Mass Communication Commons^™

Prospectus, January 26, 2011, Morgan Bernier, Janelle O'Dea, Chuck Shepherd, Josh Grube, Joseph Rosenbaum, Kelley Heaney, David Busboom, Jake Godin, Zach Streff

Prospectus 2011

DRIVERS BEWARE!; Is bigger always better?; New fitness center plans shaping up; Chuck Shepherd's News of the Weird; Album Review: Ben Folds and Nick Hornby's Lonely Avenue; DREAM Act poster child stirs controversy; Study: Many students not thinking critically; Health care, one more time; The best little-known planetarium in Illinois; Moore than just a teacher - Behind the scenes with John Moore; Prospectus Pick: Shock Totem; Bonus Stage! The official Prospectus gaming column; Lady Cobras improve streak to 8; State of the Art 2011

The Guardian, January 26, 2011, Wright State University Student Body

The Guardian Student Newspaper

Twelve page issue of The Guardian, the official student-run newspaper for Wright State University. The Guardian has been published regularly since March of 1965.

Ua12/2/1 College Heights Herald, Vol. 86, No. 28, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Carter, Caitlin. Further Approval Needed for Smoke-free Campus
• Wade, Katherine. New Building in Gary Ransdell’s Name Opens
• Wade, Katherine. New WKU Website to Launch Feb. 1
• Greenwell, Zach. Bad Break – Basketball
• Carter, Caitlin. Regents Hear Campaign Update
• WKU Gets Nursing Doctorate
• Faculty Keeping Up with Growth
• Gary Ransdell Building Ready to Go; Other Construction Notes
• SKyTeach Proving Successful
• Up in Smoke
• Vogt, Darren. Editorial Cartoon re: Tobacco Free Campus
• Moore, Josh. The College Heights Herald Wants to Hear from You This Semester
• Kriz, Lindsay. Friend: Alex Roberts Was …

The Prospector, January 25, 2011, Utep Student Publications

The Prospector

Headline: UTEP's Expansion Projects Mostly On Schedule

Prospectus, January 19, 2011, Patrick Wood, Levi Norman, Josh Grube, Chuck Shepherd, Kelley Heaney, Kassandra Coan, Janelle O'Dea, Joseph Rosenbaum, Jake Godin, David Busboom

Prospectus 2011

CHALEN PHILLIPS TO CURATE WATERCOLOR INVITATIONAL; Kirk, Barickman address public at town hall meeting; Don't fall face-first!; Chuck Shepherd's News of the Weird; Album Review: The Decemberists The King Is Dead; Colleges limited in what they can do about troubled students; E-Readers Not Generally Student Friendly; Keeping the Holiday Spirit Alive; Advertising: How far is too far?; It's just that simple!; Method to erase traumatic memories may be on the way; Bonus Stage: The official Prospectus gaming column; Prospectus Pick: Calvin and Hobbes; Cobra Athletic Hall of Fame Inductees - 2010; Super Venue: Colossal Cowboys Stadium perfect fit for larger-than-life …

The Guardian, January 19, 2011, Wright State University Student Body

The Guardian Student Newspaper

Twelve page issue of The Guardian, the official student-run newspaper for Wright State University. The Guardian has been published regularly since March of 1965.

The Prospector, January 18, 2011, Utep Student Publications

The Prospector

Headline: Cesar Chavez Day Removed as Campus Holiday

Prospectus, January 12, 2011, Janelle O'Dea, Chuck Shepherd, Rod Lovett

Prospectus 2011

EVEN WITH FREE TUITION, HURDLES REMAIN FOR RAISING NUMBER OF COLLEGE GRADS; 5 tips for staying well during the winter; Chuck Shepherd s News of the Weird; A new side of Daft Punk; Experts are now looking beyond coursework; Start 2011 the Right Way...; Wolfram Research co-founder to speak at Parkland; The upward mobility gap; Winter health tips for pets; Engineer's products bring online radio to home and auto; What you need to know about Mono/Epstein-Barr Virus; CobraSportsNet to begin airing live webcasts; Cobra Men fall to #10 Kankakee; PC WBB knock off Millikin; PCTV Broadcast Schedule: January 2011

The Guardian, January 12, 2011, Wright State University Student Body

The Guardian Student Newspaper

Twelve page issue of The Guardian, the official student-run newspaper for Wright State University. The Guardian has been published regularly since March of 1965.

The Guardian, January 5, 2011, Wright State University Student Body

The Guardian Student Newspaper

Twelve page issue of The Guardian, the official student-run newspaper for Wright State University. The Guardian has been published regularly since March of 1965.

