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Articles 1 - 30 of 47
Full-Text Articles in Public Relations and Advertising
Personal Branding, Reality Television, And Social Media: How Former Big Brother Contestants Create, Maintain, And Alter Their Public Image, Justin L. Richards
Personal Branding, Reality Television, And Social Media: How Former Big Brother Contestants Create, Maintain, And Alter Their Public Image, Justin L. Richards
Masters Theses
This study interrogated how these theories were potentially used, or aspects of the theories used to create, alter, or maintain, the contestant’s personal brands on two social media platforms. Informed by previous literature on personal branding and impression management, 1,021 pieces of social media communication were analyzed, 499 pieces of communication from Taylor Hale, and 522 pieces of communication from Paulie Calafiore. This study determined that there were up to five different patterns on the kind of content produced that still qualified under these theories for Taylor Hale, and up to four different patterns for Paulie Calafiore. Some patterns appeared …
Branding Small Businesses In Small Communities, Lacey Jenkins
Branding Small Businesses In Small Communities, Lacey Jenkins
Masters Theses
Branding has grown into a vital part of communicating a brand to its audience members. Unfortunately, large portions of branding tactics are geared towards large corporations in large communities. Small and mid-sized businesses require different tactics in order to create a brand that effectively communicates its purpose and values to its consumers. Because of this, this thesis is looking at the branding tactics of a small business in Charleston, Illinois. This business, Phoenix Elite, showed weaknesses in multiple areas of its branding package. Using a literature review, the goal is to create a better understanding of what branding is, as …
Narrativizing The Holidays: Event Branding Through Commodity Narrative Campaigns, Peighton Hinote
Narrativizing The Holidays: Event Branding Through Commodity Narrative Campaigns, Peighton Hinote
Masters Theses
Event planning and coordination often view events to be standalone, existing only until the event has passed. However, this thesis looks to serialize events to exist long after a single event takes place. Through the application of narrative, myth, and floating signification through the lens of semiotics theory, this thesis aims to create evergreen content for public relations practitioners in their efforts to promote events. The contents of this thesis focus on theory and application, allowing the two to enrich one another. Furthermore, this thesis practically applies foundational concepts from scholars like Fiske (1987, 1990) and Barthes (1957, 1970, 1978) …
Using Sport Identification & Rhetorical Strategy: Evaluating An Ncaa D1 Collegiate Football Team’S Social Media Presence, Maria Baldwin
Using Sport Identification & Rhetorical Strategy: Evaluating An Ncaa D1 Collegiate Football Team’S Social Media Presence, Maria Baldwin
Masters Theses
Using social media platforms to build identification amongst stakeholders is of increasing importance for a growing range of organizations. Social media represents a powerful tool for marketing and developing business. In sports organizations, the use of social media can build identification amongst a fanbase by using George Cheney’s (1983) rhetorical strategies. The purpose of this study was to explore the content of a regional D1 university football team’s twitter and Instagram platforms, using a content analysis to clarify the organization’s use of rhetorical strategies and design elements to foster sport identification amongst their social media fanbase. Many sports organizations use …
Introduction To Public Relations, Michael Gill
Introduction To Public Relations, Michael Gill
Syllabi
This course surveys the history, growth and practice of public relations while also addressing major contemporary issues facing practitioners today. It introduces students to the basic concepts and principles of the practice, focusing on approaches, uses, tools, and methods. The course provides students with the foundation necessary to be successful in the field and understand current trends in the profession and academic discipline.
Communication & Popular Culture, Marita Gronnvoll
Communication & Popular Culture, Marita Gronnvoll
Syllabi
This course examines popular culture and the emergence of mass culture in the United States. Itstarts from the premise that popular culture, far from being a frivolous or debased alternative to“high culture”, is in fact an important site of popular expression, social instruction, and culturalconflict, and thus deserves critical attention. We examine theoretical texts that help us to “read”popular culture, even as we study specific forms and artifacts of popular culture: from televisionshows to Hollywood movies, graphic novels to advertisements, and popular music to fiction.Throughout the course, we ground what we call “culture” in political, economic, and socialcontexts. We pay …
Persuasion, Marita Gronnvoll
Persuasion, Marita Gronnvoll
Syllabi
This class will study symbolic communication intended to influence beliefs, attitudes, values, andbehaviors. The course will focus on the critical assessment of persuasive messages, with additionalattention to the theories and research behind persuasive message construction.
Communication Theory, W. Robinson
Communication Theory, W. Robinson
Syllabi
A survey of communication theories in rhetorical, public, interpersonal,organizational, and mediated contexts.
