Public Relations and Advertising Commons^™

Student Illustrates How To Grow Community Through Literature, Mark D. Weinstein

News Releases

Senior professional writing and information design (PWID) major Alease Brier thought she would be writing books, not illustrating them. But an unexpected opportunity has landed her name on the cover as the illustrator of a newly released children’s book.

Soche Honors Executive Director Of Financial Aid, Mark D. Weinstein

News Releases

The Strategic Ohio Council for Higher Education (SOCHE) has awarded Kim Jeanerette, Cedarville University’s executive director of financial aid, one of its Staff Excellence Awards for October 2023.

Research Project Poster Presentation: Cultural Normalization Of Risk?: Exploring Brain Injury In The National Football League Using Sociocultural Analysis, Ali V. Willing, Jafra D. Thomas

Kinesiology and Public Health

Background. This presentation began as an undergraduate end-of-term course project focused on sport, media, and American popular culture (April to June 2023). The poster presentation was originally presented at the 2023 annual conference of the Southwest Chapter of the American College of Sports Medicine (SWACSM), following peer-review acceptance of the project summary statement (i.e. abstract) for conference presentation.

Purpose. The presentation is published here to Cal Poly Digital Commons as a resource to future students and professionals studying topics covered in the presentation (e.g. sociological theories, cultural values and risks, sports ethic).

Resources. This webpage has several resources described below. …

Ua12/2/2 Talisman: Dimension, Wku Student Affairs

WKU Archives Records

Fall 2023 Talisman:

• Johnson, Katelyn . Flora & Fauna - Biology
• Pollard, Evynn. Inked Imagination
• Booth, Pandora. Sowing Grace - Mothers
• Murray, Debra. Shapes of Beauty
• Bivens, Emily. The Life Lesson
• Figures of Fall
• Meyers, Jeffrey. Level Up - eGames
• Walsh, Aidan. Unsung Heroes
• Sandlin, Ellie. Place to Be - Habitat for Humanity, Hotel, Inc.
• Youngers, Joel. An Endless Starry Sky
• Muscutt, Carson. True Colors - Queen Venus Knight
• Drury, Faith. Innovative Mind - Concrete Canoe, Steel Bridge
• Ousley, Rachael. One Man's Treasure - Matt Tullis
• Haines, Lily. Chuck Close
• Thompson, Sarah. En Pointe
• Hunt, Janie. Open Your Eyes
• Halstead, …

Ua45/1 Registrar Updates, Wku Registrar

WKU Archives Records

Newsletter created by and about the WKU Registrar's Office. Articles:

• FERPA Reminders (Family Educational Rights & Privacy Act)
• Most Common FERPA Violations
• Drop for Non-Attendance
• Attendance Policy
• Application for Graduation
• Events
• Fall 2023 Important Dates
• Finals Week Fall 2023
• Meet Our Team

Ua19/16/2 Women's Basketball Press Releases, Wku Athletic Media Relations

WKU Archives Records

Press releases and game statistics for WKU women's basketball team from August to December 2023.

Ua19/16/2 Basketball Press Releases, Wku Athletic Media Relations

WKU Archives Records

Press releases and game statistics for WKU men's basketball team from August to December 2023.

Another View On International Relations [Book Review International Public Relations And Public Diplomacy: Communication And Engagement], Isaac Antwi-Boasiako

Other

In their 2015 book International Public Relations and Public Diplomacy: Communication and Engagement, Guy J. Golan, Sung-Un Yang, and Denis F. Kinsey assembled renowned and leading scholars in public diplomacy and public relations to examine the conceptual and practical relationships between international public relations and public diplomacy. The book is a collection of various chapters integrating public diplomacy and public relations research. It argues that public diplomacy should be studied from the public relations perspective because public diplomacy is strategic communication management. Therefore, it should apply ‘key lessons from public relations literature’ (Golan, Yang, 2015, p. 3). It applies some …

Walgreens Grant Allows School Of Pharmacy To Invest In High Schoolers, Mark D. Weinstein

News Releases

After a recent grant from Walgreens to Cedarville University’s School of Pharmacy, Cedarville’s health care programs are making a difference in the local community by providing opportunities for high school students to get insight into the health professions.

Factors Influencing Employee Satisfaction In Nonprofit Organizations In The United States, Kristi Egbert

Journal of Nonprofit Innovation

Employees in nonprofit organizations are not paid as much as for-profit employees according to the United States 2014 Labor Statistics. Nonprofits work to meet community needs. Since turnover rates impact a company’s ability to these needs (Lee, 2015), it is important to learn what keeps employees satisfied. This review found that employees find the work itself satisfying when they see how they support the organization’s mission (Haley-Lock, 2007), chances to move up in the company, autonomy, (Weisberg & Dent, 2016), and inclusivity (Brimhall, 2019), and workplace relationships (Mathieu & Nabiak, 2016; Slater & Slater, 2018) are related with job satisfaction.

