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Public Relations and Advertising

2022

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Articles 361 - 390 of 392

Full-Text Articles in Social and Behavioral Sciences

New Biophysics Lab To Yield Nanomedicines Research, Mark D. Weinstein Jan 2022

New Biophysics Lab To Yield Nanomedicines Research, Mark D. Weinstein

News Releases

Dr. Mohan Pereira, assistant professor of physics at Cedarville University, wanted his students to be able to conduct research that would qualify them for graduate programs. So, he set up a biophysics lab that will eventually yield nanomedicines research.


International Internship Offers One Student A Different Perspective, Mark D. Weinstein Jan 2022

International Internship Offers One Student A Different Perspective, Mark D. Weinstein

News Releases

Cedarville University junior Jonathon Lipscombe could never have imagined his Lego stop-motion videos would turn into a globetrotting missions internship.

Lipscombe, a biblical studies major from Spring Lake, Michigan, has worked with Advancing Ministries of the Gospel (AMG) International for the last 17 months as a global advancement intern, capturing on film what is happening in missions around the world. Lipscombe has worked as both a virtual intern and in person with AMG Guatemala.


Ouachita Receives Initial Approval For 4-Year Bsn Program In Arkadelphia, Felley Lawson, Ouachita News Bureau Jan 2022

Ouachita Receives Initial Approval For 4-Year Bsn Program In Arkadelphia, Felley Lawson, Ouachita News Bureau

Press Releases

Ouachita Baptist University’s Department of Nursing has been initially approved by the Arkansas State Board of Nursing (ASBN) to begin recruiting and admitting students to its 4-year, residential Bachelor of Science in Nursing pre-licensure program option. The first cohort will start the program at the beginning of the Fall 2022 semester.

Prior to earning initial approval on Jan. 6, 2022, Ouachita’s program was granted pre-requisite approval by the ASBN on Sept. 9, 2021.

“Ouachita’s experienced faculty is well prepared to offer a high-quality, student-centered nursing education to help meet the demand for nurses,” said Dr. Brenda Trigg, director of nursing …


Mbs Weekly News, January 14, 2022, Maine Business School, University Of Maine Jan 2022

Mbs Weekly News, January 14, 2022, Maine Business School, University Of Maine

General University of Maine Publications

MBS Weekly is the Maine Business School's weekly email newsletter updating subscribers about the latest faculty publications, awards, presentations, and more.


Investigating A Higher Purpose: Former New York State Trooper Equipping Students, Mark D. Weinstein Jan 2022

Investigating A Higher Purpose: Former New York State Trooper Equipping Students, Mark D. Weinstein

News Releases

In a broken world, to act justly and constantly do what is right is a challenging endeavor. For Steve Meacham, associate professor of criminal justice at Cedarville University, in spite of the ongoing challenge, he strives to live according to this biblical principle.


Winter 2022 Jan 2022

Winter 2022

Conversations

Dean's Letter; Remembering Jill O'Brien (1947-2021); Mastering the Art of Professional Communication: A new online master's program helps communications professionals advance their careers; Inclusive Journalism for a Diverse Society: Faculty member Judith McCray aims to deepen the bench of diverse journalists; An Alumna with an Ear for News: Rachel Hinton; Interorganizational Networks for Social Impact: A conversation with Assistant Professor Kate Cooper


Sweet! Popular Food Blog Business Began As Homework Project, Mark D. Weinstein Jan 2022

Sweet! Popular Food Blog Business Began As Homework Project, Mark D. Weinstein

News Releases

When Julie Clark, a 1998 English education major, graduated from Cedarville University, she expected to be a teacher. Little did she know, however, that her students would be those learning how to create desserts and breakfast specialties through recipes posted on her family business food blog.


Schiewetz Foundation’S $1 Million Gift Will Benefit Scharnberg Business Center, Mark D. Weinstein Jan 2022

Schiewetz Foundation’S $1 Million Gift Will Benefit Scharnberg Business Center, Mark D. Weinstein

News Releases

When Cedarville University announced its historic $125 million fundraising campaign three months ago, Dr. Thomas White, president, also said the university had already secured commitments totaling $95.6 million.


Rapper And Athlete Finding Rhythm On And Off Court, Mark D. Weinstein Jan 2022

Rapper And Athlete Finding Rhythm On And Off Court, Mark D. Weinstein

News Releases

If Tytist Dean, a Cedarville University Master of Business Administration student from St. Paul, Minnesota, could choose one word to describe his life’s journey playing NCAA Division I basketball and producing Christian rap music, it would be “unorthodox.”


