Public Relations and Advertising Commons^™

Cedarville Donates Snowflakes To Sandy Hook Elementary, Lindsay Beals

News Releases

Cedarville University will send nearly 1,100 hand-made paper snowflakes to support the survivors of the Dec. 14 shooting that took place at Sandy Hook Elementary School in Newtown, Conn.. This is part of a national campaign sponsored by the Connecticut Parent Teacher Association (PTA).

Nursing Student Receives Tylenol Future Care Scholarship, Bethany Brock

News Releases

Ashley Short, a junior nursing student minoring in cross-cultural nursing, is one of 40 recipients of the Tylenol Future Care Scholarship out of over 25,000 students who applied.

Students Attend Prestigious Professional Leadership Conference, Nathan Pilling

News Releases

Three students from Cedarville University’s inaugural Doctor of Pharmacy class recently participated in a distinguished, statewide leadership training conference. Jenna Lawhead, from Saint Petersburg, Fla., Jayson Brewin, from Shamong, N.J., and Allison Henry, from Roseville, Minn., were invited to attend the Ohio Pharmacists Association’s (OPA) Young Pharmacy Leadership Conference held on Sep. 29, 2012 in Columbus, OH.

Pharmacy Professor Collaborates In Valuable Drug Research, Nathan Pilling

News Releases

Natural products make up a sizable portion of the drugs Americans use every day. What makes these products effective? Are there other plants we haven’t discovered yet that could help us control diseases such as cancer and malaria? These are the questions Denise Simpson, Ph.D., is focused on answering through her research.

Student Finds Opportunity In Major League Soccer, Nathan Pilling

News Releases

Erika Spudie has spent the last five months on a big stage. Spudie, a senior student from Perrysburg, Ohio, began work with the Columbus Crew, a professional soccer team which competes in Major League Soccer (MLS), in July and concluded her time there at the end of November.

Cedarville Hosts National Urban Education Conference, Andrea Speros

News Releases

Cedarville and Central State Universities are joining to host the National Urban Education Conference “Passion, Power and Performance, Now” on Jan. 23, 2013. The conference will prepare educational professionals for the challenges of teaching in urban environments. Dr.

Activewater Project Helps Villages In Africa, Kaitlyn Coughlin

News Releases

Cedarville University students raised over $3,900 with an ActiveWater relay event on its campus Oct. 31, 2012. The money raised during the event will provide clean drinking water for villages in Zambia.

Debate Team Brings Home High Scores, Kaitlyn Coughlin

News Releases

Cedarville University’s debate team won first place in overall tournament sweepstakes at two events at Loyola University Sept. 21-23, 2012.

Professor's Book To Be Published In Chinese, Jenni Hodges

News Releases

Professor Daniel Estes’ “Handbook on the Wisdom Books and Psalms” will soon be available to Chinese Christians. A California nonprofit, Kernel of Wheat Christian Ministries, recently signed a contract for both simplified and traditional Chinese editions.

Student Completes Middle Eastern Studies Minor In Jordan, Bethany Brock

News Releases

After completing five semesters of Arabic language classes at Cedarville University, Grace Pilet, a senior comprehensive communication major from Geneva, N.Y., decided to finish her undergraduate education in Amman, Jordan.

Popular Culture’S Ambivalence Toward Female Autonomy: The Great Depression, Ian M. Post

Grand Valley Journal of History

The Great Depression forced many Americans to accept new and alternate methods of income when faced with low unemployment and a harsh economic environment. This crisis spawned the autonomous women of the Great Depression's popular culture that signified the acceptance of the newly discovered role. This essay argues that although the creators of popular culture maintained ambivalence in supporting this lifestyle, they nonetheless portrayed women as finally satisfied when she became dependent on a man.

Consumers' Correspondence Inference On Celebrity Endorsers: The Role Of Correspondence Bias And Suspicion, Taewoo Kim

Doctoral Dissertations

The main purpose of this study is to find out whether celebrity endorsers’ behaviors, such as large endorsement contract and multiple product endorsement, will influence consumers’ correspondence inferences on those celebrities’ genuine attitudes towards the endorsed products in print advertisements and how such attributional inferences will differ according to the perceived level of product congruence with the endorser. For meaningful analysis and interpretation, the differential effects were examined in terms of correspondence bias and suspicion of ulterior motives. The bias refers to people’ attributional inference tendency to relying on other persons’ dispositions; whereas, the suspicion of ulterior motives accounts for …

Making Strides Against Breast Cancer Campaign 2012 And Beyond: Awareness And Participation For Behavioral Change, Ebony Chetto

