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Basic Communication Course Annual

No abstract provided.

Index Of Titles And Authors, Volumes 1-23

Basic Communication Course Annual

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Back Cover

Basic Communication Course Annual

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Basic Communication Course Annual Vol. 24

Basic Communication Course Annual

Full issue (298 pages, 12.1 MB)

“All Girls Are Barbies”: A Feminist Critique Of Nicki Minaj’S Barbie Persona, Camellia Sarmadi

Communication Studies

No abstract provided.

Thin Is In: A Content Analysis Of Images In Women's Magazines From 2009-2011, Jennifer Kate Wilson

Electronic Theses and Dissertations

Many research studies have shown that women constantly compare themselves to the models they see featured in women's magazines, and in turn, develop body image issues, negative mood changes and even eating disorders. The majority of findings show that women often develop these serious side-effects because they are bombarded with images of mostly thin models. Yet editors of women's magazines continue to choose women much smaller, in most cases at least six times smaller, than the average sized American women to feature. It is very unusual to see fashion spread in a women's magazine featuring a model close to the …

Androgyny And Musical Identity: Glitz, Glamour, And Everything In Between, Tanya Yvette Flores

Open Access Theses & Dissertations

Discourse of androgyny and how it functions and how it is constructed will be central to analyzing how it is utilized in popular music and how artists, particularly androgynous artists, use it to complicate their expression of identities. Androgyny is described as a mixing of both male and female genders, where there can be distinct lack of coherent gender identification. Androgyny has been revealed as an identity that neither men nor women are born with, but embody through time. It is important to illustrate a growing recognition of androgynous artists to offer us an opportunity to glimpse the spectacular evolvement …

Getting The Message Across: Message Dissemination Through The Social Media Platform As A Public Relation Tool As A Media Richness Perspective, Ana Isabel Gonzalez

Open Access Theses & Dissertations

Prior studies that evaluated social media recommended the use of social media in PR efforts. But they lacked the theoretical framework to fully evaluate the richness of the communication medium. Through Media Richness Theory, the investigator assessed the perceptions of 162 PR professionals to shed light on the richness of social media as a communication tool and, most importantly, as an effective tool for the purposes of PR. While this study revealed that social media is not a fully "rich" communication outlet, there are components that provide value to PR professionals. This study suggests that social media not simply be …

The Sidis Case And The Origins Of Modern Privacy Law, Samantha Barbas

Journal Articles

The American press, it’s been said, is freer to invade personal privacy than perhaps any other in the world. The tort law of privacy, as a shield against unwanted media exposure of private life, is very weak. The usual reason given for the weakness of U.S. privacy law as a bar on the publication of private information is the strong tradition of First Amendment freedom. But “freedom of the press” alone cannot explain why liberty to publish has been interpreted as a right to print truly intimate matters or to thrust people into the spotlight against their will. Especially in …

News’ Australian Story Of Ethics And Self-Regulation: A Cautionary Tale, Rhonda Breit, Matthew Ricketson

Graduate School of Media and Communications

I know the newsrooms, I know how cultures develop, and I’m hugely confident that there is no improper or unethical behaviour in our newsrooms.

(ABC 2011, 14 July)
This is how News Limited Chairman and Chief Executive John Hartigan publicly defended the ethical culture of News’ Australian operations in the week following News of the World’s (NoW’s) closure. Speaking during an interview on ABC’s 7.30 Report, Hartigan continued in his defence of Rupert Murdoch’s Australian stable, following shock revelations that NoW had hacked into the phone messages of murdered teenager Milly Dowler:

We’re a company of values, like most companies, …

The Effect Of Advertising-Focused, Short-Term Study Abroad Programs On Students’ Worldviews, Frauke Hachtmann

