Mass Communication Commons^™

Where We Have Been And Where We Can Go From Here: Looking To The Future In Research On Media, Race And Ethnicity, Riva Tukachinsky

Communication Faculty Articles and Research

This special issue illuminates the ways in which media portrayals and practices, together, create barriers to inclusion for diverse groups and normalize existing patterns of relegation on and off the screen. Media representations of race and ethnicity have critical consequences for intergroup relationships and for marginalized group members’ self-concept. A synthesis of the research included in this volume demonstrates the significance of these questions across media outlets, their relevancy despite the rise of new technologies, and their application to social contexts outside the U.S.. Finally, this concluding article suggests directions for future research and offers implications for policies that can …

How Women Of Color Are Portrayed On The Cover Of Magazines: A Content Analysis On The Images Of Black/African, Latina, Asian And Native American (Balana), Connie Johnson

All Graduate Theses, Dissertations, and Other Capstone Projects

Historically, women of color with little knowledge can blindly imitate the images of themselves as portrayed in mass media, which can be harmful to their self-esteem, contradictions of self-identification, and daily interactions with majority people. Media literacy is important in understanding how images of minority women are distorted to fit the dominant group's ideals and cultural relevance, which affect the identity of minority women. The researcher through the use of BALANA and content analysis examined some attributes of how women of color (WOC) are portrayed on the cover of eight selected magazines, for example, 1) Good Housekeeping, 2) Cosmopolitan, 3) …

Going Solo: A Study Into The Framing And Salience Of International Terrorism, Arianne Gouveia

Masters Theses

In order to explore presidential rhetoric, media coverage and its contribution to public opinion, this thesis will examine these facets in the matters of international terrorism. More specifically, terrorism in India, Syria, and Afghanistan will be assessed and compared during two time periods: 2003-2004, and 2011-2012. This thesis will predominately attempt to evaluate the relationship between the Global Terrorism Index (GTI) and actual coverage. By searching for key words in presidential speeches from President Obama and President Bush, evaluating the news coverage of terrorist activity in all three countries, this thesis will attempt to show the impact of presidential speeches …

Aggression Predictors In Video Games: Is Catharsis To Blame?, Robert Craig Vaughn

Theses and Dissertations--Communication

The majority of research tends to focus on the effects of violent video games, and as a result the motivations to play games are understudied. This study used the uses and gratifications theory as a framework for investigating game player’s motivation to play video games for the purpose of catharsis. This study also proposed that in-game variables, such as level of difficulty and content of the video game, all be investigated to see the effects they have on the achievement of catharsis or the development of aggression through other mediating variables such as enjoyment, control, and frustration with the game. …

Hollywood's Hindering Of Homosexuality For Heroes: Sexuality In Comic Books And Their Movies, Makenna E. Imholte

Undergraduate Honors Thesis Collection

Since the inception of comic books, superheroes have populated American households. These heroes, such as Superman, Batman, and Spider-Man, instill various values in youth. These values include honor, strength, and justice. Comic books have become a staple of America and have recently regained interest through film adaptations. These films reinforce the hegemonic masculinity and limited opportunities of women. While the comic books themselves also impose these themes, they also have begun to introduce LGBT themes into story lines and characters. However, these LGBT themes continuously get removed as the stories transform from comic book to film. The purpose of this …

Ua2/5 Wku Board Of Regents Publications, Wku Archives

WKU Archives Collection Inventories

Publications created by and about the WKU Board of Regents.

Ua11/3 Public Affairs Building & Construction File, Wku Archives

WKU Archives Collection Inventories

Records regarding campus buildings and construction projects used for writing press releases. Includes construction information sheets, press releases and clippings from newspapers around the state.

Food Tv, Kathleen Collins

Publications and Research

No abstract provided.

Cooking Class: The Rise Of The ‘Foodie’ And The Role Of Mass Media., Kathleen Collins

Publications and Research

I frame this chapter by asking three questions. First, is it new? One way to problematize this subject for readers is to challenge the notion that “foodie-ism” is a late 20th century phenomenon. I think it is a common misperception that this is a new development/trend/interest/hobby, and while it is certainly arguable that it has reached new heights and gone mainstream in unprecedented ways, foodie-ism (but must find a more timeless word for it for discussion!) has really ebbed and flowed in varying waves over the 20th century (and earlier) and therefore is not entirely new. Food and cooking have …

Gender Stereotypes And The Strategic Use Of Emotions In The 2008 Elections, Newly Paul

LSU Doctoral Dissertations

Scholars examining gender bias in elections have found that voters’ stereotypical expectations of women and men candidates affect their vote choice. This dissertation examines gender stereotypes from the perspective of campaigns. Specifically, I examine how ad, candidate and election variables interact with gender stereotypes to determine the use of emotions in political ads. My analysis contains ad data for the 2008 Senate, House and gubernatorial races gathered from the Wisconsin Advertising Project, combined with original content analysis of 1,170,728 ad airings (3,424 unique ads). The results indicate that campaigns’ use of fear, anger, enthusiasm and hope appeals depends to a …

