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Articles 3061 - 3090 of 7221
Full-Text Articles in Social and Behavioral Sciences
Use Of Android Phone For Study Purposes Among Students Of Nishtar Medical University, Multan, Malik Muhammad Asif, Muhammad Nuashad Ghazanfar Dr., Khurram Shahzad, Rashid Siddique
Use Of Android Phone For Study Purposes Among Students Of Nishtar Medical University, Multan, Malik Muhammad Asif, Muhammad Nuashad Ghazanfar Dr., Khurram Shahzad, Rashid Siddique
Library Philosophy and Practice (e-journal)
Android phones are winding up progressively vital in regular day to day existence and offer a generous assortment of versatile applications for data, correspondence, instruction, and diversion purposes. Android phones ordinarily have contact screens, versatile Internet get to through Wi-Fi or cell systems, ability for establishment of Android phone applications, and different capacities, for example, media players, computerized cameras, and GPS-based route. Mobile devices have spread quickly all around the globally and have become more usually than computers. Modern mobile phones have exceeded the assumption of new technologies. People carry them with their keys and wallets all the time and …
Survey On The Use Of Innovative Tools Of Google Services: A Study, Basavaraj Kumbar, K R Mulla Dr.
Survey On The Use Of Innovative Tools Of Google Services: A Study, Basavaraj Kumbar, K R Mulla Dr.
Library Philosophy and Practice (e-journal)
In this survey research, library professionals of engineering and technological institutions in Karnataka State, INDIA are examined about the awareness level of Google Services. The Google Services are ranked according to the awareness level on the basis of Mean scores. A structured questionnaire was designed in Google Form. The researcher distributed 204 institutions and received 104 responses in a stipulated time. The standard analytical tool was used for analysis and interpretation of the data. This study could give library professionals useful insight into various Google Services to adopt in library services.
The mean and standard deviation scores were used for …
Implementation Of Web 2.0 In The Library Websites Of Universities Of North-East India: An Analytical Study, Hrishikesh Bhuyan, Shekharjyoti Neog
Implementation Of Web 2.0 In The Library Websites Of Universities Of North-East India: An Analytical Study, Hrishikesh Bhuyan, Shekharjyoti Neog
Library Philosophy and Practice (e-journal)
For moving with the flow in this technology driven environment, the libraries have been forced to adopt new technologies and tools. Now-a days, along with the traditional services the libraries have been adopting Web2.0 tools for providing user oriented services to their users. This paper is a web based survey of library web pages of universities of North-East region of India regarding application of Web 2.0 technology. Here, an attempt is made to gain a picture of the status of application of web 2.0 services by the university libraries of the region. The study has been conducted through the official …
Use Of Social Media For Research And Scholarly Research Outputs Of Librarians In Two Universities In Enugu State, Felicia Ugwu, Richard Ugwuanyi, Obiageli Mbajiorgu, Caroline Nnadi
Use Of Social Media For Research And Scholarly Research Outputs Of Librarians In Two Universities In Enugu State, Felicia Ugwu, Richard Ugwuanyi, Obiageli Mbajiorgu, Caroline Nnadi
Library Philosophy and Practice (e-journal)
xi
The study investigated the use of social media for research by librarians in two universities in Enugu State. Survey research design was adopted for the study while population of the study consists of all the 97 librarians in the University of Nigeria, Nsukka and Enugu State University of Science and Technology. Sample for the study include all the 97librarians hence purposive sampling technique was adopted. Instrument for data collection was a structured questionnaire made up of five clusters derived from the research questions. Out of the 97 questionnaires distributed, 93 (90.2%) useful copies were returned. Data was analyzed using …
Comparative Analysis Of The Content Of The Library Websites Of The Top Ten Indian Universities (As Per Nirf Ranking Of The Year 2021), Indranil Chakraborty
Comparative Analysis Of The Content Of The Library Websites Of The Top Ten Indian Universities (As Per Nirf Ranking Of The Year 2021), Indranil Chakraborty
Library Philosophy and Practice (e-journal)
With the advent of ICT tools and techniques in library environment library website has served as a gateway to reach out to library system and services. The present study deals with analysis of the content of top ten NIRF ranked universities located within India as per the rank list published in the year 2021 by taking into account 58 criteria arranged in nine checklists. From the study it was found that all the university libraries taken under study have covered a whole range of information related to general information, library collection and E-resources possessed by them. Very few university libraries …
User’S Needs And Behaviour Of Information Seeking In Pure Science Departments In Burdwan University, Amit Kumar Das, Sukumar Mandal
User’S Needs And Behaviour Of Information Seeking In Pure Science Departments In Burdwan University, Amit Kumar Das, Sukumar Mandal
Library Philosophy and Practice (e-journal)
Purpose
Library and information science, information needs and information seeking behavior is an important research area for finding the users’ needs and user survey on the use of information resources. University library is the hub of widely-used and available information resources. ICT, web, and advancements of arrays of application have changed today libraries system and services. University library system is the not the exception. Assessment of information seeking behaviour is very much essential for users of university library mainly the research scholars and the faculty members.
