Mass Communication Commons^™

The First Year Experience (Fye) And The Basic Communication Course: Insights From Theory And Practice, David W. Worley, Debra A. Worley

Basic Communication Course Annual

Institutions of higher learning increasingly focus on the first year experience (FYE), given the twin needs of persistence and retention. In view of this renewed emphasis, this essay provides insights from theory and practice exploring how the basic oral communication course (BOCC) can adapt existing basic course content and pedagogy, as informed by the standards established by the National Communication Association, to more effectively address the FYE. Specifically, this essay summarizes FYE scholarly literature, reviews representative FYE textbooks, and discusses apparent connections between FYE, basic communication content, and the ways in which the BOCC can practically and naturally link to …

Speaking Assignment Options: Enhancing Student Involvement In The Learning Process, David E. Williams, Narissra M. Punyanunt-Carter

Basic Communication Course Annual

This article reports on the use of speaking assignment options implemented at Texas Tech University. Students in the public speaking classes were given the option of delivering a manuscript speech or a reasoned response. The rationale for the assignment options is that students will be more motivated to perform an assignment that they have a choice in and seen more personal benefit in. The paper will address each assignment, how the speaking assignment options were implemented and some results from a survey administered to the students who completed the speaking assignment options exercise.

Undergraduate Teaching Assistants And Their Use Of Nonverbal Immediacy Behaviors In The Basic Communication Course, Wesley T. Durham, Adam C. Jones

Basic Communication Course Annual

Over the past two decades, perhaps no instructional communication topic has been researched as thoroughly as teacher immediacy. However, one important area of the existing teacher immediacy literature that remains underdeveloped is how undergraduate teaching assistants enact immediacy behaviors, and how, if at all, students respond to these teaching assistants differently based on the enactment of these behaviors. Thus, the purpose of this investigation was to gain a clearer understanding as to what, if any, immediacy behaviors are used by undergraduate teaching assistants in the basic communication course at a large Midwestern university. The researchers conducted 50 hours of observation …

Enacting A Pragmatist Educational Metaphysic Through Civic Engagement In The Basic Media Studies Course, Shawn T. Wahl, Chad Edwards

Basic Communication Course Annual

We argue that in order to help forward John Dewey’s vision of a pragmatist educational metaphysic, civic engagement through service learning in the basic media studies communication course is a possible plan of action. Specifically, we focus on basic media studies communication courses (e.g., introduction to media criticism, media and society, media and culture) and discuss ways to implement civic-oriented service learning activities for the purposes of fostering greater civic engagement. We draw on literature concerning media literacy and service learning that lead to a case study featuring application of Dewey’s philosophy to a media literacy project. This essay is …

Instructors, Students, Managers, And The Basic Organizational Communication Course: Are We All Working Together Or Working Apart?, M. Sean Limon, Philip J. Aust, Lance R. Lippert

Basic Communication Course Annual

Three studies were conducted to determine the extent of overlap between basic organizational communication textbook content (1990-2002), student perceptions of basic organizational communication knowledge and skills important for the workplace, and managerial expectations of communication knowledge and skills for graduates. Overall, findings indicate overlap on assigning importance to group/team communication, leadership, verbal communication, and conflict management; however, there were differences on a range of topics addressed in the basic organizational communication course deemed essential for job success. Implications of the studies’ findings indicate that organizational communication textbooks could emphasize more “soft skills” such as interpersonal relationships, listening, dealing with conflict, …

Re-Focusing The Basic Public Speaking Course: Changing To An Epideictic Framework To Create Community, Janis L. King

Basic Communication Course Annual

This article will first look at five speeches given by various Nobel Prize winners to determine if speakers were asked to prepare and deliver something other than the traditional speech. Secondly, a review of Megan Smith’s legislator’s speeches, which were delivered in public and received media coverage, will be conducted. Lastly, this essay will suggest the reason for the new expectations and provide a new framework for public speaking courses.

The Basic Course As Social Change, Mark Leeman, Arvind Singhal

Basic Communication Course Annual

Working as an agent of social change calls for perseverance and determination. In our work as, and with, change agents all over the world we have seen many well-meaning people working to serve populations that are often hopeless about the future, demoralized, and/or seeking quick solutions that may not address the real issues or causes of problems. At our university we often see similar characteristics in students enrolled in the basic course. That population can be similarly hopeless about the future (at least in the course), de-motivated, and dreaming of escape through the attainment of a passing grade via the …

Revising Pedagogical Strategies In Large Enrollment General Education Courses, Deborah Craig

Basic Communication Course Annual

The goal of this paper is to describe and present initial findings of a pilot research project conducted spring semester 2005 and funded through a fellowship from the Academic Development Center at the author’s university. The pilot project focuses on the pedagogical strategy of speaking themes and how the use of themes can facilitate the goals of the AACU, address student intellectual development and increase motivation through student autonomy. This paper identifies a problem, briefly reviews communication education literature, presents a theoretical perspective from which to view the problem, presents initial findings, and discusses implications of theory application and initial …

The Use Of Professional Seminars To Prepare Future Faculty For Teaching Basic Communication Courses, Lynn M. Harter, Elizabeth Graham, Stephanie Norander, Daniel E. Rossi-Keen

Basic Communication Course Annual

We focus in this essay on three substantive accomplishments of professional seminars that merit attention because of their ramifications for how we teach and learn in basic communication courses: (1) accomplishing teaching, research, and service as inter-related scholarly acts, (2) interlacing stories of our discipline with stories of learners’ lives, and (3) providing institutionalized support for teaching and learning. Additionally, we offer example reading lists and assignment sheets (see Appendices A, B, and C) in hopes that such resources might prove useful for other graduate programs committed to holistic preparation for students entering the academy.

