Mass Communication Commons^™

Ua12/2/1 College Heights Herald, Vol. 89, No. 52, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Rogers, Shelby. Gary Ransdell to Push for 4.8% Tuition Increase
• Phillips, Jonah. Bill Powell Survives Rough Waters to Carry on Legacy – Swimming
• Parker, Jacob & Jackson French. Student Pulls Gun by Bates-Runner Hall, Arrested on Campus – Michael Dearborn
• Conniff, Ben. Five Films to Induce Finals Procrastination – Movies
• Pait, Ryan. HBO’s Veep Continues to Find Its Identity Amid Stand-Out Writing – Television
• Holloway, Kae. Mean Girls Celebrates A Fetch Tenth Anniversary – Fashion
• French, Jackson. Crimes Remain Steady on Campus – WKU Police
• Mathews, Mackenzie. Professors Discuss …

Revolutionizing The Revolution: An Examination Of Social Media's Role In The Egyptian Arab Spring, Needa A. Malik

Undergraduate Honors Thesis Collection

By asserting that no revolution occurs singularly, I propose that revolutions occur in a multiplicity. Within the framework of the Arab Spring Revolutions, another revolution has been occurring concurrently: a social media revolution. This revolution is taking place in the digital, social media age. It is a revolution that has been tweeted, facebooked, recorded, documented and shared instantaneously on platforms that obeys few lines of political sovereignty. Revolution and political action can now truly be shown from the perspective of the common citizen. Activists have discovered a greater platform for their voices to be distributed and causes promoted. The Arab …

Virtual Rebel Website: A Strategy To Increase User Engagement Through Bounce Rate Analysis, Michael Vendivel

UNLV Theses, Dissertations, Professional Papers, and Capstones

In a media environment that increasingly demands captivating content on a website, user engagement becomes a critical factor in the strategy of maintaining user interest. Research based on website analytics has shown that decreasing the Bounce Rate increased the time a web user spends on a website, entailing higher user engagement. Bounce Rate is the ratio of single-page visits on a website divided by the total number of visits, and it is used primarily used to quantify user interest. By examining the analytics and design of the student-run news siteVirtual Rebel, produced by the Hank Greenspun School of Journalism and …

Attributions And Coping Behaviors Communicated Among Bullied Students: An Analysis Of Bullying Blogs, Carly Marie Danielson

UNLV Theses, Dissertations, Professional Papers, and Capstones

Student bullying is a growing and damaging problem in society today. This study investigates the role of bullied students' attributions and coping strategies through Heider's (1958) attribution theory (AT) and Crick and Dodge's (1994) social information processing model (SIP). Rich data are obtained from bullying blogs that showcase how bullied individuals make sense of their experiences online. The important findings that emerge from this investigation relate to similarities in men's and women's attributions and differences in their coping strategies and resources to manage victimization. Additionally, both men and women experienced similar negative outcomes with particular coping strategies and resources, suggesting …

Walt Disney And The Propaganda Complex: Government Funded Animation And Hollywood Complicity During Wwii, Amanda Michelle Cunningham

UNLV Theses, Dissertations, Professional Papers, and Capstones

The focus of this proposed thesis will be on the animated propaganda films the studios of Walt Disney produced for the government during World War II, analyzing three of the most widely viewed animated features: The New Spirit (1942), Der Fuehrer's Face (1943), and Education for Death: The Making of the Nazi (1943). These government-financed films were used to encourage Americans to pay their taxes; they generally depicted Germany as a threatening enemy and encouraged support for America's effort and involvement in the war. Using a semiotics theoretical approach, the thesis will analyze these films as propaganda to demonstrate how …

Presidential Epideictic Rhetoric During Times Of Crisis: Barack Obama's "9/11" Moment, Michael Eisenstadt

UNLV Theses, Dissertations, Professional Papers, and Capstones

Epideictic or ceremonial rhetoric, in its most basic and essential function, praises or blames an object. Ceremonial speakers seek to articulate why those particular objects are worthy of honor or the reverse. In the unfortunate event of a national tragedy, citizens may be confused or troubled, presenting the need for clarification and reassurance. Often times, concrete political solutions do not satisfy these needs because they do not explain what has occurred in terms the public can understand and proceed from. Presidents often inject memories of the past into public address to define these troubling situations in ways that broad, national …

High Stakes Of Media Messages: Decoding Visual Narratives From The Iraq War In The U.S. And British Presses, Jennifer Liese

UNLV Theses, Dissertations, Professional Papers, and Capstones

This research analyzes media coverage of the Iraq War from the perspective of the invading forces, the United States and the United Kingdom. The New York Times and The Guardian were chosen to represent news from their respective countries because of their high circulation rates and international prestige for journalistic reporting. The study focuses on how the Iraq War was visually represented after the Iraq invasion of 2003, examining periods in 2006 and 2011. There were significant differences in how The New York Times and The Guardian visually portrayed the war in 2006, especially in terms of Iraqi civilian and …