College of Journalism and Mass Communications: Faculty Publications

Global employers in the advertising industry are increasingly interested in hiring students with intercultural communication skills and cultural experience. While the benefits of long-term study abroad programs are well documented, this study focuses on advertising-specific, short-term study abroad programs. The purpose was to explore the effectiveness of such programs on students’ worldviews using a mixed methods design. The results show that students displayed lower levels of ethnocentrism after participating in short-term, advertising-focused study abroad programs. In addition, five qualitative themes emerged: an awareness of and appreciation for the out-group, an increased awareness of the in-group, the importance of communication, a …

Public Relations In Kenya: An Exploration Of Models And Cultural Influences, Dane M. Kiambi, Marjorie Keeshan Nadler

College of Journalism and Mass Communications: Faculty Publications

This pioneer study explores the public relations models that inform the practice of public relations in Kenya, and the cultural values that influence this practice. Results show the personal influence model as the most used by practitioners in Kenya, while individualism is the most experienced cultural value. The strong correlation between personal influence model and Hofstede’s cultural value of femininity points to the practitioners’ strong desire for good interpersonal relationships with colleagues, supervisors, clients and key publics.

Ethnic Appeal: A Self-Defense Tool For Kenyan Politicians, Dane M. Kiambi

College of Journalism and Mass Communications: Faculty Publications

So far, analyses of apologetic rhetoric strategies as used by individuals or organizations to respond to accusations of wrongdoing have been concentrated in the West. An analysis of political apologia in an African setting — in this case Kenya — reveals that while Kenyan politicians have used denial, victimization, mortification, and counterattacking among other self-defense strategies, one particular strategy emerges as the most commonly used by Kenyan politicians — ethnic appeal.

"Nothing Sacred": Ignatian Principles Of Heroic Leadership In Entertainment Media, John Briand Levesque

Communication & Leadership Dissertations and Theses

The series Nothing Sacred lasted less than one full season on broadcast network television. Critically acclaimed for its writing but also vigorously opposed for having an anti-Catholic agenda, it embraced a set of values consistent with Ignatian leadership philosophy. Scholars paid little attention to the show after its cancellation in 1998, but an examination of several episodes and the writing of its co-creator, a Jesuit priest, suggests that the series propagated the principles of Ignatian leadership in much the same way as Lowney (2003), who proposed that the 16th-century philosophy of leadership espoused by Ignatius Loyola, founder of the Jesuit …

Authentic Blackness And The Portrayals Of African Americans In Prime Time Television Commercials, Dari L. Rogers

Communication & Leadership Dissertations and Theses

Though each African American person holds unique experiences, beliefs and preferences that are molded by his or her background, education, gender, sexual orientation and religion, he or she is often defined by superficial characteristics, such as how a person behaves, speaks and dresses, that determine his or her degree of authentic blackness. This thesis explores authentic blackness within the African American community and how television commercials help define what is considered authentically black. Based on the Social Cognitive Theory, Hall’s Theory of Encoding and Decoding, the Cultivation Theory and the Social Construction of Reality Theory, this thesis explores how African …

President Barack Obama's Speech In Cairo: A Metaphor Analysis, George Ebimobowei Oti

Communication & Leadership Dissertations and Theses

This study investigates the metaphors embedded in President Barack Obama’s speech in Cairo, delivered on June 4, 2009. Mr.Obama delivered his speech at a time when the dissonance between the Muslim world and the West expanded. The rhetor’s motive was to arrest the increasingly compounded atmosphere of rapprochements between the two worlds. The study employed two philosophical foundations, Burkean identification- consubstantiation and Buber’s I-thou personality theory. The two philosophies promote the notion of humankind’s sharing of a bond. The study categorizes the deployment of metaphors into archetypal and transcendent metaphors; the results show that both types of metaphors serve a …

This Just In: Breaking News With Social Media By The Newspaper Organizations In The Southwestern Corner Of New York State, Chris Chapman