Case Study Of A Basic Course: Using Assessment To Legitimize Innovation, Marlene M. Preston, Rachel Holloway

Basic Communication Course Annual

As public higher education enters an era of increasing demand, shrinking resources, increased competition, and restructuring (Hebel, Schmidt, & Selingo, 2002; Schmidt, 2002), many colleges and universities will turn to measures of productivity and quality to decide what new efforts will be funded and what efforts will be discontinued. Because change will be necessary for public universities to thrive (Yudof, 2002), basic courses may be increasingly called upon to prove their efficacy and/or shift their focus to meet new demands.

The following case study describes the five-year process through which a two-semester first-year communication sequence was accepted into the general …

Kenneth Burke, The Basic Communication Course, And Applied Scholarship, Scott Titsworth, Ben Bates, Pam Kenniston

Basic Communication Course Annual

The Journal of Applied Communication Research published a forum of position papers in 2000 (Volume 28, Issue 2) that sought to define “applied communication research.” Collectively, the authors called for scholarship that embodies a reflexive relationship between theory and practice (O’Hair, 2000; Keyton, 2000, Cissna, 2000; Eadie, 2000; Frey, 2000; Seibold, 2000; Wood, 2000). In this essay, we call for applied scholarship that focuses on how we talk, perform, and theorize the basic communication course. Drawing from the works of Kenneth Burke (e.g., 1931/1968; 1935; 1937/1984; 1941/ 1967; 1945/1969; 1954/1984), we focus specifically on the salience of discourses of and …

Author Biographies

Basic Communication Course Annual

No abstract provided.

Index Of Titles And Authors, Volumes 1-17

Basic Communication Course Annual

No abstract provided.

Submission Guidelines

Basic Communication Course Annual

No abstract provided.

Back Cover

Basic Communication Course Annual

No abstract provided.

How African-American And Hispanics Perceive Their Racial Equality In American Advertising, Denise Michele Pallais

LSU Master's Theses

This study focuses on how African-Americans and Hispanics perceive their racial equality in American advertising. A survey was conducted to find out the African-American and the Hispanic perceptions about how these ethnic groups saw themselves depicted, and the way they are stereotyped by the U.S. media. Overall, the study found that there was no difference between race and the level of perception between these two ethnic groups. However, age appears to be the only demographic variable that affects the African-American and Hispanic perception of discrimination. In addition, the study also exposed that African-Americans are mostly portrayed in the athletic advertising …

The Promise And Peril Of Public Anthropology, Ben Feinberg

Human Rights & Human Welfare

A review of:

Why America’s Top Pundits Are Wrong: Anthropologists Talk Back edited by Catherine Besteman and Hugh Gusterson. University of California Press: Berkeley, 2005. 282 pp.

and

Anthropologists in the Public Sphere: Speaking Out on War, Peace, and American Power edited by Roberto J. González. University of Texas Press: Austin, 2004. 288 pp.

and

Threatening Anthropology: McCarthyism and the FBI’s Surveillance of Activist Anthropologists by David H. Price. Duke University Press: Durham, 2004. 426 pp.

Mass Media Usage During A Natural Disaster: Lsu College Students And Hurricane Katrina, Pavica Juric

LSU Master's Theses

A survey with 293 American and 68 international LSU students and two focus groups with American students and one with international students were conducted between November 2005 and February 2006 to determine the difference in media use between American and international LSU students in the aftermath of Hurricane Katrina: What were students’ main sources of information after the storm? What were their sources when electricity was out? Which source of information helped students feel less lonely? Which source of information helped students fell less stressful? Finally, which medium did the students believe, when compared to others, did the best job …

The Intersection Of News Frames: Examining The Top Two Health Problems In The United States, Lesa D'Anne Hatley

LSU Doctoral Dissertations

This research tests the public health model of reporting to discover if changing the way newspaper stories frame the top two health concerns in the United States – cancer and obesity – affects readers’ view of the problem. Using an experimental design, this study manipulated the context of newspaper stories about cancer and obesity. Applying thematic (broader context) and episodic (individual or event) framing concepts and gains (emphasizes benefits – e.g. lives saved) and losses (emphasizes costs – lives lost), this research revealed how the differences in framing affect public opinion about cancer and obesity. This research expands framing theory …

