Social and Behavioral Sciences Commons^™

Refresh. Create. Inspire. The Mission, Vision And Values Behind The Coca-Cola Company And The Digital Marketing Strategies Of The "Open Happiness" Campaign, Sara Svendsen

Masters Theses

Due to the influence of Coca-Cola on advertising, digital marketing, and marketing strategies, the present rhetorical analysis seeks to show the many aspects of digital media in the Company's present "Open Happiness" campaign. The study of the campaign seeks to show that the Company mission statement, Company values and the vision of The Coca-Cola Company are implemented into all of the different facets of the Open Happiness campaign, and in the context of Mood Management Theory, exude the overall theme of the campaign, happiness. The parts of the campaign that were analyzed were focused on the YouTube channels of The …

Fifteen Percent Or More: A Content Analysis Of Geico's Commercial Advertising, Paul Davis

Masters Theses

In this media saturated world which is lived in today, the general public is bombarded by a multitude of advertisements. This thesis was conducted to examine Geico's commercial advertising looking specifically at their use of humor. The Elaboration Likelihood Model and the Humorous Message Taxonomy were used to conduct this content analysis. The research examined the route of persuasion and elaboration that were used in 60 Geico commercials from five of their most recent campaigns. The Humorous Message Taxonomy helped to establish which types of humor were being used along with the processes and relationship between elements. Three research questions …

Hangin' With Judas: A Narrative Analysis Of Stephen Adly Guirgis's 'The Last Days Of Judas Iscariot', Constance Falconer

Masters Theses

Stephen Adly Guirgis has created an era-melting play, The Last Days of Judas Iscariot, which explores the timeless debate between divine mercy and free will. A systematic application of Walter R. Fisher's narrative analysis, through form identification and a functional analysis, determined how Guirgis accomplishes persuasion. This qualitative study focused on Guirgis's narrative, using Walter R. Fisher's narrative paradigm as a framework to answer the research question(s): (1) If Guirgis's ideology and created world in The Last Days of Judas Iscariot are foreign and imagined, how is narrative probability and narrative fidelity achieved?; and, (2) How does Guirgis persuade his …

Harnessing Charisma For Leadership Training, Meagan Roper

Masters Theses

Effective leadership develops followers toward objectives that focus a group's energy to engage in its task and accomplish its goals. The following study sought to understand charismatic leadership and its role in creating transformational change. Through a mixed methods case study using surveys and interviews, this researcher sought to explain the essence of charismatic leadership. Within the organization this study investigated, this meant first establishing organizational vision for a family atmosphere and guiding members on the path to achieving that vision, generating motivation and dedication to the task goals. The researcher discovered practical communicative strategies for incorporating charismatic leadership in …

Kachin Sound Instruments Within The Context Of The Kachin Baptist Convention Of Northern Burma: History, Classification, And Uses, Walter Brath

Masters Theses

This organology identifies and describes the Kachin's sound instruments, classifies them according to the Hornbostel-Sachs' system, and considers evidence of an indigenous classification scheme. Very little research exists to date on the music of the Kachin peoples of Northern Burma. This paper cites the only known indigenous organology and is the first English language study to extrapolate evidence into an emergent classification system. This qualitative study is based on ethnographic interviews, the minimal literature available on the topic, and participant observation drawn from fieldwork conducted in the Kachin State of Northern Burma (modern day Myanmar) during the months of May …

Seattle's Seafaring Siren: A Cultural Approach To The Branding Of Starbucks, Briana Kauffman

Masters Theses

Many corporate brands tend to be built on a strong foundation of culture, but very minimal research seems to indicate a thorough analysis of the role of an organizational's culture in its entirety pertaining to large corporations. This study analyzed various facets of Starbucks Coffee Company through use of the cultural approach to organizations theory in order to determine if the founding principles of Starbucks are evident in their organizational culture. Howard Schultz' book "Onward" was analyzed and documented as the key textual artifact in which these principles originated. Along with these principles, Starbucks' Website, Facebook, Twitter and YouTube page …

The Role Of Islamist Political Parties In Tunisia And Egypt In The Wake Of The Arab Spring, Sean Sweeney

Related Scholarship: Symposium on Peacebuilding and Justice

The Arab Spring, with a call for a more democratic system of governance, was a phenomenon that will continue to shape the political and social spheres of the Arab world for generations to come. This paper focuses on answering the question of to what extent Islamist political parties, having recently won majorities within the preliminary governments in the two countries, will use an ever-changing Islam religion within the formation of their fledgling governments and constitutions.

Interviewing The Street Children Of Mekelle City, Ethiopia: Their Plight And What Help Public And Private Organizations Offer, Merhawi Wells-Bogue

Inquiry Journal 2013

No abstract provided.

