Mass Communication Commons^™

Ua1c9 Document Photos, Wku Archives

WKU Archives Collection Inventories

Images of documents from the WKU Archives digitized for publication or on-line exhibits.

Ua96/1 Southern Normal School Publications, Wku Archives

WKU Archives Collection Inventories

Publications created by and about the Southern Normal School. Series includes recruitment materials such as advertisements and flyers; course catalogs; student newspaper The Southern Educator and the announcement that the Southern Normal School will become Western Kentucky State Normal School.

Ua77/1 Wku Spirit, Wku Alumni Relations

WKU Administration Documents

WKU alumni magazine. Contents:

• Ransdell, Gary. President’s Letter
• Gift from Anthem Foundation Funds WKU Mobile Health Unit
• WKU Enrollment Increases to 19,761; Number of African-American First-time Freshmen Up 19.6%
• WKU Honors Bowling Green Family During Weekend Event – Tinius Family
• WKU Alum Harry Gray Honored as Outstanding Alumnus of Kentucky
• Alumni Association Enters Relationship with PartnersFirst
• HealthCo Corp. Opens World Headquarters in WKU Center
• Jarve Family Create Endowed Professorship in Honors
• Planned Giving Q&A on the Charitable Gift Annuity
• Private Support Enhances Capital Improvements at WKU
• Interfaith Chapel
• LaFantasie, Glenn. Why Are There No More Abraham Lincolns?
• Capitol Spotlight – …

Ua1f Wku Archives Vertical File - Gordon Ford College Of Business, Wku Archives

WKU Administration Documents

Digitized vertical file materials regarding WKU Gordon Ford College of Business.

A Rhetorical Analysis And Interlinked Aspects Of Culture That Affected The Success Of The Musical Band, Oasis, In The Uk And Us, Ross Lumsden

Graduate Student Dissertations, Theses, Capstones, and Portfolios

This paper focuses on the rhetoric contained within the lyrics and spoken words of the band Oasis. The paper argues that the style of rhetoric can be directly related to the level of success of the music within two different regions. The regions within the context of this paper are the UK and the US. However, the study also stresses that in order for rhetoric to have such an effect; there must also be other contributing factors. The study uses rhetorical analysis as the primary method of research. By analyzing the rhetoric of the lyrics and spoken words and also …

Wright State University Libraries Access Newsletter Winter 2008, Wright State University Libraries

Access Newsletter

An eight page newsletter created by Wright State University Libraries that addresses the current affairs of the Libraries.

Alumnews, Winter 2008, Alumni Association, Wright State University

AlumNews

Eight page issue of the AlumNews newsletter. This newsletter focuses on news about programs, events, and activities for alumni from Wright State University.

Ua96/2 Southern Normal School Board Of Directors, Wku Archives

WKU Archives Collection Inventories

Records created by and about the Southern Normal School Board of Directors. Series includes certificates of incorporation, meeting minutes, financial records, construction records, contracts, correspondence and scrapbooks.

New Media In New Democracies: Perceptions Of Good Governance Among Traditional And Internet-Based Media Users In Kyrgyzstan, Svetlana Viktorovna Kulikova

LSU Doctoral Dissertations

This dissertation explores the potential and role of the Internet-based media in the Kyrgyz Republic’s political processes after the 2005 March Revolution. It uses a model of interaction between the government and citizens through various types of realities: the reality constructed and imposed by the state-controlled media, the reality created by alternative, independent sources of information online, and the realities experienced by citizens in their daily lives. The model pulled together various theories from political science, sociology, psychology, and mass communication and focused on the exit-voice-loyalty options available for the citizens in response to governance practices. The research project uses …

Exploring Dialectic Tensions In Teachers' Relationships In School Settings, Griselda Rodriguez

Open Access Theses & Dissertations

This study explored the feasibility of using dialectic theory to study of dialectic oppositions in teachers' school-based relationships. Employing relational dialectics as a theoretical framework, this study exposed several sets of dialectical forces emerging in teachers' relationships. 23 high school teachers were interviewed utilizing a semi-structured questionnaire; interviews were transcribed and coded for analysis. The analysis revealed that the dialectic tensions of control vs. emancipation, empowerment vs. oppression are prevalent in teachers' relationships with administrators; the dialectic tensions of solidarity vs. autonomy and fragmentation vs. unity are common in the relationships of teachers with administrators and colleagues as well; while …

Gender Stereotypes In Spanish Language Television Programming For Children In The United States, Carlo Andre Romo

Open Access Theses & Dissertations

Children's television programming falling within the traditional Saturday morning time slot for four continuous Saturdays on five Spanish language networks in a southwest border city in the United States constituted the sample for this study. Each of the programs in the study was broken down and analyzed for character demographics, character behaviors and consequences received for those behaviors. Eight categories of behavior were scored, including four traditionally male behaviors (aggression, autonomy, construction, dominance) and four traditionally female behaviors (deference, dependence, harm avoidance, nurturing). The analysis of demographic data revealed male characters clearly outnumbered female characters and female characters were significantly …

