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To What Extent Do Wineries Study Their Consumers And Visitors? Implications For Wine Tourism Development, Abel Alonso, Alessandro Bressan, Michelle O'Shea, Vlad Krajsic
To What Extent Do Wineries Study Their Consumers And Visitors? Implications For Wine Tourism Development, Abel Alonso, Alessandro Bressan, Michelle O'Shea, Vlad Krajsic
Abel D Alonso
In their quest for long-term sustainability and financial success, winery entrepreneurs increasingly perceive wine tourism and tourism-related enterprises as important facets of their business strategy. However, to benefit from wine tourism activities, winery operators will need to develop new skills and business capabilities. In this context, learning from and understanding consumers and visitors' preferences and expectations is of paramount importance to wineries' long-term sustainability and, importantly, their financial success. This study examines the extent to which winery owners and managers "study" their visitors, gathering data from 451 Italian, Spanish, and New World small and medium wineries. The majority of respondents …
Promotional Efforts Of Muscadine Wines And Muscadine-Related Products: The Case Of Southern United States Wineries, Abel Alonso
Promotional Efforts Of Muscadine Wines And Muscadine-Related Products: The Case Of Southern United States Wineries, Abel Alonso
Abel D Alonso
Muscadine grapes are native to the southern United States, where they have been grown and consumed for generations. Apart from extensive coverage provided in scientific research concerning their healthy properties, to date very little has been researched about other areas of the muscadine grapes, muscadine wines and related products. For example, in an era when the 'local' aspect of foods can have a strong impact on both consumers and food growers, very little has been researched from an entrepreneurial, marketing and (wine) tourism perspective. In this context, academic literature investigating winery operators' efforts in promoting and selling muscadine products through …