Mass Communication Commons^™

A Content Analysis Of Olivia Pope: How Scandal Reconfirms The Negative Stereotypes Of Black Women., Chelsy Leann Golder

Electronic Theses and Dissertations

The purpose of this study is to answer how Scandal reconfirms the negative stereotypes of black women. Scandal’s leading character, Olivia Pope, embodies the Mammy, the Jezebel, and the Sapphire. These stereotypes were invented during slavery and still used today to justify the current racial and gendered oppression of Black women. A linkage between the stereotypes and Olivia Pope’s character will be made based on an analysis of the television show. A random sampling approach was used to select a total of 14 episodes. Each of the 14 episodes were carefully examined for examples of Mammy-like, Jezebel-like, and Sapphire-like …

Beloved And The Water Dancer: A Longitudinal Study Of Book Reviews From 1987 And 2019, Tiffany Watson

Book Publishing Final Research Papers

There is a trail of profoundly pessimistic opinions on the state of book reviews and critics from Lorentzen to Hardwick to Marshall and McCarthy to Poe to Pope.

In earlier drafts, I tapped into that same despair. I considered calling this essay "The Death of the Book Reviewer". I must admit I was committed to the allusion more than to the truth of such a statement. Because, as I read each essay which laid out the faults of the then most-recent form of book reviewing, I came to the conclusion that if the book reviewer is to die, it is …

A Major Motion Picture Or Just A Picture? An Analysis In Movie Tie-Ins Vs. Original Cover Art, Vivian Nguyen

Book Publishing Final Research Papers

It has been believed that the needs of consumers who are primarily readers versus moviegoers greatly differ; those who are readers are more likely to purchase a book that features the original cover art, while those who are mostly moviegoers gravitate toward movie tie-in covers. This paper examines the accuracy behind that belief by calculating the number of book sales from NPD BookScan, as well as collecting survey data from participants across all reading activity levels.

Analysis revealed that though there is a slight difference in amount of preference based on reading group, overall participants overwhelmingly preferred the original cover …

Identifying And Connecting With Diverse Sff Readers, Denise Morales Soto

Book Publishing Final Research Papers

Science fiction and fantasy is one of the most abundant genres today, projected to gross $590.2 million in the adult fiction market in the year 2020. However, despite its growing popularity and its large reader base, it still predominantly caters to white men; something that could be detrimental to the industry. This paper aimed to show how science fiction and fantasy (SFF) publishers can learn more about their non-white reader demographic and how they can potentially increase their interaction with their diverse audiences. I conducted a study of social media interaction by compiling Twitter posts over the course of four …

To Buy Or Not To Buy: Consumer Purchase Behavior Based On Lifestyle Brand Logo Colors, Chelsi Crockett

Electronic Theses and Dissertations

This research aims to examine the logos of lifestyle brands and explore whether certain logo colors elicit a purchase response in consumers. Color Theory and Impression Management Theory are examined alongside the idea of this study. Two-hundred-nine United States residents 18 years of age and older who are not color blind or color deficient participated in a voluntary online survey where they were presented with several differently colored lifestyle brand logos and then prompted to choose which color of lifestyle brand logo would prompt them to purchase a product from the brand in question. The variables of gender, age and, …

Studying The Effects Of Privacy Concern, Exchange Of Benefits, And Brand Trust Onto The Generational Intention To Disclose Personal Information, Lauren Roach

Honors Capstones

No abstract provided.

Menstruation Regulation: A Feminist Critique Of Menstrual Product Brands On Instagram, Max Faust

Undergraduate Honors Theses

Much research about advertisements for menstrual products reveals the ways in which such advertising perpetuates shame and reinforces unrealistic ideals of femininity and womanhood. This study aims to examine the content of Instagram posts by four different menstrual product brands in hopes of understanding how these functions may or may not be carried out by social media posts by these brands as well. Building on the body of research about menstrual shame and advertising, I specifically ask: How do the Instagram pages for four menstrual product brands dissuade individuality; how do they prescribe femininity; and how do these functions differ …

Media Content Analysis Of Governmental Impact On Terrorist Reporting, Maggie Kaliszak

Undergraduate Theses and Capstone Projects

When terrorism occurs, the government has to respond to it. The media also has the need to respond to terrorism if it is to report the news. Therefore, if both have a connection to terrorism, how do they work together, how do they impact each other, and is the Agenda Setting Theory useful to them? Using three recent attacks, the Boston Marathon Bombing, the Manchester Arena Attack, and the Orlando Nightclub Shooting, this paper analyzes the kind of wording used by the media reporting on terrorism and how the government influences that wording through press releases. The study hypothesizes that …

The Role Of Arkansas Ffa Chapter Reporters And Advisors, Jessica Wesson

Agricultural Education, Communications and Technology Undergraduate Honors Theses

FFA reporters are tasked with conveying the FFA brand to the public. They are supposed to follow a set of guidelines set forth by the National FFA Organization that suggests different public relation activities for them to participate in. This organization has a long history of impacting the agriculture industry, but who tells people about it?