Methodology
The respondents in this present investigation were pure science departments’ (mainly Chemistry, Mathematics, …
Social Media Tools In Promoting Library Services: The Case Of College Libraries Of Assam During Covid 19 Pandemic, Indrakshi Das, Trinayan Borgohain
Social Media Tools In Promoting Library Services: The Case Of College Libraries Of Assam During Covid 19 Pandemic, Indrakshi Das, Trinayan Borgohain
Library Philosophy and Practice (e-journal)
Social media have become popularly use to seek information and have fascinated the library professionals to collect information in various perspectives. In the world wide there are so many acceptance regarding social media platform in college libraries. The study’s main objective is to understand the advantages of social media and find out the use of social media by the college librarians of Assam particularly during the Covid 19 situation. This study adopted a sample of 295 librarians from the zone. The results indicate that majority of librarians used social media for delivery of services. The results also demonstrated to explore …
Evidence Based Medicine: The Role Of The Health Sciences Librarian, Nasra Gathoni
Evidence Based Medicine: The Role Of The Health Sciences Librarian, Nasra Gathoni
Library Philosophy and Practice (e-journal)
Introduction: Evidence Based Medicine definitely challenges the traditional role of the Librarian thus advocating for the need to acquire necessary skills, so as to be in a position to support Evidence Based Medicine.
Objectives: To outline the steps in the Evidence Based Medicine process; to explore the role of the health sciences librarian in the Evidence Based Medicine process; and to explore the challenges and opportunities that health sciences Librarians encounter.
Methodology: The study was descriptive and qualitative summary of the data was provided. The study obtained data from the views and experiences of 20 medical librarians from various countries …
Towards An Innovative Approach In Libraries And Information Niche During Covid-19: A Rapid Review Of Various Exercises And Endeavors By Contemporary Library Professionals, Shipra Awasthi, Shiva Kanaujia Sukula, Amar Singh Yadav, Moveen Kumar, Babar Raees, Sonam Rigzin
Towards An Innovative Approach In Libraries And Information Niche During Covid-19: A Rapid Review Of Various Exercises And Endeavors By Contemporary Library Professionals, Shipra Awasthi, Shiva Kanaujia Sukula, Amar Singh Yadav, Moveen Kumar, Babar Raees, Sonam Rigzin
Library Philosophy and Practice (e-journal)
Purpose: The study aims to review the literature published on the effects of COVID-19 on libraries and library professionals. It provides a glimpse of the actions taken by various kinds of libraries and associations in India and western regions. Research Methodology: The rapid review method is adopted for the study as it provides information rapidly and timely. The information obtained through this method is beneficial for the professionals and the stakeholders. It gives an insight to the libraries to follow the practices adopted by the academic libraries in western regions and India. Findings: The findings revealed that libraries …
Enhancing Reading Among The Runaway Children: A Field Experience, Veena Thakare, Rajendra Kumbhar Dr.
Enhancing Reading Among The Runaway Children: A Field Experience, Veena Thakare, Rajendra Kumbhar Dr.