Communication & Leadership Dissertations and Theses

Social media is the newest form of technology to tempt journalists. What is it? How can it be used to bring their information to the consumers? This thesis examines the ability of eight papers in the southwestern corner of New York state to break news on social media like Facebook and Twitter. The study, conducted by a survey of the journalists working for those papers, takes a look at the policies that govern social media within their organization. Through the lens of the agenda-setting theory, the data shows that the rural region of New York state has yet to find …

Gender Bias In Network News Reporting: Inaccurate Risk Information About Male And Female Birth Control, Krista Currer

Communication & Leadership Dissertations and Theses

Pharmaceutical companies spend considerable amounts of revenue on advertising; therefore, media networks must portray an agenda which supports those companies. This thesis attempts to discover if and to what extent women are marginalized by the promotion of hormonal birth control. Particular focus is placed on the link between these drugs and breast cancer risk, as well as the existence of gendered messages. Framework for the study is established through Agenda-setting Theory and Marxist and feminist criticism. Media messages about birth control are then interpreted through content analysis. Only 9% of messages about female birth control mention the link with breast …

The Cat Is Back: Analyzing Newspaper Coverage Of Mountain Lions In The Midwest, Chloe Euston

Honors Capstones

No abstract provided.

Salud Y Saludos: The E-News Of The College Of Health Sciences, College Of Health Sciences

College of Health Sciences

Monthly e-newsletter of the College of Health Sciences.

Johnson & Johnson's Recall Debacle, Lashonda Louallen Eaddy

Electronic Theses and Dissertations

Johnson & Johnson (J&J) has been viewed as a role model by many organizations for its successful handling of a 1982 crisis involving cyanide-laced Tylenol capsules that resulted in seven deaths. The public relations community applauded J&J for a swift response and for promptly implementing actions to prevent a similar crisis from occurring in the future. However more recently, J&J has become a poster child for poor crisis communications amidst a flood of recalls that started in November 2009. The present study used concepts from Coombs’ (2004) Situational Crisis Communication Theory (SCCT) and media framing research to develop a coding …

The Rhetoric Of Evidence In Recent Documentary Film And Video, Steven W. Schoen

USF Tampa Graduate Theses and Dissertations

Documentary is a genre of film that portrays "real" events using depictions that connote the objectivity and facticity implied by the processes of photorealism. Many contemporary documentary theorists and critics observe a constitutive problem in this ethos: despite the apparent constructions and agendas of documentary filmmaking, the framing and assumption of documentary as a window on the world tend to naturalize its own constructions as "real." Critics who engage documentary trace the multitude of ways this problem plays out in particular films. These projects yield many important insights, but they most often approach documentary as a form of inherently deficient …

Rtbs: Your Audio Companion, 3am, Cori Schwabe, Casey Mattison, Kathryn Kawa, Allea Grummert, Nick Holle, Gabbi Silke, Derrick Sloan, Brittany Guindon, Amanda Hinrichs

College of Journalism and Mass Communications: Student Advertising Projects

Radio Talking Book Service, a non-profit organization that assists the visually impaired by providing a free radio reading service, came to the University of Nebraska-Lincoln with a challenge: increase brand and service awareness throughout Nebraska.

We began by conducting both secondary and primary research, developing key insights and examining all possible target audiences. We investigated the day-to-day life of the visually impaired, learning that many who have experienced vision loss suffer from decreasing independence and increasing feelings of loneliness. Our primary research revealed that these individuals turn first to eye care professionals, resource organizations for the visually impaired and residential …

Understanding Involuntary Job Loss Among Former Newspaper Staff Photographers, Ryan K. Morris

USF Tampa Graduate Theses and Dissertations

This study examines former newspaper photographers' experience with being laid-off from their staff positions. The purpose was to identify emerging themes within the context of involuntary job loss, job satisfaction, and occupational identity via interviews with 8 photojournalists who experienced the phenomenon of being laid-off. The newspaper industry has long been considered both the starting point for young and aspiring photojournalism careers and the most consistent and stable venue for an income. Yet recent changes in the media landscape, particularly economic stress on traditional business models and rapid adoption of digital technology sway the occupational future of photojournalism within newsrooms. …

