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Full-Text Articles in Business
Beauty During A Pandemic: The Impact Of Covid-19 On The Cosmetic Industry, Katelyn Gardner, Diane R. Edmondson, Lucy Matthews
Beauty During A Pandemic: The Impact Of Covid-19 On The Cosmetic Industry, Katelyn Gardner, Diane R. Edmondson, Lucy Matthews
Atlantic Marketing Journal
The cosmetic industry is a multi-billion-dollar industry that has taken a financial hit in 2020 due to COVID-19. The drop in cosmetic usage leaves the industry in question for future consumer intention and behavior. Survey responses from 1,715 female students at a southeastern U.S. public university was obtained using Qualtrics. Results indicate significant differences in cosmetic usage; however, post-COVID predicted usage indicates that cosmetic usage will revert back to pre-COVID levels for eye, lip, and skin cosmetics. For face cosmetics, usage will still be slightly below pre-COVID levels. The most important cosmetic category was skincare, which had the highest levels …
The Pandemic Intern Of Nestlé Usa, Brenna Rose Beck
The Pandemic Intern Of Nestlé Usa, Brenna Rose Beck
Marketing Undergraduate Honors Theses
Over the summer of 2020, I had the privilege to intern with Nestlé USA (NUSA), a sector of the multinational food and beverage processing conglomerate corporation that is headquartered in Vevey, Switzerland. As of 2014, Nestlé is known as the largest food and beverage company in the entire world. Over the course of ten weeks, I was able to learn from an immense number of opportunities that were available to me while working for this corporation. Nestlé was founded in 1866 by Henri Nestlé, originally as the Anglo-Swiss Condensed Milk Company that was aimed towards leveraging a safe, long shelf-life …
A Flair To Remember: Innovative Use Of Technology During Covid-19 Focus On Weddings, Carla Rosas, Danielle Lynch, Mj Adekanmbi, Simioluwa Opayemi
A Flair To Remember: Innovative Use Of Technology During Covid-19 Focus On Weddings, Carla Rosas, Danielle Lynch, Mj Adekanmbi, Simioluwa Opayemi
Case Studies
Student blog series from MSc in Event Management students at TU Dublin.
In this blog post Carla Rosas, Danielle Lynch, MJ Adekanmbi and Simioluwa Opayemi interview event planner Gabriella Olukoya from luxury events company A Flair to Remember. Gabriella gives vital insight on the current state of the wedding industry and also on how to ‘flip the script’ and use the ‘negatives’ and make them positives to elevate an events company. As a current ‘Regional Finalist’ for Wedding Planner of the Year, Gabby is a prime example of ‘Creating Success’ during COVID-19 by adding and implementing technology into their events …