Communicating The Modern Entrepreneurial University In The 21st Century: A Case Study Of Academic Capitalism And Media Messaging In The Pursuit Of Revenues And National Prominence At Louisiana State University, Charles F. Zewe

LSU Doctoral Dissertations

American public universities have passed through three stages of development: the religious, the philanthropic/land-grant, and the federal research university. Squeezed by government budget cuts and demands for more money to pay for research and faculty raises, U.S. higher education has entered a fourth phase, the entrepreneurial university. Public universities are increasingly capitalizing on the intellectual property of their faculty and students to sustain themselves and expand. Administrators spout free-market rhetoric as faculty attempt to commercialize research by creating spin-off companies. Using Louisiana State University as a case study, this dissertation, applies a combination of organizational knowledge creation and resource dependence …

Public Affairs Advertising: Corporate Influence, Public Opinion And Vote Intentions Under The Third-Person Effect, Anita Grace Day

LSU Doctoral Dissertations

This study examined corporate public affairs and brand awareness advertising under the third-person effect. Third-person effect studies examine the interaction between the media and its effect on public opinion. Past research in third-person effect indicates that individuals perceive that the media is more influential on others than oneself. However, recent studies find a reverse effect, where individuals perceive a greater effect on oneself when compared to others when media messages are positive and desirable to be influenced by. Findings from this study indicate that ExxonMobil public affairs advertisements are found to be socially desirable to be influenced by and that …

Central Florida Future, Vol. 38 No. 33, December 19, 2005

Central Florida Future

The time flies by: Success in 2005 only makes 2006 seem much more exciting; Alumni mourn loss of dear friend; Early decision on rise: College applicants make quick choices, experts believe it could be bad; Completion of FDLE investigation leads to arrest for battering officer in Jenkins melee.

Spartan Daily, December 8, 2005, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 125, Issue 57

Ua12/2/1 College Heights Herald, Vol. 81, No. 24 [26], Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Articles in this issue:

• Coulter, Amber. Campus Becomes More Pedestrian-friendly
• McNamara, Andrew. Student Robbed at Knifepoint; Investigation Ongoing – Stacy Sturgeon
• Brandenburg, Katie. Students Abusing ADHD Meds
• Fontana, Alex. Student Government Association Approves Less Legislation This Semester
• Caudle, Leah. Activities to Ease Final Exam Anxiety
• It’s GIFT Time . . .
• Hopkins, Shawntaye. The Herald is Revenue Independent from Western; Staff Screens All Ads
• Paul, Corey. Program Teaches Kwanzaa to Students
• Fontana, Alex. Jeanne Johnson Elected New Speaker of the Senate – Student Government Association
• Richardson, Kelly. Hurricane Katrina …

Central Florida Future, Vol. 38 No. 32, December 8, 2005

Central Florida Future

Rookie program debut a success: Adopt-A-Cop worked well in its fist term, could use some work; Man charged Monday with raping 2 students: Officials say Evislandy's Brio left his phone number on the victims' cell phones after attacks; Semester rewind: Looking back at a term loaded with plenty of action: Season of ups, downs.

Spartan Daily, December 7, 2005, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 125, Issue 56

Prospectus, December 7, 2005, Donna Meyer, E. Clarkson, Jon Volkman, Erik Pheifer, Jake Mcgill, Ellen Schmidt, Kyle Kroha, Ricky Kennedy, Brianna Walden, Larry V. Gilbert

Prospectus 2005

No abstract provided.

Attitudinal Antecedents Of The First- And Third-Person Effect Of Alcohol Advertising On College Students, Georgia Begin

USF Tampa Graduate Theses and Dissertations

Data collected from a survey questionnaire via personal interviews among 488 college students was used to examine relationships among attitude toward alcohol advertising, attitude toward alcohol beverages, perceived influence of alcohol advertising on oneself, perceived influence of alcohol advertising on others, and attitude toward restrictions of alcohol advertising. Results supported the hypothesized direct effect of advertising attitudes and product attitudes on attitude toward restrictions. Also supported was the indirect effect of advertising and product attitudes on attitudes toward restricting alcohol advertising via such mediators as perceived influence of the ads on self and others using the theories of first- and …

Spartan Daily, December 6, 2005, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 125, Issue 55

Ua12/2/1 College Heights Herald, Vol. 81, No. 23 [25], Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Articles in this issue:

• Leslie, Joey. More Students Tested During AIDS Day
• Hupman, Samantha. J-term More Popular than Anticipated
• Fontana, Alex. Student Government Association Proposes New Bicycles for Police
• Bosken, Nina. Students Dodge, Duck, Dive for Charity and Prizes – Special Olympics
• Richardson, Kelly. Kentucky Community Technical College System Requests Funding – KCTCS
• Taking the Next Step – Cultural Diversity
• Eoff, Allison. Pass on Adderall
• Gabler, R. XXX Ads Disappointing
• Williams, Suzanne. A Woman’s Heart
• Hupman, Samantha. Two Fights Reported on Hill
• Paul, Corey. Kwanzaa to Be Celebrated Today …