Gatekeeping The Social Games In A Post-Broadcasting World: A Qualitative Content Analysis Of Nbc And User-Generated Olympic Twitter Coverage During The 2012 London Games, Daniel Anthony Sipocz

Dissertations

This study examined the Twitter use of both traditional gatekeepers, such as NBC, and audience members during the 2012 London Summer Olympics. The exploratory study examined NBC and audience members as gatekeepers with a particular interest in the audience’s role as a gatekeeper through social media use. NBC used Twitter, a social media platform, in ways that supported traditional gatekeeping models. The network aimed to drive audiences back to the traditional television broadcast while providing the audience with the illusion of having an influence on Olympic coverage. Most significantly, this study argues that the audience became a gatekeeper of Olympic …

Get Schooled: A Visual Social Semiotic Analysis Of Target's Branding Using Instagram, Chelsea Bevins

Masters Theses

With new technology arising, brands must be able to adapt to them. This thesis will break down brand management, using David Aaker's framework, of the Target Corporation to see if they are using modern resource, Instagram effectively. This thesis will also look at how the theory of visual social semiotics, applied to communications, is used to decipher intended meaning. Brand management embodies a company and people are driven by what a brand portrays. People are driven by values, emotions and quality within a brand. People associate products with memories, celebrities, attributes and symbols. Brands are more than just a name. …

Not Dead At All, Martin Becerra

Electronic Theses and Dissertations

Not Dead At All is a nontraditional thesis, a creative product, the result of a combination of media production and social research. This paper is an attempt to explain the creative and production process behind the creation of an original media content, using the social research as a tool to increase the likeability of our characters and therefore increase the show’s chances of success.

Media, Publicity, And Fashion: The Michelle Obama Effect A Content Analysis Of News Around The World, Temitope M. Fancy

Electronic Theses and Dissertations

This study is a content analysis of media content in a 12-month time period in the lives of Jason Wu and Thom Browne, who were the designers of Michelle Obama’s outfit to the second presidential inauguration. In order to discover the increase in awareness and media coverage of these designers due to Michelle Obama’s fashion selection during the second inauguration, which brought about publicity, the researcher compared mentions, tone of stories, and framing of stories concerning these designers 6 months before and after the inauguration. Results indeed gave support to the hypothesis that mentions of these designers increased significantly after …

A Case Analysis Of The Foundational Ministry Principles Of Rev. Jerry Falwell From 1956-1966, Iain Lyttle

Doctoral Dissertations and Projects

This research examines principles employed by Dr. Jerry Lamond Falwell between 1956 and 1966 and the early developmental stages of his church, Thomas Road Baptist Church (TRBC). The foundation built during these formative years facilitated precipitous growth within the church plant for decades, allowing TRBC to become one of America’s most prominent megachurches and to found Liberty University, the world’s largest evangelical university. As church plants are more likely to fail than to succeed, this research aimed to investigate key characteristics of a church planter who was highly successful, which can be replicated. Using primarily twenty-three interviews of TRBC congregants …

Caring Is Sharing: Reconciling The Federal Trade Commission’S Online Privacy Suggestions With Young Social Media Users’ Privacy Reality, Katherine Macdonald

Honors Capstones

No abstract provided.

Flaws In The Federal Communications Commission, Sally Kay Mcpherson

Honors Capstones

No abstract provided.

Banging Heads - Media Portrayals Of Injuries In Professional Football Before And After The Death Of Mike Webster, Alexander Moe

All Theses

This study addresses the influence of a trigger event on mainstream news coverage of injuries in professional football. In 2002, four-time Super Bowl winner and NFL Hall of Famer Mike 'Iron Mike' Webster passed away due to what is known today as Chronic Traumatic Encephalopathy (CTE), a condition that develops in the brain after multiple impacts. It has been confirmed that Webster sustained CTE from his 17-year NFL career, although medical evidence at the time of his death did not exist, and his passing was instead attributed to heart failure. This is an empirical analysis of how the trigger event …

Applying Public Relations Theory To Assess Service-Learning Relationships, Karen Strand

USF Tampa Graduate Theses and Dissertations

In Service-Learning (S-L) partnerships, universities and community organizations exchange resources and influence. Community engagement scholars Cruz and Giles proposed that relationships within S-L partnerships serve as units of analysis for the study of community outcomes of engagement. Yet, the scholarship of engagement lacks a suitable instrument to assess such relationships. This study brings together two lines of scholarship-relationship studies within community engagement and cocreational studies within public relations-to address the problem of assessing the community outcomes of S-L relationships, and it applies Cruz and Giles' ideas about using relationship analysis to assess community outcomes when it considers the perspectives of …

Effects Of Country Of Origin, Country Animosity And Foreign Product Usage Experiences On Product Judgement: A Study Of Chinese Customers, Cong Sui

