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Public Relations and Advertising Commons™
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Articles 1 - 17 of 17
Full-Text Articles in Public Relations and Advertising
An Exploration Of The Impact Of Brand Personality On Consumer Buying Intentions Toward Specialist Stationery Products Across Age Groups, Chalinun Aurmanarom
An Exploration Of The Impact Of Brand Personality On Consumer Buying Intentions Toward Specialist Stationery Products Across Age Groups, Chalinun Aurmanarom
Theses : Honours
The market for stationery products is constantly evolving particularly in light of technological influences and changes in the range of items available beyond single category products. Customers now seek more than pens and paper products; rather they are looking towards convenient specialist stationery one-stop-shop options. This research aimed to provide insight into consumers' specialist stationery products (SSPs) purchasing intentions across different age groups. A qualitative design via focus groups was used to gather consumer information. This process allowed for expressions of personal feelings and emotions relating to SSPs purchasing experiences to be captured. The findings revealed that brand personality is …
Ethical Concerns Over The Use Of Fear Appeals When Targeting Vulnerable Populations, Stephanie Hutchinson
Ethical Concerns Over The Use Of Fear Appeals When Targeting Vulnerable Populations, Stephanie Hutchinson
Theses : Honours
Advertising is a promotional tool that marketers use to build awareness of an organisations product or service, and the success of their communication efforts lie in being able to effectively and efficiently reach their target audience, therefore different appeals are used to persuade different audiences. This study was conducted to determine if there was a positive relationship between the use of fear appeals targeted to vulnerable people, and the advertisement being perceived as unethical, therefore providing a better understanding of the effects of advertising tactics that involve a disadvantaged target audience who may be prone to manipulation, and the detrimental …
The Interaction Between Marketing Dynamics And The Perception Of Healthy Food Choices, Shalini Perera
The Interaction Between Marketing Dynamics And The Perception Of Healthy Food Choices, Shalini Perera
Theses : Honours
The present focus on healthy living has created many business opportunities including the health food market. With the increase interest and the rapid growth, many significant changes with regard to people's perception and interactions with food choices are inevitable. Therefore, this study seeks to expand the marketing literature with regard to interaction between marketing dynamics and perceptions of healthy food choices. The sample consisted of 150 survey questionnaire respondents. The unit of analysis for this research was identified as the Edith Cowan University and therefore the sample was drawn from within the university. The research framework for the study was …
Corporate Social Reporting In Sri Lanka Surrounding The Tsunami In 2004, Tilina Dharmaratne
Corporate Social Reporting In Sri Lanka Surrounding The Tsunami In 2004, Tilina Dharmaratne
Theses : Honours
There is a growing interest in studying corporate social reporting (CSR) around the world. This interest is specifically growing in developing countries. The importance of encouraging CSR is emphasised by The World Bank mainly because of the benefits associated with CSR to such developing countries. This study examines government influence, research and influence of changes in society expectations on CSR in Sri Lanka a developing country surrounding the tsunami in 2004. Research questions are proposed to examine the change in total quantity of CSR disclosures between the years 2004, 2005, 2006 and 2007. Four directional hypotheses and a null hypothesis …
The Adoption Or Adaptation Of Integrated Marketing Communications For A Regional Promotional Campaign Of A State Government Office, Anthony Warren Hall
The Adoption Or Adaptation Of Integrated Marketing Communications For A Regional Promotional Campaign Of A State Government Office, Anthony Warren Hall
Theses : Honours
This study investigates how an integrated marketing communications (IMC) strategy could be adopted or adapted for an effective regional promotional campaign of a State Government office. As in-depth understanding of the process of adoption or adaptation of IMC was needed, qualitative research methodology was used. The study utilised Foucault's concepts of discourse, knowledge and power to develop the knowledge-practice-recommended practice framework In this study, five one-to-one structured interviews were conducted with IMC practitioners who had previous experience in IMC and State Government regional promotional campaigns, and were residents of the State where they practised IMC. Using the knowledge part of …
