Consumer Neuroscience: A Multi-Disciplinary Approach To Marketing Leveraging Advances In Neuroscience, Psychology And Economics,
2016
Claremont McKenna College
Consumer Neuroscience: A Multi-Disciplinary Approach To Marketing Leveraging Advances In Neuroscience, Psychology And Economics, Bridget E. Blum
CMC Senior Theses
For decades, neuroscience has greatly contributed to our foundational understanding of human behavior. More recently, the findings and methods of neuroscience have been applied to study the process of decision-making in order to offer advanced insights into the neural mechanisms that influence economic and consumer choices. In this thesis, I will address how customized marketing strategies can be enriched through the integration of consumer neuroscience, an integrative field anchored in the biological, cognitive and affective mechanisms of consumer behavior. By recognizing and utilizing these multidisciplinary interdependencies, marketers can enhance their advertising and promotional mix to elicit desired neural and affective …
How Welfare Biology And Commonsense May Help To Reduce Animal Suffering,
2016
Nanyang Technological University
How Welfare Biology And Commonsense May Help To Reduce Animal Suffering, Yew-Kwang Ng
Animal Sentience
Welfare biology is the study of the welfare of living things. Welfare is net happiness (enjoyment minus suffering). Since this necessarily involves feelings, Dawkins (2014) has suggested that animal welfare science may face a paradox, because feelings are very difficult to study. The following paper provides an explanation for how welfare biology could help to reduce this paradox by answering some difficult questions regarding animal welfare. Simple means based on commonsense could reduce animal suffering enormously at low or even negative costs to humans. Ways to increase the influence of animal welfare advocates are also discussed, focusing initially on farmed …
End-State Welfarism,
2016
University of New Haven
End-State Welfarism, Joel Marks
Animal Sentience
Yew-Kwang Ng’s research is the work of an obviously sincere, intelligent, and conscientious animal advocate. But I am unable to accept his starting assumption that animal welfare is an appropriate basis for animal ethics. More specifically I argue that animal welfare as a means to animal liberation is an issue that can be debated, but animal welfare as the ultimate end or goal of animal advocacy is misguided.
Animal Sentience: The Other-Minds Problem,
2016
Université du Québec à Montréal & University of Southampton
Animal Sentience: The Other-Minds Problem, Stevan Harnad
Animal Sentience
The only feelings we can feel are our own. When it comes to the feelings of others, we can only infer them, based on their behavior — unless they tell us. This is the “other-minds problem.” Within our own species, thanks to language, this problem arises only for states in which people cannot speak (infancy, aphasia, sleep, anaesthesia, coma). Our species also has a uniquely powerful empathic or “mind-reading” capacity: We can (sometimes) perceive from the behavior of others when they are in states like our own. Our inferences have also been systematized and operationalized in biobehavioral science …
Nonhuman Mind-Reading Ability,
2016
Centre d’Eco-Etho Recherche et Education
Nonhuman Mind-Reading Ability, Marthe Kiley-Worthington
Animal Sentience
Harnad (2016) is mistaken that humans are better at mind-reading than other species. Humans have context-independent language, but nonhuman species, especially mammals, have context-dependent nonverbal skills – perceptual, communicative and social -- that can be much keener than our own.
Why Human Pain Can’T Tell Us Whether Fish Feel Pain,
2016
The Pennsylvania State University
Why Human Pain Can’T Tell Us Whether Fish Feel Pain, Victoria A. Braithwaite, Paula Droege
Animal Sentience
In his target article, Key (2016) reviews the neuroanatomy of human pain and uses what is known about human pain to argue that fish cannot experience pain. We provide three reasons why the conclusions reached by Key are unsupported. They consider (i) why it is not sufficient to conclude that only human neural structures can process conscious pain, (ii) why an understanding of pain in humans and non-human animals needs to be based within a framework of consciousness, and (iii) evidence already exists that fish treated with noxious stimuli lose the ability to perform normal behaviours: This was a behavioral …
Could Fish Feel Pain? A Wider Perspective,
2016
Nanyang Technological University
Could Fish Feel Pain? A Wider Perspective, Yew-Kwang Ng
Animal Sentience
Key’s (2016) target article provides some strong arguments but also makes some logical mistakes. The arguments are not sufficient to support a definite conclusion that fish cannot feel pain. A multi-faceted perspective taking into account brain structure, chemical secretion in brain, animal behavior, and evolutionary biology may be useful and appears, at least in some aspects, to suggest the opposite conclusion from that of the target article.
