Communication Commons^™

Leadership Behavior And Perceived Team Communication Effectiveness: A Study Of Division 1 College Hockey Coaches' Perceptions, William Chris Brooks

Masters Theses

The purpose of the research was to begin testing assumptions about coaches' leadership and team communication by starting with an examination of the relationship between a head coach's perception of his leadership behavior and his perception of the effectiveness of his team's communication.

The sample in the study consisted of fifty NCAA Division I Men's Head Hockey Coaches during the 2006-2007 season. Demographic data reported included the following: the participants' age, education level, nationality, number of years as a head coach, number of years as an assistant coach, 2006-2007 record, and number of years as head coach at their current …

Hablamos Español: Insights From Three Web Designers Who Design A Bilingual Or Multilingual Websites That Target Hispanic Audiences, Jeremy Brent Hughes

Masters Theses

The purpose of this study is to examine particular aspects three web designers use, with regard to layout and content, to effectively create a bilingual or multilingual website that targets Hispanics. In addition, it examines the processes that are used in creating a Spanish-language website. In-depth interviews were conducted with three web designers from top 25 Hispanic-targeted websites, as determined by Hispanic Online. Results indicate a six-step process that web designers should follow when creating a bilingual or multilingual website. Implications for web designers of organizations thinking about creating a bilingual or multilingual website are cited and recommendations for future …

A Study Of The Relationship Between Semiotic Content In Commercial Email Subject Lines And The Decision By The Recipient To Open The Message, Stephen J. Johnson

Masters Theses

The writings of Saussure, Peirce, Barthes, Eco and others express theories that symbols, signs, and signals are integral elements in the assignation of meaning within general human communication. Email marketing specialists such as Stephanie Miller, Andy Goldman, and Jeannieay Mullen opine that it is the email recipient’s inferences regarding the words in the address or subject lines that are the primary determinants in the decision whether or not to first open and subsequently respond to a commercial email. It would then seem that email marketers would be well served by understanding what forms these inferences in the minds of the …

Activism, Public Relations, And The Internet: A Case Study Of Moveon.Org, Erich Sommerfeldt

Masters Theses

This thesis explores how an activist organization, MoveOn.org, is using the Internet to meet its public relations needs. MoveOn.org's Web site was analyzed to the extent that MoveOn engaged in three basic functions of public relations. Accordingly, this inquiry asked how MoveOn.org engaged in relationship-building with publics via email action alerts; agenda-stimulation through online information subsidies (press releases); and how MoveOn mobilized organizational resources on its Web site. Results show that MoveOn.org regularly engages in rhetorical relationship building through action alerts with its publics, mainly through Burke's identification by antithesis identification strategy. Keywords from MoveOn's press releases were used in …

An Analysis Of Values Conveyed By Fiction In Boys’ Life Magazine, 2002-2006, Tina Mendzigall

Masters Theses

Scholars involved in gender research generally advocate the idea that gender subjectivities are based on active social construction and interaction and as such are amenable to change. Notions and values of masculinity therefore are cultural constructs that are reflected and articulated through symbolic systems such as spoken and written language. Fiction narratives in teens’ magazines are one form of textual media content in which these values can be expressed. The purpose of this study was to explore the textual representations of American values of masculinity in 56 contemporary fiction stories of Boys’ Life magazine by conducting a qualitative content analysis. …

"Bird In A Cage:" Exploring Transnational Immigrants' Identity Negotiations, Ewa Urban

Masters Theses

Recent research demonstrates that the experience of contemporary immigrants is largely defined by their continued efforts to maintain symbolic and/or physical connections with their homelands ( e.g., Levitt, 1998). This study explored how these transnational connections affect the negotiation of immigrants' multiple identities. To explore the fluidity and the multilayered nature of transnational identities, the communication theory of identity was utilized as a theoretical lens. This theory allowed for an understanding how immigrants enact salient aspects of their multiple identities across contexts and situations. Phenomenological methodology was used to explore immigrants' lived experiences and hear their voices both individually and …

The Effects Of Narrative Based Language Intervention On Children With Cochlear Implants, Ellie Carol Justice

Masters Theses

Objective: The purpose of the current study was to examine the effectiveness of Narrative Based Language Intervention (NBLI) with children who have cochlear implants (Cis). The researchers sought to determine in a preliminary study whether a 6-week production-based intervention approach focusing on production of grammatical structure, as well as narrative content and form, would produce similar results in children with Cis as previously shown in children with Specific Language Impairment (SLI).

Participants: Three girls, ages 5;4 - 8;0, participated in the study. Participants were recruited from Child Hearing Services (CHS) at the University of Tennessee, Knoxville (UTK). The children were …

Discovery Of President Bush’S Professional Reputation In The Opinion-Editorial Section Of The New York Times, Chioma Ndukwe Marbrey

Masters Theses

Neustadt transformed academia’s fundamental conception of presidential leadership by arguing that extra-constitutional resources such as strategic persuasion, public prestige, and professional reputation are more critical to effective presidential governance than the simple application of the president’s constitutional powers. Professional reputation, which refers to political elites’ appraisals of the president as a leader, is a central yet scholastically understudied pillar of Neustadt’s theory. Neustadt argued that the “echoes” of a president’s professional reputation typically emerge from the newspaper columns of prominent political commentators (1990, p. 53-54). In essence, newspaper columns function as public forums where elites engage each other in interactive …

A Page Of History: Front Page Design Of Newspapers Covering Three National Tragedies, Roger B. Hagy

Masters Theses

This study observed the news coverage of three historically significant and especially emotional national tragedies – the September 11th terrorist attacks, the Space Shuttle Columbia explosion, and the aftermath of Hurricane Katrina – specifically regarding front page design, an increasingly important yet underrepresented facet of journalism research. Past research regarding newspaper page design on typical news days and research regarding the atypical, emotional coverage of the three tragedies fueled the researcher’s hypotheses that type, photographs, and layout on front pages covering the tragedies would be significantly different than those on typical news days. In an examination of 436 front pages …

Banish Belly Bulge And Chisel Your Bis: A Semiotic Analysis Of Gender Representations In Fitness Magazine Advertising, Lauren A. Teal

Masters Theses

This study examined gender ideologies in the advertising of two popular fitness magazines, Shape and Men's Fitness, using Kress and van Leeuwen's visual semiotic theory (1996). The aim of this study was to determine how fitness magazine advertising participates in the construction of gender identities, and to identify what rhetorical and visual strategies are commonly employed.

Through an examination of the way gender identities are constructed by fitness magazines my research has concluded that advertising within both magazines promotes idealized body types and stereotypical gender identities for men and women. In Shape's advertisements, women are wives and homemakers; they …

Communication And Authenticity: Transformations Of The Self In The Digital Age, John Dowd

Masters Theses

No abstract provided.

Coming Out In The Workplace: Stigma And Boundary Management For Homosexual Men, Eric A. Evans

Masters Theses

No abstract provided.

Fathers' And Young Sons' Everyday Talk: A Conversation Analytic Study Of Topic Initiation And Development, Stacia Jayne Ozier

Masters Theses

No abstract provided.