The Effects Of A Web Presence On Sportscasting Audiences, Adam Cavalier

Theses, Dissertations and Capstones

The purpose of this research is to determine how much and what type of Web presence/content effectively draws listeners and viewers to the major sportscasts a station presents. Ad revenue, viewership/listenership and audience fragmentation all are conundrums in today's fluctuating media landscape. Combine those issues with the present economic crisis and the vast majority of media companies must rethink the way they do business. This research seeks to lay groundwork as to what new strategies effectively draw listeners/viewers back to the traditional media of radio and television while expanding upon the relatively new online media offerings. Furthermore, this research is …

Analysis Of Teens' Attitudes Toward Health Claims On Branded, Prepackaged Foods, Michael J. Mcateer

Theses, Dissertations and Capstones

In the 31 years since Stuart Hall added a defiant read to audience reception analysis, several scholars have broadened its use beyond television discourse. The current study used directed focus groups to attempt the same. Encoding/decoding (1980) revolutionized modern critical thought by expanding audience interpretation. Gone were notions that mass audiences simply bowed to their message overlords in every case without thought or conviction. The oppositional read was a breakthrough with few comparisons. Still present and true to standard critical thought, was the preferred read—an interpretation of text that closely followed authorial intent (Hall,1980, p. 107). The negotiated read yielded …

Performing The Self: Character Agency And Impression Management Within The Narrative Of Survivor: Samoa, Carolyn Davis Hedges

Mass Communications - Dissertations

This study used an in-depth textual analysis of the television show Survivor: Samoa to demonstrate that the unscripted characters of the program and shows like it have agency within the narrative. In addition to the 19th season of the Survivor series, the sample also included Jeff Probst's (host and executive producer of the series) weekly blog for EntertainmentWeekly.com. Unlike most popular television narratives, the unscripted characters of Survivor: Samoa have the opportunity to tell their own story. This doctoral project was an in-depth analysis at how that authorial power was shared between the Producers of the show and the individual …

Ua12/4 Stall Street Journal, Vol. 3, Wku Health Services

WKU Administration Documents

Broadsides developed by WKU Health Services to convey public health information in students in bathroom stalls.

Ua19/16/1 Volleyball Media Information Guide, Wku Athletic Media Relations

WKU Administration Documents

Athletic media guide for volleyball team.

Ua30/2 2011-2012 Parking 101, Wku Parking & Transportation Services

WKU Administration Documents

2011-2012 parking map and instructions which includes list of possible fines for Western Kentucky University.

Ua42/1 Wku Winter Term, Wku Summer Sessions & Winter Term

WKU Administration Documents

Annual report of the WKU Winter Term giving a summery of course enrollments, college data, course section information and marketing efforts.

Audience Engagement With Mother-Daughter Relationships In Prime-Time Television Of The 21st Century: A Qualitative Analysis Of Interpretation, Sensemaking, And Perceived Effects, Meghan L. O'Briend

Mass Communications - Dissertations

This qualitative analysis examines audience engagement with fictional portrayals of mother-daughter relationships in prime-time television of the 21st century. I used in-depth interviews with women of different backgrounds to explore how real mothers and daughters interpret portrayals of mother-daughter relationships on television; how they make sense of their own mother-daughter relationships through their engagement with these portrayals; and how and to what extent their engagement with these portrayals influences their own lives and mother-daughter relationships.

The results of this study uncovered a process of audience engagement with mother-daughter relationships on television that involved the viewing experience, interpretation, sensemaking, and perceived …

Visual Rhetoric And The Promotion Of Scientific Ideas: The Strange Case Of The Prion, Carol Reeves

Scholarship and Professional Work - LAS

In the field that investigates infectious brain diseases such as mad cow disease, the verbal and visual packaging of scientific visuals associated with identifying the agent, prion, its processes, and structure served the community ritual of establishing belief in a highly unorthodox phenomenon. Visual promotion fed into cultural expectations of single agents and simple processes, even though the actual agency and disease process have proven highly complex and perhaps unknowable.

Ua98/1 Potter College For Young Ladies Publications, Wku Archives

WKU Archives Collection Inventories

Publications created by Potter College. This series consists of catalogs, yearbooks and the college newsletter.

Ua12/3/2 Student Government Association - Publications, Wku Archives

WKU Archives Collection Inventories

Publications created by and about the Student Government Association. Series includes newsletters, annual reports, brochures and posters.

