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How Can Apple Be More Fruitful In India, Isabella Bertolani, Amani Elchaar, Kamari Davis, Lawrence Ofili, Michal Kardacz, Nakia Abdul, Pamela Diaz, Zack Mcpherson

Symposium of Student Scholars

Abstract

How Apple Can become Fruitful in India: An International Marketing Case Study

Izzy Bertolani, Pamela Diaz, Zack McPherson, Amani Elchaar, Michal Kardacz, Kamari Davis, Nakia Abdul, and Lawrence Ofili

Apple, founded by Steve Jobs and Steve Wozniak in the United States in 1976, is a $91.8 billion, leading global technology company with 61% of revenue coming from international sales (“Apple Reports,”2020). Apple markets its iPhones in 26 countries and entered India with its iPhone 4 in 2011 (“The 15 coolest”2019). India is an attractive emerging market with a 1.37 billion population, $280 billion GDP, 5% growth rate, and a …

Amazon: A Maze Through China - An International Marketing Case Study, Hanane Goubil

Symposium of Student Scholars

Amazon is an e-commerce technology company best known for its fast delivering time and for being one of the tops of the big four technology companies in the United States. Despite its success in the U.S. and several countries abroad, it has struggled to succeed in China since 2004 where Alibaba and JD.com control 82% of the market. This is due to Amazon failing to compete with Alibaba and neglecting to acclimatize their online offers to appease Chinese customers’ preferences. An example of this is that Alibaba has its own payment system called Alipay, while Amazon had yet to include …