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How Important Is Nutrition Within The 'Ideal' Eating Out Experience? A Descriptive Comparison Among Southern United States Consumers, Abel Alonso, Martin O'Neill, Claire Zizza Aug 2014

How Important Is Nutrition Within The 'Ideal' Eating Out Experience? A Descriptive Comparison Among Southern United States Consumers, Abel Alonso, Martin O'Neill, Claire Zizza

Abel D Alonso

Eating out experiences can project different images, desires and expectations among consumers. Depending on the overall outcome of these experiences, consumers may have a positive impact on a business through continued patronage or word-of-mouth advertising, while in the case of dissatisfying experiences their response may even harm an establishment's image. From a group of 305 participants, this study explores consumers' viewpoint of the ideal eating out experience and in the process seeks to identify keywords that are evoked in their definition of this experience. This information could prove invaluable to restaurant professionals in better meeting the needs of consumers in …


Educational Institutions Offering Hospitality Degrees And Farmers: Is There A Link? A Case Study From Alabama, Abel Alonso Aug 2014

Educational Institutions Offering Hospitality Degrees And Farmers: Is There A Link? A Case Study From Alabama, Abel Alonso

Abel D Alonso

While there appear to be very clear associations between food growers, the hospitality sector, and educational institutions offering hospitality management or related degrees, to date very few studies discuss those links. In particular, little is known of food growers’ perceptions of educational institutions, also in regard to how those institutions could assist farmers. This study seeks to add knowledge to those unresearched areas, learning from a group of 30 Alabama farmers. The findings clearly demonstrate that educational institutions offering hospitality degrees can play several positive roles in assisting farmers, such as in raising awareness about the “local” element of foods …


Eating Out, Nutrition, Education And The Consumer: A Case Study From Alabama, Abel Alonso, Martin O'Neill, Claire Zizza Aug 2014

Eating Out, Nutrition, Education And The Consumer: A Case Study From Alabama, Abel Alonso, Martin O'Neill, Claire Zizza

Abel D Alonso

Increasingly, there is agreement that the hospitality industry, particularly the restaurant sector, can significantly impact people's eating behaviour. This impact includes the nutritional intake of meals many restaurants sell that may lead to problems such as the growing obesity epidemic. This preliminary study investigates consumers' attitudes towards their eating out experience as it relates to their reasons for eating out and the importance that nutrition may place in their experience when eating out. Findings suggest differences in consumer attitudes towards these issues based on their gender, educational achievement level and type of restaurant they frequent. Nutritional awareness and education strategies …


Investing In The Social Fabric Of Rural And Urban Communities: A Comparative Study Of Two Alabama Farmers' Markets, Abel Alonso, Martin O'Neill Aug 2014

Investing In The Social Fabric Of Rural And Urban Communities: A Comparative Study Of Two Alabama Farmers' Markets, Abel Alonso, Martin O'Neill

Abel D Alonso

This paper investigates the role that farmers’ markets play in enhancing the social fabric of once thriving rural communities. The paper reports the findings from a comparative study of visitor motivations to two community farmers’ markets in south west Alabama, one located in a rural environment and newly established, while the second, more established market (since 2004) is located in a much more populated and more affluent community. A total of 356 visitors participated in the study by completing a questionnaire. Part of the findings demonstrate that overall, visitors from both markets are more motivated to attend for the opportunity …


What Is Your Favorite Southern Dish? A Study Of Southern Us Consumers, Abel Alonso, Martin O'Neill Aug 2014

What Is Your Favorite Southern Dish? A Study Of Southern Us Consumers, Abel Alonso, Martin O'Neill

Abel D Alonso

Different studies have highlighted the importance of food in different leisure activities, including the link between food and tourism. However, to what extent do local consumers know about their own foods, or are involved with consumption of local, traditional dishes? The present case study explores Southern foods from the perspective of Southern residents through written descriptions of their favorite Southern dish(es). Overall, participants' comments in the questionnaire illustrate that their favorite food choices were very limited. The fact that vegetables and desserts were only marginally included as core elements of participants' favorite Southern dish also suggest consumers' lack of food …