Mass Communication Commons^™

Salud Y Saludos: The E-News Of The College Of Health Sciences, College Of Health Sciences

College of Health Sciences

Electronic newsletter of the College of Health Sciences, January 2011

An Examination Of Ethnic Differences In Body Image Among Male College Students, Ricardo Rios

McNair Poster Presentations

Body Image and Culture

• Limited research examines body image in males and ethnic minorities.
• Appearance ideals are often defined by an individual's membership in a given culture.
• Western cultures puts considerable emphasis on physical appearance.
• There is variability across cultures with regards to male body image.

Body Image and Media

• Western Media negatively influences body image.
• Media's portrayal of male bodies have become more muscular over the years.
• Contemporary male ideal body is highly muscular, lean, tall, with broad shoulders, a brawny chest, and a slim waist.

Body Dissatisfaction

• Negative body Image: being dissatisfied with one's appearance
• Has been linked …

Surrealism Is Not Dead: A Look At Surrealism In Contemporary Mass Communication Via Analysis Of Modern Popular Films, Joi Deanne Chadwick

Communication & Leadership Dissertations and Theses

This study examined three modern films - Toy Story 3, Alice in Wonderland, and Iron Man 2 - to understand the place of Surrealism in contemporary communication. The thesis began with a review of literature regarding Surrealism's revolutionary propensities and its flow into the mainstream. The review's basis was postmodernist philosophy rooted in Roland Barthes's and Umberto Eco's semiotics and Stuart Hall's cultural studies. This underlying philosophy asserted the complexity and mutability of signs and styles, a media role in acceptance and mutation of signs/styles, and endurance of ideas through cultural shifts. Semiotic analysis was crucial methodology in this study …

Physical Activity And Cognitive-Health Content In Top-Circulating Magazines, 2006–2008, Anna E. Greer, Sara J. Corwin, Daniela B. Friedman

All PTHMS Faculty Publications

Physical activity may promote cognitive health in older adults. Popular media play an important role in preventive health communication. This study examined articles discussing associations between physical activity and cognitive health in top-circulating magazines targeting older adults. 42,753 pages of magazines published from 2006 to 2008 were reviewed; 26 articles met inclusion criteria. Explanations regarding the link between physical activity and cognitive health were provided in 57.7% of articles. These explanations were generally consistent with empirical evidence; however, few articles included empirical evidence. Physical activity recommendations were presented in 80.8% of articles; a wide range was recommended (90–300 min of …

Framing Christianity: A Frame Analysis Of Fundamentalist Christianity From 2000-2009, Rebecca Mackin Sitten

USF Tampa Graduate Theses and Dissertations

This qualitative frame analysis examines how print media handles the concept of Fundamentalist Christianity. The researcher examined news reports in four prominent national newspapers over the ten-year period between 2000 and 2009 for references made to Fundamentalist Christianity. The sample is examined on the basis of Mark Silk's "topoi," a term taken from classical rhetoric meaning commonplaces or themes (1995). Silk outlines seven common topoi on which stories about religion are written, and these are utilized as a framework for this present study. While much has been written and researched on how religious groups, Fundamentalist Christians, and Evangelicals use mass …

Public Perceptions Of Organizational Culture And Organization-Public Relationships, Cherisse Fonseca Rivera

USF Tampa Graduate Theses and Dissertations

Almost 30 years ago, public relations scholars began to process the idea that the concept of culture was important to public relations practices. In particular, scholars questioned what influence culture might have on the communication process and relationship building between organizations and their stakeholders. Yet, today culture is still an understudied concept in the public relations literature. The purpose of this study is to analyze how of organizational culture, as defined by Sriramesh, J. E. Grunig, and Dozier (1996), is significant to the relationship outcomes in public relations. The theoretical framework for this study consists of organizational culture theory and …

The Relationship Between American Media Exposure And Trinidadian Female Adolescents' Body Image Satisfaction, Clarabelle Ferguson

USF Tampa Graduate Theses and Dissertations

Numerous studies have examined the development of body image among people, especially girls and young women. Many factors have been associated with the development of body image dissatisfaction. Especially important are exposure to mass media and its relationship with three theoretical constructs: Awareness of a thin ideal, internalization of a thin ideal, and perceived pressures to be thin. Extending existing research, this study examined through experimentation the relationships among exposure to American media content and the awareness and internalization of the American norms and expectations for thinness, pressures to adopt these norms, and Trinidadian female adolescents' body image satisfaction. Based …

