Cognitive Neuroscience Commons^™

The Significance Of Sonic Branding To Strategically Stimulate Consumer Behavior: Content Analysis Of Four Interviews From Jeanna Isham’S “Sound In Marketing” Podcast, Ina Beilina

Student Theses and Dissertations

Purpose:
Sonic branding is not just about composing jingles like McDonald’s “I’m Lovin’ It.” Sonic branding is an industry that strategically designs a cohesive auditory component of a brand’s corporate identity. This paper examines the psychological impact of music and sound on consumer behavior reviewing studies from the past 40 years and investigates the significance of stimulating auditory perception by infusing sound in consumer experience in the modern 2020s.

Design/methodology/approach:
Qualitative content analysis of audio media was used to test two hypotheses. Four archival oral interview recordings from Jeanna Isham’s podcast “Sound in Marketing” featuring the sonic branding experts …

Closed-Loop Brain-Computer Interfaces For Memory Restoration Using Deep Brain Stimulation, David Xiaoliang Wang

Electrical Engineering Theses and Dissertations

The past two decades have witnessed the rapid growth of therapeutic brain-computer interfaces (BCI) targeting a diversity of brain dysfunctions. Among many neurosurgical procedures, deep brain stimulation (DBS) with neuromodulation technique has emerged as a fruitful treatment for neurodegenerative disorders such as epilepsy, Parkinson's disease, post-traumatic amnesia, and Alzheimer's disease, as well as neuropsychiatric disorders such as depression, obsessive-compulsive disorder, and schizophrenia. In parallel to the open-loop neuromodulation strategies for neuromotor disorders, recent investigations have demonstrated the superior performance of closed-loop neuromodulation systems for memory-relevant disorders due to the more sophisticated underlying brain circuitry during cognitive processes. Our efforts are …

Validity Of Neural Distance Measures In Representational Similarity Analysis, Fabian A. Soto, Emily R. Martin, Hyeonjeong Lee, Nafiz Ahmed, Juan Estepa, Kianoosh Hosseini, Olivia A. Stibolt, Valentina Roldan, Alycia Winters, Mohammadreza Bayat

MODVIS Workshop

No abstract provided.

Visual Expertise In An Anatomically-Inspired Model Of The Visual System, Garrison W. Cottrell, Martha Gahl, Shubham Kulkarni

MODVIS Workshop

We report on preliminary results of an anatomically-inspired deep learning model of the visual system and its role in explaining the face inversion effect. Contrary to the generally accepted wisdom, our hypothesis is that the face inversion effect can be accounted for by the representation in V1 combined with the reliance on the configuration of features due to face expertise. We take two features of the primate visual system into account: 1) The foveated retina; and 2) The log-polar mapping from retina to V1. We simulate acquisition of faces, etc., by gradually increasing the number of identities the network learns. …

Individual Differences In Structure Learning, Philip Newlin

Theses and Dissertations

Humans have a tendency to impute structure spontaneously even in simple learning tasks, however the way they approach structure learning can vary drastically. The present study sought to determine why individuals learn structure differently. One hypothesized explanation for differences in structure learning is individual differences in cognitive control. Cognitive control allows individuals to maintain representations of a task and may interact with reinforcement learning systems. It was expected that individual differences in propensity to apply cognitive control, which shares component processes with hierarchical reinforcement learning, may explain how individuals learn structure differently in a simple structure learning task. Results showed …

A Bayesian Account Of Depth From Shadow, James Elder, Patrick Cavanagh, Roberto Casati

MODVIS Workshop

When an object casts a shadow on a background surface, the offset of the shadow can be a compelling cue to the relative depth between the object and the background (e.g., Kersten et al 1996, Fig. 1). Cavanagh et al (2021) found that, at least for small shadow offsets, perceived depth scales almost linearly with shadow offset. Here we ask whether this finding can be understood quantitatively in terms of Bayesian decision theory.

Estimating relative depth from shadow offset is complicated by the fact that the shadow offset is co-determined by the slant of the light source relative to the …

Identifying And Localizing Multiple Objects Using Artificial Ventral And Dorsal Visual Cortical Pathways, Zhixian Han, Anne Sereno

MODVIS Workshop

We concluded in our previous study that model cortical visual pathways actively retained information differently according to the different goals of the training tasks. One limitation of our study was that there was only one object in each input image whereas in reality there may be multiple objects in a scene. In our current study, we try to find a brain-like algorithm that can recognize and localize multiple objects.

