Mass Communication Commons^™

Exploration Of The Reputation Of The Nightclub Industry In Ireland, Anthony Friel

Masters

The purpose of the exploration was to research the reputation and public relations practised within the nightclub industry. This is achieved through exploring the public relations practices of the Irish Nightclub Industry Association (INIA) and individual nightclubs. The specific areas examined are public relations as a management function, communications, relationship management, an understanding of publics, issue management and crisis management. Reputation and the reputation management process are also assessed. These areas of practice combined give an understanding of how the nightclub industry’s reputation can be explored. Publics affected by the nightclub industry give their opinion on these practices by the …

Fifteen Percent Or More: A Content Analysis Of Geico's Commercial Advertising, Paul Davis

Masters Theses

In this media saturated world which is lived in today, the general public is bombarded by a multitude of advertisements. This thesis was conducted to examine Geico's commercial advertising looking specifically at their use of humor. The Elaboration Likelihood Model and the Humorous Message Taxonomy were used to conduct this content analysis. The research examined the route of persuasion and elaboration that were used in 60 Geico commercials from five of their most recent campaigns. The Humorous Message Taxonomy helped to establish which types of humor were being used along with the processes and relationship between elements. Three research questions …

Developing Parasocial Relationships Through Emerging Social Media Platforms, Harkeet “Kittu” Pannu

Honors Capstones

No abstract provided.

Influencia De Los Programas De Concurso Televisivos En La Construccion De Identidad Cultural En Jóvenes Cusqueños, Tess Renker

Independent Study Project (ISP) Collection

Este informe describe la realización de mi proyecto de investigación sobre las influencias de los programas de concurso peruanos en la construcción de las identidades culturales de los jóvenes cusqueños. En el primer capítulo, describo las motivaciones por esta investigación, la área temática, y las preguntas de investigación, así como el marco teórico y la metodología del estudio. El segundo capítulo incluye la revisión de unas lecturas previas acerca del tema. Estas lecturas se enfocan en la vinculación de la televisión nacional peruana con la globalización y la manera en que estos programas pueden influir las identidades culturales de la …

Unleashing The Power Of Social Media Marketing Within Non-Profits, Through The Lens Of Social Cognitive Theory, Kerah Kemmerer

Masters Theses

While many organizations still struggle to effectively incorporate the present-day promotional framework of social media marketing, research reveals that non-profit organizations are lagging even further behind when it comes to the implementation of effective social media and interactive marketing strategies. The interactive marketing strategy model incorporates technology and media-based tactics designed to enhance marketing strategies within any industry. In this project, the primary researcher explored why non-profits are struggling to incorporate these specific strategies, and considered it through the lens of social cognitive theory. The purpose of this project was to focus on a specific non-profit organization and apply the …

Minero Magazine, Volume Xvi, Spring 2013, Utep Student Publications

The Prospector

Cover Story: Early Awakenings in the South Pacific

Ua12/2/1 College Heights Herald, Vol. 88, No. 43, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Stukenborg, Sarah. Presidential Candidates Debate Issues – Student Government Association
• French, Jackson. Largest Fundraising Campaigns Occur During Gary Ransdell’s Presidency – College Heights Foundation
• Marnon, Christian. WKU Men Walk a Mile to Protest Sexual Assault, Domestic Violence – Sexual Assault Awareness Month
• Watson, Paul. Can You Duet? Talent Show Raises Money for Charity – Sigma Kappa
• Prochazka, Tyler. Omega Phi Alpha to Host St. Baldrick’s for Fourth Year
• Jacobs, Alex. Candidate Cain Alvey: A Man After the Student Body’s Own Heart – Student Government Association, Elections
• Grogg, Mitchell. Radio …

The Prospector, March 28, 2013, Utep Student Publications

The Prospector

Headline: UTEP Creates It's Own Criteria for Tier One

Prospectus, March 27, 2013, Taylor Redeker, Ernie Springer, Spencer Brown, Craig Towsley, Alisha Kirkley, Jojo Rhinehart, Ted Sutterlund, Emily Sur, Alex Wallner, Mark Roughton

Prospectus 2013

CRIME RAES RISE AT PARKLAND IN 2012; Parkland College recieves reaccreditation; Center for Academic Success offers assistance to students; New film festival allows children to create screenplays; Students "bone up" for exams; Getting involved while living off campus; Who pays 'unpaid' writers' bills?; Britain's plan to regulate the press goes too far; Transferring to a new program; Cobras Golf expect strong spring season; "Oz the Great and Powerful" disappoints;

The Guardian, March 27, 2013, Wright State University Student Body

The Guardian Student Newspaper

Twelve page issue of The Guardian, the official student-run newspaper for Wright State University. The Guardian has been published regularly since March of 1965.

