Health Communication Commons^™

An Exploration Of Nonbroadcast Television, Betty Conrad

Masters Theses & Specialist Projects

In this thesis, I have focused on the uses of video, or nonbroadcast television, as an instructional tool within three different contexts, i.e., the uses of video in medical, corporate and industrial settings.

Within this exploration, several problems have come to light. First, there is a need for higher education to train students in the field of nonbroadcast education, not only for broadcast students and new career opportunities, but also for students of business, medicine, art, and other career areas. As the uses of video become more widespread, so it becomes necessary to educate those who are likely to come …

Satisfaction And Quality : Patient Perspectives In Medical Care, Marguerite L. Foeller

Dissertations and Theses

Patient dissatisfaction with the physician/patient relationship and medical care is well documented in both the lay press and the medical literature. This problem appears to stem from communication between physician and patient and is drawing increased attention from the communication discipline. Research conducted in interpersonal communication satisfaction theory provides a basis for this study of patient satisfaction with physician/patient communication and its relationship to the perceived quality of medical care.

This paper reports two sets of interviews with a total of 108 respondents on the topic of physician/patient communication which resulted in the identification of nine salient issues which appeared …

Women In Menopause: A Study Of Gynecologist's Perceptions, Zadell Cogan, Sharon Kennedy

Dissertations and Theses

The purpose of this study was to explore the needs of women experiencing menopause. Since women at this time experience physical, social and emotional changes, they may have a special need for services. Doctors were selected as the population for study because they treat so many women at this age and because they are powerful transmitters of our culture. This exploratory study was designed to provide descriptive information about the doctors' perceptions.

Results are reported from interviews with seventeen gynecologists from the Portland metropolitan area in Oregon. Attempts were made to interview all female gynecologists in the area. Male gynecologists …

The 1972 Cigarette Tax Referendum: A Mass Communication Campaign, Gwendolyn Moore Danielson

Dissertations and Theses

During the past forty years, Oregon voters have approved only two tax proposals; both taxes on cigarettes. The subject of this study is the campaign carried out by proponents of H.B. 3064 to pass the most recent Oregon tax referendum measure. Central to the questions asked in the investigation of the 1972 cigarette tax campaign was why the outcome of this proposal was successful. The thesis hypothesizes that the critical variable was the involvement of major socio-economic interest groups in formulating and disseminating persuasive campaign messages.

The rationale for entering into such a study was the shortage of information on …

Nurse-Patient Interpretations Of The Nurse's Touch, Judith Ann Trowbridge

Loma Linda University Electronic Theses, Dissertations & Projects

The purpose of this study was to discover whether or not patients and nurses derived a similar meaning from pictures of a nurse touching a patient in various ways. Five by seven inch black and white photographs were shown to thirty patients and thirty registered nurses. The subjects were controlled in regard to sex, race, residence, language, and physical and emotional orientation. They were asked to focus upon the photographed nurse's touch and to tell in one or two words what meaning they felt that the nurse was trying to convey to the patient by her touch. Responses were recorded …

Scientific Reasoning And The Fluoridation Controversy (1962), American Dental Association

Patient Dental Health Education Materials 1929-1981

No abstract provided.

An Evaluation Of Patient Health Teaching In A Selected Hospital, Grescilda Ruth Morris

Loma Linda University Electronic Theses, Dissertations & Projects

Statement of the problem: The purpose of this study was to find out to what extent the responsibility of health teaching is being met by the health team in the medical and surgical departments of a selected hospital.

Method and procedure used in securing the data: The data for this study were collected by the questionnaire technique. One hundred questionnaires were used in the study. This study was conducted during a five weeks' period using medical and surgical patients who were physically and mentally competent to answer the questionnaire and who were hospitalized from four to fifteen days.

Summary of …