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Social Influence, Xenocentrism And Status Consumption On Purchase Intention: In The Case Of Women’S Imported Handbags, Munkhbayasgalan Ganbold, Urandelger Gantulga
Social Influence, Xenocentrism And Status Consumption On Purchase Intention: In The Case Of Women’S Imported Handbags, Munkhbayasgalan Ganbold, Urandelger Gantulga
Asia Marketing Journal
The Mongolian market has got filled with imported products that pose a great challenge to domestic businesses. However, on the other hand, exported products give opportunities to understand product quality standards for domestic business owners. Therefore, it becomes meaningful to understand how the consumers distinguish between domestic and imported products. The study examines the relationship between social influence, xenocentrism, status consumption, and imported product’s purchase intention. To achieve the purpose of the research, a survey was conducted on consumers who experienced the purchase of imported products. The data were examined using SPSS and SmartPLS 3.3 after a total of 426 …
The Aggregate Impact Of Consumer Reviews On Market Outcome In Differentiated Products Market, Jun B. Kim
The Aggregate Impact Of Consumer Reviews On Market Outcome In Differentiated Products Market, Jun B. Kim
Asia Marketing Journal
We investigate the aggregate impact of consumer reviews on market outcome in a differentiated product category. We model consumers as Bayesian learners who use online consumer reviews to learn and update their beliefs on product quality before their choice. For our empirical analysis, we use aggregate-level, longitudinal data from Amazon.com in the digital camcorder category and estimate the demand parameters. Using model estimates, we conduct two simulation studies and quantify the impact of consumer reviews on the market outcome. We report that the products experience heterogenous market share changes: the standard deviation of market share changes across products and time …