Global Csr And Photographic Credibility: Exploring How International Companies Portray Efforts Through Photographs In Csr Reports, Janel Lynn Norton

USF Tampa Graduate Theses and Dissertations

We are living in the age of the visual. Imagery is an important element in constructing and deriving meaning through symbols, colors, and context. Images may hold persuasive power, be used as evidence, or simply provide a moment of beauty. Organizations rely on photographs to help them convey an image to their stakeholders within annual reports. Telling an organizations' story through photographs has become an intrinsic part of their efforts to convey sustainability. We live in the age of transparency, and organizations that construct an image that is not truthful will face consequences in today's socially connected and conscious world. …

Live Versus Recorded: Exploring Television Sales Presentations, Christopher Craig Novak

USF Tampa Graduate Theses and Dissertations

Abstract

This is an exploratory study that poses the questions and discussion regarding live and recorded sales presentations via television. With its rich history, it appears that live television has more types of appeal that will get the shopper buying products. However, the recorded and edited presentation played back on television has had its share to grab the shopper's attention. Research questions are presented to determine which broadcasting method is stronger by examining factors related to home shopping such as credibility, authenticity, involvement, urgency, informativeness, entertaining value, sense of real time, spontaneity and interactivity. Additional questions will look at the …

A Framing Analysis: The Nba's "One-And-Done"Rule, Daniel Ryan Beaulieu

USF Tampa Graduate Theses and Dissertations

In 2006, the NBA introduced the "one-and-done" rule that restricted high school graduates to enter directly into the NBA draft following high school. In turn, a high school prospect would essentially now have the option of playing professionally elsewhere (most likely overseas), enter the NBA's Developmental League, or play NCAA basketball. The rule has proved to be quite controversial, as it has had a great effect on both NBA and NCAA basketball, as well as the players. Various media outlets have been quite vocal not only about the rule itself, but the perceived effects it has had on both collegiate …

Strategizing Relationships 2.0: An Analysis Of International Companies' Use Of Social Media, Jessica Marie Brightman

USF Tampa Graduate Theses and Dissertations

Because of technological advances and the blurring of boundaries, the world is becoming a global community. Global communications have made it essential for multinational corporations to develop and maintain a consistent worldwide identity and brand image. It is no longer possible to classify people into simple and stable segments of customers; the world is evolving and so is the population. The purpose of this research is to bridge the gap between the academic and professional world of international public relations by expanding the stream of literature and incorporating a global aspect. Within the last few years, social media has seen …

Communicating During An Organizational Crisis: Using Facebook As A Relationship Management Tool, Vjollca Hysenlika

USF Tampa Graduate Theses and Dissertations

The purpose of this study was to determine how organizations communicate on Facebook during a crisis, from a relationship management perspective, and how their interactivity, responsiveness, and transparency affect their Fan page's relevance, importance, and appeal. In this study, the researcher conducted a controlled experiment to examine if a strategized Facebook Fan page that contained a high level of interaction, responsiveness, and transparency contributed to long-lasting relationships with fans or helped organizations recover/prevent a crisis. The researcher created eight different conditions (Facebook Fan Pages) presenting a crisis message, and recruited 200 students (25 participants per condition) from the University of …

An Exploration Of The Organization-Public Relationship Through Online Media: The Case Of The Tampa Bay Rays, Steven Lynch

USF Tampa Graduate Theses and Dissertations

ABSTRACT

Organizations are working to establish and maintain relationships with their target publics using a wide variety of communication tools. How they work at developing this organization-public relationship (OPR) is open to the organization, but previous research suggests there are measurement scales that can indicate what factors an organization may be doing right and those they may need to improve on.

This study examines relationship building efforts of the Tampa Bay Rays organization and the representation it has demonstrated through online content. Utilizing a content analysis, sample articles were collected and coded to examine if relationship components could be found …