Advanced Public Relations Writing And Production, Rashmi Thapaliya
Advanced Public Relations Writing And Production, Rashmi Thapaliya
Syllabi
This class focuses on the strategic management of multipleorganizational communication channels and the production of written content acrossdifferent platforms. Students learn how to manage, produce, and coordinate writtencontent and how to engage internal and external stakeholders using a variety ofcommunication channels (off- and online) available to non- and for-profit organizations.
Principles And Practices Of Public Relations Campaigns, Rashmi Thapaliya
Principles And Practices Of Public Relations Campaigns, Rashmi Thapaliya
Syllabi
This course examines the methods and approaches to planning,pitching, and implementing public relations campaigns. It introduces students to astakeholder approach to developing campaign strategy including preparing a projectproposal, managing a campaign, and evaluating a campaign’s success. The techniquesaddressed in this course are applicable to diverse clients and build on prior knowledge ofpublic relations writing.
Branding & Style Guides: Editing For Usability (A Project For Lake Land College), Baylor D. Gardner
Branding & Style Guides: Editing For Usability (A Project For Lake Land College), Baylor D. Gardner
Masters Theses
No abstract provided.
Promoting A Galaxy Far, Far Away: Changes In Promotional Strategies Seen In Star Wars Marketing Campaigns, Michael Fenton
Promoting A Galaxy Far, Far Away: Changes In Promotional Strategies Seen In Star Wars Marketing Campaigns, Michael Fenton
Masters Theses
This piece examines promotional material from the Star Wars campaigns for The Phantom Menace in 1999 and The Force Awakens in 2015 to find differences in promotional strategies with regards to globalization, fandom and fan perception and the use of online spaces. Trailers, tie-in product materials and websites are given visual and textual analysis to find how the films have evolved to accommodate a larger, more culturally diverse audience. In doing so this piece seeks to understand how the changing consumer landscape is impacting the way product are advertised, and how prospective advertisers can maximize their audience through adjusting their …
Building A Blog/Building A Brand: Public Relations Campaign For "Goodwill Hunting" Fashion Blog, Yanik Gene Flowers
Building A Blog/Building A Brand: Public Relations Campaign For "Goodwill Hunting" Fashion Blog, Yanik Gene Flowers
Masters Theses
The ability to consistently and cohesively communicate a brand's identity is the central focus of a public relations campaign. This project chronicled the creative and promotional efforts put forward to effectively communicate the brand of Goodwill Hunting - a fashion blog based on the thrift adventures of a 21-year-old college student. Exploring concepts embedded in branding, authenticity, blogging and social media; this campaign was able to establish and maintain a brand identity for Goodwill Hunting through the intentionality of content creation and promotional activity. Goodwill Hunting's blog site and Instagram account was ran for four months and the efforts of …
The Comparative Method Of The Most Similar And Most-Different Systems For Crisis Communication Research, Claudia Janssen Danyi, Paul Danyi
The Comparative Method Of The Most Similar And Most-Different Systems For Crisis Communication Research, Claudia Janssen Danyi, Paul Danyi
Faculty Research and Creative Activity
This article contributes to research methodology in crisis communication. It explores thepotentialities, values, and limitations of the comparative method of most-different and most similarsystems for crisis communication research by reviewing its development andapplication within the field of comparative politics. As a social scientific mode of inquiry, wepropose that this research method has the potential to bridge crisis communication research’srich legacy of interpretive case studies with its growing body of experimental research, andthat it can add an intriguing layer of inquiry to the field. Concluding, the article suggestsdirections for future comparative crisis communication research.