Paid In Full: One Pharmacy Student’S Path To Cedarville University, Mark D. Weinstein

News Releases

Caroline Abdelmassih experienced a life-changing moment when she learned her college tuition to Cedarville University in Ohio was paid in full by a complete stranger. Growing up in Egypt, Abdelmassih knew it would be almost impossible to attend Cedarville’s School of Pharmacy.

Concussion Research Could Be A Game-Changer, Mark D. Weinstein

News Releases

In 2022, according to research studies by the University of Pittsburgh and the University of Texas, approximately 5 in 10 concussions were undiagnosed, due largely in part to the subjectivity of typical concussion tests.

Flower Power: Testing Social Media Advertising Strategies For Floral Products, Rachel Corry, William R. Taylor, Jessica Holt, Hailey Bittles, Benjamin L. Campbell, Julie Campbell

Journal of Applied Communications

Social media and the internet have impacted how companies and organizations advertise to consumers. Digital advertising has created the opportunity to engage with consumers, target specific groups, and capture metrics of use to help build effective advertising strategies. The floral industry is a large sector within the agricultural arena, which is primed to engage with young consumers. This research examined the effectiveness of utilizing static and animated social media advertisements to increase consumers’ intention to purchase floral products. Using an online survey and an experimental design, this study examined 8,488 respondents’ intention to purchase floral products after viewing static and …

Instagram As A Tool Of Diffusion For The Livestock Industry, Savannah Locke, Karen Hiltbrand, Katie Corbitt, Darcey Richburg, David Shannon, Soren P. Rodning, Jason T. Sawyer, Don Mulvaney

Journal of Applied Communications

Studies have shown that more people are getting their information through social media (SM). With so much misinformation presented in global media, it is difficult for consumers to distinguish what is true and what isn’t. With negative images and minimal context, consumers have a tendency to believe and trust what they see on SM. After IRB approval, a survey study was launched on Qualtrics and accessed via email. Using Instagram as platform, this study presented 5 cognitively and 5 emotionally oriented posts focused on the aspects of animal welfare, diet/health, and environment/sustainability. Prior to viewing the Instagram posts, study participants …

Near-Death Experience: How A Professor’S Trial Turned Into Training For Social Work And Nursing Students, Mark D. Weinstein

News Releases

Providing proper care is pivotal in healing a patient who has had a near-death experience. But sometimes, the provider becomes the patient. George Huff, senior professor of social work at Cedarville University, survived a near-fatal accident in 2014, allowing him to discuss his experience both professionally and personally.

Seniors Helping Seniors: Cedarville Partners With Greene County For Fall Prevention Awareness Month, Mark D. Weinstein

News Releases

Testifying to the impact of Cedarville University students, the Greene County Council on Aging (GCCOA) invited students from the university’s school of nursing to participate in its fall prevention event on Wednesday, Sept. 27.

This two-hour event, beginning at 1:30 p.m. at the Xenia Community Center in Xenia, Ohio, recognizes September as Fall Prevention Awareness Month.

The Downplayed Debt Attributes Of Bnpl: A Thematic Content Analysis Of Tiktok, Hongwei Ma

Major Papers

This research employs Thematic Content Analysis (TCA) to examine the downplayed debt attributes of Buy Now Pay Later (BNPL) services, focusing specifically on the contrast between official narratives and critical discourse on TikTok. The study investigates how BNPL companies in North America employ promotional strategies on their official websites and in press conferences to downplay the debt aspect of their services. It further explores the role of TikTok as a platform for public discourse that challenges these dominant narratives surrounding BNPL debt attributes and breaks knowledge hegemony. By analyzing samples from BNPL service providers' websites and press conferences, the study …

Ouachita's Dr. Johnny Wink To Be Honored For 50 Years Of Service, Addie Woods, Office Of Communications & Marketing

Press Releases

The Department of Language & Literature at Ouachita Baptist University will honor Dr. Johnny Wink, Betty Burton Peck Professor of English, during a campus reception on Tuesday, Sept. 19, from 6:30-8 p.m. in McClellan Hall’s Green-Blevins Rotunda. Open to the public, the party will begin with a brief ceremony to be followed by an informal gathering celebrating Wink’s 50 years on the Ouachita faculty.

New Laboratory Prepares Cedarville's Cyber Security Students For Enhanced Learning, Mark D. Weinstein

News Releases

A leader among computer science and cyber operations programs, Cedarville University has updated its computer science labs to meet the needs of the growing department. Designated as a National Center of Academic Excellence by the National Security Agency (NSA), Cedarville’s cyber operations and computer science programs are closely aligned.

