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Full-Text Articles in Business

The Pandemic Intern Of Nestlé Usa, Brenna Rose Beck May 2021

The Pandemic Intern Of Nestlé Usa, Brenna Rose Beck

Marketing Undergraduate Honors Theses

Over the summer of 2020, I had the privilege to intern with Nestlé USA (NUSA), a sector of the multinational food and beverage processing conglomerate corporation that is headquartered in Vevey, Switzerland. As of 2014, Nestlé is known as the largest food and beverage company in the entire world. Over the course of ten weeks, I was able to learn from an immense number of opportunities that were available to me while working for this corporation. Nestlé was founded in 1866 by Henri Nestlé, originally as the Anglo-Swiss Condensed Milk Company that was aimed towards leveraging a safe, long shelf-life …


Katie’S Closet: An On-Campus Experiential Learning Project, Julie Nelsen, J. Nelsen, Mary Henderson, Pa Kou Yang Apr 2021

Katie’S Closet: An On-Campus Experiential Learning Project, Julie Nelsen, J. Nelsen, Mary Henderson, Pa Kou Yang

Business Administration Faculty Scholarship

Two faculty and one undergraduate student embarked on an applied learning experience to determine the feasibility of starting a free professional clothing shop for University students called Katie's Closet. All aspects of conceptualizing and testing the Katie's Closet pop-up-store concept began from a feasibility study. With the support of faculty mentors, the undergraduate student researched, analyzed, and executed the project. The action research project started with informational interviews and a focus group for gathering qualitative data on the student population's needs. These findings led to more research to explore potential collaborative partnerships with other University departments. Competitive benchmarking also supported …