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Articles 31 - 38 of 38
Full-Text Articles in Business
Muscadine Grapes, Food Heritage And Consumer Images: Implications For The Development Of A Tourism Product In The Southern Usa, Abel Alonso, Martin O'Neill
Muscadine Grapes, Food Heritage And Consumer Images: Implications For The Development Of A Tourism Product In The Southern Usa, Abel Alonso, Martin O'Neill
Abel D Alonso
The present study investigates consumer awareness as it relates to muscadine grapes, a southern US food, and the images that muscadines evoke among southern consumers. The written comments of 189 southern residents were gathered in a southern college town. Respondents' images only partly demonstrate their attachment to this traditional food. For example, while over a third of respondents' comments relate to childhood images (e.g. picking grapes), this finding was much more prevalent among more mature respondents. Overall, a sense of cultural detachment or de-acculturation is suggested regarding the tradition of consuming muscadine by-products (wine, jams), or being involved in harvesting …
What Style Of Football Do 'Consumers' Prefer To Watch? Preliminary Insights From A New Professional League, Abel Alonso, Michelle O'Shea
What Style Of Football Do 'Consumers' Prefer To Watch? Preliminary Insights From A New Professional League, Abel Alonso, Michelle O'Shea
Abel D Alonso
The present study investigates the perspective of fans and non-fans of a club of Australia's A-League regarding the style of football they prefer to watch. A total of 1706 respondents participated and provided their own preferences in the form of comments. As many as 40.7% fundamentally prefer attacking football; in all, almost 80% indicated attacking, passing or both, highlighting their interest to see flowing, entertaining football. Interestingly, 11.6% just want the team to win, prefer all types or that of 'total' football, and 9.2%, 'the strategists' provide more elaborate comments in a clear allusion to their strong preference for the …
Rusting On Fans: Nurturing Sport Team Identification Via The Creation Of Generational Fandom - A Case Study, M. O'Shea, Abel Alonso
Rusting On Fans: Nurturing Sport Team Identification Via The Creation Of Generational Fandom - A Case Study, M. O'Shea, Abel Alonso
Abel D Alonso
A complex issue faced by sport marketers relates to how they nurture new generations of fans in a rapidly evolving sport/entertainment marketplace. The study examines this issue among marketers and CEOs of three professional sport organisations. The application of the psychological continuum model (PCM) is considered as a framework for understanding. The key emphasis was the organisations' capacity to 'rust on' new and traditional fans in order to nurture long-term allegiance. In a ferociously competitive marketplace, where sport brand diversity (more clubs) can create fan confusion and desertion, the traditional importance of club-fan bonds through 'rusting on' remains a focus.
Moderating Virtual Sport Consumer Forums: Exploring The Role Of The Volunteer Moderator, Abel Alonso, Michelle O'Shea
Moderating Virtual Sport Consumer Forums: Exploring The Role Of The Volunteer Moderator, Abel Alonso, Michelle O'Shea
Abel D Alonso
Social media platforms, including blogs and online forums have dramatically changed the way people communicate. Interactions facilitated by social media platforms can be powerful contexts in which users come together and forge online communities. As a consequence, organisations in different sectors are seeing these online communities as an important marketing and communications contexts. The present research is interested in exploring how professional sport organisations are moderating online communications. In particular, the research considers the role of the social media moderator, an area that despite its ethical and socio-economic implications continues to be under-researched. The perceptions of nine moderators of a …
Investing In The Social Fabric Of Rural And Urban Communities: A Comparative Study Of Two Alabama Farmers' Markets, Abel Alonso, Martin O'Neill
Investing In The Social Fabric Of Rural And Urban Communities: A Comparative Study Of Two Alabama Farmers' Markets, Abel Alonso, Martin O'Neill
Abel D Alonso
This paper investigates the role that farmers’ markets play in enhancing the social fabric of once thriving rural communities. The paper reports the findings from a comparative study of visitor motivations to two community farmers’ markets in south west Alabama, one located in a rural environment and newly established, while the second, more established market (since 2004) is located in a much more populated and more affluent community. A total of 356 visitors participated in the study by completing a questionnaire. Part of the findings demonstrate that overall, visitors from both markets are more motivated to attend for the opportunity …
"You Only Get Back What You Put In": Perceptions Of Professional Sport Organizations As Community Anchors, Abel Alonso, Michelle O'Shea
"You Only Get Back What You Put In": Perceptions Of Professional Sport Organizations As Community Anchors, Abel Alonso, Michelle O'Shea
Abel D Alonso
The following study investigates consumer/fan perceptions concerning the role that professional sport organizations should play within their communities. Using level of fandom and club affiliation as variables, the paper explores the way in which consumer expectations and perceptions of corporate social responsibility are mediated and impacted. A total of 2107 individuals participated in the study. The findings demonstrate the significance of the sport organization as a support network or "social anchor," for instance, through its involvement in mentoring youth, promoting sport participation, and community outreach. Respondents' comments were diverse; some suggested a desire for greater club community relations, while others …
The Challenge Of Preserving Rural Industries And Traditions In Ultraperipheral Europe: Evidence From The Canary Islands, Abel Duarte Alonso, Pascal Scherrer, Lynnaire Sheridan
The Challenge Of Preserving Rural Industries And Traditions In Ultraperipheral Europe: Evidence From The Canary Islands, Abel Duarte Alonso, Pascal Scherrer, Lynnaire Sheridan
Abel D Alonso
Demographic, economic, environmental, and political changes shape many rural areas and their communities across Europe. As a result, some fundamental aspects of these communities, including traditions, culture, social fabric, and their very raison d’être, are being tested and threatened by what seem to be irreversible events. Ultraperipheral European regions, including the `Canary Islands, are not an exception; in fact, because of their physical isolation from the mainland and other barriers, these regions may be more susceptible to changes. While these dimensions are very important and need to be addressed, to date very few studies have attempted to do so with …
What Is Your Favorite Southern Dish? A Study Of Southern Us Consumers, Abel Alonso, Martin O'Neill
What Is Your Favorite Southern Dish? A Study Of Southern Us Consumers, Abel Alonso, Martin O'Neill
Abel D Alonso
Different studies have highlighted the importance of food in different leisure activities, including the link between food and tourism. However, to what extent do local consumers know about their own foods, or are involved with consumption of local, traditional dishes? The present case study explores Southern foods from the perspective of Southern residents through written descriptions of their favorite Southern dish(es). Overall, participants' comments in the questionnaire illustrate that their favorite food choices were very limited. The fact that vegetables and desserts were only marginally included as core elements of participants' favorite Southern dish also suggest consumers' lack of food …