New Year, New Look: Communicating An Organizational Identity For The Eiu Women's Basketball Team, Nathan Bryant
New Year, New Look: Communicating An Organizational Identity For The Eiu Women's Basketball Team, Nathan Bryant
Masters Theses
The attempt to increase and maintain stakeholder engagement and interaction is one of the main pursuits for public relations practitioners today. With new and changing ways to reach and engage stakeholders through various social media outlets public relations professionals now more than ever have to find a way to make their products stand out among the multiple messages a person views in a given day. This public relations campaign attempted to increase engagement and interaction with the Eastern Illinois University's women's basketball team by giving the team a new organizational identity. This identity was conveyed through the team's social media …
Service Standards In Higher Education: Lasswell's Communication Model As A Training Tool, Crystal R. Alston
Service Standards In Higher Education: Lasswell's Communication Model As A Training Tool, Crystal R. Alston
Masters Theses
This paper examines a service standards training process established during the 2016/2017 academic year for Prairie State College (PSC), a two-year community college located in Chicago Heights Illinois. The goal of examining and revising the service training process was to enhance the quality of service after the college received poor service reviews from a recent satisfaction survey. Lasswell's Communication Model was used to create content and structure for a training manual and workshop as part of the overall service training process at PSC. The service standards and training manual was successfully developed and is currently being tailored to accommodate the …
A Long Strange Trip Through The Evolution Of Fan Production, Fan-Branding, And Historical Representation In The Grateful Dead Online Archive, Anna Richardson
A Long Strange Trip Through The Evolution Of Fan Production, Fan-Branding, And Historical Representation In The Grateful Dead Online Archive, Anna Richardson
Masters Theses
This study explores how a digital music archive tells the story and contributes to the public memory of cult bands. Utilizing the Grateful Dead Archive Online (GDAO) as the primary data source, the researcher obtained a population of 26,835 items and categorized them by the production method of fan or band, item type, era, and logo. Content analysis illustrated themes within the archive in relation to the fannish production and activity within the fandom of the Grateful Dead. The span of this specific fandom spreads across five decades and sheds light onto the ways in which the fandom surrounding cult …
Dairy, Democracy, & Pr: A Political Economic Analysis Of Associated Milk Producers, Inc. 1988-1989, Anna L. Percival
Dairy, Democracy, & Pr: A Political Economic Analysis Of Associated Milk Producers, Inc. 1988-1989, Anna L. Percival
Masters Theses
This paper, using a political economic approach, explores the communication techniques used during a second-wave of consolidation in the dairy industry in the 1980s. After providing a historical context of the dairy industry and its connections with federal policy, this paper follows the story of a large dairy cooperative: Association Milk Producers, Inc. (AMPI) and how it influenced public policy and consumption through interconnected dairy organizations like the National Milk Producers Federation and by using a political action committee. This paper provides an example of Carey's (1997) treetops propaganda by way of the powerful political action committee C-TAPE and the …
Shame On You: An Analysis Of Guilt-Based Advertising Strategies Directed At Parents, Jamie M. Alexander
Shame On You: An Analysis Of Guilt-Based Advertising Strategies Directed At Parents, Jamie M. Alexander
Masters Theses
This thesis examines print advertisements in Parents, a popular parenting magazine, for a period of two years. This study uses critical discourse analysis to find meaning in these print advertisements. Through this analysis, three prominent themes were found in the two-year data collection period. The first of which is the #1 Recommended, a theme that highlights the cultural importance of using only products that have been recommended by medical professionals or hospitals, thereby emphasizing the social power of such persons or establishments. The second is comfort, care, and the good stuff, a theme that highlights a maternal desire to …
Stepping Out From The Crowd: (Re)Branding Jamaica's Tourism Product Through Sports And Culture, Thelca Patrice White
Stepping Out From The Crowd: (Re)Branding Jamaica's Tourism Product Through Sports And Culture, Thelca Patrice White
Masters Theses
Branding and marketing, in a world where much emphasis is placed on commercialism, are inextricably linked, and carry significant weight. Brands, as we have come to know them, are seemingly ubiquitous, and represent an omnipresent way for many businesses to communicate vital information about their products to existing, as well as, prospective customers. However, while many persons consider branding to be directly related to huge corporations, branding has expanded its repertoire to include nations. While many scholars of marketing and branding have placed keen attention on the branding of corporations, very little attention has been placed on the branding of …
Branding A Cohesive Identity: The Case Of Northern Illinois Alliance, Ashley Gocken
Branding A Cohesive Identity: The Case Of Northern Illinois Alliance, Ashley Gocken
Masters Theses
This paper reflects upon a communication action plan that was developed for Northern Illinois Alliance. After examination of its current communication, competitor communication, research from Adayana (a research firm), and discussions with NIA's general manager, it was determined that NIA suffers from a lack of cohesive organizational identity and overall branding. Therefore, organizational identity and branding were used as the framework for the communication action plan. The paper outlines data collection, reasoning for the proposed tactics within the communication action plan, and an overall evaluation from NIA's general manager.
