Mass Communication Commons^™

The Guardian, January 8, 1997, Wright State University Student Body

The Guardian Student Newspaper

Sixteen page issue of The Guardian, the official student-run newspaper for Wright State University. The Guardian has been published regularly since March of 1965.

Central Florida Future, Vol. 29 No. 30, January 8, 1997

Central Florida Future

Student Union nears completion.

Ua21/1 Access & Opportunities, Wku Equal Opportunity / 504 / Ada Compliance

WKU Administration Documents

This publication is meant to be a key resource for students with disabilities who are attending Western Kentucky University. This guidebook contains valuable information that will direct students to the tools and resources necessary to gain access to programs and services at the University.

The Language And Format Of Sports News: An Analysis Of Espn's Sportscenter, Michael A. Napier

Honors Capstone Projects and Theses

No abstract provided.

Military Public Affairs Practitioners' And Civilian Journalists' Perceptions Of Army Crisis Communications, Michelle L. Martin

Theses, Dissertations and Capstones

Public relations is at the heart of an organization's relaying of messages to its internal and external audiences. Communication with key audiences allows the organization to release important information, answer questions, address fears and misconceptions, maintain or change the organization's image, influence public opinion and address crises affecting the organization. The Army, like any large organization, must communicate effectively with its publics - legislators, service members, government representatives, the media, and the general public from which it draws its members.

Experts recommend a four-step process for conducting public relations programs (Hiebert, 174). An organization should first conduct research, both primary …

Book Review: The Invisible Medium, Michael L. Hilt

Communication Faculty Publications

Peter M. Lewis and Jerry Booth. The Invisible Medium. Washington, DC: Howard University Press, 1990.

The critical theme presented by the authors of this book is that radio has become an "invisible medium." They blame this condition on its subordination to television in public policy debate, and because of the infrequent attention it receives through critical and scholarly studies. They examine the two predominant models of radio—public service and commercial—and survey alternative radio practice in both Western and Third World countries. Throughout the book, they stress the underestimated potential of radio as a contemporary mass communication instrument and contend …

Ua19/16/1 Wku Football Media Guide, Wku Athletic Media Relations

WKU Administration Documents

WKU football media guide for 1997.

Ua11/1 A New Level Of Excellence With A Personal Touch, Wku Public Affairs

WKU Administration Documents

Promotional booklet about WKU, includes students Joy Greer, Brian Bixler, Shelley Stephens, Christian Karlsson, Chris Powers, alumni Becky Baker, Terry Wilcutt, Thomas George, Sean Dollman and president Thomas Meredith.

Saint Or Sinner: The Construction Of The Hillary Rodham Clinton Myth, 1992-1996, Susanna Montezemolo

Senior Scholar Papers

This paper examines the "saint or sinner" Hillary Rodham Clinton myth and its implications. I am not concerned with ascertaining the "truth" about Mrs. Clinton in the way that the truth is conventionally defined. In fact, such would be impossible, since very few Americans know HRC personally, and the media only provide an interpretation of the "truth." Rather, this paper is concerned with examining the meaning of the saint/sinner dichotomy in American society. It examines the development of the myth in the 1992 campaign, the failed health-care initiative, the Whitewater affair and other "Clinton scandals," and in the Clintons' marriage. …

Common Law, And Privacy In Computer-Mediated Environments, Stephen D. Cooper

Communications Faculty Research

Computer-mediated environments pose a special challenge to our legal and cultural protections of privacy. These environments are unprecedented in the way commercially valuable information can be generated in their very use. The ease and low cost with which electronic information can be gathered and disseminated in these environments have led many to advocate regulation protecting privacy interests from commercial encroachment. At the same time, the use of digital communications to support criminal or terrorist activities have led others to advocate regulation allowing law enforcement agencies to eavesdrop or intercept. The cultural history of the Internet as a self-regulating, almost anarchical, …

Ua12/8 Chief News, Wku Police

WKU Administration Documents

WKU Police departmental newsletters for 1997.

