Public Relations and Advertising Commons^™

A Systems-Theory Analysis Of The Relationship Between Communication, Beliefs/Practices, Religiosity, Spirituality And Expected Future Religious Practices Of College Students, Rachel Williams-Smith

Campus Research Day

This study uses systems theory to explore relationships between individual, micro, meso, and macro factors and expected future religious practices of students studying at a Seventh-day Adventist university. The study operationalizes system theory in context of both public relations and spirituality. The primary purpose is to understand relationship between each level of systems theory and students’ expectations about future religious practices. Key recommendations include the need to increase use of digital communication tools, the value of distinguishing between understanding and belief/action at the micro level, and the importance of supporting spiritual development outside the context of organized religion.

Going Remote: Marketing Library Resources And Services, Lin Wu, Sarah Thompson, Jennifer M. Langford, Kaylee Strahan

Southern Chapter/Medical Library Association Annual Conference

Objectives

• Describe the library’s efforts in restructuring marketing strategies strategies to reach out and engage library patrons in a virtual environment

• Examine the impact of the efforts on library services and resource access

The Right To Repair: (Re)Building A Better Future, Jumana Labib

Undergraduate Student Research Internships Conference

The goal of this research project was to take a multi-faceted, interdisciplinary approach to research and examine the Right to Repair movement’s progress, current repair practices, impediments, and imperatives, and the various large-scale implications (environmental, economic, social, etc.) stemming from diminished consumer freedom as a result of increased corporate greed and lack of governmental regulations with regards to repair and the environment. This poster exhibits the highlights of my general research project on the Right to Repair movement over the course of this four month internship, and aims to disseminate information about the movement to the wider public in an …

Pornography: Social, Emotional And Mental Implications Among Adolescents, William Kelly Canady

National Youth Advocacy and Resilience Conference

This presentation will explain the historical development of pornography. It will highlight four segments: 1- Porn’s impact on brain development of reward pathways, ultimately increasing the appetite for more porn. 2- Porn can be a false substitute for real intimacy, resulting in decreased sexual satisfaction with a real person and increased verbal and physical aggression. 3- Porn promotes sex trafficking, promotes multiple sex partners and reduced STD prevention. 4- A review of interventions available to assist clients in navigating a lifestyle away from pornography.

2021 Icrcc Proceedings Table Of Contents, Conference Organizers

International Crisis and Risk Communication Conference

These proceedings are a representative sample of the presentations given by professional practitioners and academic scholars at the 2021 International Crisis and Risk Communication Conference (ICRCC) held virtually March 8-10, 2021. The goal of the ICRCC is to bring together prominent professional risk and crisis communication practitioners and academic scholars from around the world to spend a few days networking and engaging in conversation about issues and problems related to risk and crisis communication in a variety of contexts (e.g., natural disasters, political crises, food safety issues, biosecurity, health epidemics and pandemics).

Entertainment Industry Sector Under The Spotlight: How Pr Professionals And Event Organizers Communicate During Pandemic Crisis, Andrei Galan

International Crisis and Risk Communication Conference

The COVID-19 pandemic has wounded sociality and limited the possibility to stay together: the essence of many forms of art. All the sectors whose activities are based on cultural values, or artistic, creative expressions, market or non-market oriented. It includes architecture, archives, libraries and museums, artistic crafts, audio-visual tangible and intangible cultural heritage, design, festivals, music, literature, performing arts, publishing, radio and visual arts. This paper aims to shed a light not only on the scarce literature on the field, but also on the particularities of how professionals communicate during pandemic crisis in the entertainment industry, especially at the moment …

Visit Intention And Destination Image In Post-Covid-19 Crisis Recovery, Albattat Ahmad, Azizul Jamaludin, Nini Shaliza, Mohd Zuraimi, Marco Valeri

International Crisis and Risk Communication Conference

The aim of this research is to analyze the factors influencing visit intention and destination image in post-Covid-19 crisis recovery. In post-crisis recovery, the factors influencing visit intention are physical, socio-psychological and financial factors. A total of 426 respondents were selected and analyzed using correlation and multiple regression analyses. The findings demonstrate that physical factors are the main factors that influence tourists’ visit intention. Additionally, destination image significantly affects visit intention and significantly mediates the relationship between the factors and visit intention. All this inevitably affects the organizational structure of the tourist destination.