Health Care Exploration Day Is A Preview For Prospective Students, Mark D. Weinstein

News Releases

Cedarville University is giving prospective students the opportunity to learn of the many careers in health care and its academic programs that will prepare them for meaningful careers during Healthcare Exploration Day on Friday, Sept. 15.

15th Consecutive Record Enrollment For Cedarville University, Mark D. Weinstein

News Releases

For the 15th consecutive year, Cedarville University is celebrating a record total enrollment. The university announced today that its 2023 graduate, undergraduate, and dual-enrolled student count increased by 374 students, or 7.4%, to 5,456 students.

Ouachita's School Of Performing Arts Presents Worship Concert Sept. 12, Abby Kemmer, Office Of Communications & Marketing

Press Releases

The Division of Music in Ouachita Baptist University’s School of Performing Arts presents the Ouachita Choirs Worship Concert on Tuesday, Sept. 12, at 6:30 p.m. on the front steps of Evans Student Center. A relatively new event for Ouachita, the performance is a time for music students to lead the student body in contemporary choral worship.

The concert features a variety of contemporary worship music that many students are familiar with. This year’s performance includes “What a Savior, What a Friend,” written by Ouachita grad Leslyn (Ichter) Jacks ’11. Other songs on the program include “This is Our God,” “Endless …

Ouachita's School Of Performing Arts To Host Muses Creative Artistry Project On Sept. 14, Addie Woods, Office Of Communications & Marketing

Press Releases

Ouachita Baptist University’s School of Performing Arts presents the Muses Creative Artistry Project in concert on Thursday, Sept. 14, at 7:30 p.m. in Mabee Fine Arts Center’s McBeth Recital Hall. The concert is free and open to the public.

The performance is part of Ouachita’s 2023-24 Guest Artist Series and is sponsored in part by the Floyd E. and Dorothy G. Henley Fine Arts Endowment and the Arkadelphia Philharmonic Club.

The Muses Creative Artistry Project is based in Hot Springs and frequently tours throughout the region. For their current tour, “Broken Standards,” they perform a mix of baroque and jazz …

Ouachita's School Of Performing Arts To Host Leland Ko In Concert Sept. 11, Coleman Callan, Office Of Communications & Marketing

Press Releases

Ouachita Baptist University’s Division of Music in the School of Performing Arts will host cellist Leland Ko in concert on Monday, Sept. 11, at 7:30 p.m. in Mabee Fine Arts Center’s McBeth Recital Hall. Ko’s performance is part of Ouachita’s Guest Artist Series and the National Federation of Music Clubs Young Artist program. The concert is free and open to the public.

Accounting And Finance Students “Meet The Firms”, Mark D. Weinstein

News Releases

Cedarville University will host its annual “Meet the Firms” career fair event in the Stevens Student Center event rooms on Monday, Sept. 11, from 6-7:30 p.m.

Ouachita's Fall 2023 Enrollment Highest In 57 Years, Felley Lawson, Office Of Communications & Marketing

Press Releases

Ouachita Baptist University has reported its highest enrollment in 57 years, with a Fall 2023 headcount of 1,815.

Since 2016, the university has sustained momentum that’s reflected in a 20% increase in total enrollment and a 14% growth in undergraduate enrollment. Residential undergraduate enrollment now numbers 1,581. There are 81 students enrolled in Ouachita’s six graduate programs this fall, more than doubling the number who enrolled when graduate programs were reintroduced in 2020 through the university’s expanding catalog.

Cedarville Basketball Team "Walked The Word” In Israel, Mark D. Weinstein

News Releases

Hiking over 80 miles in 12 days, Cedarville’s men’s basketball team completed an eye-opening mission trip this past summer in Israel. The trip was titled “Walk the Story,” and was led by John Farwell of Athletes in Action, an organization committed to helping athletes develop physically, mentally and spiritually.

Robotics Team Takes Top Prize In Engineering Competition, Mark D. Weinstein

News Releases

It takes a commitment to be part of Cedarville University’s robotics team that competes each year in the American Society of Engineering Education (ASEE) Robotics competition.

Moms: We Can Do It All, Mark D. Weinstein

News Releases

How can a mother, regardless of the size of the family, adequately juggle her life and career while also pursuing a graduate degree? That is the topic of an exclusive webinar hosted by The Momathon Diaries on Thursday, Sept. 7 at 7:30 pm EST on Facebook. Dr. Janice Supplee, dean of The Graduate School at Cedarville University, is the guest of the program with host Christina Garrett, Productivity Coach for Women Leaders.

Symbiotica Learning Initiative Provides New Learning For Homeschoolers, Mark D. Weinstein

News Releases

Most people might think of their high school biology class when they hear the term “symbiotic relationship.” But Cedarville University’s School of Education and Social Work is reframing the term with its latest initiative, Symbiotica.