Library Philosophy and Practice (e-journal)
This paper recounts the field experience of a Read-Aloud session conducted at Children’s Observation Home, Umerkhadi, Mumbai. Importance of reading for pleasure, with regards to runaway children, is enumerated. The status of runaway children in India and various initiatives to help them are discussed, with special reference to Children’s Aid Society, an organization aided by Government of Maharashtra, and Committed Communities Development Trust, the organizers of the session. Objectives were to explain the benefits of reading to the children; to provide them a hands-on experience of specially selected story-books; to engage their attention with read-aloud; and to encourage them to …
Subject Headings List For Filipino Cultural Literature And Studies: The Case Of An Academic Library, Pacita P. Sugando, David A. Cabonero
Subject Headings List For Filipino Cultural Literature And Studies: The Case Of An Academic Library, Pacita P. Sugando, David A. Cabonero
Library Philosophy and Practice (e-journal)
The study aimed to determine the status, describe the importance, and identify the challenges encountered by catalogers, specifically on the subject authority files for Filipino cultural literature and studies at the University of Baguio (UB) Libraries. The study used a quantitative method to determine the status, importance, and challenges on the subject authority files using a researcher-made questionnaire and a qualitative method to analyze the existing subject headings used in the OPAC to reflect the local subject headings. The catalogers validated the use of local terms as subject headings through an interview. The primary respondents were the 13 librarians of …
Digging The Issues And Concerns In Subject Access Towards Discoverability Of Information And Resources, David A. Cabonero, Judy Ann P. Jandoc, Jeazel T. Cabalo, Wina B. Dominguez
Digging The Issues And Concerns In Subject Access Towards Discoverability Of Information And Resources, David A. Cabonero, Judy Ann P. Jandoc, Jeazel T. Cabalo, Wina B. Dominguez
Library Philosophy and Practice (e-journal)
There is an information explosion in this computer age due to the rapid developments of information and communications technology. As a result, research and studies are quickly published because of faster printing and open access publishing. With these, access to information and resources is somewhat compromised. Without access, these collections are meaningless to educators, researchers, scholars, and other information users. Thus, this study prompted to determine the: 1) level of familiarity in the fundamental principles of subject cataloging; 2) level of usage familiarity of: a) grammar and code of relationships, b) types of subject headings and subdivisions, and c) authority …
Research Productivity Of Library And Information Science In India During 2010-2019: A Scientometric Study, Sanjeev Kalita
Research Productivity Of Library And Information Science In India During 2010-2019: A Scientometric Study, Sanjeev Kalita
Library Philosophy and Practice (e-journal)
The aim of this study is to analyze the Library & Information Science literatures available in the Web of Science database during 2010-2019 by the topic “Research productivity of Library and Information Science in India during 2010-2019: A Scientometric Study”. The required data is retrieved from Web of Science database using advanced Boolean search techniques. Total 778 numbers of literatures are retrieved from the database. The literatures mainly include journal articles, proceeding papers, editorial materials, etc. In the study, analysis of year wise growth rate, productive journals, articles, authors, etc are covered. Along with that three mostly used bibliometric laws, …
Mooc Based Teaching-Learning Initiatives In Bangladesh, Dr. Md. Nazmul Islam
Mooc Based Teaching-Learning Initiatives In Bangladesh, Dr. Md. Nazmul Islam
Library Philosophy and Practice (e-journal)
Purpose: The study's goal is to learn more about how MOOC-based teaching and learning are evolving in Bangladesh. The difficulties of MOOC-based activities were also investigated in the context of Bangladesh. Methodology: The current research is based on an examination of secondary literature, which includes journal articles, web documents, newspaper stories, book chapters, and other sources. Findings: The market for Massive Open Online Courses (MOOCs) is expected to reach USD 67.18 billion by 2027, up from USD 7.34 billion in 2020, with a CAGR of 37.2 percent from 2021 to 2027. Bangladesh is still in the early stages of MOOC-based …
The Role Of Assistive Technology (At) In Enhancing The Educational Experience Of Students With Special Needs In Higher Education: A Case Of University Of Zimbabwe Library, Agnes C. Chikonzo, Masimba Muziringa, Jonathan Munyoro
The Role Of Assistive Technology (At) In Enhancing The Educational Experience Of Students With Special Needs In Higher Education: A Case Of University Of Zimbabwe Library, Agnes C. Chikonzo, Masimba Muziringa, Jonathan Munyoro
Library Philosophy and Practice (e-journal)
The study examined how assistive technology (AT) is being used to enhance the educational experience of learners with special needs at the University of Zimbabwe. Using a case study design, primary data were collected mainly through questionnaires from a sample of 82 respondents comprising students with visual impairment and albinism registered with the University of Zimbabwe Disability Support Services Library, a branch of University of Zimbabwe Library. The study results demonstrated that AT provides freedom by enabling respondents to complete academic activities that they were previously unable to do, such as studying, reading, writing, researching, web browsing, emailing, communicating with …
Student Residence As Factor Affecting Use Of Library By The Undergraduate Students Of Two Federal Universities In North-Central, Nigeria., Abu Ahmed Adamu, Oyedum Uchey Georgina, Abdulhamid Murjanatu, Raji Egigogo Rabiat, Isah, Yahya Abdullahi, Sadiku Khadijat
Student Residence As Factor Affecting Use Of Library By The Undergraduate Students Of Two Federal Universities In North-Central, Nigeria., Abu Ahmed Adamu, Oyedum Uchey Georgina, Abdulhamid Murjanatu, Raji Egigogo Rabiat, Isah, Yahya Abdullahi, Sadiku Khadijat
Library Philosophy and Practice (e-journal)
This study focused on student residence as factor affecting use of library by the undergraduate students of two Universities in North-Central Nigeria. It adopted a descriptive survey design and had a population of 11,732 undergraduate students from two selected federal universities in North-Central Nigeria. The study used proportionate stratified random sampling technique to sample 500 undergraduate students. Five hundred (500) copies of questionnaire were distributed and four hundred and twenty nine (429) returned; representing a return rate of 86%. The data collected were analysed using descriptive statistics of percentages as well as mean and standard deviation frequency. The decision rule …
Availability And Remote Accessibility Of Academic Library Services In Nigerian Universities During The Covid-19 Lockdown, Helen U. Emasealu Dr. (Mrs)., Susan N. Umeozor Dr.