In 2018 the University of Arkansas agriculture education, communication and technology department sent a team of students and professors traveled to the 91^st Arkansas FFA State Convention to work the media room. This team was in charge of creating different communication pieces for …

The Stigmatization Of Hunger: The Impact Of Social Stigma On Arkansas Youths’ Food Security, Emily Thompson

Graduate Theses and Dissertations

In Arkansas, 26.3% of children are food insecure, meaning they do not have enough or lack the ability to obtain enough food for adequate nutrition (Miller 2019). In recent years, a new phenomenon has been taking place called lunch shaming where children are sometimes forced to wear signs or handstamps that say the child’s lunch account is overdue. This research analyzes how the media frames food insecurity and how perceived social stigmas affect a student’s willingness to seek out help when struggling with food security.

The Impact Of Social Media On The Social Lives Of People With Visual Impairment (Facebook Groups As A Case Study), Itto Outini

Graduate Theses and Dissertations

This present research seeks to provide a more comprehensive understanding of why people with visual impairment use social media. I investigate this question using uses and gratification (U&G) Theory, which was developed by Katz, Blumler, & Gurevitch (1974). The theory explains what people do with media and why. The purpose of this study is twofold: it seeks to document reasons people with visual impairment use Facebook and it endeavors to reveal which variables can influence users’ decisions to use one social media platform instead of another. In particular, I am interested in determining factors motivating users with visual impairment to …

Journalism Vs. Activism: How The Social Impact Of Journalism Has Evolved, Kathryn Serrano

Graduate Theses and Dissertations

The aim of this study was to question the objectivity norm that arose in journalism in the 20th century, and analyze what objectivity means today in the context of investigative journalism. This study examined the mission statements and objectives of the investigative nonprofits The Marshall Project and Injustice Watch, which are two publications with specific mission statements that cover the United States criminal justice system. The examination of these nonprofits helps explore a question of where the line is drawn between journalism and activism. The researcher interviewed 25 journalists from mainstream media outlets, the nonprofits discussed above, and other investigative …

Instagram And Eating Disorders: An Empirical Study Of The Effects Of Instagram On Disordered Eating Habits Among Young Girls, Katherine Wayles

Graduate Theses and Dissertations

Scholars have studied the relationship between body dissatisfaction and social media use, particularly focusing on young women as vulnerable consumers. Many studies concentrate on the amount of media consumed, rather than the specific activities and behaviors associated with feelings of low self-esteem or poor body image. It is important to determine exactly what behaviors and social media engagements contribute to disordered relationships with food, assessing a user’s pre-existing weight/body concerns in relation to the amount and type of media they consume. Instagram in particular is included in this study, as it is an image-based social networking site where users can …

Framing And Newspaper Coverage Of Racial Integration, Amy Unruh

Graduate Theses and Dissertations

For many Americans who grew up in the 1960s, the first published information about Africans came directly from Africa, in the form of exotic photographs and stories in National Geographic. Susan Goldberg, Editor in Chief of National Geographic, addressed the issue of race portrayals in the magazine, reflecting on the realization that National Geographic often provided readers “their first look at the world” while rarely acknowledging the struggles of race in the United States. The magazine displayed full-color photographs depicting Africans from many nations, dressed in native clothing and jewelry, positioned in settings that implied dignity, beauty and strength. Meanwhile, …

Spartan Daily, April 30, 2020, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2020

Volume 154, Issue 40

Spartan Daily, April 29, 2020, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2020

Volume 154, Issue 39

Ua94/6/1 My Story: Track & Field's Dedrick Troxell, Dedrick Troxell

Student/Alumni Personal Papers

My Story is a series of first-person feature articles written by WKU student-athletes. The student-athletes will be telling their own stories in their own words. This article written by cross county sophomore Dedrick Troxell, who had just wrapped up a great indoor season and was primed for a dominant outdoor campaign.

Spartan Daily, April 28, 2020, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2020

Volume 154, Issue 38

Niche Journalism: Successful Steps In A Saturated, Modern Market, Arianna L. Smith

Honors College Theses

“How-to” articles make up the bulk of an average Google search when initiating research on a new venture—the subject of self-publishing and propagating journalistic content is no exception. In this day and age, self-started publications are almost guaranteed to be niche in nature. With the intent to create a more academic and objectively reliable guide, this literature review takes into account the observations and conclusions of multiple communications professionals, long-and-short standing news organizations of varying success and notoriety, and studies concerned with the trends relating to audience engagement and technology integration to answer the main research questions thus: what is …

Ua3/10/2 Cares Act For Students, Wku President's Office - Caboni

WKU Administration Documents

Email from WKU president Timothy Caboni to faculty & staff regarding the Coronavirus Aid Relief & Economic Security Act for students.