Ua12/2/1 College Heights Herald, Vol. 88, No. 42, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Harrison, Taylor. Gary Ransdell to Push WKU’s Need for Tuition Increase with Council on Postsecondary Education
• Aulbach, Lucas. Seeing Double – Basketball
• Grogg, Mitchell. Shamrock Shootout Raises Money for Family & Children’s Charities – Kappa Delta
• Stukenborg, Sarah. Student Government Association Prepares for Upcoming Election Debate
• Matchen, Quiche. International Justice Mission Stands for 27 Hours Against Sex Trafficking – Human Trafficking
• Vogt, Darren. Editorial Cartoon Voting
• Students Should Vote for Those Who Represent Them – Student Government Association, Elections
• People Poll: Do You Think the Student Government Association Makes …

The Prospector, March 26, 2013, Utep Student Publications

The Prospector

Headline: UTEP Requests a $99-Million Tuition Bond For Construction

Ua12/2/1 College Heights Herald, Vol. 88, No. 41, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Aulbach, Lucas. Former WKU Players Take Part in Pro Day – Football
• Grogg, Mitchell. Gary Ransdell: Budget Challenges Face WU Next Year
• French, Jackson. Newly Proposed South Campus Food Court May Be Student Run – Dining Services
• Koch, Cameron. Theatre & Dance and Sociology Students Work with Juvenile Delinquents
• Burnside, Ella. Students Speak Out Through The Vagina Monologues – Sexual Assault Awareness Month
• Crumbie, Trey. T Is for Tuba – Pep Band, Matt McCay, Music
• Parker, Jacob. Student Creates Peace Mural with 60 Elementary Schoolers – Megan McDonald, Hartstern …

Spartan Daily March 21, 2013, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 140, Issue 30

Spartan Daily March 20, 2013, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 140, Issue 29

The Guardian, March 20, 2013, Wright State University Student Body

The Guardian Student Newspaper

Twelve page issue of The Guardian, the official student-run newspaper for Wright State University. The Guardian has been published regularly since March of 1965.

Spartan Daily March 19, 2013, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 140, Issue 28

Ua12/2/1 College Heights Herald, Vol. 88, No. 40, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Harrison, Taylor. Students Present Their Research During Second Full REACH Week – Research Experiences & Creative Heights
• French, Jackson. School of Nursing Relocating to the Medical Center in the Fall
• WKU Schedules Events for Sexual Assault Awareness Month
• Stukenborg, Sarah. Student Government Association Passes Resolution to Oppose Study Abroad Fee
• Vogt, Darren. Editorial Cartoon Big Red Learning About Sexual Assault
• Students May Not Be As Educated on Sexual Assault As They Think
• People Poll: Do You Think Sexual Assault Is A Problem on This Campus?
• Bratcher, Nick. Study Abroad …

Spartan Daily March 18, 2013, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 140, Issue 27

War's Visual Discourse: A Content Analysis Of Iraq War Imagery, Mary Elizabeth Major

Dissertations and Theses

This study reports the findings of a systematic visual content analysis of 356 randomly sampled images published about the Iraq War in Time, Newsweek, and U.S. News and World Report from 2003-2009. In comparison to a 1995 Gulf War study, published images in all three newsmagazines continued to be U.S.-centric, with the highest content frequencies reflected in the categories U.S. troops on combat patrol, Iraqi civilians, and U.S. political leaders respectively. These content categories do not resemble the results of the Gulf War study in which armaments garnered the largest share of the images with 23%. This study concludes that …

Spartan Daily March 14, 2013, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 140, Issue 26

Spartan Daily March 13, 2013, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 140, Issue 25

Prospectus, March 13, 2013, Spencer Brown, Ernie Springer, Mark Roughton, Jojo Rhinehart, Lauren Tucker-Hinton, Alex Wallner, Ted Sutterlund, Mace Mackiewicz

Prospectus 2013

PARKLAND STUDENT MOURNED; Dual appointment cuts loom for part-time faculty; Food for Thought to be replaced by Chartwells; Club Latino to bring civility to campus with ball pit; Parkland considering tobacco-free campus; Asking the right questions about online courses; Social networks like getting pimples again; Cobra sophomores honored for success; Former student opens all ages music venue; Praise given to Tomb Raider reboot

The Guardian, March 13, 2013, Wright State University Student Body

The Guardian Student Newspaper

Twelve page issue of The Guardian, the official student-run newspaper for Wright State University. The Guardian has been published regularly since March of 1965.

Spartan Daily March 12, 2013, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 140, Issue 24

The Prospector, March 12, 2013, Utep Student Publications

The Prospector

Headline: Not Connected: Wi-Fi Problems at Fox Fine Arts

Spartan Daily March 11, 2013, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 140, Issue 23

Spartan Daily March 7, 2013, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 140, Issue 22

Spartan Daily March 6, 2013, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 140, Issue 21

Prospectus, March 6, 2013, Mace Mackiewicz, Spencer Brown, Lauren Tucker-Hinton, Jojo Rhinehart, Alex Wallner, Gerardo Jimenez, Mark Roughton, Brittany Hardy

Prospectus 2013

MARRIAGE EQUALITY BILL PROGRESSES IN ILLINOIS; Martin Lutehr King honored in countrywide celebration; Professor encourages students to experience the arts; Discover the science behind healthy shuteye; Class participation improves student performance; Schmoozing in an electronic world; Voting rights remain vulnerable; Cobras Basketball season comes to an end; Brothers find home with Cobras; Presidents of the Small Screen