New Testing Room Serves Students With Disabilities, Mark D. Weinstein Jan 2022

New Testing Room Serves Students With Disabilities, Mark D. Weinstein

News Releases

Serving the 200-plus students who take advantage of Cedarville University’s disability services, part of The Cove, Cedarville’s academic enrichment center, is The Cove’s goal. Thus, they renovated part of their facility to add a testing space. The result is “The Boardwalk,” a state-of-the-art testing room with 14 specially designed cubicles.


Tiktok’S Influence On Generation Z’S Buying Habits And Behavior, Tamara B. Munoz Jan 2022

Tiktok’S Influence On Generation Z’S Buying Habits And Behavior, Tamara B. Munoz

Global Strategic Communications Student Work

As the digital era progresses, we continue to see how certain platforms capture the interest of various generations. Back then, Myspace rapidly appealed to millennials, and Facebook did the same with baby boomers. Today, TikTok is following their steps as it gains the interest of Generation Z in technologically advanced ways. In addition to providing entertainment, this short-video platform is now the go-to place to look for reviews of products or services. Due to this, the platform may be transforming how this age group behaves as a consumer. The overall purpose of this project was to further examine the impact …


Promoting A Walk/Run Event To Expand Services For Individuals With Disabilities, Mckenzie Rodgers Jan 2022

Promoting A Walk/Run Event To Expand Services For Individuals With Disabilities, Mckenzie Rodgers

Mahurin Honors College Capstone Experience/Thesis Projects

The Suzanne Vitale Clinical Education Complex (CEC) at WKU provides services to many individuals and families affected by autism spectrum disorders and other developmental delays and disabilities. As a nonprofit organization, the clinic relies heavily on donations and fundraisers as sources of income. One of the CEC’s primary fundraisers is the annual LifeSkills Run/Walk for Autism. This event is held each April during autism awareness month, at the Bowling Green Ballpark, providing an opportunity for the community to support the clinic in an enjoyable way.

For an honors capstone experience, the author promoted the 15th annual LifeSkills Run/Walk for Autism …


Role Of Celebrities In Creating Brand Advocacy: An Analysis Of Social Media Users In Pakistan, Syeda Batool Abbas, Usamah Iyyaz Billah Jan 2022

Role Of Celebrities In Creating Brand Advocacy: An Analysis Of Social Media Users In Pakistan, Syeda Batool Abbas, Usamah Iyyaz Billah

Business Review

The purpose of this research study is to investigate the role of celebrities in creating brand advocacy for mobile phones amongst social media users of Pakistan. The role of celebrities has been tested through the constructs of celebrity attractiveness, trustworthiness and expertise while brand trust has been added as a mediator. The study variables of the research have been empirically tested for the first time for the mobile phone industry and from social media users. The theoretical framework was developed based on relevant research on the study topic. Research design of the study is Quantitative, one-shot, cross-sectional in nature. Data …


Paying Attention: The Effects Of Different Social Media Posts On Consumers, Noah Lapointe Jan 2022

Paying Attention: The Effects Of Different Social Media Posts On Consumers, Noah Lapointe

Honors Theses and Capstones

No abstract provided.


Ua12/8 Annual Campus Safety & Security Report, Wku Police Jan 2022

Ua12/8 Annual Campus Safety & Security Report, Wku Police

WKU Archives Records

Statistical report of crimes reported to and services rendered by the WKU Police Department during the calendar year 2022. Includes policies related to security and safety.


Ua19/16/1/5 Hilltopper Golf 2021-22 Season Statistics, Wku Athletic Media Relations Jan 2022

Ua19/16/1/5 Hilltopper Golf 2021-22 Season Statistics, Wku Athletic Media Relations

WKU Archives Records

Statistical analysis of the 2021-22 men's golf team season.


Call Your Elected Officials: Identifying Predictors And Audiences For Collective Climate Action, Nathan Scott Bender Jan 2022

Call Your Elected Officials: Identifying Predictors And Audiences For Collective Climate Action, Nathan Scott Bender

Graduate Student Theses, Dissertations, & Professional Papers

Influential climate action in the United States is beyond the scope of individual actions, and instead requires collective action. This challenges governmental agencies and NGOs to promote enough collective action to inspire systemic change. Though decades of social research have identified broad trends in the drivers of this collective climate action, predictors of specific actions vary across individuals and contexts, and existing theory does not fully account for these shifting relative contributions. Additionally, the scale and urgency at which we must address climate change requires understanding and motivating climate action at all scales, from broad trends to predictors of specific …


Ua19/16/2 Athletics Press Releases, Wku Athletic Media Relations Jan 2022

Ua19/16/2 Athletics Press Releases, Wku Athletic Media Relations

WKU Archives Records

Press releases regarding general activities of the WKU Athletics Department for 2022.


