Communication Commons^™

Bts & Army: A South Korean Music Group And Their Fandom Create A New Grassroots Movement For Social Change, Ye Ram Chung

Masters Theses

This study links the discourse analysis of social innovation, social entrepreneurship, and cultural analysis of BTS--a South Korean music group--and their global fan base--ARMY. Despite its diversity in form, the current narrative of social innovation in academia has been limited to western market constructs, business, or technological innovations, while the process of social innovation remains under-researched. The BTS and ARMY movement has been a growing study in scholarship, as their collaborative efforts redefine a new form of human connection through digital intimacy, creating a grassroots movement for social and cultural revolution. By integrating and analyzing diverse concepts of social innovation …

Q/A: A Semiotic Deconstruction Of Narrative Transportation On Episodic Television, Josh Grube

Masters Theses

Narrative transportation is a captivating phenomenon in which an audience member psychologically departs from material reality and immerses into the narrative world (Gerrig, 1993). Existing literature on narrative transportation mostly consists of audience-level studies, primarily focused on the phenomenon’s persuasive effects and audience attributes that mediate their ability to be transported. From a theoretical media perspective, transportation is conceived as an aspect of the larger audience cultivation process (Gerbner, 1998) due to its persuasive influence, revealing the importance of viewing it from the textual level. This thesis fills a significant gap in narrative transportation theory by examining television narratives through …

The Influence Of Institutional Social Media And College Students' Choice, Anna Fishbein

Masters Theses

Social media has become a way of personal communication as well as a way for brands and businesses to connect with consumers. In the past twenty years, the expansion of technology into everyday life has impacted the way we interact and communication. There is a lack of information surrounding how social media is influencing prospective students’ college choice. There are studies focused on student college choice, and studies focused on how social media impacts consumers, but there is limited research focused on bridging the two concepts. This quantitative study utilized a causal-comparative survey to explore the influence of institutional social …

More Than Just Sticks And Stones: Effects Of Interpersonal Interactions On Liminality And The Negotiation Of Identity, Conlon Muhr

Masters Theses

The following study contains the detailed findings of my lived experiences studied in an autoethnographic method with a focus on the effects of interpersonal communication on identity negotiation during liminality. This study is conducted to expand upon the large and dense web of communication studies. During the use of the autoethnographic process, I provide in-depth insight into my lived experiences during liminality. The main goal of the study is to explore how interpersonal interaction affects liminality and the formation of identity. Liminality support, rejection, complication, and acceptance are the emergent themes found by combining liminality with interpersonal communication.

Unearthing Tree Symbolism In Song: A Sentiment Analysis, Shannon L. Bayliss

Masters Theses

How societies communicate about nature can shape the way that they interact with it. Messages contained in music are especially interesting to study because of the unique ability of sound and language to alter moods and/or induce physiological reactions. Research on cultural values in music is growing but studies on environmental themes are scarce despite pervasive natural symbolism in songs. Historically, most species of tree have gained a symbolic meaning in part based on their physical characteristics and the various ways they are used by humans (e.g., for construction or for medicine). The overall goal of this thesis was to …

Examining Messaging Strategies Of Virtual Reality Companies On Instagram, Brian Galloway

Masters Theses

This study examines the messaging strategy and executional strategy utilized in the virtual reality industry on Instagram through the lens of Taylor’s Six-Segment Message Strategy Wheel. Content analysis examined a total of n=942 posts which were coded for high level message strategy, specific message strategy, and executional strategy. Engagement data was also recorded. Ritual-view messaging strategies were found to be utilized most often, with Social and Sensory-segment strategies used most frequently in terms of segments in Taylor’s model. In terms of executional strategies, User Image, Brand Image, and Use Occasion strategies were seen most frequently. Ego and Social segment message …

Real Fake Fighting: The Aesthetic Of Qualified Realism In Japanese Professional Wrestling, Clara Marino

Masters Theses

Professional wrestling is a performance art in which the line between fact and fiction is often obscured. Much of the existing scholarship on the medium that examines its dynamics regard reality and artifice focuses on the role of the artificial, analyzing pro-wrestling as primarily a form of heightened spectacle akin to passion plays or soap opera. However, professional wrestling in Japan, particularly that found in the country's largest promotion, New Japan Pro-Wrestling, features many elements that resemble real sports much more closely than many American promotions. These elements include fighting styles, wrestler injury, characters that do not fit easily into …

Laugh Until It’S No Longer A Scandal: The Use Of Humorous Apologia To Reframe Crisis Narratives On Saturday Night Live, Vanessa S. Hills

Masters Theses

This thesis examines the role of humor-based apologia as a crisis communication strategy for celebrities. Using a rhetorical method, it explicates the role that humor plays in shaping crisis narratives in response to kategoria within the context of Saturday Night Live. Four case study analyses determine whether the generic parameters of apologia include the use of a humor-based apologia or whether humorous apologiae should be classified as a unique subgenre. These findings further the body of research on apologia and highlight the need for additional research on the effectiveness of humor as a crisis communication strategy.