Pain And Fish Welfare,
2016
Universidade Estadual Paulista – UNESP (São Paulo, Brazil)
Pain And Fish Welfare, Eliane Gonçalves-De-Freitas
Animal Sentience
The evolutionary approach of Key’s (2016) target article, generically comparing humans with fish of all kinds, is simplistic. The author ignores published research on structural and molecular aspects of pain in fish. The target article reads more like a selective polemic against fish welfare than an even-handed analysis.
Why Babies Do Not Feel Pain, Or: How Structure-Derived Functional Interpretations Can Go Wrong,
2016
University of Berne
Why Babies Do Not Feel Pain, Or: How Structure-Derived Functional Interpretations Can Go Wrong, Helmut Segner
Animal Sentience
The response to pain involves a non-conscious, reflexive action and a conscious perception. According to Key (2016), consciousness — and thus pain perception — depends on a neuronal correlate that has a “unique neural architecture” as realized in the human cortex. On the basis of the “bioengineering principle that structure determines function,” Key (2016) concludes that animal species such as fish, which lack the requisite cortex-like neuroanatomical structure, are unable to feel pain. This commentary argues that the relationship between brain structure and brain function is less straightforward than suggested in Key’s target article.
Anthropomorphic Denial Of Fish Pain,
2016
University of Liverpool
Anthropomorphic Denial Of Fish Pain, Lynne U. Sneddon, Matthew C. Leach
Animal Sentience
Key (2016) affirms that we do not know how the fish brain processes pain but denies — because fish lack a human-like cortex — that fish can feel pain. He affirms that birds, like fish, have a singly-laminated cortex and that the structure of the bird brain is quite different from that of the human brain, yet he does not deny that birds can feel pain. In this commentary we describe how Key cites studies that substantiate mammalian pain but discounts the same kind of data as evidence of fish pain. We suggest that Key's interpretations are illogical, do not …
Leaving The Door Open For Fish Pain: Evolutionary Convergence And The Utility Of ‘Just-So Stories’,
2016
University of San Diego
Leaving The Door Open For Fish Pain: Evolutionary Convergence And The Utility Of ‘Just-So Stories’, David B. Edelman
Animal Sentience
Key argues that fish do not experience pain because they lack the necessary (but not necessarily sufficient) brain structures and associated functional circuitry to engender such conscious percepts. I propose that fish pain may be dependent on neuroanatomical regions and pathways that are structurally and/or functionally analogous — but not strictly homologous — to well-characterized mammalian substrates of pain. An example is the convergent appearance of the complex, single-compartment eye across invertebrate and vertebrate phylogeny. Structural-functional convergence is ubiquitous in evolution. Comparative inferences and correlative lines of evidence play an important role in building evolutionary arguments. The dismissal of the …
Fish Pain: A Painful Topic,
2016
Stony Brook University
Fish Pain: A Painful Topic, Carl Safina
Animal Sentience
If fish cannot feel pain, why do stingrays have purely defensive tail spines that deliver venom? Stingrays’ ancestral predators are fish. And why do many fishes possess defensive fin spines, some also with venom that produces pain in humans? These things did not evolve just in case sentient humans would evolve millions of years later and then invent scuba. If fish react purely unconsciously to “noxious” stimuli, why aren’t sharp jabbing spines enough? Why also stinging venom?