Journalism

The following study investigates how to develop and maintain a health outreach program in order to make a behavior change in participating in the breast cancer movement. The number of women becoming affected by breast cancer is increasingly growing, and the students who developed the Making Strides Against Breast Cancer Campaign saw the need to raise awareness of this disease on campus and in the community. The campaign’s focus was to create and publicize an outreach event called Rock the Tatas, a fundraising concert to support the fight against breast cancer. With scholarly research, the design of the campaign attempts …

The Value Of Public Relations: Measuring The Success Of Facebook, Twitter, And Youtube In Corporate Companies, Justine Gananian

Journalism

This paper is a combination of research and data from three experts who were interviewed about the value of social in a corporate company, specifically Facebook, Twitter, and YouTube. Social media’s presence has increased at an exponential pace in the past five years, and consumers are constantly looking to access new information. It has become a useful tool for both internal and external communication within a company. As research shows, “[companies] are revamping and modernizing their print publications, starting radio and video shows, using social media to foster two-way communication, using the new multimedia tools to reach new audiences, telling …

The Effects Of Message Quantification: The Modearing Role Of Numeracy, Ilwoo Ju

Annual Research Symposium of the College of Communication and Information

Although the numerical information effects has been reported in persuasive contexts, little research has investigated how numeric information in the drug efficacy appeals may affect consumers' evaluation of DTC advertising. Based on an experiment, the current study revealed that: (a) consumers reported more positive perceived message effectiveness of and attitude toward advertising toward numeric DTC advertising; (b) when consumers were lowly numerate, the persuasive effects of numeric information was stronger. When consumers were highly numerate, however, the persuasive effects of numeric information was significantly reduced; and (c) perceived message effectiveness was found to be a valid indicator of actual DTC …

Dtc Advertising And Perceived Importance Of Illness: Two-Sided Message And The Moderating Role Of Dtca Skepticism, Ilwoo Ju

Annual Research Symposium of the College of Communication and Information

To better understand consumers' coping mechanisms of DTC advertising and to address socially important health issues, the current study examined whether perceived importance of sleep disorders is influenced by DTC advertising. Two-sided message order and DTCA skepticism were hypothesized as predictors of the perceived importance. The results showed that there is interaction between order effects and DTCA skepticism. Theoretical, practical, and regulatory implications are discussed.

The Effects Of Statistical Information In Pharmaceutical Product Advertising, Ilwoo Ju

Annual Research Symposium of the College of Communication and Information

In the contexts of prescription drug (DTC) advertising, statistical information has been frequently used. However, little is known about how the statistical information affects consumer attitude toward the advertisement and perceived importance of an advertised illness. Based on an experiment, the present study explored the mechanism of consumers' DTC advertising information processing using structural equation modeling (SEM) approach. The findings revealed that: (a) the use of statistical information in DTC advertising positively related to perceived message effectiveness; (b) perceived message effectiveness positively related to attitude toward the advertisement and perceived importance of an advertised illness; and (c) message framing (gain …

An Examination Of The European Advertising Standards Alliance: The Relationship Between Uncertainty Avoidance And Children's Online Advertising Regulation Code., Nathan Evans

Annual Research Symposium of the College of Communication and Information

No abstract provided.

Innovative Event Management: Is Your Organization Thriving Or Just Surviving?, Chivonne Marie Hyppolite, Brandon Lamont Jones

Black Issues Conference

"Innovative Event Management: Is Your Organization Thriving or Just Surviving?"- All programming is not effective programming! This presentation will allow participants to critically analyze the structure and effectiveness of their organization. This presentation will address three pertinent domains of student organization function: Leadership, Event Management Strategies and Organizational Branding and offer participant’s innovative ideas to catapult their organization to the next level. The learning outcomes of this presentation will prepare the participant to utilize collaborative relationships to construct a holistic brand, develop innovative leadership strategies and effectively execute events.

The success of your organization stems from your university and community …

Wright State University Men's Basketball Media Guide 2012-2013, Wright State University Athletics

Athletics Publications

A media guide for Wright State University's 2012-2013 Men's Basketball team. This guide includes photographs, player stats, game results, and records.

Wright State University Women's Basketball Media Guide 2012-2013, Wright State University Athletics

Athletics Publications

A media guide for Wright State University's 2012-2013 Women's Basketball team. This guide includes photographs, player stats, game results, and records.