Radio Advertising Decision-Making In The Tri-State --: Huntington, West Virginia; Ashland, Kentucky; And Ironton, Ohio Radio Market, Terry L. Hapney Jr.

Theses, Dissertations and Capstones

Modern radio came into being November 2, 1920, in Pittsburgh, Pennsylvania. The nation’s first federally-licensed radio station, KDKA, broadcast the Harding-Cox election returns:

These words changed our world forever…’This is KDKA of the Westinghouse Electric and Manufacturing Company in East Pittsburgh, Pennsylvania. We shall now broadcast the election returns…’ (StratiComm America 2).

The first radio announcer, or disc jockey, was ham radio operator Frank Conrad of Westinghouse. In 1919, Conrad played records supplied by a local store in exchange for free plugs on the air, the equivalent of today’s bartering or trading in which stations receive merchandise from a business …

1997 January, Morehead State University. Office Of Athletics.

Morehead State Athletics Press Release Archives

Morehead State Athletics press releases from January of 1997.

Perceptions Of Basic Communication Texts: Factors In Student Learning And Textbook Adoption Decisions, Donald D. Yoder, Robert A. Davilla

Basic Communication Course Annual

The purpose of this study is to assess existing pedagogical assumptions about basic communication course textbook features. Two separate surveys were administered to students (N= 1,379) and instructors (N= 118) in basic communication courses at 15 colleges and universities.

The findings of the study are twofold. First, students and teachers differ in their perceptions of usefulness of textbook pedagogical features. Second, students perceive basic course texts to be less difficult and less theoretical though more interesting, enjoyable, relevant, and practical than other introductory course texts. When making publication and text selection decisions, the findings help authors and teachers better choose …

Nexus, Winter 1997, Wright State University Community

Nexus Literary Journal

Nexus is a magazine that began as an insert in the Wright State Guardian student newspaper in 1965 and has since been published semi-regularly. It began only accepting creative writing, but has since expanded to include illustrations, photography and other non-written art forms. Today, it is published in a digital format and accepts submissions from around the country, though it maintains its commitment to the Wright State Community.

Editorial Policy

Basic Communication Course Annual

The Editor and the Basic Course Commission invite submissions to the considered for publication in the Basic Communication Course Annual. The Annual is distributed nationally to scholars and educators interested in the basic communication course. Articles are accepted for review throughout the year for publication consideration. Manuscripts exploring significant issues for the basic course, research in the basic course, instructional practices, graduate assistant training, classroom teaching tips, or the status, role, and future of the basic communication course are invited. It is incumbent on contributors to establish a position on how the work they seek to have published advances knowledge …

Front Cover

Basic Communication Course Annual

No abstract provided.

Title Page

Basic Communication Course Annual

No abstract provided.

Editorial Board

Basic Communication Course Annual

Editors and manuscript reviewers for Basic Communication Course Annual Vol. 9 (1997)

Contents

Basic Communication Course Annual

Table of contents and abstracts for all articles in the volume

Three Metaphors For The Competencies Acquired In The Public Speaking Class, Michael Osborn

Basic Communication Course Annual

The many skills taught in the basic public speaking class come together in three fundamental metaphors. The first of these, the speaker as builder, suggests we need to shape our surroundings through the spoken word. The second, the speaker as weaver, includes the arts of shaping symbols into the fabric of a speech, and of designing evidence and proofs into the tapestry of argument. The third, the speaker as climber, emphasizes overcoming interference. Barriers of fear, indifference, suspicion, and cultural variation recede as speakers and listeners learn to climb them.

Written Feedback In The Basic Course: What Instructors Provide And What Students Deem Helpful, Karla Kay Jensen, Elizabeth R. Lamoureux

Basic Communication Course Annual

Although the issue of speech evaluation has been a mainstay in our discipline, an updated discussion of written feedback merits our attention. To revisit this topic, this two-part content analysis first reveals the type of written feedback instructors offer students in basic public speaking classes.

