Communication Commons^™

Consider The Source: Receiver-Assigned Attributions Of Credibility To Influential Bloggers, Aaron Michael Sachs

Masters Theses

The purpose of this study is to examine credibility as it pertains to blogging. While studies have traditionally considered credibility in the context of the material being created, this study examines source credibility in the context of the personality creating the material. Therefore, this study functions primarily as an exploratory study and seeks to present an understanding of source credibility from the perspective of the individuals participating in blogging communities cultivated by influential bloggers. An interview questionnaire was specially developed for this study. Ten participants were selected for this study. Eight of them are females, two of the participants are …

How Facebook Friendship Transforms The Superior-Subordinate Relationship: A View From Relational Dialectics Theory, Raquel Hellenga

Masters Theses

This thesis project explores how Facebook friendship transforms the relationship between superior-subordinate dyads in the workplace through the lens of relational dialectics theory. A convenience sample of five superior-subordinate dyads (N=10) was used. Criteria for participation included: the superior must be full time and must be the subordinate's direct superior, the subordinate must work at least part time, both must have worked in the organization for at least three months, and the two must be friends on Facebook who communicate at least weekly through the site. This study utilizes qualitative, face-to-face, in-depth participant interviews. The interview questions are open-ended in …

Can You Get Beliefs From Retweets? An Examination Of The Extended Parallel Processing Model On Social Media, Xialing Lin

Masters Theses

The Extended Parallel Processing Model (EPPM; Witte, 1992) has been applied as a framework to examine risk information dissemination and effective sensation seeking in various health communication scenarios. Previous studies suggest that it is worth examining whether Twitter could have potential efficacy effects similar to face-to-face interaction or traditional media interventions. Given the overload and discrete information in the medium environment, people would adapt information processing short cuts, to tend to similar perceptions from various sources rather than reading specific messages.

The current study investigates the threat appeal perceptions of EPPM on system-generated and other-generated message cues in social media. …

"Make Over Your Body": Conflicting Messages In Women's Fitness Magazines, Joy Zoodsma

Masters Theses

SHAPE Magazine is a women's fitness magazine that has been consistently popular since its initial publication in 1981. This study explores how the messages of health and beauty in this publication have evolved over the last three decades, especially in response to the cultural imperatives of consumerism and feminism. It critically analyzes the visual and textual messages on SHAPE Magazine covers and in letters from the editor, which offer important examples of the ways in which SHAPE attempts to “hail” readers – to draw them in, to convince them that what the magazine has to offer is relevant to their …

The Mother-Infant Dyad Study: A Grounded Theory Inquiry Into The Day-To-Day Experiences, Between First-Time Mothers And Their Infants, That Influence Feeding Practices, Jennifer Jean Helvey

Masters Theses

Background: Inappropriate infant-feeding practices linked to excessive, rapid, early weight gain, are potentially powerful intervention points for reducing risk of later obesity. Understanding how and why these behaviors begin is currently the topic of much research. Because breastfeeding has been found to be somewhat protective against early rapid gain, and because low-income, Southeastern U.S. populations are significantly less likely to initiate and maintain breastfeeding, it is critical to focus efforts in these populations. Grounded theory methodology provides the optimal theoretical underpinnings for exploring development of these practices.

Research Objective: The objective was to explore, using grounded theory methodology, the set …

Effectiveness Of Antismoking Campaign Strategies On Smoking Cessation Of Chinese Smokers: An Application Of Taylor’S Six-Segment Message Strategy Wheel, Xizi Cai

Masters Theses

China has the largest smoker population in the world. Since 2006, with China as a member country of WHO FCTC (World Health Organization Framework Convention on Tobacco Control), the country has seen more and more antismoking campaigns on various kinds of media both national and local. However, the effectiveness of these antismoking campaigns is still not clear, especially within Chinese traditional smoking culture background.