Mentoring Experiences Among Female Public Relations Entrepreneurs: A Qualitative Investigation, Sabina Gaggioli

USF Tampa Graduate Theses and Dissertations

This phenomenological study expands from current mentoring literature within the mass communication field in understanding how mentoring can contribute to the successful careers of public relations entrepreneurial women. While many scholars indicate that mentoring is effective for women, the present study describes how mentoring has affected the women participants' public relations careers and personal lives. In-depth interviews focused on following five research questions: What have been the key contributing factors in the success of public relations women entrepreneurs? How has mentoring helped the women participants achieve their goals in a public relations career and in starting their own company? Which …

Internships In Public Relations And Advertising: The Nature Of The Experience From The Student's Perspective, Catherine Ann Gugerty

USF Tampa Graduate Theses and Dissertations

This qualitative content analysis examines the nature of experience of public relations and advertising interns. Three decades of scholarly inquiry into the internship experience has provided little insight into the actual experience of the interns themselves. Yet what is learned directly from their individual experience can provide both educators and professionals valuable insight for enhancing the learning process. The following study is a qualitative content analysis of journals and focus groups of undergraduates enrolled in public relations and advertising internships/practicums. The interns' experience follows four themes: (1) the perception of importance; (2) perceived learning benefits; (3) influence of supervisors; and …

Framing And The End Of Operation Iraqi Freedom, James Robert Hickman

USF Tampa Graduate Theses and Dissertations

The purpose of this qualitative framing study is to analyze the dominant frames that were reflected in the news coverage of two separate Presidential speeches marking the proposed cessation of combat operations in Operation Iraqi Freedom. In order to determine which frames emerged in the coverage of each speech, a content analysis of 105 articles from 4 national newspapers was conducted. Analysis included the week preceding and the week following each speech in an effort to capture the immediate coverage surrounding each address. The findings suggest that the dominate frames utilized were the economic consequences frame, the responsibility frame and …

Goal Compatibility And Emotional Intensity: An Experimental Study Of Graphic Images In Strategic Communication, Lauren Marie Klinger

USF Tampa Graduate Theses and Dissertations

The purpose of this quantitative study is to examine receiver variables involved in strategic communications and to look specifically at the use of graphic images in strategic communication materials. It argues that any complete, general model of persuasion effects will include both goal compatibility and emotional determinants. It argues that some influential theories used in strategic communications scholarship, including the situational theory of publics and the elaboration likelihood model, are incomplete because they have omitted these variables. This study also tests variables related to willingness to communicate, behavioral intention, and attitude towards the organization. These variables are drawn from prominent, …

Talking With Als Patients: An Exploratory Study Of Patient Attitudes Toward Mass Messages About Als, Kamden Kuhn

USF Tampa Graduate Theses and Dissertations

This study examines the attitudes and opinions of ALS patients toward mass messages about their condition. Six focus groups of ALS patient support groups viewed and responded to public relations messages, charity advertisements, and a news story. Results suggest that mass messages remind participants of the need for public ALS awareness. Participants also said they shared in the narratives and identify closely with the characters in the messages they viewed, and participants expressed concern with disease depictions. These concerns included a tension between positive and realistic portrayals, identification of message inaccuracies, and a desire for more specific disease information. The …

Usf's Coverage Of Women's Athletics: A Census Of The Usf Athletics Home Web Page, Laura Ann Lebeau

USF Tampa Graduate Theses and Dissertations

This study examines the coverage of women’s athletics at USF provided through photographic representations on the university’s Athletics Internet home web page during the 2009–2010 academic year. Findings from this census of five areas that comprise the USF Athletics Internet home web page revealed that, consistent with recent research on coverage of female athletes and women’s athletics on university web pages, women, compared to men, were underrepresented in the majority of the five areas of the home page analyzed. The difference in the number of overall total photographs of women and men was not that large—48% and 52%, respectively, not …