USF Tampa Graduate Theses and Dissertations

An experiment was conducted to test hypotheses the country-of-origin, country animosity and product usage experience jointly determine the intention of product purchase. One hundred and seventy Chinese students participated in the experiment and responded to advertisements designed to promot laptop computers manufactured in Germany, Japan, India and the Philippines. Regression analysis results indicate that general product purchase intentions were significantly influenced by participants' pre-existing COO and CA perceptions. The interaction effects between COO, CA and product usage experience were also confirmed, meaning that the effects of COO and CA on purchase intentions were moderated by the variety and frequency of …

Social Media Use During The College Transition, Kevin J. Yurasek

USF Tampa Graduate Theses and Dissertations

Starting college is an exciting and pivotal time for students. During this time, the student will be faced with challenges of his or her social identity and will need to develop or modify identities based on new social situations. Previous research shows that social media play a role in identity development, but there is little information regarding the extent. Are new college students using Facebook during their transition to communicate their new identity/social group to new peers? Are they using Facebook to maintain nostalgia for previous identities/social groups? This information will be valuable to higher education professionals working with these …

An Examination Of Motives, Experiences, And Behaviors Of Mmorpg Players, Theresa Lynn Woods

USF Tampa Graduate Theses and Dissertations

Massively multiplayer online role-playing games (MMORPGs) are growing in popularity and use worldwide. This study seeks to explore the motivations and experiences of MMORPG players through an extensive online survey with more than a thousand participants (n=1,422). The findings support a complex relationship between the variables, including the direct effects of motivations and flow on the time invested by players in MMORPG play, as well as the mediated effects of motivation via flow. Causal relationships are examined in addition to the significance of direct and indirect effects on frequency of play, yielding several significant results, including (1) the overwhelming importance …

Producer Fans: How Twilight Fans Are Using Facebook To Blur The Lines Between Media Producers And Consumers, Nichole Roslyn Kazimirovicz

UNLV Theses, Dissertations, Professional Papers, and Capstones

The purpose of this study is to understand how a new medium is used by Twilight literature fans and how users are gratified through their use of the new medium. A qualitative content analysis (with quantitative elements) of fan-based profiles will analyze the uses and gratifications ofTwilight-fans on Facebook. The fans of theTwilight Sagaby Stephenie Meyer are used as an example of how fans are blurring the lines between media content producers and media content consumers. Fans are categorized in one of two ways (consumer-fans and producer-fans). The uses and gratifications of the fans are analyzed to develop these two …

Prospectus, April 30, 2014, Ken Smith, Peter Cowley, Scott Barnes, Alex Wallner, Mace Mackiewicz

Prospectus 2014

PARKLAND'S WIRELESS ISSUES, Parkland Planetarium Presents "The Planets," Being an International Student is no Small Feat, Don't Count the Humanities Out, Improving Graduation Rates, Golf Stays Hot Going Into Post-Season, Change in Game of Thrones Episode Sparks Controversy Among Viewers

The Guardian, April 30, 2014, Wright State University Student Body

The Guardian Student Newspaper

Twelve page issue of The Guardian, the official student-run newspaper for Wright State University. The Guardian has been published regularly since March of 1965.

Spartan Daily, April 30, 2014, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 142, Issue 36

Ua12/2/1 Best Of The Hill 2014, Wku Student Affairs

WKU Administration Documents

Special awards edition of the College Heights Herald.

Ua12/2/1 College Heights Herald, Vol. 89, No. 51, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Harrison, Taylor. Email Scams Giving Students, WKU Headaches – Information Technology
• Holloway, Kae. Energy Fuels Annual Fashion Show – Black Student Alliance
• Holloway, Kae. Rocking the Runway – Black Student Alliance
• Rogers, Shelby. WKU Closing Gap Between Male, Female Salaries – Budget
• Mathews, Mackenzie. Morehead State University to Open Second Kentucky Dual-Credit Academy – Craft Academy for Excellence in Science & Mathematics
• Vogt, Darren. Editorial Cartoon Moral Compass Replaces Religion
• When It Comes to Morals, No Religion Required
• Hunton, Ryan. A Time to Remember the Health of the Earth …

Ua3/9/7 Budget Update, Wku President's Office - Ransdell

WKU Administration Documents

Email from WKU president Gary Ransdell to faculty & staff regarding the budget.

Spartan Daily, April 29, 2014, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 142, Issue 35

The Prospector, April 29, 2014, Utep Student Publications

The Prospector

Headline: Art Against All Odds

The Effectiveness Of Viral Advertising Messaging Techniques On Social Media, David Teeples

Honors Capstones

Capstone submitted as a graduation requirement for the BSU Honors Program.

Right Flier: Newsletter Of The Aaup-Wsu Volume 14, Number 5, 2013-2014, American Association Of University Professors-Wright State University

The Right Flier Newsletter

A three page newsletter created by the Wright State University chapter of the American Association of University Professors. The newsletter features a single article reporting on the administration's opening positions on compensation and benefits, which together will yield a significant pay cut for all faculty.