Democratic Pr? : Relationship-Building Between Members Of Parliament And Their Constituents, Andrea Urbinati
Democratic Pr? : Relationship-Building Between Members Of Parliament And Their Constituents, Andrea Urbinati
Theses : Honours
This paper puts forward the proposition that relationship-building public relations could facilitate a more genuine engagement between Members of Parliament and their constituents. Much has been written about Grunig and Hunt's (1984) two-way symmetric public relations and its role in establishing, building and maintaining a sense of community between an organisation and its publics. Previous work has extended the relationship management paradigm to various sub contexts such as the non-for profit sector. However, the majority of literature provides an organisation-centric perspective. This paper takes the Grunigian notion of symbiotic relationship building and applies it to the political context. This study …
Pr For Pollutant Corporations : Does Ethical Environmental Pr Exist And Could It Make A Difference?, Chloe Holland
Pr For Pollutant Corporations : Does Ethical Environmental Pr Exist And Could It Make A Difference?, Chloe Holland
Theses : Honours
Environmental issues have regained a prominent place on the public agenda in Australia over the past 18 months because of extensive media coverage and the growing trends of environmentalism and communitarianism. The public's protest for pollutant corporations to be held environmentally accountable has become vocal. They are now regularly inclined to seek out media attention to expose or highlight pollutant corporations' unethical practices. Pollutant corporations now have the choice of cleaning up their act and ensuring they become more ethical in communications with their publics or be constantly attacked by activist groups and the media, lose stakeholder and community support …
Virtual Worlds: A New Paradigm For Advertising?, Nigel Devenport
Virtual Worlds: A New Paradigm For Advertising?, Nigel Devenport
Theses : Honours
This thesis explores the new paradigms that are emerging as advertising encounters the Internet. The area that I explore is the convergence of corporate advertising and the online game, Second Life. The thesis takes as its starting point the economic and social/cultural history of advertising. I examine both Marxist and cultural theories of advertising, in order to properly understand the paradigm shifts of the past. I also investigate the effect that technological change has had on the practice of advertising. Having established an historical framework I· then turn to the current state of the advertising market, as it is defined …
"Destination Sabah" (Malaysia) : The Public And Private Stakeholders' Perspectives On Branding, Justine L. Nagorski
"Destination Sabah" (Malaysia) : The Public And Private Stakeholders' Perspectives On Branding, Justine L. Nagorski
Theses : Honours
The development of a destination brand for Sabah has been dominated by numerous reports that emphasise the need to develop global awareness of Sabah, but the objectives set to achieve this goal are often idealistic in nature and offer no real solution to problems identified. The challenge, here, is to unify key messages into a consistent, clear and realistic brand and to ensure content in promotional tools accentuates the activities, experiences and key benefits of visiting "Destination Sabah". This study will begin to address these challenges by undertaking the processes that underpin destination branding through comparison to a relational network …
Cyberactivism : Public Relations In A Wired World, Shane Newton
Cyberactivism : Public Relations In A Wired World, Shane Newton
Theses : Honours
Computer-mediated communication has revolutionised the way activist groups influence the opinion of corporations, governments and the community. It has never been so cheap or convenient to publish high-quality material to push a specific issue or cause. Activists are no longer restricted to satisfy the news values of media corporations to reach wide publics. Nor do these businesses (or governments) have any apparent advantage, despite their more economically sustainable and highly-resourced positions. Current literature is able to examine and explore how the Internet is used and the problems involved, yet much research fails to examine how these constraints and opportunities are …
"Advertopia" : The Ethical Ramifications Of Advertising To Children, Matthew Jackson
"Advertopia" : The Ethical Ramifications Of Advertising To Children, Matthew Jackson
Theses : Honours
In this thesis I explore the ethical ramifications inherent in advertising to children. In particular the affect of commercial information on the psychological development of contemporary Western youth and I explore these issues in relation to my painting practice.