Phonological Adaptations Of English Loanwords In Turkish, Rachel Beel, Jennifer Felder

Other Undergraduate Scholarship

When trying to understand the phonological system of a language (the sounds used in speech), what are some of the ways to figure out the patterns of an unfamiliar language? The way that borrowed or loanwords (words taken from one language and used in another) are pronounced in a language reveals much about the language’s phonology. The phonological system of Turkish has accommodated for starkly different syllable structures when incorporating modern English words into this contrasting language.

A personal survey of Turkish syllable structure has revealed how native speakers of Turkish cope with the phonological features of borrowed English words …

Wrl Newsletter Spring 2013, Maryke Barber

WRL Newsletters

No abstract provided.

A Comparison Of Basic At-Large And At-Large By-Seat Elections Systems In The State Of California, Rod Diridon Jr.

Master's Projects

No abstract provided.

2013 Job Approval Ratings For Mayor Landrieu And Orleans City Council, Survey Research Center, University Of New Orleans

Survey Research Center Publications

This document presents 2013 approval ratings for the Mayor of New Orleans and for the New Orleans City Council. The survey was conducted February 16-28, 2013 and March 11-14, 2013.

The Research Lifecycle: A Library-Led Institutional Collaboration To Develop A Mental Model Of Research Support And Services, Penny Beile, Therese Triumph, Lee Dotson

Faculty Scholarship and Creative Works

Presented at the Association of College & Research Libraries conference, Indianapolis, IN, April 2013. This poster was originally presented at the Florida Association of College & Research Libraries in October, 2012. This version includes updated content.

Orientation/Training Programmes In Ncr Libraries For People With Disabilities: Study Of User’S Perspective, Shailendra Kumar, Gareema Sanaman

Library Philosophy and Practice (e-journal)

The purpose of this article is to study users’ perspective regarding the importance of library orientation/training programmes for the people with disabilities in the leading academic and special National Capital Region (NCR) libraries of India. Survey methodology has been used as the basic research tool for data collection with the help of Likert-type questionnaires. The total 375 users surveyed in all the 15 libraries are selected randomly on the basis of willingness of the users to participate in the survey with the experience of working in digital environment. The survey results were tabulated and analyzed with descriptive statistics methods using …

Tolls, Exchange Rates, And Northbound International Bridge Traffic: 1990-2006, Thomas M. Fullerton Jr., Angel L. Molina Jr., Adam G. Walke

Border Region Modeling Project

Although there have been a small number of empirical studies that analyze northbound border crossings between Mexico and the United States, very few examine the potential impacts of both tolls and exchange rates on the various traffic categories. This effort attempts to partially fill that gap in the applied economics literature by modeling northbound traffic flows at one of the largest regional economies along the border. Results indicate that business cycle fluctuations, variations in the real exchange rate, and changes in real toll tariffs all influence cross border traffic volumes. Tolls on northbound traffic into the United States are assessed …

The Effect Of Gender Quota Laws On The Election Of Women: Lessons From Niger, Alice J. Kang

Department of Political Science: Faculty Publications

Between 2000 and 2012, ten African countries adopted candidate gender quota laws to improve women’s descriptive representation in national legislatures. The effect of these laws on the election of women has varied widely. This article examines the effect of a gender quota law on the election of women as well as the appointment of women to the cabinet in the Republic of Niger to better understand the realities of applying legal gender quotas in Africa. It finds that the effect of the gender quota law on the election and appointment of women hinged on a combination of three factors: the …

A New E-Professionalism/Social Media Course: Student Reflections And Impact, Gisela Butera, Alexandra Gomes, Katherine C. Chretien, Terry Kind

Himmelfarb Library Faculty Posters and Presentations

This poster provides a review of interim results from a qualitative study on first-year medical students' attitudes and perceptions of their definition of medical professionalism in social media. Included in the study is an evaluation of changes in perspective since becoming a medical student and after participating in an E-Professionalism and Social Media instructional session.

The Age Of Consumption: A Study Of Consumer (And Producer) Behavior And The Household, Stephen A. Damm

Masters Theses

While anthropologists have often emphasized the importance of factors such as the household's age, lifecycle, and kinship within the context of the wider community, archaeologists have paid less attention to these factors. Using data from the excavations of eighteen farms in the Finger Lakes National Forest, occupied from the 19th century into the 1930s, I examine how household age influenced the consumer choices made by a sample of households and how aspects of production and consumption were prioritized within this context. By examining broad patterns in the archaeological and historic data, an age-based analysis as a young/old categorization is juxtaposed …