Compromising The Craft: A Mixed-Methodological Analysis Of The Products And Processes Of Storytelling In Local Television And Digital News, Keren Esther Henderson

LSU Doctoral Dissertations

Before the Telecommunications Act of 1996, station ownership was highly restricted to ensure that owners could not dominate in any one market nor own more than a handful of stations across all markets. The Act deregulated station ownership, redefining the role of the station owner from a financial supporter of public communication to an aggressive competitor in the television marketplace. With nearly three quarters of Americans citing local television and digital journalism as their top sources for information, this study serves two purposes: (1) to confirm the existence of storytelling as a professional, value-driven journalistic behavior in local television news …

Dating Across Difference: A Rhetorical Analysis Of Interracial Same-Sex Relationships In Targeted Media Outlets, Victor Santana-Melgoza

Open Access Theses & Dissertations

The purpose of this study is to examine how interracial same-sex relationships are constructed and communicated within gay themed media outlets, specifically magazine publications, and the possible effects such construction may have on various consumer populations through the frame of cultivation theory. I studied three major gay publications and surveyed 90 articles for both textual content and visual representation. Categories were then created and articles were grouped by relevance to each category. Through iterative processes, the number of useable articles fell to 68. Articles were mainly captured using online sources. Through this medium of online reading, other access points were …

How Millennials Engage In Social Media Activism: A Uses And Gratifications Approach, Sasha Dookhoo

Electronic Theses and Dissertations

Millennials are the world's digital natives and its largest generation. A general perception of this generation is that they lack engagement in social-political issues. This study explores how Millennials are engaging in social media activism and whether online activism is driving offline activism behaviors. A quantitative survey of 306 participants was conducted to learn more about the gratifications Millennials obtain through social media and whether associations exist between their online and offline activism behaviors. The results showed that Millennials engage in online activism behaviors to a greater extent than offline activism behaviors. Millennials primarily gratify intrinsic needs for interaction and …

The Power Of Creativity: How Web-Based Parody Encourages Chinese Civil Participation, Amber Boczar

International ResearchScape Journal

This article investigates that relationship between e’gao (parody using web-based media) and Chinese civil participation. E’gao (恶搞 EUH-gow) uses videos, images, and text based campaigns that use humor to remove fear of political commentary and action. By detailing the development of China’s internet use, and the creation of the e’gao movement, I argue that e’gao removes the fear of participating in campaigns and movements, which criticize government policy and actions on both local and state levels, by using humor and anonymity of large online numbers. E’gao can provide a way for the common citizens to mold policy, and hold authority …

Cultural Awareness Training: Preparing New Instructors For The Millennial Student, Trisha K. Hoffman, Tara Franks, Belle Edson

Basic Communication Course Annual

It is not unusual for instructors to face challenges relating to, understanding, or motivating their students. Educators can chalk this up to a variety of factors, including differences in and between education levels, life experiences, and ascribed power roles. We argue, however, that it is the generational differences between instructors and their students that pose a much greater challenge toward the establishment of a productive teacher-student relationship and the facilitation of learning. With the age of the Millennial college student upon us, we make the case that the most important area of training for new instructors is developing cultural awareness …

A Model For The Development Of A Sustainable Basic Course In Communication, Samuel P. Wallace

Basic Communication Course Annual

The purpose of this essay is to provide clarity and direction for developing and maintaining outcome-driven courses for inclusion in general education curricula. The focus is on the basic course in Communication, but the principles can be applied to nearly any course. The outcome-driven perspective changes many traditional conceptions of the basic communication course and provides an opportunity to integrate communication content into a student’s broader college education and subsequent career. A model is proposed that can provide guidance in the development of sustainable courses that emerged from the experience with course development and implementation.

Back Cover

Basic Communication Course Annual

No abstract provided.

"Operation Red Campus”: An Experimental Analysis Of Crnc Advertisements Targeting The Millennial Generation, Ellen Mullee Schmidt

LSU Master's Theses

Using an experimental survey design, this study evaluated an advertising campaign developed by the College Republican National Committee targeting Millennials in the 2014 midterm elections. Three particular advertisements from “Operation Red Campus” were selected and tested using a pre-survey and two post-surveys. Due to data constraints, only the results of the first post-survey were used in this analysis. This campaign was designed in response to the Republican Party’s continued problems of low youth turnout and poor party perceptions. This thesis analyzes the effectiveness of the strategies employed by the CRNC to target 18-24-year-olds with this campaign, adding to the limited …

Engagement Across The Pond: The Nfl's Attempts To Increase Social Media Engagement Through The Cultural Targeting Of Messages, Isabelle Moore

LSU Master's Theses

With more and more sports organizations reaching saturation points in their current home markets, the search for new, untapped, international audiences is on. Reaching out to these new markets has been made much more simple by the digitization of communication, and particularly the global spread of social media. The NFL, as the United States’ most popular sports league has been targeting the United Kingdom as it’s next market since the mid-2000s, and has gone as far as setting up a separate UK branch of their communications division (NFL UK). The NFL faces several challenges in engaging new fans in this …