The Influence Of Biological Sex, Previous Experience, And Preparation Time On Classroom Public Speaking Grades, Judy C. Pearson, Jeffrey T. Child

Basic Communication Course Annual

How does biological sex affect public speaking grades? Students completed journal entries over the course of the semester. Hierarchical multiple regression incrementally examined competency measures (previous experience and overall preparation time) then biological sex on public speaking grade averages. Competency measures predicted higher speech grade averages, but women still earned higher speech grades even after the effects of competency had been removed. Among the explanations offered are that women may be more competent than men, a combination of competence and compliance explains women’s higher grades, or public speaking classrooms perpetuate a female competency bias.

No One Will Love You If You Are Fat, Mary Lynn Gerzema

Graduate Research Papers

Research shows that media plays a dominant role in influencing teenage females' perception of the world around them, as well as helping them to define their sense of self. This paper examines the influence that media has on the adolescent females' feelings towards their sexuality and self-esteem with their perception of a thin body image as emphasized in six of the most popular magazines that teenage girls read: CosmoGirl, Elle, Glamour, Seventeen, Teen People, and Teen Vogue. The study examined magazine advertisements, feature articles, and photographs of other teens in influencing what body types are acceptable, attractive, and popular. Advertisements, …

Message Framing And Interactivity In Direct-To-Consumer Internet Advertisements: Visual And Textual Cues On Web Sites For Prescription Medications, Brooke Alayne Harrington

LSU Master's Theses

Americans’ adoption of the Internet has spawned the increased usage of this medium for direct-to-consumer advertising by pharmaceutical manufacturers, despite the widespread controversy over the ethics of the practice, the educational value of direct-to-consumer advertising, and the ultimate cost of the practices to the public. While the U.S. Food and Drug Administration regulates the industry’s advertising within traditional media, the agency does not yet impose standards for direct-to-consumer advertising of prescription medications on the Internet. This content analysis of the visual and textual cues of 100 direct-to-consumer Web sites for prescription medications identifies the unexpected strong presence of gain frames …

News Framing, Pre-Existing Schemas And Public Opinion On International Trade And Individual Investment Intentions, Wei Zha

LSU Doctoral Dissertations

Considerable research has been devoted to detailing how news framing structures public opinion. As a major rhetoric device to present information to the public, framing has the capacity of enlightening the public on the costs and benefits of particular policy choices. However, few studies have examined media framing of international trade and its impact on public opinion, and no study to date has connected how framing of international agreements might affect individual investment attentions. This study attempts to fill this gap in the literature by examining individual responses to pro-trade versus anti-trade and gain versus lose frames. It further extends …

Seeing (Red): A Qualitative Analysis Of The Product (Red) Campaign And Integration Of Public Relations And Marketing Theory, Amy Elizabeth Martin

LSU Master's Theses

In an effort to combat the AIDS epidemic around the world, the Product (RED) campaign aims to engage consumers in an “economic initiative” with exclusive products from their corporate partnerships. Academic journals claim that this effort is a new form of Cause-Related Marketing (CRM), even though it involves many Public Relations strategies and tactics. Product (RED)’s unique nature is unlike previous CRM campaigns due to its corporate partnership agreements. Researchers have not previously studied initiatives such as Product (RED) through either Public Relations or Marketing theories. David’s (2004) Convergence Theory creates a cyclical model to merge both Public Relations and …

Foreign News And Public Opinion: Attribute Agenda-Setting Theory Revisited, Asya A. Besova

LSU Master's Theses

This study contributes to the body of research on public opinion and media coverage of foreign news by examining the coverage of nine foreign countries in The New York Times and The Times. Media coverage and the public opinion about foreign nations were strongly correlated. Specifically, negative coverage tends to have more agenda-setting effects than neutral and positive coverage. The findings also suggest that media portray foreign countries in a unidimensional fashion, by limiting the coverage around a few policy issues. Finally, the U.S. and the U.K. media coverage of foreign nations were very similar.