Media Effects In Context, Brian O'Neill

Books/Book chapters

The media effects tradition occupies a hugely influential and dominant role within mainstream communications research. It is unquestionably the longest running tradition within the field of audience studies, spanning nearly its entire history, yet it continues to divide opinion, both methodologically and with regard to its fundamental approach towards the study of media audiences.  Its influence extends well beyond the academy, and the powerful influence exerted by its research agenda on public and political understanding of the impact of media is perhaps one of its most significant achievements.

The Logos Of The Blogosphere: Flooding The Zone, Invention, And Attention In The Lott Imbroglio, Damien S. Pfister

Department of Communication Studies: Faculty Publications

This essay examines the significance of a particular metaphor, flooding the zone, which gained prominence as an account of bloggers' argumentative prowess in the wake of Senator Trent Lott's toast at Strom Thurmond's centennial birthday party. I situate the growth of the blogosphere in the context of the political economy of the institutional mass media at the time and argue that the blogosphere is an alternative site for the invention of public argument. By providing an account of how the blogosphere serves as a site of invention by flooding the zone with densely interlinked coverage of a controversy, this essay …

Application Of Counter-Stereotype Strategy For National Image Management: A Comparative Study Of U.S. And South Korean College Students' National Stereotypes Of China, Hyunmee Kang

LSU Doctoral Dissertations

The study sought to explore the applicability of national stereotypes for implicit stereotype by measuring reaction times (RTs). Also, the study intended to suggest a more effective national image management in overseas practices by demonstrating the effect of counter-stereotype strategy on country-of-origin (COO) effect. A focus of the study was on China and Chinese people for national stereotypes and Chinese corporations and products made in China for the COO effect, considering unfavorable national images of China in news media and negative impressions on products made in China. The study compared national stereotypes of China and Chinese people and COO effect …

Crisis Management In Organizations: An Exploratory Study Of Factors That Affect Strategy Formation And Selection, Tulika Sinha

LSU Doctoral Dissertations

ABSTRACT This study investigated factors that influence the strategic decision-making process, specifically, strategy formation and selection during a crisis. It accomplished this by integrating theoretical concepts from both strategic management and crisis communication literature. Key organizational, environmental, and management factors--comprehensiveness, formalization, uncertainty, politicization, external corporate environment, crisis responsibility, impact of the crisis, stakeholder interests, and top management characteristics --were tested for their role in the strategy formation and selection process using regression analysis. This study used both quantitative and qualitative research methods. The quantitative aspect of the research involved conducting online surveys of senior management within the chemical industry and …

Ethnic Online Newspapers Vs. Mainstream Online Newspapers: A Comparison Of The News Coverage Of The 2010 Health Care Reform Debate, Masudul Biswas

LSU Doctoral Dissertations

This study examined the news coverage of the 2010 health care reform in a comparative context of mainstream and ethnic online newspapers. Since health care reform had consequences among all ethnic groups in the U.S., the news coverage of this policy issue warranted an analysis in a diverse media context. The importance of this study lies in the fact that diverse news media provide a wide range of perspectives to the public and policymakers for a better understanding of an issue at stake. In past studies, mainstream media coverage was criticized for emphasizing political conflict and gains and losses over …

Community Newspapers Play Significant Role In Election, Lee Shaker

Communication Faculty Publications and Presentations

This article compares coverage of the 2007 Philadelphia mayoral campaign in the city's major daily and community newspapers. The findings show that community newspapers serve as a complement to the dailies but also prove to be sources of campaign information in their own right.

Index Of Titles And Authors, Volumes 1-22

Basic Communication Course Annual

No abstract provided.

There's An App For That: The Ways Young Adults Access Digital Information, Cydney Lauren Palmer

LSU Master's Theses

Despite the popular use of smartphones and mobile applications (apps) and their potential impacts in the near future, only scant academic attention has been paid to mobile apps, especially in respect to the gratifications sought from accessing digital information via apps. This exploratory study investigated the relationship between young adults and their use of mobile apps in accessing digital information, particularly in comparison to the current go-to digital information access device, Internet browsers. In addition, this study examined how levels of perceived privacy concern influence digital information use and how the use of digital information access modalities and the level …

The Effects Of Fantasy Football Participation On Team Identification And Nfl Fandom, Jeremy Lee

LSU Master's Theses

Nearly 27 million people in North America played fantasy sports in 2009. This quantitative study examined how a person’s level of participation in fantasy football affects team identification, team loyalty, fandom of the National Football League (NFL), and consumer behavior. I also looked at whether fantasy football participants prefer a win by their fantasy team or their favorite team. An online survey was conducted using a snowball sample. I found higher participation levels result in higher team identification, higher team loyalty, and higher fandom, where fandom of the NFL is higher than team identification. Higher levels of participation also led …