Framing Theory And Its Application To The Fracking Controversy In St. Tammany Parish, Lindsay Colleen Rabalais

LSU Master's Theses

When Helis Oil & Gas Company announced it was interested in drilling for oil in Louisiana’s St. Tammany Parish, it ignited a firestorm. The proposed drilling project would use hydraulic fracturing – or “fracking” – causing some residents to voice their concerns for the parish’s wellbeing. My thesis looks to framing theory to analyze how local media covered the issue, as well as the effects those frames might have on public policy and the lawsuits that arose out of the proposed drilling operation. I performed quantitative and qualitative content analyses of local media coverage of this issue from April 2014 …

In The Shadow Of Big Oil A Media Content Analysis Of The 'Big Oil' Stigma, Camille Nicole Ivy-O'Donnell

LSU Master's Theses

This study examined media frames newspapers use in their coverage of the oil and gas industry. A content analysis was conducted to analyze if the oil and gas industry was portrayed positively or negatively in Louisiana newspapers compared to Texas newspapers and how the coverage between states differs. This comprehensive content analysis of print media coverage analyzed newspaper articles and provided a detailed explanation of results about how the oil and gas industry was portrayed over a five-year period of time as compared to other studies, which only analyzed the industry during a crisis period. Through categorization of the frames …

Natural Order: The Case For Applying Biomimetic Design Principles To Mass Communication Technology Design, William Glass

LSU Master's Theses

In this paper I tested the effectiveness of a biomimetically designed classifier algorithm in an effort to support a new argument for the systemic application of biomimetic design principles to mass communication technology. To supplement the purely system-level test, I conducted a series of interviews with interface-level designers regarding their own design strategies, generally accepted design strategies in the field of mass communication technology design, new design strategies, and the landscape of the field in general. The findings of my test lend strong credence to biomimicry's potential systemic contribution to mass communication technology design, and the tone of the interview …

What Female Candidates Need To Know: Current Research On Gender Effects In Campaigns And Elections, Lauren Michele Leist

LSU Master's Theses

Studies show that the vast majority of people have no problem voting for a woman and that when women run they win as often as men, yet female representation remains startlingly low in the U.S. Women are 50.8 percent of the U.S. population, but they account for merely 19.4% of the 535 seats in Congress, 24.5% of statewide executive positions, 24.2% of state legislatures, and 17.6% of mayors in cities with populations over 30,000 (Center for American Women and Politics 2015). There is certainly much research dedicated to gender and politics. But what is missing from current literature is an …

The Unattainable Ideal: Walter Lippmann And The Limits Of The Press And Public Opinion, Amy Solomon Whitehead

LSU Master's Theses

Walter Lippmann’s classic work, Public Opinion, crystallized thinking about the dynamic relationship between the press and public opinion, and clarified the role of each in democracy. Evaluations of that book, however, tend to be one-dimensional. Public Opinion captured just one iteration of his thinking on the subject, not his final statement on the matter. A comprehensive survey of his writing reveals Lippmann’s views on the press and public opinion were not static, yet the attention Public Opinion receives continues to overshadow his other works; his evolving views on the press and public opinion are rarely mentioned. Although his views shifted …

Organizational Twitter Use: A Qualitative Analysis Of Tweets During Breast Cancer Awareness Month, Pratiti Diddi

LSU Master's Theses

One in eight women will develop breast cancer in her lifetime. The best-known awareness event to fight the health issue is Breast Cancer Awareness Month (BCAM). Twitter is a growing source of health information amongst users; however, little research exists into understanding how various organizations use their Twitter accounts to communicate about breast cancer during BCAM, as well as implications of this use for the health information consumers. In this context, there is also a dearth of research about if, and how organizations use behavioral change theories to tailor their social media content or not. The paper explored through qualitative …

The Spiral Of Silence In Virtual Space: Examining How Expert Participation, Digital Media Form, And Opinion Congruency Relate To Opinion Expression, Yiwei Zhang

LSU Master's Theses

This study tested the spiral of silence in both Social Networking Sites (SNS) and online discussion forums. It argued that online expert participation may influence people's willingness to take part in an online discussion. A two (opinion climate) by two (expert participation) experiment was designed to examine how expert participation influenced the relationship between people’s willingness to speak out and opinion climate with the controversial topic: abortion. In this study, the spiral of silence effect was only found when experts were present in the discussion.

Front Cover

Basic Communication Course Annual

No abstract provided.

Title Page

Basic Communication Course Annual

No abstract provided.

Editorial Board

Basic Communication Course Annual

No abstract provided.

Editor's Page, Joseph M. Valenzano Iii

Basic Communication Course Annual

Despite its nom de guerre, there is nothing “basic” about the basic communication course in colleges and universities. It has served as a locus for research into communication skills, instructional technology, speech anxiety, instructional design and pedagogical practices. All of the research on these topics impacts more than just the basic course, as it is often relevant to instruction in other courses. The work done in the basic communication course is complex and important for both our students and the discipline.

In this, the 27th volume of the Basic Communication Course Annual, there continue to appear studies that examine the …