Friends Of Hearst Castle: Creating A Social Media Plan Using Public Relations Strategies For A Nonprofit, Amy Jean Checho

Journalism

Nonprofits, like Friends of Hearst Castle, understand the importance of social media use such as Facebook. However, many times Facebook messages are inconsistent and the multiple channels of social media are overwhelming. A Social Media Strategy or Plan can help nonprofits communicate their goals effectively and efficiently, with more success than before. This project discusses the best ways nonprofits can maximize their Facebook usage. Facebook is an easy way for nonprofits to communicate with their target audiences and have consistent communication. Friends of Hearst Castle was the nonprofit I worked with to help create and implement a Social Media Plan. …

The Mouse Who Ruled His Kingdom: An Agenda Setting Analysis Of The Walt Disney World Company, Jacob Overbey

Masters Theses

People are seeking their news in more social environments, but very little research has been conducted on agenda setting and online environments. This thesis examined the agenda setting relationship between an organization on Twitter, @WaltDisneyWorld (i.e., The Walt Disney World) and public opinion on Twitter. The relationship was examined using Twitter's database of tweets to measure public opinion on Twitter. Since the news media is losing steam on the ability to break news, and social media is growing rapidly, this study tested the value of the agenda setting theory on social media. To this end, this thesis qualitatively examined the …

Ua12/2/32 Veterans Outreach Week, Wku Student Veterans Alliance, Danielle Adams

WKU Archives Records

Electronic mail from WKU Student Veterans Alliance to faculty and staff regarding Veterans Outreach Week.

Fostering Development Of Mentoring And Reverse Mentoring Skills Among Public Relations Undergraduates, Douglas J. Swanson Ed.D Apr, Betsy A. Hays M.A., Apr, Julie Henderson Ph.D., Apr, Fellow Prsa

Douglas J. Swanson, Ed.D APR

Mentoring and reverse mentoring have gotten a lot of attention in the academic and professional literature in other disciplines (accounting, management, nursing, the sciences, etc.). But these concepts haven’t been addressed much in public relations. We believe that if these practices were more fully integrated into the undergraduate curriculum, our students would be more prepared to participate in mentoring in the professional environment, as well as launch careers as independent PR practitioners. The purpose of our panel discussion is to briefly share our experiences in regard to mentoring, reverse mentoring, and entrepreneurship. We’ll talk about what our research and our …

La Comunicación Escrita En El Ámbito Público: Una Experiencia En La Provincia De Buenos Aires, Federico Del Giorgio Solfa, Luciana Mercedes Girotto

Federico Del Giorgio Solfa

Alerting The Public During Food Product Recalls: Social Media's Impact On Organizational Reputation, Salita Demary

Theses and Dissertations

Crisis managers are constantly striving to find the best media outlets to reach the public in the event of a crisis or emergency and still maintain good public reputation. This researcher uses the food industry to examine the impact social media is having on the way the public is gathering news. This researcher will also study generational divides and how news gathering preferences differ among generational groups. This study also investigates the impact social media use has on organizational reputation in a crisis. A focus group and content analysis will serve as this study's qualitative measures and a surveymonkey.com survey …

A Comparative Analysis Of The Efficacy Of Nasa Media Relations Strategies And The Relationship To U.S. Space Policy, Julian Gibson

Theses and Dissertations

The purposes for this comparative analysis were to (a) compare the efficacy of NASA media relations strategies according to NASA's stakeholders and (b) reveal if these media relations strategies have a causal relationship or correlation with U.S. space policy. NASA employees reflected positive responses to questions related to the efficacy of NASA media relations strategies and the overall communications philosophy of the organization. Journalists who report on NASA through traditional and online channels had mixed responses toward the organizations media relations efforts during crisis situations like the Columbia and Challenger shuttle disasters. However, journalists were very supportive of NASA's dissemination …

The Impact Of Social Media On The Access Of Music Among Rowan University Students, Douglas Cohen

Theses and Dissertations

The study's primary goal was to determine the extent and impact of social media on Rowan University student's access of music. Social media and music have become a significant part of college student life. The vast majority of student age ranges from 18 to 24. The study's secondary goal was to determine if social media has replaced the traditional music label of feature films and whether it affects more males or females in the 18 to 24 year-old demographic. To ascertain both levels of data, the researcher used intercept surveys and questionnaires. The intercept surveys were administered to 400 Rowan …

Developing Students’ Research Skills In The Undergraduate Public Relations Writing Course: A Framework For ‘Real World’ Success., Douglas J. Swanson Ed.D Apr

Douglas J. Swanson, Ed.D APR

Those of us who teach in higher education are in a time of continually diminishing resources. Our budgets have been cut, but our class sizes and teaching loads continue to increase. There’s an unceasing drumbeat from the profession to better prepare our students with social media skills demanded in the workplace (Cahill, 2009). In the education of public relations undergraduates in particular, there seems to never be enough time or resources for faculty to teach students all the new skills needed – let alone the basics. Outside of class, faculty struggle to find time for research. Our long-delayed projects sit …