, John P. Delooper, Michelle Ehrenpreis
Publications and Research
This article discusses the Leonard Lief Library’s communications strategy to keep its patrons informed during the COVID-19 crisis. The Leonard Lief Library at Lehman College (CUNY) made use of its website, social media, and research guides to effectively convey timely information about service changes, library resources, and to improve outreach activities to our patron community while the library’s physical building was closed to its students, faculty, and staff.
Plan De Internacionalización Para La Empresa Colombiana Trendy, Laura Estefanía Vega Cotamo, Mateo Nicolás González Monroy
Plan De Internacionalización Para La Empresa Colombiana Trendy, Laura Estefanía Vega Cotamo, Mateo Nicolás González Monroy
Finanzas y Comercio Internacional
En Colombia el 80% de las pymes no logra permanecer al menos un periodo de 5 años en el mercado dado que la tasa de ‘‘mortalidad’’ o ‘‘fracaso’’ es bastante alta. La principal problemática que tienen las pymes al momento de internacionalizarse es la falta de financiamiento, difícil acceso a las ayudas y solicitud de préstamos. También sumarle como problemática el acceso a tecnologías de la información (TIC), al momento de enfrentarse a otros mercados internacionales no cumplen con el nivel competitivo que se exige. La ausencia de controles es otra razón por la cual las pymes fracasan en sus …
A Global Pandemic's Effect On The Retail Industry, Sabriyah Arain
A Global Pandemic's Effect On The Retail Industry, Sabriyah Arain
Lewis Honors College Capstone Collection
It is commonly known that the effects of the COVID-19 pandemic have impacted many industries, including healthcare, transportation, and leisure to name a few. One particular industry that seems to have been greatly affected is retail. With many individuals deciding to stay safe at home rather than go out shopping, this poses a question regarding how retail companies are changing their selling and promotional strategies. It is apparent that online shopping has become more popular. However, what may be less apparent is how retail stores are adapting. With fewer customers entering the stores, it is important to look into what …