Availability And Remote Accessibility Of Academic Library Services In Nigerian Universities During The Covid-19 Lockdown, Helen U. Emasealu Dr. (Mrs)., Susan N. Umeozor Dr.
Library Philosophy and Practice (e-journal)
The purpose of this study was to evaluate the state of operations of academic library services in the Nigerian Federal Universities by assessing the existence of functional library websites and remote availability and remote access to library services during the COVID-19 lockdown. All the academic libraries in the 43 Federal Universities form the population of the study. A purposive sampling technique was used to sample all the 43 academic libraries. Results indicated that 10 (23.3%) of the libraries had no functional websites while 33 (76.7%) of the libraries had websites and subscribed to various e-resources some of which were library …
Evidence On Psychometric Properties Of Scales Assessing Information Related Anxieties: A Systematic Review, Muhammad Asif Naveed, Mumtaz Ali Anwar
Evidence On Psychometric Properties Of Scales Assessing Information Related Anxieties: A Systematic Review, Muhammad Asif Naveed, Mumtaz Ali Anwar
Library Philosophy and Practice (e-journal)
This systematic review examined the evidence of psychometric properties of scales available in studies reporting surveys measuring information related anxieties such as library anxiety, information seeking anxiety, and information anxiety. A systematic search in four databases such as Web of Science, Scopus, LISA, and LISTA was carried out using the keywords 'library anxiety', 'information anxiety', 'information seeking anxiety', and 'information seeking' AND 'anxiety'. This review included those studies reporting the use of any scale measuring information related anxiety published in the English language and included all type of documents (e.g. journal articles, conference papers, book chapters, theses/dissertations, research reports). The …
Drone In Libraries For Document Delivery: “Flying Documents”, Ankita Saloi
Drone In Libraries For Document Delivery: “Flying Documents”, Ankita Saloi
Library Philosophy and Practice (e-journal)
From the internet to electrical vehicles, we all are the witness of the golden era of technological advancement. Drones or Unmanned Aerial vehicles (UAV) are also one of the growing contributions of this technological era. Earlier drones were used only for military operations but later some multinational companies or organizations have started to use it for delivering their parcel to their customer for commercial purpose. Libraries are always competing with the changing technology by adopting different technological tools. Drone technology is also among the emerging technologies, which can be used in a library for document delivery and some of the …
Impact Of Health Literacy On Fear Of Covid-19, Protective Behavior, And Conspiracy Beliefs: University Students’ Perspective, Rozeen Shaukat, Ali Asghar, Muhammad Asif Naveed
Impact Of Health Literacy On Fear Of Covid-19, Protective Behavior, And Conspiracy Beliefs: University Students’ Perspective, Rozeen Shaukat, Ali Asghar, Muhammad Asif Naveed
Library Philosophy and Practice (e-journal)
Health literacy is an essential to respond proactively to pandemic situations like Covid-19. It helps the general public to reduce the spread of infectious diseases, prevent from over-reactions, reduce carelessness, adopt health protective behavior. The purpose of this research was to examine the impact of health literacy on fear of Covid-19, protective behavior, and conspiracy beliefs of university students in Pakistan. A cross-sectional survey using an online questionnaire was conducted at two public sector universities in Punjab with permission. A total of 271 received responses were analyzed by applying both descriptive and inferential statistics in SPSS. The results indicated students' …
The Relevance Of Library To Students Of The School Of Public Health Of The University Of Health And Allied Sciences, In Ho, Ghana, Hawa Osman Ms, Selorm Adzoa Ahlijah Ms.