Framing 10/12 And 3/11 In American And European News, Andrea Lypka

USF Tampa Graduate Theses and Dissertations

This media analysis of the incidents in Bali in 2002 (10/12) and Madrid in 2004 (3/11) reveals the black and white portrayal of these attacks in western news through the localization of international terrorism occurrences, pro-government perspective, and internalization of U.S. policies. The Old Europe and New Europe debate further fractures the European press. Such rhetoric perpetuates the "us versus them" schism by contrasting the goals of the alleged perpetrators with the western values of democracy and freedom. Governmental sources remain central news sources during these crises. In addition, 9/11, war on terrorism, and fear from further attacks dominate news …

Corporate Speech: A Frame Anaylsis Of Cnn, Msnbc, And Fox News Coverage Of Citizens United V. Fec, Emma Rachel Brown

USF Tampa Graduate Theses and Dissertations

This study examined how Fox News, CNN, MSNBC, ABC, NBC, and CBS portrayed the Citizens United v. Federal Election Commission decision from the time of the decision, January 21, 2010 until the mid-term elections November 2, 2010. The broadcast transcripts were read for emergent frames to see how the stations framed coverage. The cable channels had the most coverage. MSNBC, ABC, NBC, and CBS framed the decision negatively, Fox News portrayed it positively, and CNN was neutral to negative in coverage.

A Focus Group Study Of Baby Boomers' Processing And Interpretations Of Fear Appeals In Health Care Reform Political Advertising, Allyson Dawn Calandro

USF Tampa Graduate Theses and Dissertations

This qualitative research study describes the processing and interpretations of "Baby Boomers" in response to fear appeals from two health care reform political advertisements. Research suggests that scholars continue to disagree on the audience's interpretations of fear appeals, based on studies comparing different levels of fear, emotions, and interpretations by specific members of the population. However, little is known about how "Baby Boomers" interpret fear used in health care reform advertising. The method included six focus groups. Thematic analysis revealed five key themes: "Baby Boomers'" processing produced a range of emotions, they demand more facts, the fear expressed was fear …

The Hero Soldier: Portrayals Of Soldiers In War Films, Gavin Davie

USF Tampa Graduate Theses and Dissertations

The mythos of the hero has existed within the stories of humanity for as long as we can remember. Within the last hundred years film has become one of the dominant storytelling media of our culture and numerous films, especially war films, about heroes and their inspirational actions have been made. This study focuses on war films and the hero soldiers and their actions portrayed in those films. It uses a narrative analysis of five war films to accomplish this. The findings suggest that the hero soldier has become more human and fallible over time and that heroes are a …

New Media Photographic Representations Of Women`S Collegiate Volleyball: Game Faces, Action Shots, And Equipment, Alicia Pack

USF Tampa Graduate Theses and Dissertations

Researchers consistently find that mainstream media often represent women athletes in stereotypical ways including trivialization, sexualization, infantilization, passivity, and utilization of camera down-angles. However, research on new media's visual representation of women athletes is still in its infancy. This study adds to the growing literature on new media's representation of women athletes and concurs with previous findings suggesting that new media might be an outlet that can counter old media gender stereotypes. This thesis used mixed methods of qualitative content analysis and photovoice in order to better understand how Big East volleyball players are represented in photographs on websites: Instances …

Gaming Literacy: Construct Validation And Scale Construction, Kenneth Allen Rosenberg

USF Tampa Graduate Theses and Dissertations

This thesis is the first attempt to construct a standardized measure of literacy for the medium of video games, filling a gap in the literature by synthesizing various items of skills, behaviors, and affective components from existent studies and determining their correlations through analyzation of survey data. The five categories that were derived from conceptual review and factor analysis have high measures of internal consistency: Information and Systems Management; Exploration and Enjoyment; Teamwork; Design; and Socialization. To test for external consistency and reliability, the proposed gaming literacy model was compared to the Novak and Hoffman (1997) construction of flow, using …

A Qualitative Approach To Spiral Of Silence Research: Self-Censorship Narratives Regarding Environmental And Social Conflict, Christopher John Ryan

Antioch University Dissertations & Theses

The purpose of this research is to seek narratives of self-censorship from in-depth interviews of 19 participants acquired through a purposive (criterion) sampling protocol. The primary research question driving this study is “What types of sanctions contribute to people choosing to self-censor their strongly held beliefs, values, and opinions.” Previous research conducted on the topic of self-censorship (generally under the rubric of the spiral of silence theory) has been predominantly quantitative and consideration of sanctions influencing self-censorship have been limited to fear of social isolation. I suggest that ostensibly important sanction variables have not been utilized within these existing frameworks. …

Postwar Media Manifestations And Don Delillo, Joshua Adam Boldt

Online Theses and Dissertations

Media's influence on postwar American culture is undeniable. Don DeLillo's fiction is often a commentary on that influence. Hyperreality, Simulacra, Consumerism, and News Addiction are all regular themes in DeLillo's novels; this paper explores all of these concepts through the lens of media theory. Special attention is given to the novels White Noise, Americana, and Mao II, as well as to the media theorists Jean Baudrillard, Walter Benjamin, and Antonio Gramsci. The paper is both a history and a critique of postwar consumer culture and the role that media plays in the construction of that culture.