Contemporary Black Civil Rights Activism Strategies In East Tennessee: Gaining Economic And Political Power In The Black Community, Lily Joy Crosby

Masters Theses

The purpose of this thesis is to explore the contemporary Black civil rights movement in East Tennessee to gain a better understanding of the strategies being employed to mobilize publics. Though an important aspect of the public relations field, in public relations academia there is a lack of research centering on activism. Little has been explored outside of organizational settings, especially since the rise of technology and increased interconnectedness of the world. To learn more about the movement in East Tennessee, the researcher interviewed eight leaders of the contemporary Black civil rights movement across the East Tennessee region. The researcher …

How Divergent Risk-Characters Rewrite The Anti-Vaccination Narrative, Shelby C. Luttman

Masters Theses

The modern narrative originates in 1998, when a paper by a British medical journal The Lancet alleged that the measles-mumps-rubella vaccine may cause autism and bowel disease (Wakefield, Murch, Linnell, & Casson, 1998). The funding of the publication was deemed erroneous, yet the research sparked a connection between vaccines and disorders that would soon undermine public confidence in vaccines. Still today, the debate on vaccines poses a threat to public health in the United States of America as “opt-out” rates, particularly in states with recent outbreaks are increasing (Ratzan, 2011).

This study sought to examine what factors contribute to divergent …

Self-Identity And Risk Mitigation Behavior: Self-Protecting Masks Mandate, Mallory L. Denning

Masters Theses

A nation’s reaction to health risk in the wake of a pandemic reveals ample supply of data potentially highlighting the thematic schemes linking self-identity to risk mitigation behavior. The following thesis proposes an assessment of the self-identify themes motivating the choice to adhere to the self-protection masks mandate, providing discernment for practitioners and academics interested in revealing the diverse idiosyncrasies contributing to health-behavior habits. Literature surrounding risk communication, risk perceptionand self-identity intertwine to form a lens to interpret the gathered data. Seven qualitative interviews gleaned from a purposeful snowball sample conducted at a Southeastern University from individuals at least 18 …

Communicating Uncertain Information From Deep Learning Models To Users, Harishankar Vasudevanallur Subramanian

Masters Theses

“The use of Artificial Intelligence (AI) decision support systems is increasing in high-stakes contexts, such as healthcare, defense, and finance. Uncertainty information may help users better leverage AI predictions, especially when combined with domain knowledge. I conducted two human-subject experiments to examine the effects of uncertainty information with AI recommendations. The experimental stimuli are from an existing image recognition deep learning model, one popular approach to AI. In Paper I, I evaluated the effect of the number of AI recommendations and provision of uncertainty information. For a series of images, participants identified the subject and rated their confidence level. Results …

Airbnbs In The Rural Midwest: Optimizing Listing Content For User’S Decision-Making Processes, Mary Catherine Kosacki

Masters Theses

This research examines the effectiveness of rural Airbnb listing content in influencing user decision-making. The peer-to-peer economy has been rapidly growing over the past decade, providing new opportunities for individuals to offer goods and services to other individuals through corporate platforms. Specifically, the Airbnb platform has rapidly grown, becoming the largest online platform for peer-to-peer property rentals, and one of the largest companies in the peer-to-peer sector of the economy. Previous research on the Airbnb platform has focused primarily on urban areas; however, Airbnbs have a proportionally large impact on local economies in rural areas.

Several methods were employed to …

A Comparative Visual Content Analysis Of The Cdc And Who Covid-19 Infographics, Manushri Pandya

Masters Theses

"In this study, I conducted a comparative visual content analysis of the CDC and WHO COVID-19 infographics. I considered infographics as an important genre of communication during such times because they not only provided sufficient information to the audience but did so in an engaging manner. The goal of my study was to think about the role of infographics in the context of health and risk communication during a pandemic, and to emphasize on the rhetorical elements that constitute the creation of infographics by major health organizations. I specifically focused on three elements: the kinds of information communicated through infographics, …

Branding Small Businesses In Small Communities, Lacey Jenkins

Masters Theses

Branding has grown into a vital part of communicating a brand to its audience members. Unfortunately, large portions of branding tactics are geared towards large corporations in large communities. Small and mid-sized businesses require different tactics in order to create a brand that effectively communicates its purpose and values to its consumers. Because of this, this thesis is looking at the branding tactics of a small business in Charleston, Illinois. This business, Phoenix Elite, showed weaknesses in multiple areas of its branding package. Using a literature review, the goal is to create a better understanding of what branding is, as …

Faith Down The Rabbit Hole: A Critical Rhetorical Interrogation Of Q-Anon And Parasitic Christianity, Nate Carlson