Image Restoration Strategies For The (Mis-) Handling Of Covid – 19 Pandemic In Greece, Neofytos Aspriadis

International Crisis and Risk Communication Conference

During the COVID-19 pandemic outbreak all countries around the world used several kinds of response strategies to protect public health and control the outbreak. The main aim was to stop the disease from spreading into the community and put a pressure on the health system of the countries. However, severe measures like lockdown of cities and countries brought side-crises like economic pressure on the individuals, corporations and even the state itself. Although the Greek Government was considered to have managed the first phase of the crisis in March effectively, during the aftermath of the first phase, the complete opening of …

Unbranding: Disenfranchising Terrorism, Disenchanting Terror, David H. Waterman

International Crisis and Risk Communication Conference

The Theory of Brand Reduction (TBR), or unbranding, genericizes an organizational brand in order to reduce or limit its impact within its category or brand group. Unbranding asserts a product is identified by its brand and is perceived by stakeholders based on the characteristics of that brand. For example, terror is a product of some organizations - a means to an end - usually political in natural. Unbranding posits the center of gravity (COG) of an extremist group or organization is its brand. Current and previous counter-terrorism efforts have addressed elements of products but not the source of power of …

Police Reform: Understanding Interspersed Social Influences And The Propagation Of Public Policy During Covid19, Alexia L. Knox

International Crisis and Risk Communication Conference

Social influence is described as a communications theory which involves three psychological processes: compliance, identification and internalization. The theory applies supplemental data from social psychology frameworks consisting of normative conformity and informative conformity research. Individuals can be influenced to demonstrate social behaviors and many of us can be influenced to change our behaviors depending on our psychological or social needs at that time. Propaganda is another social influence that affects crisis communications. These topics will be discussed to better understand social influence and social behaviors while also analyzing legitimate authority interpositions during the coronavirus global crisis. Further, this research task …

2021 International Crisis And Risk Communication Conference Program, Conference Organizers

International Crisis and Risk Communication Conference

Program to the to the 11th Annual International Crisis and Risk Communication Conference sponsored by the Nicholson School of Communication and Media.

Emergency Text Messaging Systems And Higher Education Campuses: Expanding Crisis Communication And Chaos Theory, Tanya Desselle Ickowitz, Michael J. Palenchar

Annual Research Symposium of the College of Communication and Information

Recent public safety threats affecting college and university campuses during episodes of natural disasters and mass violence have exposed numerous challenges and opportunities in risk and crisis communication. This study addresses how colleges and universities have incorporated emergency text messaging systems into their crisis communication plans; how these institutions have tested such emergency notification systems; and what, if any, prevalent gaps exist between audience expectations and actual practices. Using grounded theory, the data collected in this study through in-depth phone interviews (N=10) of university public relations practitioners, as well as a document analysis of media coverage of campus crises (N=36), …

No, Kidding! Are We Branded From Birth ? Content Analysis Of Ads In Children's Magazines, Meenakshi Trichur Venkitasubramanian, Jinhee Lee

Annual Research Symposium of the College of Communication and Information

Children are the favorite among marketers and advertisers. Most of the advertisers make use of the convincing power children have to make adults purchase products. This is exploited by advertising the messages exclusively to cater to children’s taste and interest. This is a proposed exploratory study that looks at the message strategies used by the advertisers in ads present in children’s magazines. Most of the research conducted focuses on television commercials and this paper hopes to add to the research on ads in children’s magazine. This study uses the six-segment strategy wheel to analyze the ads in the children’s magazines. …

The Influences Of Perceived Environmental Responsibilities On Green Purchasing Intentions, Jinhee Lee, Ilwoo Ju

Annual Research Symposium of the College of Communication and Information

The current study examined the influences of perceived environmental responsibilities of the three types of important social agents (individuals, companies, and governments) on consumers’ green purchasing intentions. Drawing on the environmental consumerism and purchase decision making literature, consumers’ perceptions of the aforementioned social agents’ roles in environment protection were hypothesized to influence their purchase intentions for green products. In addition, the current study attempted to investigate the different prediction patterns of such factors for two different purchase intention measures (e.g., general purchase intention and “willingness to pay more” for green products) to capture the nuance between the different measurement scales, …

Communication Strategies In Direct-To-Consumer Prescription Drug Advertisements, Ilwoo Ju

Annual Research Symposium of the College of Communication and Information

Little research has incorporated a theoretical framework for the analysis of message and creative strategies used in DTCA to date. The purpose of the current study is to extend the previous literature by providing a more complete list of DTCA message and/or creativity strategies based on Taylor’s message strategy wheel. The results show that DTCA has been used to promote drugs for such life-threatening conditions as asthma, acid reflux, Alzheimer’s disease, depression, and arthritis. The most common inducement was the offer of consumer support information. In general, magazine DTC ads from 2006 to 2010 were likely to take both informational …

