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Full-Text Articles in Business
Green Gains Green: A View Of How Sales Is Affected By Sustainability And Innovation In A B2b Setting, Justin Ruben Munoz
Green Gains Green: A View Of How Sales Is Affected By Sustainability And Innovation In A B2b Setting, Justin Ruben Munoz
Open Access Theses & Dissertations
The Dissertation topic that I have chosen to study places both a prominent topic currently making waves in marketing with the field of marketing that has quickly become my specialty and my focus of research going forward. I have chosen to study green and sustainable measures that organizations currently put into practice along with how those sustainable initiatives affect the sales and revenue of that organization. The context of the study is in business-to-business (B2B). Specifically, this current research takes place in a new context that has seldom seen research in the current decade, as most of the research on …
Three Essays On The Impact Of Cuteness On Consumer Behavior, Alexis Taeeun Yim
Three Essays On The Impact Of Cuteness On Consumer Behavior, Alexis Taeeun Yim
Graduate Theses, Dissertations, and Problem Reports
Over the last decade, the world has seen a rise in the popularity of cute stimuli. Adorable baby pictures, fluffy puppy videos, and whimsical emojis seem ever-present in social media news feeds and friends’ posts. In addition, products marketed toward adults that feature cute characters drive sales worth billions of dollars. The growing presence of cute stimuli in our daily lives is accompanied by emerging research on their social and behavioral impacts. Correspondingly, the current dissertation consists of three essays that contribute to the literature on cuteness by empirically testing the impacts of cuteness in the marketplace. To extend the …