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Full-Text Articles in Business
Consumer Imagery And Southern Us Foods: A Preliminary Study, Abel Alonso
Consumer Imagery And Southern Us Foods: A Preliminary Study, Abel Alonso
Abel D Alonso
This study addresses the consumer’s image of stereotypical Southern foods in the Southern United States (US), as well as their level of consumption, and sheds light on the trade-off that many consumers continue to make favouring taste over health when it comes to consumption. Data were collected in a South-eastern US town via direct questionnaire distribution; 500 questionnaires were distributed and 233 usable responses obtained. The findings indicate that the high calorie content or the ‘unhealthy’ nature of the foods, but at the same time the ‘tasty’ element are images consistently identified in respondents’ comments. Thus, there appears to be …
What Is Your Favorite Southern Dish? A Study Of Southern Us Consumers, Abel Alonso, Martin O'Neill
What Is Your Favorite Southern Dish? A Study Of Southern Us Consumers, Abel Alonso, Martin O'Neill
Abel D Alonso
Different studies have highlighted the importance of food in different leisure activities, including the link between food and tourism. However, to what extent do local consumers know about their own foods, or are involved with consumption of local, traditional dishes? The present case study explores Southern foods from the perspective of Southern residents through written descriptions of their favorite Southern dish(es). Overall, participants' comments in the questionnaire illustrate that their favorite food choices were very limited. The fact that vegetables and desserts were only marginally included as core elements of participants' favorite Southern dish also suggest consumers' lack of food …