Whose Beer Is It, Anyway?: An Examination Of The Constraints Of Organizational Legitimacy With The Craft Beer Industry, Audra E. Clodfelter
Whose Beer Is It, Anyway?: An Examination Of The Constraints Of Organizational Legitimacy With The Craft Beer Industry, Audra E. Clodfelter
Masters Theses
Previous research on organizational legitimacy has determined that legitimacy is necessary for organizational survival, but also places a constraint upon the organization's actions. This project examines the roles of authenticity and social identity as constraints of legitimacy in the craft beer through a case study of four craft breweries that merged with Anheuser-Busch InBev. This study examined the social media communication of four craft breweries prior to their merger announcement as well as the reactions from fans after the announcements were made. Analysis revealed that the breweries used social media to emphasize their authenticity prior to the merger announcement and …
From Prairienet To The Cdi: Writing The History, Sally Van Der Graaff
From Prairienet To The Cdi: Writing The History, Sally Van Der Graaff
Masters Theses
This paper, the companion to the written work I completed for the Center for Digital Inclusion (CDI) at the University of Illinois, will provide the background of the project and describe my involvement in its production. The project itself is a comprehensive history of the center's work in the field of information access, with particular emphasis on the digital divide. Insofar as gaining an understanding of digital divide theory was a necessary precursor to researching and writing this history, the companion paper will begin with an exploration of the literature on the digital divide debate and proceed with an analysis …
At The Intersections Of Dialogue, Social Media, And Crisis Communication: A Case Study Of Consolidated Edison's Communicative Response To Superstorm Sandy, Nathan Furstenau
At The Intersections Of Dialogue, Social Media, And Crisis Communication: A Case Study Of Consolidated Edison's Communicative Response To Superstorm Sandy, Nathan Furstenau
Masters Theses
Crisis is constantly lurking in the shadows for organizations, and leaders must be prepared to respond when it strikes. Traditional organization-stakeholder communication models have largely relied on one-way frameworks, but the advent and widespread adoption of social media is changing the way organizations and stakeholders interact. This project explores how one organization, Consolidated Edison, utilized Twitter to communicate dialogically with stakeholders during the 2012 Superstorm Sandy crisis. Analysis focuses on how the organization's use of dialogue and Sturges' (1994) instructing and adjusting information tactics helped mitigate negative backlash from stakeholders throughout the crisis. Theoretical and practical implications for public relations …
Corporate Historical Responsibility (Chr): Addressing A Past Of Forced Labor At Volkswagen, Claudia Janssen Danyi
Corporate Historical Responsibility (Chr): Addressing A Past Of Forced Labor At Volkswagen, Claudia Janssen Danyi
Claudia I. Janssen Danyi, PhD
This article introduces corporate historical responsibility (CHR), a concept that can guide organizations when addressing dark corporate histories. CHR holds that organizations have responsibilities toward victims of past corporate practices and toward present reconciliatory discourse. Volkswagen’s discourse about its history of forced labor during WW II serves as an example of CHR. The rhetorical analysis illustrates that CHR hinges on the recognition of the past as a moral issue and on the organization’s ability to create historical accountability, take responsibility, make public acknowledgements, and remember its past. It further illustrates that CHR creates sustainable policies that can strengthen corporate citizenship …
Corporate Historical Responsibility (Chr): Addressing A Past Of Forced Labor At Volkswagen, Claudia Janssen Danyi
Corporate Historical Responsibility (Chr): Addressing A Past Of Forced Labor At Volkswagen, Claudia Janssen Danyi
Faculty Research and Creative Activity
This article introduces corporate historical responsibility (CHR), a concept that can guide organizations when addressing dark corporate histories. CHR holds that organizations have responsibilities toward victims of past corporate practices and toward present reconciliatory discourse. Volkswagen’s discourse about its history of forced labor during WW II serves as an example of CHR. The rhetorical analysis illustrates that CHR hinges on the recognition of the past as a moral issue and on the organization’s ability to create historical accountability, take responsibility, make public acknowledgements, and remember its past. It further illustrates that CHR creates sustainable policies that can strengthen corporate citizenship …
Organizational Identity As A Promotional Tool: The Case Of The Panther Paw, Samantha L. Neal
Organizational Identity As A Promotional Tool: The Case Of The Panther Paw, Samantha L. Neal
Masters Theses
This paper examines a promotional campaign that was put together during the fall semester of 2012. The campaign was for a local bar, the Panther Paw Bar and Grill, and after data collection, it was determined that the main issue the bar suffered from was a lack of identity. So, with this knowledge, organizational identity was chosen as the main promotional tool for the campaign. The content of this paper outlines this process from start to finish including data collection, the plan put in place for the bar, and the promotional work that was done throughout the fall semester of …
"A Few Smooth Moves": Phi Rho Eta Fraternity Inc. National Branding Campaign, Shea E. Brunson
"A Few Smooth Moves": Phi Rho Eta Fraternity Inc. National Branding Campaign, Shea E. Brunson
Masters Theses
No abstract provided.
Battle Of The Brands: Producing Medium-Specific Video Promotion Of Music Commodity Signs For The New Media Epoch, Josh Grube
Undergraduate Honors Theses
No abstract provided.
"Single Girl Summer" Enterprise: Building A Successful Brand Using Social Media As A Branding Tool, Rashida Lyles-Cowan
"Single Girl Summer" Enterprise: Building A Successful Brand Using Social Media As A Branding Tool, Rashida Lyles-Cowan
Masters Theses
This is a creative thesis that examines the benefits of using an integrated public relations and marketing campaign for the novel, Single Girl Summer. The campaign was created during the fall semester of 2012, after determining that the novel lacked a clear and concise brand identity. This document outlines important factors that happened during the campaign including; literature research, plan of implementation, promotional work, and more. Finally, this paper discusses the implications of the campaign and results, examining the effectiveness of the integrated public relations and marketing campaign for Single Girl Summer.