Masters Theses

Over the course of the last six years, the conspiracy theory community known as Q-Anon has risen to prominence across the internet, coming to encapsulate a significant portion of the United States’ conservative and protestant populations. This study applies the act of Critical Rhetoric as proposed by McKerrow (1989) to the Q-Anon “drops”; message board posts wherein Q, the enigmatic leader of Q-Anon, preached conspiratorial ideology and misinformation to his followers. A pattern of Christian theology being usurped and retooled by Q as a method of faith-based political radicalization emerged throughout the texts, and this phenomenon was named “Parasitic Christianity.” …

Emotional Destruction: How Supervisors Can Transform A Subordinate’S Emotions Towards The Workplace, Diane K. Carr

Masters Theses

Workplace emotions have become an increasingly important area for researchers and organizations. Organizational structures and interpersonal interactions activate emotional responses for employees. This emotional strain can lead employees to search for outlets, such as social media, to express their emotions and seek emotional support. This thesis uses a content analysis to examine how macro level policies and procedures and micro level interpersonal interactions between supervisors and subordinates impact the messages expressed on Twitter.

The Role Of Translation Style In Fostering Cultural Connections Through World Literature, Bridget Baudinet

Masters Theses

While many high school English instructors in the United States teach world literature in translation, few of them explicitly present the literature as translated. High school English students would benefit from learning more about the linguistic origins of the world literature they read. This awareness would increase student understanding of the source culture and benefit their language skills. Various translation theorists have suggested methods to teach translational awareness, but few have offered advice on the type of translation to select. In my research, I examined the question of whether students would derive more cultural knowledge, and specifically language-related knowledge, by …

The Color Line In Communism: The East German Ministry Of Culture’S Portrayal Of Paul Robeson’S State Visit, Colin J. Rensch

Masters Theses

During the 1950s and 1960s, the Cold War, the American Civil Rights movement, and anticolonialism combined to create a complex political, social, and economic landscape and a division of the globe into the so-called first, second, and third worlds. It is within this context that African American performer and activist Paul Robeson traveled to the GDR for an official visit in October 1960.

This visit was highly significant in light of the oppression Robeson had experienced at the hands of the US State Department. In response to Robeson’s communist sympathy, the State Department had revoked Robeson’s passport in 1950, and …

Star Wars, Parasocial Relationships And Breakups, And The Force…Of Fandom, Alexandria P. Sutherland

Masters Theses

As we live our lives in an increasingly growing digital world, like-minds tend to gather. These like-minds, when gathered around a media franchise, become known as a fandom. Fandom culture can often shape an individual’s identity, as they become more heavily engrossed in the lore surrounding the media. Permeating this individual identity is the group identity, which allows for the fandom to be labeled as a community. When belonging to a very popular media’s fandom, such as Star Wars, it is rather easy to become completely engrossed in the characters and their stories, long after the credits roll, and …

“Someone’S Got To Look Out For The People”: Exploring Donald Trump And Alexandria Ocasio-Cortez’S Online Performance Of Populism And Immigration Rhetoric, Taylor P. Koopman

Masters Theses

This thesis examines the performance of populism by a right- and left-wing politician in the digital sphere during the peak of the immigration crisis in 2019 using the lens of Moffitt’s populism as performance theory (performer, stage, and audience) and Baldwin-Philippi’s four methods of ‘centering the people.’ My findings show that Trump and Ocasio-Cortez’s performances of populism condemn the degradation of the U.S. and portray themselves as immigration warriors. Trump uses exclusionary rhetoric to advocate putting “America First,” and Ocasio-Cortez expresses inclusionary rhetoric to develop an “America for All,” in a way that informs their performances of …

Counter Stories In Counterpublics: Exploring Documentary As A Form Of Activist Media To Counter Reinforced Stereotypes About The Criminalization Of Black Men, Tirrea S. Billings

Masters Theses

A story told can change the world. Storytelling has been around since the inception of human communication and has been used as a tool to educate, preserve cultural values, and make meaning of our existence. More recently, storytelling has been used in activist and social change movements. One approach to social justice storytelling is through filmmaking: creating films as a tool to disrupt, interrupt, amplify, organize, shift power and create lasting, transformative change in communities. Specifically, social justice-oriented documentary film and media can be used as a vehicle for those who are in counterpublic spaces to argue against mainstream discourses …

“College Is Mandatory In Our Family”: A Study Of Homeschooler Anticipatory Memorable Messages About College, Gina S. Reynolds

Masters Theses

Homeschooling in the United States provides many children with a unique educational background that may present different perspectives when considering college attendance. This thesis examines the memorable messages homeschool students received regarding college, where these messages came from, and the perceived impact they have on the student. Memorable messages are easily recalled words that participants receive from others, which they believe has an impact on their attitudes and decisions (Cranmer & Myers, 2017). This study also looks at the messages homeschool students received from the media and the effect these have on their college choices. A qualitative study gathered reports …