Trauma Healing With The Neurosequential Model Of Therapy And Bal-A-Vis-X, Becky Johnston

Educational Specialist, 2020-current

Stigma related to childhood trauma is shifting with the help of advancements in the understanding of neurobiology and interventions that are proving to be effective for healing. There are immense costs and consequences for survivors of childhood trauma and their loved ones that were not so long ago considered irrelevant and the notion that kids bounce back from adversity was previously popular in the psychological community (Perry & Szalavitz, 2017). The broad strokes of Dr. Bruce Perry’s clinical intervention model, The Neurosequential Model of Therapy (NMT) describes a trauma-sensitive, sequential approach to changing the stress response within mental health counseling. …

Investigating The Neuroprotective Effects Of Cannabinoids And Insulin-Like Growth Factors On Glia With Induced Inflammation, Caleb Bloodworth

Honors Theses

Chronic inflammation is a driver of numerous neurodegenerative diseases that reduce quality of life for affected individuals. Non-psychoactive cannabinoids have begun to gain more interest in the world of anti-inflammatory medicine for chronically ill patients. Along with these cannabinoids, insulin-like growth factor-1 has been examined for its association with downregulation of inflammation. Our research aimed to investigate how neuroglia are affected by treatment with cannabinoids or IGF-1 in the face of inflammation from HIV-1 protein, Tat, or lipopolysaccharide (LPS). Preliminary studies in our laboratory showed that neither cannabinoids or IGF-1 treatment altered astrocyte morphology or overall astrocyte viability under baseline …

The Effects Of Astrocytic Derived Insulin-Like Growth Factor (Igf-1) On Cognition And Astrocytes, Destiny Wilson

Honors Theses

Insulin-like growth factor 1 (IGF-1) is a neuroendocrine signaling hormone that plays a vital role in growth and development, as well as learning and memory. Inhibition of this hormone results in cognitive impairments like those seen with age-related decline. While a majority of research has focused on the role of IGF-1 on neurons, the role of astrocytes still needs to be explored. Our research investigates how astrocytes and cognition are affected as a result of direct regulation of localized IGF-1 production in early development and after puberty. Preliminary studies in our laboratory established a connection between IGF-1 and glial fibrillary …

The Effects Of Acute Exercise Intensity On Retrieval-Induced Forgetting, Geoffrey Reliquias

Honors Theses

Previous research has indicated that aspects of cognitive inhibition may be enhanced after engaging in acute exercise. Notably, cognitive inhibition has been theorized as a potential mechanism for a form of active forgetting known as retrieval-induced forgetting (RIF). Given that cognitive inhibition may explain the RIF phenomenon, and is also influenced by exercise, it is plausible that acute exercise may directly influence RIF. To our knowledge, only one study has examined whether acute exercise has an effect on RIF. The findings of that study did not find a statistically significant effect for RIF; however, we believe that the rather small …

Effects Of Music Exposure On Autobiographical Memory In Alzheimer's Patients: A Systematic Review And Meta-Analysis, Gregory Vance

Honors Theses

The progression of Alzheimer’s disease is primarily characterized by a loss of memory concerning past events, as well as a lack in ability to create new memories. While this spans across many subsets of memory, such as recognition, recall, and autobiographical memory, there seems to be a lesser impact on musical memory in those with Alzheimer’s. Multiple studies have suggested that exposure to music and introduction of music therapy can even improve other aspects of memory in Alzheimer’s patients. This systematic review and meta-analysis sought to examine the relationship between music exposure and autobiographical memory specifically. A pool of electronic …

Frailty And Neurocognition In Prostate Cancer, Lindsey Hanson

Theses & Dissertations

Prostate cancer (PCa) treatment often leads to distressing side effects ranging from muscle loss, physical inactivity, and fatigue to cancer associated cognitive decline (CACD). Evidence suggests that men treated with androgen deprivation therapy (ADT) may have a specifically high risk of CACD, partially due to increased frailty. However, the current literature on cognitive effects of ADT is equivocal. Therefore, the primary objectives of this study were to (1) compare cognitive function, physical activity (PA), and fitness in men receiving ADT, men scheduled to receive radiation, and men under active surveillance for PCa; (2) examine changes in cognitive performance and PA …

Adjusting For Speaking Rate When Perceiving Speech In Background Noise., Dawson C Stephens