Entertainment Media And "Backstage" Event Framing: How 24 Defines Torture, Skye Chance Cooley

LSU Master's Theses

The purpose of the current study is to examine how the prime time television show 24 frames torture by US government officials almost exclusively in scenarios of high-consequence, high-confidence that are not supported by public opinion polls, provide contextual rationalizations that are unrealistic, show torture methods as a viable means to gain needed information, and show enemy combatants torturing U.S. citizens. Through a quantitative content analysis of torture on the television series 24 and an analysis of focus groups’ reactions to select episodes of 24 portraying torture in such scenarios, the study seeks to investigate the role of entertainment media …

A Comparison Of The Moral Development Of Advertising And Journalism Students, Stephanie Marino

LSU Master's Theses

This study employed the Defining Issues Test (DIT) to complete the analysis and comparison of the moral development of mass communication students, specifically those who major in advertising and journalism. The DIT is an instrument based on Kohlberg’s moral development theory and is a device for assessing the extent to which a person has developed his or her moral schemas. Results indicate no statistically significant difference in levels of moral development between sampled students majoring in journalism and advertising; no difference in levels of moral development between students who have and have not completed a course in media ethics; and …

Conversations On Citizenship: Young People's Perceptions And Performances Of Democratic Citizenship, Katherine Rhodes Knobloch

LSU Master's Theses

The purpose of this paper is to illuminate how the practice of democratic citizenship compares to ideals of it. I hope to provide a clear view of what contemporary democratic citizenship means, how this conception has been formed, and how democratic citizenship can be effectively practiced to serve the ideals held by democratic citizens. To do this, this paper will be comprised in several parts. After an initial explanation of the theoretical perspective used, I will explore how democracy was understood and implemented in the formative stages of United States government. Next I review contemporary practices of citizenship before examining …

Grinding The Axe Body Spray: Linking Gamer Experience And Brand Recall In Guitar Hero Iii, Miranda Coy Lemon

LSU Master's Theses

The growth in popularity of social video games that appeal to a wide variety of audiences offers new opportunities for in-game advertisers to reach beyond the traditional gamer market. The current study aimed to test the effectiveness of in-game advertising placements in the popular video game, Guitar Hero III, based on the Limited Capacity Model of Mediated Motivated Message Processing (LC4MP). The Limited Capacity Model predicts that experienced gamers utilize fewer mental resources when playing video games because the repeated action of playing video games eventually becomes automatic. An experienced gamer would therefore have a greater capacity to remember in-game …

It's Not Rocket Science: Nasa's Crisis Communication Efforts As A Public Sector Organization Following The Columbia Shuttle Disaster, Emily Ann Schult

LSU Master's Theses

Seventeen years after the Challenger accident, the space shuttle Columbia and its crew were only forty miles from Kennedy Space Center when the shuttle exploded during re-entry to the Earth’s atmosphere. The explosion killed all seven astronauts onboard. NASA, the National Aeronautics and Space Administrations immediately jumped into action, declaring a contingency and following the Agency Contingency Action Plan for Space Flight Operations. As a public sector organization, one that must report to Congress and the American public, NASA is held to different standards than private organizations when it comes to releasing information. To understand how public sector organizations handle …

Front Cover

Basic Communication Course Annual

No abstract provided.

Title Page

Basic Communication Course Annual

No abstract provided.

Editorial Board

Basic Communication Course Annual

No abstract provided.

Editor's Page, Paul Turman

Basic Communication Course Annual

No abstract provided.

Contents And Abstracts

Basic Communication Course Annual

No abstract provided.

Pedagogy Of Relevance: A Critical Communication Pedagogy Agenda For The 'Basic' Course, Deanna L. Fassett, John T. Warren

Basic Communication Course Annual

In this article, we envision how a critical communication pedagogy approach might lend narrative coherence, intellectual rigor, and a focused agenda to the introductory course. Such a paradigm shift is not only consistent with the trajectory of work in our discipline, but it will likely result in ourselves and others assigning more value and respect to our work with the introductory course. Specifically, we advocate four changes with respect to the introductory course: Challenge “teacher-proof” textbooks and curricula, engage diversity, embrace pedagogy as teaching and research, and recover and reinvigorate communication education research.

Assessing Classroom Management Training For Basic Course Instructors, Kevin R. Meyer, Stephen K. Hunt, Mark E. Comadena, Cheri J. Simonds, Brent K. Simonds, John R. Baldwin

Basic Communication Course Annual

Extant research demonstrates that graduate teaching assistants (GTAs) experience student misbehaviors in the classroom and that basic course administrators should be proactive in preparing GTAs for classroom management issues (Meyer et al., 2007). Following the recommendation for the development of classroom management training (CMT) by Meyer et al. (2007), the present study sought to assess the implementation of CMT. Specifically, a group of GTAs completed the same survey instrument twice following the completion of CMT, once early in the semester and again at the end of the semester.

Results of the present study indicate that GTA reports of student misbehavior …

Traditional Pedagogical Tools: Examining Peer Feedback In The Basic Communication Course, Julie Semlak

Basic Communication Course Annual

Peer feedback is used in many basic communication courses, yet little is known about the pedagogical value of the written peer feedback provided for speakers, or the process of providing peer feedback. Using social learning theory as a theoretical foundation, this study explores the use of peer feedback in the basic communication course.

Findings indicate the content of peer feedback is less useful than instructor feedback for preparing future speeches. However, this study also reveals the process of providing peer feedback provides a model for vicarious learning, allowing basic course students to critically analyze a speech presented by a peer. …