Building on these findings, the second part focuses on student perceptions of the helpfulness of the written feedback. The findings are collectively discussed and their implications for written evaluations of students' oral performances are considered. Any instructor who has labored over written critiques, wondering whether students actually read and/or use the comments can value from …

Culture Shock In The Basic Communication Course: A Case Study Of Malaysian Students, Eunkyong Lee Yook

Basic Communication Course Annual

Malaysian students compose a large student group coming to the U.S. for higher education. Despite these numbers, however, there has been little attention given to their culture shock in the classroom. The present study investigates the concerns of Malaysian students in the basic communication course. Through interviews with Malaysian students, this study concludes that Malaysian students perceive having three major problems in presenting speeches in basic communication courses.

The first problem is the language barrier. Another is that certain nonverbal behaviors such as gesturing and talking in a loud tone are seen as disrespectful in their culture. Third, they have …

The Em-Powter-Ing Of America: Using Info-Mercials To Teach Persuasion And Popular Discourse In The Basic Communication Course, Daniel W. Heaton

Basic Communication Course Annual

This article describes how a critique of Susan Powter's "Stop the Insanity!" info-mercial provides educators with an effective, class-tested, and fun assignment to be included in the persuasion section of a basic communication course. This assignment provides students with an excellent example of a message from popular discourse that follows Monroe's Motivated Sequence. It also facilitates discussion of several key issues related to persuasion in general. Additionally, because this activity uses a popular discourse text, students enhance their critical thinking skills and become more critical consumers of messages they receive through popular discourse.

The Use Of Simulation In The Beginning Public Speaking Classroom: Let's Make It Realistic, Relevant And Motivating, John J. Miller

Basic Communication Course Annual

This article offers the instructional method, the simulation, as an alternative public speaking assignment in the beginning public speaking course. The three phases of simulation, play, debriefing, and journal writing, are described. Simulations should be realistic and relate to student goals, interests, or career aspirations. As a result, the assignment has two benefits. Simulation creates a clear rhetorical situations which aids students in the topic selection process. Further, its relevancy to the student increases the motivation to learn the art of public speaking.

Computer-Mediated Learning Environments: Theory And Research Into Practice, Chris R. Rasch

Basic Communication Course Annual

Information technology is furnishing modes of accessing and manipulating knowledge which are radically different from those offered by the traditional curriculum. Teaching effectiveness in the basic course is likely to depend increasingly on understanding the nature, function, benefits and potential costs of computer-mediated communication. The purposes of this article are to: (1) review theory and research illuminating the potential benefits and costs of computer-mediated instruction, (2) suggest some starting points for implementing computer-mediated instruction, and (3) identify factors which are likely to influence the effectiveness of teaching in computer-mediated environments.

Two Heads Are Better Than One? Setting Realizable Goals In The Basic Course, Glen Williams

Basic Communication Course Annual

Establishing goals is central to the success of the basic course. The degree to which those goals are realized depends, in large measure, upon the manner in which they are established and reviewed. This article assists course directors and instructional staff by examining the process of defining objectiveness, a process which encompasses goals, mission, and vision and which benefits from widespread, active involvement. This article presents sample objectives for consideration, and it notes the conditions under which the process of defining objectives thrives or is threatened.

A Commentary: The Basic Communication Course, General Education And Assessment, Lawrence W. Hugenberg, Barbara S. Moyer

Basic Communication Course Annual

The importance of developing student communication skills in a general education program is a focal point of each college and university accrediting agency in the United States. However, course directors and faculty frequently find themselves at the center of a controversy when trying to include a basic communication course in skill development in a general education program. This article develops a case for the inclusion of a basic communication course in a general education program.

Author Information

Basic Communication Course Annual

Biographical information about those who contributed scholarly content to this issue.

Back Cover

Basic Communication Course Annual

No abstract provided.