Audience Engagement Strategies In The Lizzie Bennet Diaries, Rachel Halle

Masters Theses

Audience engagement research examines the strategies content creators use to enhance audience involvement beyond simply watching the content. This analysis applies audience engagement strategies generated from television, branding, and social media research to video blogs (vlogs), specifically in the context of the narrative of The Lizzie Bennett Diaries. As part of that analysis, this effort also identifies ways in which those strategies integrated into the vlog format. The strategies included addressing the audience directly, mentioning the vlog within the narrative, mentions of YouTube or the internet, asking the audience for input, and mentioning audience input with the vlog. All strategies …

Terministic Screening And Conspiracy Theory In Political Communication: A Critical Analysis Of Trump’S Rhetorical Ties To Fair And Alex Jones Through “Invasion” Immigration Discourse, Emily A. Wiedeman

Masters Theses

This study focuses on the political and social communicative implications that result from mirrored anti-LatinX immigration discourses from three different political entities: President Donald Trump, special-interest hate group the Federation for Immigration Reform (FAIR), and conspiracy theorist Alex Jones. Through a critical communication lens, the author presents and discusses the influence of presidential communication, and its ability to contribute to and bolster xenophobic political undertones, creating a communicative environment that functions to empower and embolden proponents of racially based discrimination. Further, this study discusses the power presidential communication has to legitimize, normalize, and amplify the racist and xenophobic anti-LatinX discourses …

Romantic Rejection In Gay Potential Relationships: A Gay Blog Analysis, Rebecca Ferlotti

Masters Theses

Little research has been done on gay potential relationships (when two daters had gone on five or fewer dates or would-be dates), and there was no existing research available on romantic rejection in gay potential relationships. Most existing literature on romantic rejection focused on heterosexual relationships and long-term homosexual relationships. This thesis analyzed 48 blog entries from four publicly-accessible gay dating blogs ( The Guyliner ; It Gets Worse ; Gay Dating Stories ; and 100 Guys, 100 Storie s) that described romantic rejections. This thesis concluded romantic rejections for the four gay bloggers overall were most frequently implicit, due …

Using Sport Identification & Rhetorical Strategy: Evaluating An Ncaa D1 Collegiate Football Team’S Social Media Presence, Maria Baldwin

Masters Theses

Using social media platforms to build identification amongst stakeholders is of increasing importance for a growing range of organizations. Social media represents a powerful tool for marketing and developing business. In sports organizations, the use of social media can build identification amongst a fanbase by using George Cheney’s (1983) rhetorical strategies. The purpose of this study was to explore the content of a regional D1 university football team’s twitter and Instagram platforms, using a content analysis to clarify the organization’s use of rhetorical strategies and design elements to foster sport identification amongst their social media fanbase. Many sports organizations use …

Adjustment To Life In America: Black African Graduate Level Students, Denver Daniels

Masters Theses

The purpose of the study was to examine what challenges Black African graduate students face when adjusting to life in the United States. A secondary concern was to examine what coping strategies were used during the transition. A qualitative approach was used to interview the participants and through coding, develop themes related to their time as graduate students.

This study concluded that there were a number of issues that Black African graduate students face. The students reported that they experienced homesickness, culture shock, and discrimination during their time at school. Specific themes also emerged as to how they coped with …

How All In Are We Really?: An Examination Of Eastern Illinois University’S “All In” Branding Campaign’S Impact On Tenured Faculty Members’ Organizational Identification And Commitment, Melissa A. Stone

Masters Theses

Organizations are constantly putting out messages to the world, and many of these external messages speak on behalf of the organization’s internal members. While organizations often thoroughly examine whether these messages have the intended effect on target audiences, current research lacks answers to how internal members perceive and are impacted by these messages. To gain greater insight into the relationship between an organization’s external messages and the impact those messages have on internal members, this thesis examines Eastern Illinois University’s “All In” branding campaign and its perceived effect on tenured faculty members’ organizational identification and commitment. Ten tenured-faculty members were …

Creative Thesis Project: Handbook For Developing Trust With Gender And Sexual Minority Students In A Campus Health Care Clinic, Anne E. Pettit

Masters Theses

Trust is an important element in patient-provider relationships in the health care field. Patient trust in the provider is linked to higher satisfaction of care, better adherence to treatment plans, overall higher success in health care visits, and better likelihood of seeking out medical care in the future. Trust can be difficult for health care providers to establish with gender and sexual minority (GSM) patients due to health care’s well known history of harassment and discrimination against the GSM community. The Handbook for Developing Trust with Gender and Sexual Minority Students in a Campus Health Care Clinic addresses health care …