College of Arts & Sciences Senior Theses

Speech perception is a very relevant concept occurring every day. Acoustic context effects such as temporal contrast effects (TCEs) influence perception significantly. For instance, when a faster context sentence is spoken, the participant should perceive the following target word as slower and more like /t/ in “tier”; when a slower context sentence is spoken, the participant should perceive the following target sound as faster and more like /d/ in “deer”. Recent work by Bosker et al. (2020) concluded that selective attention (directing attention to a specific stimulus while ignoring surrounding stimuli) had no effect on TCEs, suggesting they were automatic …

Does Anodal Tdcs Over The Left Prefrontal Cortex Using The C3-Rso Montage Improve Cognitive Control?, Jhoan Rodriguez

Honors Scholar Theses

Executive function is the ability to change one’s behavior in order to achieve a goal, which is supported by the prefrontal cortex (for review, Abdullah et al., 2021). Transcranial Direct Current Stimulation (tDCS) is a noninvasive brain stimulation technique that changes the likelihood of neuronal firing by sending current through at least two electrodes on the scalp. Prior work in our lab found no enhancement of executive function on healthy participants when at- tempting to stimulate the dorsolateral prefrontal cortex using anodal tDCS with the F3-RSO montage (Darling et al., 2020). However, current modeling suggests that the C3-RSO montage may …

Impact Of Brain State On Visual And Prefrontal Population Coding In Behaving Animals, Russell Milton

Dissertations and Theses (Open Access)

Patterns of neural activity in the brain constantly shift between different processing states. Earlier studies have established that the ongoing, spontaneous activity has major repercussions regarding how the brain processes incoming sensory stimuli. However, the interaction between behavioral activity and brain states throughout the cortical hierarchy of primates has not been understood. In particular, technical considerations have greatly limited the range of physical activities in which primate neuronal activity can be recorded. We have implemented two separate strategies to overcome these limitations. First, we have advanced wireless electrophysiological methodologies that enable recording high-yield neuronal data from animals as they freely …

Prenatal Exposure To A Climate-Related Disaster Results In Changes Of The Placental Transcriptome And Infant Temperament, Jessica Buthmann, Dennis Huang, Patrizia Casaccia, Sarah O'Neill, Yoko Nomura

Advanced Science Research Center

Maternal stress during pregnancy exerts long-term effects on the mental well-being of the offspring. However, the long-term effect of prenatal exposure on the offspring’s mental status is only partially understood. The placenta plays a vital role in connecting the maternal side to the fetus, thereby serving as an important interface between maternal exposure and fetal development. Here, we profiled the placental transcriptome of women who were pregnant during a hurricane (Superstorm Sandy), which struck New York City in 2012. The offspring were followed longitudinally and their temperament was assessed during the first 6–12 months of age. The data identified a …

Exercise In The Heat: Perceptual Measures In Hydrated And Dehydrated Conditions, John Kromer

Honors Scholar Theses

Introduction: Athletes, warfighters, and laborers are often exposed to extreme environmental conditions that can result in heat-related illnesses negatively impacting performance and productivity.

Purpose: To evaluate Total Mood Disturbance (TMD) from pre-trial to post-trial surrounding exercise in the heat. The secondary purpose was to compare post-trial measures between hydration status as well as environmental conditions.

Methods: Twenty-six male and female subjects performed four trials. Two trials were conducted in temperate conditions (24 ℃, 55% relative humidity) and two in extreme heat conditions (35 ℃, 55% relative humidity), in both hydrated and dehydrated conditions. The Profile of Moods States survey was …

Recognition Memory For Auditory And Visual Objects, Sharica Lee, Alexa Salomon, Kevin Mohawk, Laura Werner

Undergraduate Research Symposium Posters

Visual object memory is superior to auditory object memory. Our past research showed that auditory memory was less sensitive to divide attention during study, which may be attributable to representational differences between auditory memory and visual memory.

In the present study, we attempted to equate auditory and visual memory representations in order to adequately investigate the impact of dividing attention on recognition memory.

Recognition memory is thought to rely on two distinct processes, recollection and familiarity. Recollection involves the retrieval of precise qualitative detail and is the most sensitive to dividing attention.

Infants' Intermodal Knowledge Of Gender Using Faces And Voices, Bijoux Cheun, Christina Saliba, Alexis Rice, Marian Espina

Undergraduate Research Symposium Posters

Infants begin to use intermodal knowledge to match male and female faces to the corresponding voice, in their first year of life.

Infants have more experience with female faces which should lead to greater intermodal knowledge of female faces.

Previous studies have found inconsistent results. This could be due to the type of stimuli used.

This study uses several pairs of static and dynamic faces to investigate how methodological differences may impact infants' performance.