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Full-Text Articles in Communication
Dairy, Democracy, & Pr: A Political Economic Analysis Of Associated Milk Producers, Inc. 1988-1989, Anna L. Percival
Dairy, Democracy, & Pr: A Political Economic Analysis Of Associated Milk Producers, Inc. 1988-1989, Anna L. Percival
Masters Theses
This paper, using a political economic approach, explores the communication techniques used during a second-wave of consolidation in the dairy industry in the 1980s. After providing a historical context of the dairy industry and its connections with federal policy, this paper follows the story of a large dairy cooperative: Association Milk Producers, Inc. (AMPI) and how it influenced public policy and consumption through interconnected dairy organizations like the National Milk Producers Federation and by using a political action committee. This paper provides an example of Carey's (1997) treetops propaganda by way of the powerful political action committee C-TAPE and the …
Building And Maintaining Legitimacy Online: Unicef's Use Of Facebook, John Kraps
Building And Maintaining Legitimacy Online: Unicef's Use Of Facebook, John Kraps
Masters Theses
No abstract provided.
Projecting A Preferred Identity: How Five Government Contractors Frame Their Corporate Brands Online, Nicole A. Merrifield
Projecting A Preferred Identity: How Five Government Contractors Frame Their Corporate Brands Online, Nicole A. Merrifield
Masters Theses
This study expands framing research as a competitive intelligence tool for discerning the message strategies of a company’s competition. A content analysis of five Oak Ridge Associated Universities’ competitor websites was conducted to determine key subject areas and how each competitor positioned their business to a variety of publics. Using Entman (1991, 1993) and Hallahan’s (1999) framing research as the theoretical framework, the study reviews extant literature on corporate use of websites to frame reputations and cultivate relationships. Key findings reveal that ORAU’s competitors are more likely to promote new business, new hires/promotions, awards/honors, and project completions when issuing press …