Comic Book Fandom And Stigma Consciousness, Dennis R. Gagliardo

Masters Theses

This research project explores the concept of stigma consciousness as applied to the subculture of comic book fandom. Integrating the disciplines of social psychology and cultural studies, this study examines the dynamic and socially constructed nature of the stigma process as applied to the specific cultural form of the American comic book, while identifying and measuring several variables of potential influence on perceptions of the hierarchy of American cultural values. The purpose is to address an existing gap in the academic literature of fan studies in regards to the marginalization and stigmatization of fan cultures as experienced by the members …

Liminal Losers: Breakdowns And Breakthroughs In Reality Television's Biggest Hit, Caitlin Rickert

Masters Theses

This study explores how The Biggest Loser, a popular television reality program that features a weight-loss competition, reflects and magnifies established stereotypes about obese individuals. The show, which encourages contestants to lose weight at a rapid pace, constructs a broken/fixed dichotomy that oversimplifies the complex issues of obesity and health.

My research is a semiotic analysis of the eleventh season of the program (2011), focusing on three pairs of contestants (or “couples” teams) that each represent a different level of commitment to the program’s values. Specifically, I focus on dramatic “breakdown” moments in which these contestants are disciplined by …

Economic Autonomy Of The Miskitu Women Of The North Atlantic Autonomous Region, Nicaragua: Do Current Development Polices Apply To Matrifocal Societies?, Ariana M. Toth

Masters Theses

This thesis provides an ethnographic investigation into the economic autonomy of Miskitu women in the North Atlantic Autonomous Region of Nicaragua. The purpose of this study is to determine whether dominant development models created by patriarchal Western powers are suited to alleviating gendered poverty disparity among the matrifocal Miskitu Indians. Surveys of Miskitu women obtained during field research, with support from relevant literature, comprise the main source of information considered. It is concluded that while dominant development models are not best suited to alleviating gendered poverty in this region, it is the overarching indigenous nature of Miskitu culture and not …

Climbing Into The Ivory Tower: A Look At Administrative Perspectives On Sexual Assault On The College Campus, Tasha Nichole Turner

Masters Theses

This study examines the attitudes of administrators about sexual violence on campus, as well as their knowledge of disciplinary policies and procedures to prevent and redress rape and sexual assault on campuses. This study begins the discussion about how administrators understand their current policies as well as the attitudes that may affect their understandings. I use Thematic Analysis to analyze responses to a series of open-ended questions surveying participants on their attitudes towards their universities policy and procedures for handling sexual assault. Findings suggest that the participants have overwhelming confidence in the established policies, the extent of their knowledge of …

Creating Sustainable Economic And Ecological Growth In The Congo Basin: Bushmeat Consumption And Biodiversity Protection, Richelle Lynn Warnock

Masters Theses

This research examines the economic and ecological sustainability of bushmeat hunting in the Congo Basin, specifically the Democratic Republic of Congo and the Republic of Congo. Although bushmeat hunting has provided short term gain for individuals in the region, long term solutions focusing on micro and macro level interventions may provide community wide benefits, while protecting Congo Basin wildlife. Research shows that a focus on the development of key economic sectors such as agriculture, mineral resources and hydroelectricity, as well as the growth of infrastructure may provide viable economic gain for the Congo Basin. Ecotourism and improvements to forest management …

There’S No Place Like Home? Telecommuting As A Viable Commuting Alternative For San Jose Government And Companies To Reduce Vehicle Miles Traveled And Greenhouse Gas Emissions, Jennifer Marie Piozet

Master's Projects

No abstract provided.

Brownfield Cleanup In A Post-Redevelopment Era: Using A Collaborative, Community-Based Approach To Green The Spartan-Keyes Neighborhood, Sara Lynn Sichley

Master's Projects

No abstract provided.

Facebook Headquarters: Thumbs Up Or Thumbs Down For Housing Prices In East Palo Alto?, Veronica A. Flores

Master's Projects

No abstract provided.

Santa Clara County’S Juvenile Hall Transgender Policy: A First Look, Etelvina Alvarez

Master's Projects

No abstract provided.

California Prison Realignment: The First Six Month’S Of Assembly Bill (Ab) 109’S Implementation, Matthew J. Caffiero

Master's Projects

No abstract provided.

Historic Waterfront Restoration, Sustainability, And Urban Form: A "Greener" Master Plan For Pier 70 At The San Francisco Waterfront, Sonia Melani Miller

Master's Projects

This study explores the use of green areas as a method for integrating urban space and its applicability to waterfront reclamation, a specialized discipline focusing on the rehabilitation of industrial areas of ports. It also explores the philosophy of resource conservation and the integrative design solutions increasingly employed worldwide in projects of waterfront reclamation.

Federal Aviation Administration Evaluation Requirements For Airport’S Wildlife Hazard Management Plans, Enrique Guadiamos

Master's Projects

No abstract provided.