Promotional Strategies In The Internet Age, Morgan Almasi
Promotional Strategies In The Internet Age, Morgan Almasi
Theses : Honours
The Internet and e-Business has experienced exponential growth over the past few years, generating significant challenges to organizations using the Internet for business, or as a communications medium. Along with the proliferation of the Internet, a number of new online-based promotional tools have been added to the overall promotional mix. This research aims at investigating successful online promotional strategies through a comparison of a synthesis of contemporary literature and information collected from a case study based on the online recruitment industry. The findings from the case study confirmed and built upon several key points identified in the literature. However, the …
Is The 'Hierarchy Of Effects' View Of Advertising Evident Amongst Perth Advertising Agencies?, Carolyn Boulden
Is The 'Hierarchy Of Effects' View Of Advertising Evident Amongst Perth Advertising Agencies?, Carolyn Boulden
Theses : Honours
Hierarchy of effects models have underpinned the advertising industry for over 100 years. These models are based on an underlying pattern of cognition => affect=> behaviour, in other words: think=> feel=> do, and suggest that consumers process advertising in a linear fashion, in stages. Recently, however, hierarchy of effects models have begun to be questioned by some authors who claim that there is no actual evidence that advertising is processed by consumers according to a hierarchy of effects. If this is the case, the advertising industry will need to seriously rethink the basis upon which many, if not all, campaigns …
Public Scepticism And The Social Conscience : New Implications For Public Relations, Rachel Yeates
Public Scepticism And The Social Conscience : New Implications For Public Relations, Rachel Yeates
Theses : Honours
This research thesis explores the question "how can public relations counteract growing public scepticism, maximising trust and goodwill between an organisation, its target publics and the wider community?" Public scepticism of large corporations is not a new phenomenon, but it is gaining great momentum. Subsequently, it has been suggested that the practice of corporate public relations must focus on fostering an organisational culture that adopts a 'social conscience', that is necessary to counteract consumer distrust. This includes organisations practicing attributes of 'excellence' such as open communication, corporate transparency and honesty. They must also be aware of, and sensitive to, the …
The Ecological Evolution Of Public Relations Theories: An Exploration Of The Ningaloo Controversy, Allison Campbell
The Ecological Evolution Of Public Relations Theories: An Exploration Of The Ningaloo Controversy, Allison Campbell
Theses : Honours
Many contemporary public relations scholars are attempting to redefine the discipline to incorporate more than the current token gesture of community beneficence into professional practice. Communication activities that perpetuate organizational privilege in Wester style democracies are now considered outdated and unethical. Current theoretical research suggests that public relations suffers an image crisis front its association with liberalist ideology and is considered something of an adversary to the purpose of social movements such as environmentalism. An ever-growing endorsement of communitarian values within society signifies that public relations has the opportunity to enhance greater cohesion between diverse interests by contributing to the …
The Relevance And Application Of Public Relations Theories To Australian Diplomatic Communications Management, Renae Michelle Brockman
The Relevance And Application Of Public Relations Theories To Australian Diplomatic Communications Management, Renae Michelle Brockman
Theses : Honours
Communication, in the form of diplomatic discourse between nation-states, has long been considered an effective tool of foreign affairs and international relations. The management of international government communication (whether it is through the foreign affairs department of the government of a nation-state, or by the embassies and high commissions that represent that nation) comes under pressure from various internal and external forces acting in the international political environment such as impending war, economic and financial crises, natural disasters, political instability and the approaching millennium. Arguably, it is possible that an alternative method of communications management could be considered to ensure …
Child Abuse : Creating The Public In The Public Service Advertisement, Mark Brennan
Child Abuse : Creating The Public In The Public Service Advertisement, Mark Brennan
Theses : Honours
This thesis seeks to examine the discursive construction of the public. Unlike studies before it, it explores a site that has yet to be analysed in depth- the public service advertisement. While the characteristics of this genre are understood in cultural common sense, what has been neglected is a consideration of how these advertisements can be understood to address an entity that is amorphous and unknowable. This study argues that such an address is only possible in this genre through the discourse of childhood. By employing an interdisciplinary approach that includes cultural and-media studies, political theory and sociology, the history …