Ua19/16/1/5 Lady Topper Golf 2021-22 Season Statistics, Wku Athletic Media Relations Jan 2022

Ua19/16/1/5 Lady Topper Golf 2021-22 Season Statistics, Wku Athletic Media Relations

WKU Archives Records

Statistical analysis of the 2021-22 women's golf team season.


Ua19/16/2 Volleyball Press Releases, Wku Athletic Media Relations Jan 2022

Ua19/16/2 Volleyball Press Releases, Wku Athletic Media Relations

WKU Archives Records

Press releases, photos and game statistics for WKU volleyball team in 2022.


Ua19/16/2 Track & Field Press Releases, Wku Athletic Media Relations Jan 2022

Ua19/16/2 Track & Field Press Releases, Wku Athletic Media Relations

WKU Archives Records

Press releases, photos and game statistics for WKU track & field team in 2022.


Ua19/16/2 Soccer Press Releases, Wku Athletic Media Relations Jan 2022

Ua19/16/2 Soccer Press Releases, Wku Athletic Media Relations

WKU Archives Records

Press releases, photos and game statistics for WKU soccer team in 2022.


Ua19/16/2 Golf Press Releases, Wku Athletic Media Relations Jan 2022

Ua19/16/2 Golf Press Releases, Wku Athletic Media Relations

WKU Archives Records

Press releases, photos and game statistics for WKU golf team in 2022.


Authentically Advocating: Public Relations' Role In Social Issues Management, Gabrielle Leigh Dudgeon Jan 2022

Authentically Advocating: Public Relations' Role In Social Issues Management, Gabrielle Leigh Dudgeon

Theses and Dissertations--Communication

Now more than ever, organizations utilize public relations to build, maintain, and even strengthen relationships with internal and external stakeholders. Many public relations strategies and tactics serve to bridge an organization’s interests with those of their publics, while also building, maintaining, and strengthening trust. Social issues management is one of the tools that has the potential to build long-term trust and commitment. Public relations practitioners have recognized this opportunity, and most engage in social issues management in a variety of ways to strengthen their organizations while also contributing to society (Fall, 2006). This double-edge tool can create long- lasting impact …


The Web And The Blockbuster Poster: An Examination Of The Impact Of Streaming Services On Movie Advertising, Holden Edward Strausser Jan 2022

The Web And The Blockbuster Poster: An Examination Of The Impact Of Streaming Services On Movie Advertising, Holden Edward Strausser

Graduate Theses, Dissertations, and Problem Reports

The year 2020 brought a widespread closure of movie theaters, exacerbating a trend wherein streaming services gained an increasing importance in movie distribution. This study examines how the changing nature of the motion picture distribution market after the advent of the streaming service is reflected in movie advertising, specifically the movie poster. The research uses a content analysis methodology to compare film posters across time, from before the beginning of streaming services to the arrival of the 2020 COVID-19 pandemic in the United States. Analysis is derived from Uses and Gratifications theory and scholarship on star power. The research shows …


A Significant Milestone: Cedarville Campaign Surpasses $100 Million, Mark D. Weinstein Jan 2022

A Significant Milestone: Cedarville Campaign Surpasses $100 Million, Mark D. Weinstein

News Releases

In October 2021, Cedarville University president Dr. Thomas White shared with the campus community that the university had secured financial commitments totaling $95.6 million toward the $125 million goal in its One Thousand Days Transformed: The Campaign for Cedarville.


Ua19/16/2 Tennis Press Releases, Wku Athletic Media Relations Jan 2022

Ua19/16/2 Tennis Press Releases, Wku Athletic Media Relations

WKU Archives Records

Press releases, photos and game statistics for WKU tennis team in 2022.


Ua19/16/2 Football Press Releases, Wku Athletic Media Relations Jan 2022

Ua19/16/2 Football Press Releases, Wku Athletic Media Relations

WKU Archives Records

Press releases, photos and game statistics for WKU football team in 2022.


Ua19/16/2 Softball Press Releases, Wku Athletic Media Relations Jan 2022

Ua19/16/2 Softball Press Releases, Wku Athletic Media Relations

WKU Archives Records

Press releases, photos and game statistics for WKU softball team in 2022.


Ua19/16/2 Baseball Press Releases, Wku Athletic Media Relations Jan 2022

Ua19/16/2 Baseball Press Releases, Wku Athletic Media Relations

WKU Archives Records

Press releases, photos and game statistics for WKU baseball team in 2022