Business Commons^™

Financial Influencers And Social Media: The Role Of Valuable And Trusted Content In Creating A New Form Of Authenticity, Imene Chikhi

Student Theses and Dissertations

Prior research shows that social media influencers often use their social networks for constant exposure and self-promotion, similar to the way celebrities do. However, little is known about the potential social media offers for the search of educational content and thought leaders in specific social eds. This research aims at exploring the opportunities social media or as a medium for financial literacy. We examine the content of personal finance influencers who use social as a way to create, share, and promote valuable content of financial knowledge and provide advice to their audiences.

We found that helping individuals to increase their …

Place Branding As A Mode Of Urban Governance And Verticalisation: The Case Of Tokyo And New York, Z. Ruya Yuksel

Dissertations, Theses, and Capstone Projects

This thesis explores how place branding activities are amalgamated into the urban governance policies and how skyscrapers are weaved into this process by studying two of the top ten most vertical cities in the world: Tokyo and New York.

Fascination with building up towards the sky is nothing new. Yet what is new is that skyscrapers are becoming as part of place branding strategies which are seeping into urban governance practices. Concepts of place branding, urban development, spatial planning and governance are now being discussed and understood as significant elements of the same process where branding informs configurations and development …

Communication During A Crisis: Keeping Our Patrons Informed During The Covid-19 Pandemic, John P. Delooper, Michelle Ehrenpreis

Publications and Research

This article discusses the Leonard Lief Library’s communications strategy to keep its patrons informed during the COVID-19 crisis. The Leonard Lief Library at Lehman College (CUNY) made use of its website, social media, and research guides to effectively convey timely information about service changes, library resources, and to improve outreach activities to our patron community while the library’s physical building was closed to its students, faculty, and staff.