Cultural Diversity Awareness: Perceptions Of Community Residents And Police Personnel, Vickie Minnifield Greene

Scholar Week 2016 - present

This study examined the difference in self-reported perceptions of cultural diversity awareness between two specific groups, community residents and police personnel, within a Midwestern city’s community and police department. This study also measured how their attitudes related to their likelihood to assist in enhancing the goals of community policing, which includes the prevention of crime. Literature cited demonstrates that social injustice toward African Americans and Latinos, cultural diversity ignorance, miscommunication, and lack of trust between community residents and police personnel are indicators that their relationships require positive solutions toward repairing a historically strained relationship. The Miami University Diversity Awareness Scale …

Giving Voice To Silent Stakeholders, Mindy Peterson, Will Wingfield

Purdue Road School

Only the most motivated stakeholders attend public meetings or submit written comments. To ensure that more people and quieter voices are heard, transportation agencies are supplement-ing public-involvement efforts with interactive, mobile-friendly surveys and in-person inter-views. Learn how tech tools are being used on projects such as the Sherman Minton Renewal to involve the public and provide more data to decision makers.

Do Families That Tailgate Together Stay Together?, Meredith David, Luke C. Lorick

Atlantic Marketing Association Proceedings

No abstract provided.

2020 Icrcc Proceedings Table Of Contents, Conference Organizers

International Crisis and Risk Communication Conference

These proceedings are a representative sample of the presentations given by professional practitioners and academic scholars at the 2020 International Crisis and Risk Communication Conference (ICRCC) held March 9-11, 2020. The ICRCC is an annual event that takes place the second week in March in beautiful sunny Orlando, Florida. The conference hosts are faculty and staff from the Nicholson School of Communication and Media. The goal of the ICRCC is to bring together prominent professional practitioners and academic scholars that work directly with crisis and risk communication on a daily basis. We define crisis and risk broadly to include, for …

Sorry Is Not Enough: Apology As A Crisis Management Tactic, Amiso M. George

International Crisis and Risk Communication Conference

Public admissions of personal or professional misdeeds, followed by apologies by high profile individuals and organizations are strategies and tactics of image restoration when a reputation is damaged. Although the ritual of an apology is an expected societal norm sometimes, they can make matters worse. Apology is effective depending on the offense, the place, time, language, tone of apology and if the recipient of the apology is willing to accept it. Another important element is the cultural factor. Apology that does not adhere to perceived cultural norms may not be received positively; thereby worsening the crisis situation. In 2018 and …

Mind The Gap: Understanding Stakeholder Reactions To Different Types Of Data Security, Audra Diers-Lawson, Amelia Symons

International Crisis and Risk Communication Conference

Data security breaches are an increasingly common problem for organizations, yet there are critical gaps in our understanding of how different stakeholders understand and evaluate organizations that have experienced these kinds of security breaches. While organizations have developed relatively standard approaches to responding to security breaches that: (1) acknowledge the situation; (2) highlight how much they value their stakeholders’ privacy and private information; and (3) focus on correcting and preventing the problem in the future, the effectiveness of this response strategy and factors influencing it have not been adequately explored. This experiment focuses on a 2 (type of organization) x …

Crisis Communication Strategies Of Police Organizations Subsequent Negative Public Perception And Media Framing, Alexia Knox

International Crisis and Risk Communication Conference

This research task examines crisis communication strategies of police organizations acting as spokespersons, subsequent negative public perceptions of police organizations, while attempting to understand how external and some internal variables, particularly, human processes of emotions and behaviors of police officers, victims of violence and minority groups, might contribute to negative crisis outcomes, as described in the regenerative crisis model, as the crisis becomes more prevalent and persuasive through media framing.

Building Resilience For Stronger Communities, Barbara Gainey

International Crisis and Risk Communication Conference

Much of the early research in crisis management and crisis communication centered on the core competencies of crisis response: why do we need to plan for crises; what are the stages of effective crisis planning; what theoretical perspectives are helpful to scholars and practitioners; and what are the steps of an up-to-date crisis plan. Delineation of these core competencies goes on. Among these competencies, the crisis stage meriting the least attention arguably is post-crisis, the critical days and weeks immediately following the formal resolution of the crisis. Research attention has often focused on recovery and learning, positioning the organization for …

Is All Publicity Good Publicity? Ask Peloton, Rodney Andrew Carveth

International Crisis and Risk Communication Conference

Controversial ad campaigns from companies such as Nike have suggested that “any publicity is good publicity.” This case study of a controversial 2019 advertising campaign by Peloton, where one its ad not only was critically panned, but resulted in Peloton losing nearly $1 billion in market value. The case shows that not only was Peloton tone deaf about the message the company is putting out there, it defended itself by insulting its consumer base.