The Guardian, Week Of April 27, 2020, Wright State Student Body

The Guardian Student Newspaper

News articles from The Guardian for the week of April 27, 2020. The Guardian is the official student-run newspaper for Wright State University. It has been published regularly since March of 1965.

The Role Of Agenda Melding In Measuring News Media Literacy, Christine Mcwhorter

Journal of Media Literacy Education

During the past few decades, educators, advocates and researchers have developed initiatives to increase news media literacy. Recent surveys indicate that audiences combine agendas from various media to suit their own needs through group discussion. This process is called “agenda melding.” Agenda melding includes the “need for orientation” function in a social context that acknowledges that the perceived importance of news issues changes in relation to their discussions with others. Using an online survey instrument with a sample of young adults, this study measures the level of news media literacy in young adults and examines the relationship between news media …

Is That Media Literacy?: Israeli And Us Media Scholars’ Perceptions Of The Field, Ornat Turin, Yonty Friesem

Journal of Media Literacy Education

Sixty-nine media scholars from Israel and the Unites States responded to an online questionnaire aimed to identify the boundaries of media literacy. The participants received a list of thirty-two potential titles for a final paper and were asked to rate the relevancy of each topic for an undergraduate media literacy course. While the statistical analysis showed no significant difference in the ranking, deviations and distributions demonstrate disagreements as to what is important or marginal in the field. Protectionist topics were ranked high as well as topics involving children, digital media, and popular culture. It also appears that media education has …

Developing A Responsive And Adaptable Emergent Media Curriculum, Dennis Owen Frohlich, David Magolis

Journal of Media Literacy Education

The field of mass communication is constantly undergoing change and development, and the pace has accelerated with the advent of digital technologies. One challenge educators face is: how do we educate college students not just for today’s careers, but also for lifelong competencies with media? Against this backdrop, the Department of Media and Journalism at Bloomsburg University of Pennsylvania sought a new curriculum to capitalize on “emergent media,” that is, media that does not fit neatly into established mass communication disciplines such as journalism, telecommunications, public relations, and advertising. Our curriculum is centered around media literacy, skills development, and experiential …

Dark Ride: Disneyland. Using Educational Games For Critical Media Literacy Education, Benjamin Thevenin

Journal of Media Literacy Education

This article describes Dark Ride: Disneyland - a mobile game that encourages Disneyland guests to critically consider Disney’s representations of history, culture, and technology. The game was the creation of a group of faculty, students and professionals associated with Brigham Young University. The article contextualizes the game and its development in relation to concepts including media as public pedagogy, critical inquiries of place, critical and creative media literacy, creative production as research, and educational videogames. It reviews the project’s objective to foster critical reflection and creativity among those involved in developing the game and hopefully to extend media literacy education …

Mobile Phones In The Classroom: Policies And Potential Pedagogy, Pamela L. Morris, Susan H. Sarapin

Journal of Media Literacy Education

Many university instructors (76% of our survey) have a mobile phone policy in their classrooms, due to the distractions of unregulated use. Yet only about half of those who ask students to put down their phones report that these policies are effective. Given that students want to and will use their phones, are instructors taking the opportunity to integrate these mobile devices as a part of media literacy or other pedagogy? We conducted a nationwide survey of more than 150 college instructors to explicate what policies are used, and where they come from; how they are enforced (e.g. rewards and …

Determining The Feasibility Of An Online, Media Mediation Program For Parents To Improve Parent-Child Sexual Health Communication, Tracy M. Scull, Christina V. Malik, Elyse M. Keefe

Journal of Media Literacy Education

Media Aware Parent is an interactive, web-based program designed to equip parents to communicate with their adolescent child about sexual health and media by enhancing parental communication and media mediation skills, as well as provide them with medically-accurate sexual health knowledge. In a small feasibility study, 56 parents of 7th and 8th graders in the United States were randomly assigned to complete a prototype of Media Aware Parent or receive online resources about adolescent sexual health. Results indicated that after using the program, participants in the intervention group discussed more new sexual health topics with their child and also had …

Two Drug Epidemics In A Racist World: Comparing The Crack Crisis With The Opioid Epidemic, Téa Franco

Showcase of Undergraduate Research and Creative Endeavors (SOURCE)

America has faced two nationwide drug addictions: the crack crisis and the opioid epidemic. Despite several similarities in the spread of the addictions, the two garnered vastly different reactions from the media, society, and the government. It has become apparent that the reason for these different reactions is the race of those typically afflicted by each addiction. The crack crisis predominantly affected impoverished communities of color, whereas the opioid epidemic has affected more white Americans. Through journalistic methods including FOIA requests, government documents, interviews, and the gathering of primary and secondary sources, I have examined the way that race plays …

Spartan Daily, April 23, 2020, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2020

Volume 154, Issue 37

The Prospector, April 23, 2020, Utep Student Publications

The Prospector

Headline: UTEP Conducts COVID-19 Vaccine Research