Hbcu Crises And Best Practices In The Discourse Of Renewal: A Crisis Communication Case Study Of Three Institutions, Erica Courtney Taylor

LSU Doctoral Dissertations

Crises have been a part of all societies over the course of time. Leaders of small, primitive societies may have dealt with these crises by directly communicating with their citizens or by taking other hands-on approaches to crisis management and recovery. However, in large post-modern technological societies, leaders must find more efficient ways to handle and recover from crises. This qualitative study examines three crises that occurred at three Historically Black Colleges or Universities (HBCUs) in the last six years. Crisis communication planning and practices are explored with a special focus on elements of the discourse of renewal theory each …

Ua68/8/1 Potter College Of Arts & Letters History Publications, Wku Archives

WKU Archives Collection Inventories

Publications created by and about the History Department.

Ua77/1 Alumni Relations Publications, Wku Archives

WKU Archives Collection Inventories

Publications created by and about Alumni Relations. This series includes newsletters, magazines and brochures. See UA77.4 for publications created by alumni chapters.

Ua12/2/1 Stress Busters, Wku Student Affairs

WKU Administration Documents

Special finals week edition of the College Heights Herald.

• Final Exam Schedule
• Frasier, Aaron. Official Offers Tips to Avoid Stress During Finals – Counseling & Testing Center
• Alleyne, Zirconia. Tips to Successful Studying
• Honors College Graduates Class of 2010

Ua12/2/1 Topper Extra - Browns Leading Turnaround, Wku Student Affairs

WKU Administration Documents

Special edition of the College Heights Herald featuring athletics.

• Lintner, Jonathan. Thoughts on Clint Bowen & Basketball Turnarounds
• Greenwell, Zach. Ken McDonald: Tops Need to Get Back to Fundamentals – Basketball
• Claybourn, Cole. Mary Cowles Happy with Lady Toppers’ Balance – Basketball
• Claybourn, Cole. Arnika Brown & Hope Brown Duo Leading Lady Toppers’ Resurgence – Basketball
• Greenwell, Zach. Clint Bowen Accepts Same Position at North Texas – Football
• Bratcher, Nick. Track & Field Teams Open Indoor Season at Middle Tennessee State University
• Patton, Emily. Extra Questions with Tyra Perry – Softball

Ua12/2/1 College Heights Herald, Vol. 86, No. 27, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Articles:

• Stunson, Mike. Student Government Association Pushes Back Downing University Center Renovations
• Carter, Caitlin. Someone They Can Go To: Karinne Marcum Among Group Applying for Resident Assistant Positions – Housing & Residence Life
• Duvall, Tessa. Lawsuits to Continue Next Year – Elizabeth Esters, Gina Brown, Raymod Elms, Junlian Zhang, Clark Family
• Carter, Caitlin. Faculty & Staff Prepare to Leave Page Hall
• Carter, Caitlin. Progress on Campus Construction Continues – Energy Savings, Downing University Center, Thompson Science Complex, International Programs, Music Hall, Confucius Institute
• Oliver, Angela. Raise Your Voice; Engage …

Spartan Daily December 9, 2010, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 135, Issue 53

Ua19/16/5 Athletic Media Relations - Film/Video/Audio File, Wku Archives

WKU Archives Collection Inventories

Film, video and dvd's created by and about the Athletics Department. Files are arranged in the following sub-series:

1. Athletic Music
2. Athletics
3. Basketball, Mens
4. Basketball, Womens
5. Cheerleading
6. Coaches
7. Football
8. Golf
9. Halftime Shows
10. PSA's
11. Press Conferences
12. Sportsline
13. Baseball
14. Track & Field
15. Volleyball

Spartan Daily December 8, 2010, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 135, Issue 52