The Relevance Of Library To Students Of The School Of Public Health Of The University Of Health And Allied Sciences, In Ho, Ghana, Hawa Osman Ms, Selorm Adzoa Ahlijah Ms.
Library Philosophy and Practice (e-journal)
The library of the University of Health and Allied Sciences (UHAS) collects a variety of information sources and offers various services in support of teaching, learning and research to assist clients in acquiring a lifelong education. The library is accessible and its services are available to its clients at all time. This study seeks to examine the relevance of university libraries in the 21st century. A questionnaire was used to collect data from 28 level 100 students of the School of Public Health (SPH) drawn from a population of 56 students. A survey method is used for this study because …
Russian Contribution To Coronary Artery Disease Research: A Scientometric Mapping Of Publications, Muneer Ahmad, M Sadik Batcha
Russian Contribution To Coronary Artery Disease Research: A Scientometric Mapping Of Publications, Muneer Ahmad, M Sadik Batcha
Library Philosophy and Practice (e-journal)
The present study attempts to highlight the research output generated in Russia in coronary artery disease (CAD) research during the period 1990-2019 to understand the distribution of research output, top journals for publications, and most prolific authors, authorship pattern, and citation pattern. This study is based on secondary data extracted from the Science Citation Index (SCI), which is an integral component of the Web of Science. Descriptive and inferential statistical techniques were applied in the study. There were 5058 articles by Russian scholars in coronary artery disease during 1990-2019; they preferred to publish in Russian journals. The research contributions were …
Health Literacy Of University Students In Covid-19 Pandemic And Infodemic: A Pakistani Perspective, Rozeen Shaukat, Muhammad Asif Naveed
Health Literacy Of University Students In Covid-19 Pandemic And Infodemic: A Pakistani Perspective, Rozeen Shaukat, Muhammad Asif Naveed
Library Philosophy and Practice (e-journal)
This research investigated the levels of health literacy among Pakistani university students in the Covid-19 pandemic and infodemic. The university students were surveyed using an online questionnaire at two public sector universities and one private sector university in Punjab-Pakistan. The administration of the data collection instrument was completed with permission from concerned authorities. A total of 374 responses received which were imported to SPSS and analyzed by applying descriptive as well as inferential statistics. The results revealed that the health literacy of university students in the Covid-19 pandemic and infodemic was not at an optimal level as these participants expressed …
Unstoppable Study With Moocs During Covid 19 Pandemic: A Study, Nilanjana Purkayastha Librarian A.K Chanda Law College,Silchar, Ph.D Research Scholar, Manoj Kumar Sinha Prof And Hod Department Of Library And Information Science
Unstoppable Study With Moocs During Covid 19 Pandemic: A Study, Nilanjana Purkayastha Librarian A.K Chanda Law College,Silchar, Ph.D Research Scholar, Manoj Kumar Sinha Prof And Hod Department Of Library And Information Science
Library Philosophy and Practice (e-journal)
ABSTRACT
Online Learning technology, which is now a fundamental need of modern civilization, is also becoming an affordable, handy information provider and even a provider of professional courses and educational degrees instead of attending physical classes in the traditional institute of learning. Recently this opportunity is offered through MOOCs (Massive Open Online Course), especially in India. MOOCs are gaining popularity worldwide for their benefits and easy access, provided by the best universities worldwide, individually or collaboratively. Some popular MOOC platforms are namely FutureLearn, edx, Coursera, Udacity, etc., have already set their distinctive mark in the field of higher education and …
Digital Archiving Of Grey Literature In Universities: A Case Study Of Jawaharlal Nehru University, New Delhi, Inugurthi Narasaiah, Manorama Tripathi, Shipra Awasthi
Digital Archiving Of Grey Literature In Universities: A Case Study Of Jawaharlal Nehru University, New Delhi, Inugurthi Narasaiah, Manorama Tripathi, Shipra Awasthi
Library Philosophy and Practice (e-journal)
The present paper describes the importance of Grey literature (GL) in scholarly communication. It highlights the initiatives taken at the Central Library of Jawaharlal Nehru University, New Delhi, to digitize and preserve the GL. It dwells upon how 18,000 theses and dissertations were digitized, and 7500 documents related to people’s movements in the pre and post-independence era comprising 3lac pages were digitized and archived. It elaborates on the challenges encountered and overcome, like removing the duplicate copies, assigning metadata, and saving files as PDF/A, budgetary constraints. The study has relevance for other libraries that intend to undertake digitization projects. The …