Considering Animals’ Feelings: Précis Of Sentience And Animal Welfare (Broom 2014),
2016
University of Cambridge
Considering Animals’ Feelings: Précis Of Sentience And Animal Welfare (Broom 2014), Donald M. Broom
Animal Sentience
The concept of sentience concerns the capacity to have feelings. There is evidence for sophisticated cognitive concepts and for both positive and negative feelings in a wide range of nonhuman animals. All vertebrates, including fish, as well as some molluscs and decapod crustaceans have pain systems. Most people today consider that their moral obligations extend to many animal species. Moral decisions about abortion, euthanasia, and the various ways we protect animals should take into account the research findings about sentience. In addition, all animal life should be respected and studies of the welfare of even the simplest invertebrate animals should …
Death In The Family,
2016
WellBeing International
Death In The Family, Maria Botero
Animal Sentience
Barbara King presents grief as the result of the capacity of human and non-human animals for social and affectionate bonds. This is a novel approach that provides a context for interpreting behavioral evidence of grief. The book also offers thought-provoking insights into the relationship between emotion and the expression of emotion. The most surprising element of King’s approach is that, throughout the book, her account of non-human animal grief forces us to reassess the way we treat them.
Modulation Of Behavior In Communicating Emotion,
2016
Brown University
Modulation Of Behavior In Communicating Emotion, Martin Gardiner
Animal Sentience
King discusses many examples where two animals, as they bond, behave in ways we interpret as expressing love for one another. If one of the bonded animals then dies, signs of loving are replaced by signs we interpret as expressing grief by the animal who remains. I propose a pathway for emotional communication between an animal and an observer that can have a central role in these and other observations by King and in our overall ability to interpret observed behavior in relation to emotion. This pathway provides evidence of emotion in an observed animal by communicating evidence of emotion’s …
The Object Of Grief,
2016
Carnegie Mellon University
The Object Of Grief, Clark Glymour
Animal Sentience
King’s new book is a wonderful collection of diverse anecdotes illustrating the variety of animal practices that are convincing illustrations of grief. Those who want scientific arguments for that conclusion should, however, read elsewhere.
Understanding Emotional Suffering,
2016
College of William and Mary
Understanding Emotional Suffering, Barbara J. King
Animal Sentience
In responding to insightful commentaries from 7 scholars, for which I am grateful, I offer new thoughts on whether animals can conceptualize and express signs of grief. I also discuss why I included both weak and strong examples of animal mourning, and how this work may help us think about enhanced welfare for animals, including freedom from emotional suffering.
Animal Suffering Calls For More Than A Bigger Cage,
2016
Independent researcher
Animal Suffering Calls For More Than A Bigger Cage, Simon R. B. Leadbeater
Animal Sentience
Ng (2016) argues for incremental welfare biology partly because it would be impossible to demonstrate conclusively that animals are sentient. He argues that low cost changes in industrial practices and working collaboratively may be more effective in advancing animal welfare than more adversarial approaches. There is merit in some of Ng’s recommendations but a number of his arguments are, in my view, misdirected. The fact that nonhuman animals feel has already been adequately demonstrated. Cruelty to animals is intrinsic to some industries, so the only way to oppose it is to oppose the industry.
Does The Pain Of Rejection Promote The Pleasure Of Revenge? A Neural Investigation Of Cingulo-Striatal Contributions To Violence,
2016
University of Kentucky
Does The Pain Of Rejection Promote The Pleasure Of Revenge? A Neural Investigation Of Cingulo-Striatal Contributions To Violence, David Chester
Theses and Dissertations--Psychology
Aggression is a dynamic and costly feature of human behavior. One reliable cause of aggression is social rejection, though the underlying mechanisms of this effect remain to be fully understood. Previous research has identified two psychological processes that are independently linked to aggressive retaliation: pain and pleasure. Given recent findings that pain magnifies the experience of pleasure, I predicted that the pain of rejection would promote the pleasure of aggression and thus, aggression itself. I also expected that this indirect effect of aggressive pleasure would only be observed among individuals with weaker self-regulatory abilities that are necessary to cope with …
Sentience And Animal Welfare: Affirming The Science And Addressing The Skepticism,
2016
World Animal Protection
Sentience And Animal Welfare: Affirming The Science And Addressing The Skepticism, Nancy Clarke
Animal Sentience
Broom’s (2014) book is a well-researched and thoroughly written exploration and evaluation of the journey from the origins of animal welfare science to what we can say we now know and need to consider in relation to animal sentience and welfare. This book will help to counter any skepticism among academics and policy makers.