Richard Dyer's Star Theory Applied To Musician/Actress: Lady Gaga, Allora R. Lee

Capstone Showcase

Richard Dyer’s Stars and general studies analyze the unusual phenomena surrounding influential film stars and their unmitigated power to compel and amaze those outside of the spotlight. His studies separate the theory into three intermingling parts: stars as a social phenomenon, stars as images, and stars as signs. There are many components in Dyer’s studies that can be extracted and used in analyses of particular actors and actresses. However, this does not solely revolve around film stars. In this analysis, I will be examining the famous pop music icon and recent actress, Lady Gaga. Through an analysis of her style, …

Evaluating The Outcomes Of Social Media Marketing Alongside Traditional Promotional Techniques In Library Outreach, Liana Bayne, Caroline Hamby

Showcase of Graduate Student Scholarship and Creative Activities

James Madison University MALA (Madison Academic Library Associates) graduate assistants worked together with Special Collections and the library’s Outreach department to help market and support JMU’s First Annual Pulp Studies Symposium in Fall 2016. Social, digital, and physical ultimately came together to highlight and surface Special Collections’ extensive holdings of pulp magazines. Hashtags, archival ephemera, and everything in between melded in this multi-part exhibit. Since one of the least known and studied genre of pulps are the romance pulps, Love Story Magazine was the focus of our social media outreach project. Its florid narratives led organically to the idea of …

Betting On Casinos As A Community Benefit: Analyzing Local News Coverage Of The Development Of Casino Gaming In Ohio, Jessalynn Strauss

International Conference on Gambling & Risk Taking

This research examines news coverage of casino gaming in Ohio in the period 2008-2018. Ohio legalized gambling by popular vote in November 2009 and the state now has four casinos and 7 racinos with VLT gaming. This study will use a framing analysis to look at the way that news coverage portrays casinos with respect to social responsibility and their impact on the local community.

With the spread of gambling outside of traditional strongholds such as Las Vegas and Atlantic City, many have debated casinos’ benefit to communities, and some have criticized casinos’ impact on localities. This study will assess …

A Content Analysis Of Advertisement To Volunteer In The Global South, Kristina Medero

UNO Student Research and Creative Activity Fair

In the past decade, volunteer tourism, or the venture to volunteer abroad as a learning or leisure activity, has grown immensely. This study conducted a content analysis through a cultural intelligence theoretical framework to examine the strategies of persuasive rhetoric and images in voluntourism advertisement. The data revealed that organizations that requested monetary donations used images of egoistic appeals on websites p> 0.05, t(13) = .76. However, no significant difference was recorded between volunteer tourism organizations that required time commitment or monetary donations when using expectations of exchange. Considering the volunteer tourism organizations used a variety of techniques with …

The Influence Of Radical Environmentalists On Reputation And Communication Practices Of Advocacy/Collaborative Nonprofits, Maria Zhigalina

International Crisis and Risk Communication Conference

The article focuses on features, activities and communication practices of environmental nonprofits / groups to demonstrate the importance of studying how negative reputation of the environmental sub-sector created by radical environmentalists can influence advocacy / collaborative environmental nonprofits. First, it reviews some relevant literature related to environmental organizations / groups and their external communication. Additionally, it provides some examples of radical environmentalism that have been recently discussed in the news. Finally, it describes directions for future research. It is important to understand the influence of the actions of radical environmentalists on advocacy / collaborative nonprofit organizations because it might impact …

Do Not Bank On Us! Taking Stock Of Transparency And Accountability During Crises In Uganda: The Case Of Crane Bank Collapse, Angella Napakol, Ann Mugunga

International Crisis and Risk Communication Conference

This study examined transparency and accountability as bridges to the interpretative and sense making capabilities of the public following the collapse of Crane Bank, Uganda. Content and critical discourse analysis methods were used to: investigate the nature of communication, the information shared; review honesty and responsibility in communication, and also analyze how accountability and transparency are constructed during crisis situations in the South. Assessment of 120 newspaper articles showed that both Crane Bank and Bank of Uganda mainly left it to the media to create and give meaning to stakeholders. Initial communication from both institutions was delayed and subsequent communication …