Adopting an in-depth interview approach, this study explores how different antismoking campaign strategies in terms of Taylor’s Six-segment Massage Strategy Wheel could influence smoking cessation of Chinese adult smokers who have quitting experience. Research questions focus …

"Nevermericans?": How Communication Issues Shape The Perceptions Of Self And The Perceptions Of American Identity Among The International Students, Lyudmyla Pustelnyk

Masters Theses

This study of Intercultural communication and identity uses Cultural Contracts theory and Narrative theory to explore how international students communicate about their understanding of self (identity) and how this understanding is influenced and changes during their studies in the United States. Research participants who have, or are currently studying in the U.S., from Eastern and Central European countries were interviewed about their communication experiences while in the U.S., resulting in different expressions of identity - in-between identity, feeling Americanized, global citizen, and crystallization of native identity - which developed as the result of their U.S. university studies. Their narratives also …

Experiencing "Both/And-Ness": Dialectics Of Interactions Of International Students, Yoko Kubo

Masters Theses

This research focuses on international students in the United States by examining their experiences and interactions as sojourners. Specifically, I explore international students' dialectics within their experiences and interactions in the host culture. Referring to existing concepts from relational dialectics theory (e.g., Baxter & Braithwaite, 2008; Baxter &Montgomery, 1996) and the six cultural dialectics (Martin & Nakayama, 1999, 2011), dialectics are the opposing, competing, but co existing notions or tensions. Eleven international students from 10 different countries participated in face-to-face interviews and follow up e-mail responses. By conducting a thorough thematic analysis (Aronson, 1994), six cultural dialectics, one relational dialectic, …

I'M The Same Me: Communication And Renegotiation Of Identity In The Weight-Loss Surgery Experiences Of Women, Heather D. Schild

Masters Theses

Adult obesity rates are on the rise in the United States according to the Centers for Disease Control (2009) which has led to an increase in obesity-related illnesses such as diabetes and heart disease. Weight-loss surgery (WLS) has become accepted as a "cure" for obesity by the medical community. There has been a dramatic increase in the number of obese individuals electing to undergo WLS every year; 82% of these individuals are women (AHRQ, 2007). More women may be electing to undergo these procedures than men due to the pressures women face in American culture to achieve social standards of …

The Information Landscape Of A Wicked Problem: An Evaluation Of Web-Based Information On Colony Collapse Disorder For A Spectrum Of Citizen Information Seekers, Reid Isaac Boehm

Masters Theses

The following research takes a mixed method approach to understanding the information landscape of a wicked problem. Wicked problems are defined as being uncertain in cause, having many stakeholders with conflicting interests, and inevitably have no foreseeable solution. Through the study a framework is implemented that assesses a portion of the landscape of colony collapse disorder information from the federal government via the web. Using a government information valuation framework that takes into account a spectrum of citizen user needs, the research was able to look at the information content within the context of the public sphere and to apply …

Emergency Text Messaging Systems And Higher Education Campuses: Expanding Crisis Communication Theories And Best Practices, Tanya Desselle Ickowitz

Masters Theses

Recent public safety threats affecting college and university campuses during episodes of natural disasters and mass violence have exposed numerous challenges and opportunities in crisis and risk communication. The evacuation of college campuses during natural disasters such as Hurricane Katrina in 2005 and episodes of mass violence such as the shootings at the University of Alabama-Huntsville in 2010, among others, have revealed how even the most well-developed campus communication plans leave room for improvement during actual crisis events (Catullo, Walker, & Floyd, 2009). Through in-depth interviews (N=10) of crisis communication managers at U. S. colleges and universities, as well as …

Diffusion Of Social Media Among County 4-H Programs In Tennessee, Rebekah Bowen

Masters Theses

Over the past decade, Cooperative Extension and 4-H professionals have been faced with the decision of whether they should adopt new communication technologies such as social media to interact with their rapidly growing audience. Current research on social media and Extension shows that there are some identified risks and barriers (Fuess & Humphreys, 2011; Seger, 2011); however, many Extension professionals believe that social media usage could be very beneficial for Extension and\or 4-H usage (Coates, 2004; Rhoades, Thomas & Davis, 2009; Kinsey, 2010). In order to increase the body of empirical research on this subject, a quantitative study was conducted …

Teach For America Teachers' Blogs On Teaching, Samantha Nicole Holt

Masters Theses

In 1989, Princeton University senior Wendy Kopp conceived the idea of a national teacher corps that would place the brightest young people in the schools that were the most difficult to staff. This idea, which became Teach For America (TFA), took life in 1990, and has since become a powerful force in the public education reform movement. TFA consistently attracts college graduates from the nation’s top universities, and with the funding it receives from private donors as well as the federal government, the organization recruits and trains these individuals who commit to teach in the country’s highest-needs public schools. Critics …

Reporting Matt Murdock's Double Life: The Image Of The Journalist In Marvel Comics' Daredevil, Robby Wayne O'Daniel