Contribution Of Electronic Theses And Dissertations (Etds) By The Central Universities Of Northeast India To The Shodhganga Project Of Inflibnet: An Evaluative Study, Ankita Saloi
Library Philosophy and Practice (e-journal)
The present study attempts to evaluate the contributions made by the central universities of Northeast India to the open access repository of Shodhganga by INFLIBNET. Out of total 10 central universities of Northeast India, 9 Universities have already signed with MoU of Shodhganga repository and all are contributing their theses and dissertations to this project. North Eastern Hill University (NEHU) made the first initiative to signed MoU with Shodhganga and it has the highest numbers of 2,093 contributions in the repository and ranked 1st among all the central universities of Northeast India. Department of Education of North Eastern Hill University …
Influence Of Library Environment And User Education On Undergraduates' Use Of Library At College Of Education Warri, Nigeria., Eniekebi Ejiroghene
Influence Of Library Environment And User Education On Undergraduates' Use Of Library At College Of Education Warri, Nigeria., Eniekebi Ejiroghene
Library Philosophy and Practice (e-journal)
ABSTRACT
The study investigated the influence of library environment and user education on undergraduates’ use of the college main library at the college of education warri. The study adopted the survey research design and the population consisted of 10,000 regular undergraduates in five faculties from which a sample size of 400 respondents was selected, using a random sampling technique. The research instrument used for data collection was a self-developed questionnaire while data were analyzed using frequency distribution, percentages. The research finding disclosed the customer education methods were library orientation for fresh learners and use of library course with guided library …
Cornelia De Lange Syndrome Research From 1953 To 2020: A Bibliometric Analysis, Dr. Mirza Muhammad Naseer, Dr. Abu Waris
Cornelia De Lange Syndrome Research From 1953 To 2020: A Bibliometric Analysis, Dr. Mirza Muhammad Naseer, Dr. Abu Waris
Library Philosophy and Practice (e-journal)
The present study was conducted to explore various aspects of Cornelia de Lange Syndrome (CdLS) research publications including annual scientific productivity, top contributing authors and their impact, top contributing countries and organizations, most relevant sources of publication, highly cited documents, and most frequently used words. Bibliometric methods were used to investigate these aspects of CdLS research publications. Results of the study disclosed that the annual scientific productivity of CdLS literature is increasing gradually with the passage of time. A. Selicorni contributed the highest number of publications (45) to CdLS literature while I. D. Krantz had the highest impact in the …
Source And Management Of Information Related To Television Study, Jimi Narotama Mahameruaji, Rangga Saptya Mohamad Permana, Hanny Hafiar, Detta Rahmawan
Source And Management Of Information Related To Television Study, Jimi Narotama Mahameruaji, Rangga Saptya Mohamad Permana, Hanny Hafiar, Detta Rahmawan
Library Philosophy and Practice (e-journal)
There is a need for information on the mapping of research results that examine specific topics. This is necessary in order to determine the extent to which the need for knowledge on a particular topic has been met.The advancement of the television industry in Indonesia has led to an increase in the number of researches on television. Taking this into account, the purpose of this study is to analyze the research trends associated with the competencies of the graduates of television studies bachelor programs at the university in Indonesia. The method used in this study is descriptive quantitative. By analyzing …
Effort Expectancy And Use Of Social Media For Marketing By Staff Of Selected Publishing Firms In South-West, Nigeria, Osarobu Emmanuel Igudia Dr, Solomon Tosin Ogunsina Mr
Effort Expectancy And Use Of Social Media For Marketing By Staff Of Selected Publishing Firms In South-West, Nigeria, Osarobu Emmanuel Igudia Dr, Solomon Tosin Ogunsina Mr
Library Philosophy and Practice (e-journal)
Social media are powerful tools for reaching out to the whole world and so it is good to make it a marketplace for book publishers. Despite the overwhelming advantages and benefits derivable from the use of social media for marketing, observations showed that the use of social media for marketing by book publishers in Nigeria seemed not as high as expected. The descriptive research design of correlational type was adopted for this study. The total population of the study was 212 and total enumeration technique was used to obtained the sample size of 212. The questionnaire was the main research …