Masters Theses

Popular entertainments often provide the general public with a construct for who a journalist is and what the work of a journalist entails. It is important to study journalists in the popular culture to understand how the idea of the journalist is conceived by those who do not go to newsrooms and do not have first-hand experience with how journalists work. In order to do their jobs, journalists must regularly interact with the public at large, gathering facts, coordinating appointments, interviewing and so on. If these people have a negative image of the journalist, it would be helpful for journalists …

Creating A Brand Experience Across Media Channels, Virginia Gibson Switzer

Masters Theses

This study examines how messages marketed through different media channels impact a consumer’s brand experience. The goal of this study was to explore the extent to which consumers experience brands through media channels. This study relies on four focus group sessions and a thematic content analysis to gather findings. It was discovered that consumers viewed customer service as the leading characteristic in brand loyalty.

Consumers were primarily impacted by brands through consumer reviews, reliable sources, convenience and special promotions. Participants chose reliable print mediums as a resource to research products. Online sources were the leading medium for reading consumer reviews …

Sweetness And Strength: Codes Of Femininity And Body Image In Branded Social-Networking Messages And Consumer Responses, Anne M. Holcomb

Masters Theses

This study critically analyzes visual and text updates posted by two clothing brands to the social-networking site Facebook.com, including consumers' interaction with these marketing messages. A semiological textual analysis was conducted using Facebook updates by the Victoria's Secret PINK and Nike Women apparel brands, and the responses of fans who subscribed to these updates. Advertising aimed at women in print media has previously been analyzed in this way, revealing patterns of sexualization and objectification that can be harmful to women and men alike. My analysis builds on this tradition. Social-networking sites such as Facebook allow individual users unprecedented access to …

Hegemonic Peter?: A Critical Analysis Of Hegemonic Masculinity In Family Guy, Justin Danowski

Masters Theses

Hegemonic masculinity is a constantly evolving and highly nuanced theory. The original definition was designed to study the oppression males exert over females. Later definitions expanded on the original to include young, effeminate or gay men. In the realm of television, hegemonic masculine forces are perpetuated by not only male characters but marginalized groups as well. This creates gender stereotypes to be accepted and embraced as the norm in a culture. This project takes a critical look at the animated television comedy Family Guy and explains how hegemonic masculinity is portrayed throughout the episode "Family Gay". To accomplish this, the …

A Plaguing Militainment: Ideology, Metaphor, And Interpellation In Thq's "Homefront", Brendan G.A. Hughes

Masters Theses

No abstract provided.

Upper Level Administrators: Communication With Students Via Social Media, David Adam Arnold

Masters Theses

The present qualitative study was executed by interviewing five upper level administrators at a four-year public institution in the Midwest in order to explain their current understanding of social media technologies, and in what ways they were currently using social media to connect with millennial students. Previous research has been done on millennials' use of technology and social media in the university setting; however, little research has focused on way non-millennial upper level administrators are using social media in order to purposefully engage students in a meaningful way. Themes from categories identified during one-on-one interviews indicate that upper level administrators …

Spaces Of Marginalization [Equal] Margins Of Resistance: Congolese Women's Testimonies Facilitate Rhetorical Agency, Saunnie Elizabeth Knotts

Masters Theses

No abstract provided.

Technology Mediated Recruitment: An Exploration Of How Students Used Social Media To Choose College, Ashley Nicole Cooper

Masters Theses

This qualitative study explored the use of social media as a tool to recruit prospective college students. Social media was defined as any electronic media that serves as a networking tool with the ability to educate prospective and current college students about an institution of higher education (i.e. Twitter, Facebook, Blogs, etc.). The researcher met with two focus groups comprised of current college students to discuss their use of social media during their college search process.

Recommendations were developed for student affairs professionals and for future research. General themes and categories from participant responses were evaluated. The findings suggest that …

International Image Repair: Integrating Culture Into Image Repair Discourse, Nicole Mangiaracina

Masters Theses

No abstract provided.

Dynamic Crisis Modifiers: Bp's Gulf Of Mexico Oil Spill, Catherine G. Bocke

Masters Theses

When an organizational crisis emerges, crisis communicators must craft specific messages for their stakeholders and the public. While an organization is attempting to shape how the public perceives it during a crisis, the media work to frame the public's perception of the crisis through news coverage. Situational crisis communication theory (SCCT) is a prescriptive theory that assesses a crisis situation to determine which crisis response will best protect the organization's reputation. Two factors, crisis history and severity, serve as modifiers that can affect the crisis situation, and ultimately influence the best response. BP's Gulf of Mexico oil spill serves as …